Lexington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Lexington in 2025? Explore comprehensive Airbnb analytics for Lexington, Kentucky, United States to uncover income potential. This 2025 STR market report for Lexington, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 939 active listings.
Whether you're considering an Airbnb investment in Lexington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lexington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lexington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lexington (2025)
Understanding the monthly revenue variations for Airbnb listings in Lexington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lexington is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lexington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,182+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,857 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,415 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,408, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lexington
Lexington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lexington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lexington:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lexington
Average Daily Rate (ADR) Airbnb Trends in Lexington (2025)
Effective short term rental pricing strategy in Lexington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lexington typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $402+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Lexington
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Airbnb Seasonality Analysis & Trends in Lexington (2025)
Peak Season (April, May, June)
- Revenue averages $4,040 per month
- Occupancy rates average 48.1%
- Daily rates average $216
Shoulder Season
- Revenue averages $3,300 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $214
Low Season (January, February, December)
- Revenue drops to average $2,085 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $200
Seasonality Insights for Lexington
- The Airbnb seasonality in Lexington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lexington's highest earning potential, with monthly revenues capable of climbing to $4,135, occupancy reaching a high of 57.5%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,871, occupancy could drop to 33.3%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lexington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lexington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lexington (2025)
Exploring the top neighborhoods for short-term rentals in Lexington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lexington | The vibrant hub of Lexington with a mix of history, culture, and business. Ideal for travelers looking for local attractions, dining, and entertainment options within walking distance. | Lexington Opera House, Transylvania University, Rupp Arena, Mary Todd Lincoln House, Lexington History Museum |
| Chevy Chase | A charming neighborhood known for its upscale shopping and dining. Attracts visitors who want a more local feel with easy access to downtown and the University of Kentucky. | Chevy Chase Shopping Center, Bourbon & Toulouse, The Lexington Legend, The Coffee Pub |
| University of Kentucky | Home to a large student population and numerous events throughout the year. Perfect for those targeting university visitors, families, and prospective students. | University of Kentucky Campus, Rupp Arena, Keeneland Race Course, UK Art Museum |
| Woodland Park | A residential neighborhood that offers a peaceful environment with parks and green spaces. Attractive to families and those seeking a quieter stay while being close to essential amenities. | Woodland Park, Southland Drive shops, Lexington Public Library - Central Branch |
| Victoria Square | An area featuring a variety of local shops, restaurants, and a close-knit community feel. Great for visitors looking to experience the local culture and hospitality. | Victoria Square shops, Local eats, Community events |
| Lexington Marketplace | Popular shopping district that attracts both locals and visitors alike. Ideal for guests who enjoy shopping and dining experiences. | Lexington Marketplace, Shopping centers, Diverse dining options |
| Historically Black District | Rich in history and culture, this area is important for its heritage and attracts tourists interested in African American history and culture. | Charles Young Center, Shakespeare in the Park, Cultural Heritage Experiences |
| Keeneland | World-renowned racetrack and horse facility, it attracts many horse racing enthusiasts and visitors from around the world, especially during race season. | Keeneland Race Course, Horse racing events, Beautiful grounds and gardens |
Understanding Airbnb License Requirements & STR Laws in Lexington (2025)
While Lexington, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lexington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lexington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lexingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bourbon Hous - 7 Bdrm, Bar, Billiards, Parking Lot
Entire Place • 7 bedrooms
Pool |Close to Keeneland & UK|Hot Tub|Game Rm| Bar
Entire Place • 4 bedrooms
Pool | Hot Tub | Covered Porch | Patio | Game Room
Entire Place • 5 bedrooms
7 Bedrooms | 6.5 Bathrooms | Hot Tub | 10 Beds
Entire Place • 7 bedrooms
12acre Villa right by Keeneland-Keene Creek Estate
Entire Place • 7 bedrooms
Brick Hous - 7 Bdrms in Downtown Lexington
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lexington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lexington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Seth | 15 | $1,818,532 | 1775 | 4.92/5.0 |
| Experienced Stays | 25 | $779,416 | 1052 | 4.44/5.0 |
| The Kentucky Life | 22 | $742,142 | 1623 | 4.76/5.0 |
| Claire | 21 | $722,152 | 1044 | 4.84/5.0 |
| Sidney + Austin | 29 | $680,630 | 2372 | 4.79/5.0 |
| Brian | 3 | $589,786 | 127 | 5.00/5.0 |
| Danny | 12 | $504,105 | 2193 | 4.94/5.0 |
| Breck + Linda | 16 | $493,011 | 1794 | 4.90/5.0 |
| Host #263721247 | 4 | $445,199 | 73 | 4.99/5.0 |
| Brooke | 17 | $388,722 | 2664 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lexington.
Dive Deeper: Advanced Lexington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lexington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLexington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lexington
- The Lexington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 939 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lexington, House properties are the most common (65.1%), reflecting the local real estate landscape.
- Houses represent a significant 65.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 8.5%) offer potential for unique stay experiences.
Lexington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lexington
- The dominant room capacity in Lexington is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.1% of the active Airbnb listings in Lexington, indicating a high concentration in these sizes.
- A significant 42.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lexington.
Lexington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lexington
- The most common guest capacity trend in Lexington vacation rentals is listings accommodating 8+ guests (24.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Lexington STR market, accounting for 48.6% of listings.
- 48.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lexington.
- On average, properties in Lexington are equipped to host 5.1 guests.
Lexington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lexington
- The most common availability pattern in Lexington falls within the 181-270 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lexington (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lexington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
268 listings
32% of total
2 Nights
314 listings
37.5% of total
3 Nights
62 listings
7.4% of total
4-6 Nights
10 listings
1.2% of total
7-29 Nights
57 listings
6.8% of total
30+ Nights
127 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Lexington is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.5%) of the Lexington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Lexington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Lexington hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lexington.
Lexington Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
1.7% of total
Super Strict 60 Days
2 listings
0.2% of total
Flexible
211 listings
25.5% of total
Moderate
225 listings
27.2% of total
Firm
179 listings
21.6% of total
Strict
197 listings
23.8% of total
Cancellation Policy Insights for Lexington
- The prevailing Airbnb cancellation policy trend in Lexington is Moderate, used by 27.2% of listings.
- There's a relatively balanced mix between guest-friendly (52.7%) and stricter (45.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.2% market standard in Lexington.
- Regularly review your cancellation policy against competitors and market demand shifts in Lexington.
Lexington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lexington
- The overall average booking lead time for vacation rentals in Lexington is 51 days.
- Guests book furthest in advance for stays during May (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (68 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Lexington.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Lexington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lexington (2025)
Amenity Prevalence
Amenity Insights for Lexington
- Essential amenities in Lexington that guests expect include: Smoke alarm, Air conditioning, Wifi, TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lexington: Smoke alarm, Air conditioning, Wifi, TV, Heating, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, Wifi, TV, Heating, Kitchen.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lexington to stay competitive.
Lexington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lexington
- The typical guest profile for Airbnb in Lexington consists of primarily domestic travelers (97%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and Canada (0.8%).
- Top languages spoken are English (80.8%) followed by Spanish (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lexington and Louisville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lexington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Oxford | 119 | $3,956 | $524.89 | 39% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lebanon | 30 | $3,832 | $238.56 | 50% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Oxford Township | 19 | $3,684 | $322.51 | 41% |
| Deerfield Township | 30 | $3,586 | $265.67 | 42% |