Monticello Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Monticello in 2025? Explore comprehensive Airbnb analytics for Monticello, Kentucky, United States to uncover income potential. This 2025 STR market report for Monticello, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Monticello, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monticello Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monticello Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monticello (2025)
Understanding the monthly revenue variations for Airbnb listings in Monticello is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monticello is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monticello across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,674+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,335 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,754 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $752, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monticello
Monticello Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monticello STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monticello:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monticello
Average Daily Rate (ADR) Airbnb Trends in Monticello (2025)
Effective short term rental pricing strategy in Monticello involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monticello typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $390+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $248 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Monticello
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Airbnb Seasonality Analysis & Trends in Monticello (2025)
Peak Season (July, June, May)
- Revenue averages $3,906 per month
- Occupancy rates average 44.5%
- Daily rates average $220
Shoulder Season
- Revenue averages $2,298 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $204
Low Season (January, February, March)
- Revenue drops to average $1,309 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $186
Seasonality Insights for Monticello
- The Airbnb seasonality in Monticello shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monticello's highest earning potential, with monthly revenues capable of climbing to $4,461, occupancy reaching a high of 59.6%, and ADRs peaking at $224.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,274, occupancy could drop to 24.6%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monticello.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monticello seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monticello (2025)
Exploring the top neighborhoods for short-term rentals in Monticello? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Cumberland | A popular recreational destination for fishing, boating, and camping, Lake Cumberland draws visitors looking for outdoor activities and lakefront accommodations. | Lake Cumberland State Resort Park, Fishing and Boating, Cumberland Falls State Resort Park, Kayaking and Canoeing, Wilderness Trail Distillery |
| Daniel Boone National Forest | Renowned for its stunning natural beauty, this national forest offers numerous hiking trails and outdoor adventures, attracting nature lovers and outdoor enthusiasts. | Red River Gorge, Cumberland Falls, Hiking Trails, Rock Climbing, Scenic Overlooks |
| Monticello Historic District | The historic center of Monticello features charming architecture and local shops, appealing to visitors interested in the town's history and culture. | Historic Houses, Local Restaurants, Monticello Arts Council, Annual Festivals, Local Craft Shops |
| Wolf Creek Dam | An important landmark for visitors interested in engineering and nature, the dam offers tours and recreational activities, making it a unique destination for tourists. | Wolf Creek Dam Visitor Center, Fishing, Hiking, Scenic Views, Wildlife Watching |
| Pine Cone Resort | A family-friendly resort near Lake Cumberland that offers cabins and a variety of activities, perfect for family vacations and group retreats. | Cabin Rentals, Resort Activities, Access to Lake Cumberland, Family-Friendly Amenities, Nature Trails |
| Ski Caliber | An emerging skiing destination offering winter sports and activities, appealing to winter sports enthusiasts looking for fun in the snow. | Skiing, Snowboarding, Winter Sports Rentals, Scenic Views, Outdoor Recreational Activities |
| Local Wineries | Kentucky is known for its bourbon and wine culture, attracting visitors who enjoy tasting tours and local products. | Bourbon Distilleries, Wine Tastings, Vineyards, Local Craft Beers, Food and Drink Festivals |
| Cultural Festivals | Monticello hosts several annual cultural festivals that draw visitors from all around, making it a lively destination for cultural experiences. | Annual 4th of July Celebration, Monticello Christmas Parade, Local Food Festivals, Arts and Crafts Shows, Music Festivals |
Understanding Airbnb License Requirements & STR Laws in Monticello (2025)
While Monticello, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monticello to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Monticello (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monticellobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Barndo Bliss: Luxury King Suites, Spa, Fire Pit
Entire Place • 4 bedrooms
Bluegrass Gables: Lake Cumberland Cottage
Entire Place • 4 bedrooms
Waters Edge Retreat with new hot tub
Entire Place • 5 bedrooms
Private pool and hot tub overlooking the Lake !
Entire Place • 4 bedrooms
Luxury Lake Home! Dock Holidays Lake View Inn
Entire Place • 6 bedrooms
Cumberland Belle Lakehouse 9bedroom,20bed,7bath
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monticello (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monticello based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 5 | $124,042 | 132 | 4.59/5.0 |
| Ame | 2 | $113,240 | 207 | 4.93/5.0 |
| Hidden Ridge | 7 | $106,515 | 268 | 4.96/5.0 |
| Kate | 2 | $82,883 | 71 | 4.96/5.0 |
| Stephanie | 1 | $80,100 | 67 | 4.99/5.0 |
| Miranda | 2 | $77,866 | 13 | 5.00/5.0 |
| Eric | 1 | $75,407 | 133 | 4.82/5.0 |
| David | 1 | $68,433 | 50 | 4.70/5.0 |
| Teresea | 1 | $65,398 | 13 | 5.00/5.0 |
| Vicki | 3 | $65,207 | 124 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monticello.
Dive Deeper: Advanced Monticello STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monticello. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonticello Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monticello
- The Monticello Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monticello, House properties are the most common (77%), reflecting the local real estate landscape.
- Houses represent a significant 77% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 1.6%) offer potential for unique stay experiences.
Monticello Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monticello
- The dominant room capacity in Monticello is 3 bedrooms listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 55.7% of the active Airbnb listings in Monticello, indicating a high concentration in these sizes.
- A significant 50.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monticello.
Monticello Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monticello
- The most common guest capacity trend in Monticello vacation rentals is listings accommodating 8+ guests (47.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Monticello STR market, accounting for 63.9% of listings.
- 67.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monticello.
- On average, properties in Monticello are equipped to host 6.2 guests.
Monticello Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monticello
- The most common availability pattern in Monticello falls within the 271-366 days range, representing 49.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Monticello (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monticello Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
13.3% of total
2 Nights
43 listings
71.7% of total
3 Nights
3 listings
5% of total
4-6 Nights
2 listings
3.3% of total
7-29 Nights
1 listings
1.7% of total
30+ Nights
3 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Monticello is 2 Nights, adopted by 71.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.0%) of the Monticello Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 71.7% of Monticello hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- A 2-night minimum appears standard (71.7%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monticello.
Monticello Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
35.6% of total
Moderate
14 listings
23.7% of total
Firm
6 listings
10.2% of total
Strict
18 listings
30.5% of total
Cancellation Policy Insights for Monticello
- The prevailing Airbnb cancellation policy trend in Monticello is Flexible, used by 35.6% of listings.
- There's a relatively balanced mix between guest-friendly (59.3%) and stricter (40.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.6% market standard in Monticello.
- With 30.5% using Strict terms, this is a viable option in Monticello, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Monticello.
Monticello STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monticello
- The overall average booking lead time for vacation rentals in Monticello is 50 days.
- Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Monticello.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Monticello averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monticello (2025)
Amenity Prevalence
Amenity Insights for Monticello
- Essential amenities in Monticello that guests expect include: Free parking on premises, BBQ grill, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monticello: Free parking on premises, BBQ grill, Air conditioning.
- Prioritize adding missing essentials: BBQ grill, Air conditioning.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monticello to stay competitive.
Monticello Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monticello
- The typical guest profile for Airbnb in Monticello consists of primarily domestic travelers (100%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (90.3%) followed by Spanish (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Louisville and Cincinnati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monticello Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Pittman Center | 263 | $3,491 | $265.02 | 45% |