Maysville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Maysville in 2025? Explore comprehensive Airbnb analytics for Maysville, Kentucky, United States to uncover income potential. This 2025 STR market report for Maysville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Maysville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maysville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maysville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maysville (2025)
Understanding the monthly revenue variations for Airbnb listings in Maysville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maysville is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maysville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,186+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,316 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,436 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $697, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maysville
Maysville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maysville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maysville:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maysville
Average Daily Rate (ADR) Airbnb Trends in Maysville (2025)
Effective short term rental pricing strategy in Maysville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maysville typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $188+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Maysville
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Airbnb Seasonality Analysis & Trends in Maysville (2025)
Peak Season (August, July, May)
- Revenue averages $1,933 per month
- Occupancy rates average 47.4%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,729 per month
- Occupancy maintains around 45.2%
- Daily rates hold near $120
Low Season (January, February, June)
- Revenue drops to average $1,340 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $122
Seasonality Insights for Maysville
- The Airbnb seasonality in Maysville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maysville's highest earning potential, with monthly revenues capable of climbing to $1,969, occupancy reaching a high of 56.5%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,310, occupancy could drop to 29.4%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maysville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maysville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maysville (2025)
Exploring the top neighborhoods for short-term rentals in Maysville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Maysville Downtown | Charming historic district with beautifully preserved architecture. Popular for its quaint shops, local dining, and rich history, making it appealing for tourists. | Maysville Riverfront, Washington Opera House, Kentucky Gateway Museum Center, Maysville Community and Technical College, Simon Kenton Bridge |
| Maysville Riverfront Park | A picturesque area providing scenic views of the Ohio River. Ideal for guests interested in outdoor activities, walking trails, and local events. | Riverfront Park, Biking and walking trails, Fishing spots, Seasonal events and festivals |
| Old Maysville | A historic neighborhood known for its unique, antique homes and character. Attracts visitors looking for a touch of history and charm. | Historic homes tours, Local antique shops, Cultural festivals |
| Kentucky Gateway Museum Center | A cultural hub for history and art, attracting visitors interested in the local heritage and artistic events. | Exhibitions on local history, Art galleries, Community events |
| Maysville Golf Club | A popular destination for golfing enthusiasts, providing a serene environment and social opportunities for guests who enjoy outdoor sports. | 18-hole golf course, Clubhouse dining, Social events |
| Tanyard Hollow Nature Preserve | A beautiful natural area known for its hiking trails and wildlife, perfect for guests who appreciate nature and outdoor activities. | Hiking trails, Wildlife watching, Picnic areas |
| Maysville Flea Market | A popular local market offering a variety of goods and food, attracting tourists looking for local flavor and unique finds. | Local crafts, Food stalls, Bargain hunting opportunities |
| Maysville Historic Cemetery | An interesting site for history buffs, featuring notable graves and historical significance, making it a unique attraction. | Grave of John Rankin, Historic walking tours, Cemetery events |
Understanding Airbnb License Requirements & STR Laws in Maysville (2025)
While Maysville, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maysville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Maysville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maysvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cherry Alley Manor Downtown Historic Maysville
Entire Place • 5 bedrooms
Kleier House
Entire Place • 4 bedrooms
The Buckingham House
Entire Place • 2 bedrooms
Nestled in the trees with river view and decking
Entire Place • 2 bedrooms
Urban Getaway .6 Entertainment Historical District
Entire Place • 2 bedrooms
The Fourth Street House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maysville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maysville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| J.J. | 2 | $65,402 | 149 | 4.92/5.0 |
| Matthew | 4 | $58,450 | 84 | 4.78/5.0 |
| Katie | 2 | $55,218 | 50 | 4.90/5.0 |
| Page | 1 | $41,676 | 120 | 4.96/5.0 |
| Brandi | 3 | $41,535 | 139 | 4.94/5.0 |
| Terry | 2 | $31,271 | 322 | 4.92/5.0 |
| Barbara | 1 | $29,201 | 60 | 5.00/5.0 |
| Denny | 5 | $26,803 | 5 | 3.67/5.0 |
| Tom & Barb | 1 | $24,414 | 53 | 5.00/5.0 |
| Stacey | 1 | $22,964 | 41 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maysville.
Dive Deeper: Advanced Maysville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maysville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaysville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maysville
- The Maysville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maysville, Apartment/Condo properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- The presence of 11.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Maysville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maysville
- The dominant room capacity in Maysville is 2 bedrooms listings, making up 40.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.2% of the active Airbnb listings in Maysville, indicating a high concentration in these sizes.
- A significant 21.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maysville.
Maysville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maysville
- The most common guest capacity trend in Maysville vacation rentals is listings accommodating 2 guests (35.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Maysville STR market, accounting for 54.7% of listings.
- 26.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maysville.
- On average, properties in Maysville are equipped to host 3.9 guests.
Maysville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maysville
- The most common availability pattern in Maysville falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maysville (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maysville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
27.5% of total
2 Nights
22 listings
55% of total
3 Nights
2 listings
5% of total
4-6 Nights
1 listings
2.5% of total
7-29 Nights
2 listings
5% of total
30+ Nights
2 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Maysville is 2 Nights, adopted by 55% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.5%) of the Maysville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55% of Maysville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maysville.
Maysville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
50% of total
Moderate
17 listings
50% of total
Cancellation Policy Insights for Maysville
- The prevailing Airbnb cancellation policy trend in Maysville is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Maysville may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Maysville.
- Regularly review your cancellation policy against competitors and market demand shifts in Maysville.
Maysville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maysville
- The overall average booking lead time for vacation rentals in Maysville is 39 days.
- Guests book furthest in advance for stays during May (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (50 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Maysville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Maysville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maysville (2025)
Amenity Prevalence
Amenity Insights for Maysville
- Essential amenities in Maysville that guests expect include: Wifi, Air conditioning, TV, Smoke alarm, Heating, Washer, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maysville: Wifi, Air conditioning, TV, Smoke alarm, Heating, Washer, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Heating, Washer, Kitchen.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maysville to stay competitive.
Maysville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maysville
- The typical guest profile for Airbnb in Maysville consists of primarily domestic travelers (97%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and Canada (1.4%).
- Top languages spoken are English (79.2%) followed by Spanish (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lexington and Cincinnati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maysville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creola | 12 | $6,115 | $411.06 | 54% |
| Sugar Grove | 14 | $4,551 | $437.68 | 41% |
| Rockbridge | 196 | $4,410 | $388.04 | 47% |
| South Bloomingville | 119 | $4,304 | $295.80 | 49% |
| Logan | 652 | $4,251 | $367.81 | 45% |
| New Plymouth | 14 | $4,163 | $559.93 | 30% |
| Swan Township | 108 | $3,753 | $319.25 | 48% |
| Laurelville | 134 | $3,721 | $338.95 | 43% |
| Berne Township | 14 | $3,394 | $444.61 | 34% |
| Oxford | 128 | $3,369 | $531.13 | 36% |