Middletown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Middletown in 2025? Explore comprehensive Airbnb analytics for Middletown, Kentucky, United States to uncover income potential. This 2025 STR market report for Middletown, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Middletown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Middletown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Middletown Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$149
The average rental revenue earned for an occupied room per day in Middletown.
Occupancy Rate(?)
37.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,098
Typical annual income for an Airbnb listing in Middletown. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-36.3%
Significant decrease (-36.3%) vs. last year.
Peak Revenue Month(?)
September
The month with the highest average earnings, indicating peak season in Middletown.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Middletown.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Middletown (2025)

Understanding the monthly revenue variations for Airbnb listings in Middletown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Middletown is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Middletown across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,786+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,614 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,650 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $881, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Middletown

Middletown Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Middletown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Middletown:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Middletown

Average Daily Rate (ADR) Airbnb Trends in Middletown (2025)

Effective short term rental pricing strategy in Middletown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Middletown typically peaks in September and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $503+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
  • Typical properties (Median) charge around $138 per night.
  • Entry-level properties (Bottom 25%) earn around $113 per night.

Average Daily Rate (ADR) Trend by Month in Middletown

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Airbnb Seasonality Analysis & Trends in Middletown (2025)

Peak Season (September, April, March)
  • Revenue averages $2,536 per month
  • Occupancy rates average 41.7%
  • Daily rates average $241
Shoulder Season
  • Revenue averages $2,009 per month
  • Occupancy maintains around 38.9%
  • Daily rates hold near $265
Low Season (January, November, December)
  • Revenue drops to average $1,420 per month
  • Occupancy decreases to average 32.8%
  • Daily rates adjust to average $240

Seasonality Insights for Middletown

  • The Airbnb seasonality in Middletown shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Middletown's highest earning potential, with monthly revenues capable of climbing to $2,572, occupancy reaching a high of 49.7%, and ADRs peaking at $291.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,269, occupancy could drop to 25.2%, and ADRs may adjust down to $147.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Middletown.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Middletown seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Middletown (2025)

Exploring the top neighborhoods for short-term rentals in Middletown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Louisville
Nearby metropolitan area with a vibrant culture, offering events like the Kentucky Derby and local distilleries. Attracts both leisure and business travelers.
Kentucky Derby, Louisville Slugger Museum, Bourbon Trail, Louisville Zoo, Muhammad Ali Center
Shelbyville
Charming small town atmosphere with local parks and historic sites, appealing to travelers looking for a quiet retreat or those visiting family.
Historic Downtown Shelbyville, Clear Creek Park, Skyview Park, Cardinal Stadium
Jeffersontown
Well-known for its family-friendly environment and outdoor recreational areas, this area is popular with visitors looking to enjoy local dining and parks.
Jeffersontown Commons, Eureka Park, Hikes Lane Park, Parks and Recreation Center
Clarksville
Located just across the river in Indiana, it's a growing area with shopping and dining, making it accessible for those visiting the Louisville area.
Clarksville Town Hall, Cinemark Movies 8, Gateway Park, General Electric Park
Anchorage
A picturesque small town with a rich history and beautiful scenery, ideal for travelers seeking tranquility and nature.
Historic Anchorage, Yew Tree Park, Wildlife Viewing, Local Art Galleries
Prospect
An affluent suburb offering scenic views and local parks, attracting visitors looking for a peaceful retreat near the city.
Prospect Park, Canoe & Kayak Launch, Brownsboro Park, Louisville Boat Club
Mount Washington
Offers small-town charm and proximity to nature, drawing visitors interested in outdoor activities and local history.
Salt River, Mount Washington Park, Cedar Grove Park, Local Historical Sites
East Louisville
A diverse suburban area with shopping centers and cultural events, popular among tourists looking for convenience and amenities further from the downtown hustle.
The Mall St. Matthews, Louisville Mega Cavern, Farmington Historic Home, Local Fine Dining Spots

Understanding Airbnb License Requirements & STR Laws in Middletown (2025)

While Middletown, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Middletown to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Middletown (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Middletownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Perfect for Work or Play, Close to Everything!

Perfect for Work or Play, Close to Everything!

Entire Place • 3 bedrooms

$40,291
Revenue
58.8%
Occupancy
$189.23
Daily Rate
This old Kentucky home - Middletown/Derby/Bourbon

This old Kentucky home - Middletown/Derby/Bourbon

Entire Place • 3 bedrooms

$25,986
Revenue
31.7%
Occupancy
$233.80
Daily Rate
Middletown Private Guest House

Middletown Private Guest House

Entire Place • 1 bedroom

$22,738
Revenue
60.5%
Occupancy
$100.51
Daily Rate
HOUSE ON HERRICK

HOUSE ON HERRICK

Entire Place • 2 bedrooms

$22,293
Revenue
36.1%
Occupancy
$156.35
Daily Rate
Middletown Treat-Convenient to it all! Comfortable

Middletown Treat-Convenient to it all! Comfortable

Entire Place • 4 bedrooms

$17,870
Revenue
41.0%
Occupancy
$172.86
Daily Rate
Charming Newly Renovated Home - 2 bedroom /1 bath

Charming Newly Renovated Home - 2 bedroom /1 bath

Entire Place • 2 bedrooms

$15,951
Revenue
62.4%
Occupancy
$175.42
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Middletown (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Middletown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Taylor6$45,725344.85/5.0
Melissa1$40,2912095.00/5.0
Jannette3$31,822974.97/5.0
Deborah4$26,813214.91/5.0
Emily1$22,738574.96/5.0
Blake1$22,2931344.94/5.0
Host #205148151$17,870904.81/5.0
Courtney1$15,9511N/A/5.0
Evan1$6,772214.86/5.0
Jonathan1$1,665155.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Middletown.

Dive Deeper: Advanced Middletown STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Middletown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Middletown Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Middletown

  • The Middletown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Middletown, House properties are the most common (47.6%), reflecting the local real estate landscape.
  • Houses represent a significant 47.6% portion, catering likely to families or larger groups.

Middletown Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Middletown

  • The dominant room capacity in Middletown is 2 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 66.7% of the active Airbnb listings in Middletown, indicating a high concentration in these sizes.
  • A significant 23.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Middletown.

Middletown Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Middletown

  • The most common guest capacity trend in Middletown vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Middletown STR market, accounting for 47.6% of listings.
  • 23.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Middletown.
  • On average, properties in Middletown are equipped to host 3.8 guests.

Middletown Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Middletown

  • The most common availability pattern in Middletown falls within the 271-366 days range, representing 76.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Middletown (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Middletown Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (5.6%)

1 Night

1 listings

5.6% of total

2 Nights (33.3%)

2 Nights

6 listings

33.3% of total

3 Nights (5.6%)

3 Nights

1 listings

5.6% of total

4-6 Nights (5.6%)

4-6 Nights

1 listings

5.6% of total

7-29 Nights (22.2%)

7-29 Nights

4 listings

22.2% of total

30+ Nights (27.8%)

30+ Nights

5 listings

27.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Middletown is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (27.8%) caters to monthly stays (30+ nights) in Middletown, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 33.3% of Middletown hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.6% currently do.
  • A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Middletown.

Middletown Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (5.6%)

Flexible

1 listings

5.6% of total

Moderate (33.3%)

Moderate

6 listings

33.3% of total

Firm (16.7%)

Firm

3 listings

16.7% of total

Strict (44.4%)

Strict

8 listings

44.4% of total

Cancellation Policy Insights for Middletown

  • The prevailing Airbnb cancellation policy trend in Middletown is Strict, used by 44.4% of listings.
  • A majority (61.1%) of hosts in Middletown utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 44.4% market standard in Middletown.
  • With 44.4% using Strict terms, this is a viable option in Middletown, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Middletown.

Middletown STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Middletown

  • The overall average booking lead time for vacation rentals in Middletown is 45 days.
  • Guests book furthest in advance for stays during May (average 94 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (77 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Middletown.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 77 days) to capture early planners.
  • Monitor your own booking lead times against these Middletown averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Middletown (2025)

Amenity Prevalence

Amenity Insights for Middletown

  • Essential amenities in Middletown that guests expect include: Free parking on premises, Wifi, Hot water, Heating, Smoke alarm, TV, Air conditioning, Carbon monoxide alarm, Essentials, Hangers. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Middletown: Free parking on premises, Wifi, Hot water, Heating, Smoke alarm, TV, Air conditioning, Carbon monoxide alarm, Essentials, Hangers.
  • Prioritize adding missing essentials: Carbon monoxide alarm, Essentials, Hangers.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Middletown to stay competitive.

Middletown Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Middletown

  • The typical guest profile for Airbnb in Middletown consists of primarily domestic travelers (100%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 100.0% of guests.
  • Top languages spoken are English (78.7%) followed by Spanish (4.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Louisville and Knoxville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Middletown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Simpsonville19$3,688$321.7644%
Crestwood18$3,521$531.5039%
Bee Spring12$3,465$450.0639%
Oxford128$3,369$531.1336%
Crittenden17$3,334$249.4448%
Lawrenceburg58$3,267$282.9344%
Burlington20$3,158$213.1454%
Lebanon30$3,125$250.4149%
Corinth15$3,118$232.8450%
Lancaster25$3,098$286.3538%

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