Airbnb Market Analytics, Statistics and Data in Louisville, Kentucky, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Louisville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Louisville:
How much do Airbnb hosts make on average per month in Louisville?
The short-term rental market in Louisville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,596 per month
- Strong performing properties (top 25%) make $4,564 or more
- Best-in-class properties (top 10%) achieve $8,450+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,453
Revenue Variations by Month
Occupancy Rates Throughout the Year in Louisville
The market in Louisville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Louisville
Daily rates in Louisville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $162 per night
- Strong performing properties (top 25%) secure $319 or more
- Best-in-class properties (top 10%) pull in $735+ per night
- Entry-level properties (bottom 25%) earn around $99
Daily Rate Variations by Month
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Seasonality patterns in Louisville
Peak Season (May, April, June)
- Revenue peaks at $6192.15 per month
- Occupancy rates reach 54.45%
- Daily rates average $369.01
Shoulder Season
- Revenue averages $3984.46 per month
- Occupancy maintains 45.33%
- Daily rates hold at $323.54
Low Season (December, February, January)
- Revenue drops to $2435.92 per month
- Occupancy decreases to 32.96%
- Daily rates adjust to $295.72
Is it still profitable to do Airbnb in Louisville in 2025?
Yes! Louisville demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $3984 and As a mature market with 1955 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Louisville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| NuLu | The East Market District, known as NuLu, is famous for its art galleries, trendy boutiques, and farm-to-table restaurants. It attracts foodies and creative types looking for a unique experience in Louisville. | Louisville Slugger Museum & Factory, The KMAC Museum, East Market Street, Harvest, The Coffee Shop, Muth's Candies |
| Old Louisville | Known for its stunning Victorian architecture, Old Louisville is a historic neighborhood that draws visitors interested in history and culture. Its proximity to downtown makes it a convenient location for travelers. | Central Park, The Conrad-Caldwell House Museum, The Speed Art Museum, The Belle of Louisville, The Historic Old Louisville, The Kentucky Museum of Art and Craft |
| Frankfort Avenue | This area is known for its eclectic mix of shops, restaurants, and bars. It offers a vibrant community atmosphere perfect for both locals and visitors, making it a great spot for Airbnb rentals. | The Crescent Hill Reservoir, Cherokee Park, Clifton Center, Caffe Classico, The Old Forester Distilling Co. |
| Downtown Louisville | The bustling heart of Louisville, offering a mix of entertainment, dining, and cultural experiences. Ideal for travelers wanting to explore the city’s nightlife and attractions. | Fourth Street Live!, Louisville Palace Theater, Kentucky Science Center, Muhammad Ali Center, Louisville Waterfront Park, Ali's Bar and Grill |
| The Highlands | Known for its rich cultural vibe with many bars, restaurants, and shops, The Highlands is a popular area for younger crowds and those looking for a lively atmosphere. | Cherokee Park, The Bellarmine University, Crescent Hill, The Kentucky Theatre, Bourbon Bar, Highlands Taproom |
| St. Matthews | A suburban area that offers a blend of residential and shopping experiences, making it appealing for families and business travelers seeking convenience near amenities. | St. Matthews Mall, Seneca Park, The Big Four Bridge, E.P. Tom Sawyer State Park, The Mall of St. Matthews |
| Louisville Waterfront Park | A beautiful park area along the Ohio River, perfect for outdoor enthusiasts and those seeking events and festivals throughout the year. It's an attractive area for tourists. | Louisville Waterfront Park, The Big Four Bridge, The Great Lawn, Louisville Mega Cavern, Waterfront Botanical Gardens |
| Pleasure Ridge Park | Offering a more residential feel with the convenience of quick access to city amenities, it's ideal for visitors needing a peaceful stay while still being close to attractions. | Charlie Vettiner Park, The Parklands of Floyds Fork, Pleasure Ridge Park, Seventh Street Park, Moser Manor |
Do you need a license for Airbnb in Louisville?
Yes, Louisville requires a license for operating an Airbnb. Current market data shows 70% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Louisville
Sleep42 21Beds 15BR 10BA Super Stays Guesthouse
Entire Place • 15 bedrooms
DerbyFarm house 17 minutes from Churchill Downs.
Entire Place • 5 bedrooms
Cherokee Triangle Historic Home
Entire Place • 4 bedrooms
Gentleman’s Farm CEORetreat, Bourbon Trail, In-Cty
Entire Place • 6 bedrooms
Sleep24 12Beds 8BR 6BA Swepson Retreat KING
Entire Place • 8 bedrooms
The Highball * Speakeasy Lounge & Retreat 6BR 5BA
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Louisville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric-BNB Louisville | 43 | $3,037,221 | 1612 | 4.81/5.0 |
| Shannon | 42 | $2,603,013 | 1547 | 4.83/5.0 |
| Brandon | 25 | $2,039,424 | 1148 | 4.74/5.0 |
| David & Amy | 26 | $1,564,977 | 2244 | 4.59/5.0 |
| Amanda | 18 | $1,332,543 | 721 | 4.37/5.0 |
| James | 27 | $1,290,920 | 2250 | 4.58/5.0 |
| Matt | 20 | $1,138,605 | 778 | 4.39/5.0 |
| Super Stays | 3 | $1,008,419 | 75 | 3.31/5.0 |
| Curtwood | 44 | $945,527 | 858 | 4.70/5.0 |
| Bungalou | 11 | $912,527 | 180 | 3.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Louisville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.3%), with house and apartment & condo properties comprising 92.3% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (7.7% combined)
Room Capacity Distribution
Analysis of 1,955 properties in Louisville shows that 1 bedroom properties are most prevalent, making up 28.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.8% of all listings.
Key Insights
- Most common: 1 bedroom (28.3%)
- Least common: 5+ bedrooms (9.1%)
- Market concentration: 53.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,955 properties in Louisville reveals that 8+ guests properties dominate the market, representing 29.8% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 49.9% of the market.
Key Insights
- Most common capacity: 8+ guests (29.8% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 49.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,955 properties in Louisville, the most common availability pattern is 181-270 days (32.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.7% of properties).
Key Insights
- Most common availability window: 181-270 days (32.9%)
- Most common booking duration: 91-180 days (32.7%)
- Properties with high availability (180+ days): 64.5%
- Properties with long-term bookings (180+ days): 37.5%
Minimum Stay Distributions
1 Night
526 listings
30.9% of total
2 Nights
702 listings
41.2% of total
3 Nights
159 listings
9.3% of total
4-6 Nights
18 listings
1.1% of total
7-29 Nights
39 listings
2.3% of total
30+ Nights
258 listings
15.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.1%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (15.2%) suggest a stable extended-stay market
- High market flexibility with 81.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
24 listings
1.5% of total
Super Strict 30 Days
30 listings
1.8% of total
Flexible
268 listings
16.4% of total
Moderate
382 listings
23.4% of total
Firm
399 listings
24.5% of total
Strict
528 listings
32.4% of total
Key Insights
- Strict is the preferred policy at 32.4% of listings
- The market shows a balanced distribution between guest-friendly (39.8%) and strict (56.9%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Sep, Apr, averaging 81 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 42 days
- Spring shows the longest average booking window at 73 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Louisville
Below is the distribution of amenities across listings in Louisville:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.2%) and DC (0.6%)
- English is the top language at 84.2%, followed by Spanish (10.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Louisville and Chicago markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Louisville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Crittenden | 12 | $4,755 | $250.21 | 58% |
| Simpsonville | 19 | $4,292 | $314.98 | 46% |
| Nicholasville | 22 | $4,212 | $350.81 | 46% |
| Oxford | 119 | $4,170 | $507.20 | 39% |
| Lebanon | 29 | $4,169 | $241.42 | 50% |
| Burlington | 20 | $3,964 | $210.50 | 53% |
| Lancaster | 22 | $3,863 | $291.28 | 40% |
| Lawrenceburg | 53 | $3,848 | $245.52 | 48% |
| Shelbyville | 70 | $3,765 | $329.54 | 43% |
| Zionsville | 16 | $3,697 | $258.22 | 47% |
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