Louisville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Louisville in 2025? Explore comprehensive Airbnb analytics for Louisville, Kentucky, United States to uncover income potential. This 2025 STR market report for Louisville, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,942 active listings.
Whether you're considering an Airbnb investment in Louisville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Louisville Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Louisville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Louisville (2025)
Understanding the monthly revenue variations for Airbnb listings in Louisville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Louisville is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Louisville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,937+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,313 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,508 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,398, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Louisville
Louisville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Louisville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Louisville:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Louisville
Average Daily Rate (ADR) Airbnb Trends in Louisville (2025)
Effective short term rental pricing strategy in Louisville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Louisville typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $707+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $305 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Louisville
Get Live Louisville Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Louisville (2025)
Peak Season (May, April, June)
- Revenue averages $5,381 per month
- Occupancy rates average 46.6%
- Daily rates average $338
Shoulder Season
- Revenue averages $3,508 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $312
Low Season (January, February, March)
- Revenue drops to average $2,649 per month
- Occupancy decreases to average 39.6%
- Daily rates adjust to average $288
Seasonality Insights for Louisville
- The Airbnb seasonality in Louisville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Louisville's highest earning potential, with monthly revenues capable of climbing to $6,366, occupancy reaching a high of 54.4%, and ADRs peaking at $359.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,311, occupancy could drop to 36.3%, and ADRs may adjust down to $279.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Louisville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Louisville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Louisville (2025)
Exploring the top neighborhoods for short-term rentals in Louisville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| NuLu | A vibrant neighborhood known for its art galleries, local boutiques, and exceptional dining experiences. NuLu's urban charm attracts both tourists and locals seeking a unique cultural experience in Louisville. | Louisville Slugger Museum & Factory, Muhammad Ali Center, Fourth Street Live!, KMAC Museum, Great Flood Brewing Co. |
| Old Louisville | Renowned for its stunning Victorian architecture and rich history, Old Louisville offers a charming experience with close proximity to parks and historic sites, appealing to tourists interested in cultural heritage. | Central Park, The Conrad-Caldwell House Museum, The Speed Art Museum, Brandeis House, Iroquois Park |
| Downtown Louisville | The heartbeat of the city, Downtown Louisville features a vibrant mix of nightlife, dining, and cultural attractions, making it ideal for travelers looking for convenience and entertainment options. | KFC Yum! Center, Louisville Science Center, Muhammad Ali Boulevard, Louisville Palace, Transportation Center |
| The Highlands | Known for its eclectic mix of shops, restaurants, and bars, The Highlands is a popular destination for the younger crowd and offers a fun, lively atmosphere. | Crescent Hill Water Tower, Cherokee Park, Highlands Beer Garden, Bellarmine University, The Highland Festival |
| Shelby Park | An up-and-coming area that offers affordability paired with great access to parks and local dining options, appealing to both investors and travelers looking for budget-friendly accommodations. | Shelby Park, Louisville Mega Cavern, Schnitzelburg neighborhood, Floyds Fork |
| Clifton | A residential area that is gaining traction due to its artistic vibe and community feel, ideal for those looking for a local experience while still being near downtown Louisville. | Clifton Center, Lynn Family Stadium, Big Four Bridge, Riverside, the Farnsley-Moremen Landing |
| St. Matthews | A suburban area known for its shopping centers and proximity to parks, St. Matthews attracts families and visitors seeking a quieter, yet conveniently located stay near downtown. | Mall St. Matthews, Seneca Park, Beargrass Creek State Nature Preserve, St. Matthews Community Center |
| Jeffersontown | A growing suburban area with a lively town center, Jeffersontown is becoming popular with families and business travelers looking for comfortable and spacious options outside the city center. | Jeffersontown Green, Castle Park, Kentucky Music Hall of Fame, Majority Barn |
Understanding Airbnb License Requirements & STR Laws in Louisville (2025)
Yes, Louisville, Kentucky, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Louisville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Louisville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Louisvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sleep42 21Beds 15BR 10BA Super Stays Guesthouse
Entire Place • 15 bedrooms
DerbyFarm house 17 minutes from Churchill Downs.
Entire Place • 5 bedrooms
Sleep24 12Beds 8BR 6BA Swepson Retreat KING
Entire Place • 8 bedrooms
ꕥEntire Triple CrownꕥSlps 18, HOT TUB, POOL, firpt
Entire Place • 6 bedrooms
Butchertown Bourbon House: Speakeasy/Sports Bar
Entire Place • 10 bedrooms
Amazing Luxury Urban Loft! Riverfront Views!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Louisville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Louisville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric-BNB Louisville | 43 | $2,767,985 | 1612 | 4.81/5.0 |
| Shannon | 42 | $2,700,420 | 1547 | 4.83/5.0 |
| Brandon | 25 | $1,908,419 | 1148 | 4.74/5.0 |
| David & Amy | 26 | $1,479,957 | 2244 | 4.59/5.0 |
| Amanda | 18 | $1,379,787 | 721 | 4.37/5.0 |
| James | 27 | $1,245,494 | 2250 | 4.58/5.0 |
| Matt | 20 | $1,077,360 | 778 | 4.39/5.0 |
| Super Stays | 3 | $1,003,658 | 75 | 3.31/5.0 |
| Curtwood | 44 | $896,807 | 858 | 4.70/5.0 |
| Bungalou | 11 | $841,379 | 180 | 3.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Louisville.
Dive Deeper: Advanced Louisville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Louisville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLouisville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Louisville
- The Louisville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 1,942 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Louisville, House properties are the most common (57.6%), reflecting the local real estate landscape.
- Houses represent a significant 57.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 7.8%) offer potential for unique stay experiences.
Louisville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Louisville
- The dominant room capacity in Louisville is 1 bedroom listings, making up 28.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.1% of the active Airbnb listings in Louisville, indicating a high concentration in these sizes.
- A significant 39.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Louisville.
Louisville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Louisville
- The most common guest capacity trend in Louisville vacation rentals is listings accommodating 8+ guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Louisville STR market, accounting for 50.6% of listings.
- 48.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Louisville.
- On average, properties in Louisville are equipped to host 5.1 guests.
Louisville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Louisville
- The most common availability pattern in Louisville falls within the 181-270 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Louisville (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Louisville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
509 listings
29.3% of total
2 Nights
663 listings
38.1% of total
3 Nights
152 listings
8.7% of total
4-6 Nights
14 listings
0.8% of total
7-29 Nights
44 listings
2.5% of total
30+ Nights
357 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Louisville is 2 Nights, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.4%) of the Louisville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Louisville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.1% of Louisville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Louisville.
Louisville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
24 listings
1.5% of total
Super Strict 30 Days
34 listings
2.1% of total
Flexible
262 listings
16.3% of total
Moderate
376 listings
23.3% of total
Firm
397 listings
24.6% of total
Strict
519 listings
32.2% of total
Cancellation Policy Insights for Louisville
- The prevailing Airbnb cancellation policy trend in Louisville is Strict, used by 32.2% of listings.
- A majority (56.8%) of hosts in Louisville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.2% market standard in Louisville.
- With 32.2% using Strict terms, this is a viable option in Louisville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Louisville.
Louisville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Louisville
- The overall average booking lead time for vacation rentals in Louisville is 52 days.
- Guests book furthest in advance for stays during May (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Louisville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Louisville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Louisville (2025)
Amenity Prevalence
Amenity Insights for Louisville
- Essential amenities in Louisville that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Louisville: Air conditioning, Wifi, Smoke alarm, Heating, TV, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Heating, TV, Kitchen.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Louisville to stay competitive.
Louisville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Louisville
- The typical guest profile for Airbnb in Louisville consists of primarily domestic travelers (96%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and Canada (1.2%).
- Top languages spoken are English (78.4%) followed by Spanish (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Louisville and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Louisville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Oxford | 119 | $3,956 | $524.89 | 39% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lebanon | 30 | $3,832 | $238.56 | 50% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |