London Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in London in 2025? Explore comprehensive Airbnb analytics for London, Kentucky, United States to uncover income potential. This 2025 STR market report for London, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in London, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the London Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key London Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in London (2025)
Understanding the monthly revenue variations for Airbnb listings in London is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in London is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in London across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,504+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,956 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,892 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,148, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in London
London Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the London STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in London:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in London
Average Daily Rate (ADR) Airbnb Trends in London (2025)
Effective short term rental pricing strategy in London involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in London typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $321+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in London
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Airbnb Seasonality Analysis & Trends in London (2025)
Peak Season (June, May, April)
- Revenue averages $3,679 per month
- Occupancy rates average 45.5%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,255 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $159
Low Season (January, February, December)
- Revenue drops to average $1,569 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $153
Seasonality Insights for London
- The Airbnb seasonality in London shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases London's highest earning potential, with monthly revenues capable of climbing to $3,958, occupancy reaching a high of 55.6%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,475, occupancy could drop to 30.6%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in London.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these London seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in London (2025)
Exploring the top neighborhoods for short-term rentals in London? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown London | The heart of the city, Downtown London is a vibrant area filled with shops, restaurants, and entertainment options. It's popular with both tourists and locals, making it an excellent choice for Airbnb hosts. | Laurel River Lake, London-Corbin Airport, Redbud Park, Downtown Shops, Local Restaurants, Annual Events and Festivals |
| Middlesboro | Nearby Middlesboro offers a unique blend of history and outdoor activities, appealing to visitors seeking adventure and scenic views. Its proximity to the Pine Mountain State Resort Park makes it a popular spot. | Pine Mountain State Resort Park, Cumberland Gap National Historical Park, Middlesboro Mall, Historic Town Square, Local Museums |
| Corbin | Home to famous restaurants and attractions, Corbin is a bustling area that attracts tourists year-round, especially those looking for a great dining experience and historical sites. | Cumberland Falls State Resort Park, The Original KFC, Corbin Railroad Museum, Local Wineries and Breweries, Outdoor Recreation Activities |
| Laurel Lake | This area is perfect for outdoor enthusiasts, with opportunities for fishing, boating, and hiking. Its natural beauty draws in families and groups looking to enjoy nature. | Laurel River Lake, Water Sports, Nature Trails, Camping Areas, Family Picnic Spots |
| Southern Kentucky | A beautiful region that showcases Kentucky's natural landscapes and attractions. Great for hosts looking to cater to those wanting a more rural experience. | Daniel Boone National Forest, Natural Bridge State Resort Park, Historic Landmarks, Outdoor Adventures, Scenic Drives |
| Williamsburg | A charming small town with friendly locals and a rich history, Williamsburg attracts visitors looking for a peaceful getaway and local culture. | Historic Sites, Local Craft Shops, Cumberland River, Community Events, Nearby Outdoor Activities |
| Nancy | Nancy is a small but lovely community near scenic lakes and parks, ideal for those wanting a quiet escape close to nature. | Lake Cumberland, Fishing Locations, Nature Hiking Trails, Local Lodges, Campgrounds |
| Gray | A quaint town that provides easy access to natural attractions and recreational activities, making it a suitable spot for vacationers. | Cumberland Falls, Kayaking and Canoeing, Hiking Trails, Fishing Spots, Scenic Lookouts |
Understanding Airbnb License Requirements & STR Laws in London (2025)
While London, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for London to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in London (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Londonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront w/Private dock! Large home! Family fun!
Entire Place • 6 bedrooms
Lakefront Summer 2025! Now booking for family fun!
Entire Place • 4 bedrooms
The Black House, Central & Luxurious
Entire Place • 3 bedrooms
Upper Room at Miller's Crossing (Barn & Loft)
Entire Place • 2 bedrooms
Lakefront! 5 minutes to I-75 & Downtown London!
Entire Place • 3 bedrooms
The Ranger's Retreat-Levi Jackson
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in London (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in London based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Celli | 3 | $228,442 | 32 | 4.93/5.0 |
| Experienced Stays | 7 | $121,868 | 127 | 4.67/5.0 |
| Jason | 2 | $50,531 | 66 | 4.71/5.0 |
| Jacqueline | 2 | $48,327 | 537 | 4.98/5.0 |
| Channing | 1 | $47,896 | 27 | 5.00/5.0 |
| Leigh Ann | 1 | $46,010 | 62 | 5.00/5.0 |
| Christie | 1 | $42,277 | 11 | 5.00/5.0 |
| Andrew | 1 | $38,339 | 126 | 4.99/5.0 |
| May | 3 | $34,053 | 32 | 4.76/5.0 |
| Judith | 1 | $33,339 | 85 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in London.
Dive Deeper: Advanced London STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for London. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLondon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for London
- The London Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in London, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 1.9%) offer potential for unique stay experiences.
London Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for London
- The dominant room capacity in London is 1 bedroom listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.9% of the active Airbnb listings in London, indicating a high concentration in these sizes.
- A significant 37.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in London.
London Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for London
- The most common guest capacity trend in London vacation rentals is listings accommodating 6 guests (22.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the London STR market, accounting for 44.4% of listings.
- 42.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in London.
- On average, properties in London are equipped to host 4.9 guests.
London Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for London
- The most common availability pattern in London falls within the 181-270 days range, representing 42.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in London (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
London Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
59.6% of total
2 Nights
15 listings
28.8% of total
3 Nights
1 listings
1.9% of total
7-29 Nights
2 listings
3.8% of total
30+ Nights
3 listings
5.8% of total
Key Insights
- The most prevalent minimum stay requirement in London is 1 Night, adopted by 59.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.4%) of the London Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.6% of London hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in London.
London Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
43.5% of total
Moderate
14 listings
30.4% of total
Firm
8 listings
17.4% of total
Strict
4 listings
8.7% of total
Cancellation Policy Insights for London
- The prevailing Airbnb cancellation policy trend in London is Flexible, used by 43.5% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in London may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.5% market standard in London.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in London.
London STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for London
- The overall average booking lead time for vacation rentals in London is 29 days.
- Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in London.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these London averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in London (2025)
Amenity Prevalence
Amenity Insights for London
- Essential amenities in London that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for London: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in London to stay competitive.
London Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for London
- The typical guest profile for Airbnb in London consists of primarily domestic travelers (98%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and United Kingdom (0.7%).
- Top languages spoken are English (86.9%) followed by Spanish (4.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lexington and Louisville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the London Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |
| Caryville | 14 | $3,458 | $309.70 | 38% |
| Rogers | 103 | $3,447 | $236.00 | 45% |