Airbnb Market Analytics, Statistics and Data in Lexington, Kentucky, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lexington? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lexington:
How much do Airbnb hosts make on average per month in Lexington?
The short-term rental market in Lexington shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,456 per month
- Strong performing properties (top 25%) make $3,981 or more
- Best-in-class properties (top 10%) achieve $6,410+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,431
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lexington
The market in Lexington shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lexington
Daily rates in Lexington vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $154 per night
- Strong performing properties (top 25%) secure $241 or more
- Best-in-class properties (top 10%) pull in $398+ per night
- Entry-level properties (bottom 25%) earn around $104
Daily Rate Variations by Month
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Seasonality patterns in Lexington
Peak Season (October, April, May)
- Revenue peaks at $4094.37 per month
- Occupancy rates reach 57.62%
- Daily rates average $228.89
Shoulder Season
- Revenue averages $3297.18 per month
- Occupancy maintains 47.44%
- Daily rates hold at $210.03
Low Season (February, December, January)
- Revenue drops to $1878.20 per month
- Occupancy decreases to 32.33%
- Daily rates adjust to $192.91
Is it still profitable to do Airbnb in Lexington in 2025?
Yes! Lexington demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3297 and As a mature market with 957 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lexington
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Lexington | The heart of the city with a mix of business and entertainment. Convenient for both tourists and business travelers, featuring local restaurants, shops, and nightlife. | Lexington Opera House, Mary Todd Lincoln House, Transylvania University, Rupp Arena, Lexington History Museum |
| University of Kentucky | A vibrant area with a youthful atmosphere, popular among students, faculty, and visitors. Perfect for short-term rentals accommodating university-related events. | University of Kentucky Arboretum, Keeneland Race Course, The Wildcat Commemorative Statue, UK Art Museum, BCTC |
| Chevy Chase | A trendy neighborhood known for its upscale shops and dining options. Attracts both locals and visitors looking for a charming atmosphere with amenities. | Chevy Chase Plaza, The Lexington Theater, Parks and greenspaces, Lexington Green, Local cafes and eateries |
| Frankfort Ave. | A historic district perfect for those looking to experience local culture and community events. Ideal for guests wanting to explore unique shops and eateries. | The Kentucky State Capitol, Edgewood Cottage, Old State Capitol, Local art galleries, Frankfort Main Street |
| Midway | A small city offering a quaint and relaxed atmosphere, known for its historic charm and unique shops. Suitable for guests looking for a peaceful getaway. | Midway University, Bluegrass Railroad Museum, Local wineries, Historic downtown, Equestrian events |
| Southland Drive | A family-friendly neighborhood with a mix of residential and commercial areas, ideal for visitors looking for local dining and shopping experiences. | Parks and playgrounds, Local markets, Shopping centers, Restaurants, Community events |
| Rural Hill | A suburban area providing a peaceful retreat while being close to Lexington's amenities. Suitable for families and those seeking quiet accommodations. | Nearby walking trails, Local farms, Community parks, Outdoor activities, Rural charm |
| East End | A diversified neighborhood with a growing number of attractions and amenities. Ideal for travelers looking for a convenient base to explore the city. | Local breweries, Parks, Restaurants, Art spaces, Community sports facilities |
Do you need a license for Airbnb in Lexington?
We recommend checking directly with Lexington's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lexington
Bourbon Hous - 7 Bdrm, Bar, Billiards, Parking Lot
Entire Place • 7 bedrooms
Pool | Hot Tub | Covered Porch | Patio | Game Room
Entire Place • 5 bedrooms
Pool |Close to Keeneland & UK|Hot Tub|Game Rm| Bar
Entire Place • 4 bedrooms
Golf Simulator | Hot Tub | Game Room | Pool Table
Entire Place • 5 bedrooms
7 Bedrooms | 6.5 Bathrooms | Hot Tub | 10 Beds
Entire Place • 7 bedrooms
Brick Hous - 7 Bdrms in Downtown Lexington
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Lexington
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Seth | 15 | $1,941,842 | 1775 | 4.92/5.0 |
| Experienced Stays | 25 | $860,352 | 1066 | 4.44/5.0 |
| The Kentucky Life | 22 | $792,401 | 1623 | 4.76/5.0 |
| Claire | 21 | $717,968 | 1044 | 4.84/5.0 |
| Sidney + Austin | 29 | $711,919 | 2368 | 4.77/5.0 |
| Brian | 3 | $644,106 | 127 | 5.00/5.0 |
| 263721247 | 4 | $634,523 | 73 | 4.99/5.0 |
| Danny | 12 | $535,706 | 2193 | 4.94/5.0 |
| Breck + Linda | 16 | $498,527 | 1794 | 4.90/5.0 |
| Brooke | 17 | $378,068 | 2664 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lexington
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.8%), with house and apartment & condo properties comprising 91.3% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others, unique stays segments (8.7% combined)
Room Capacity Distribution
Analysis of 957 properties in Lexington shows that 2 bedrooms properties are most prevalent, making up 28.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 54.4% of all listings.
Key Insights
- Most common: 2 bedrooms (28.4%)
- Least common: 5+ bedrooms (6.9%)
- Market concentration: 54.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 957 properties in Lexington reveals that 8+ guests properties dominate the market, representing 24.8% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 8+ guests (24.8% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 957 properties in Lexington, the most common availability pattern is 181-270 days (34.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.8% of properties).
Key Insights
- Most common availability window: 181-270 days (34.8%)
- Most common booking duration: 91-180 days (33.8%)
- Properties with high availability (180+ days): 59.7%
- Properties with long-term bookings (180+ days): 42.7%
Minimum Stay Distributions
1 Night
281 listings
34.4% of total
2 Nights
320 listings
39.1% of total
3 Nights
72 listings
8.8% of total
4-6 Nights
5 listings
0.6% of total
7-29 Nights
39 listings
4.8% of total
30+ Nights
101 listings
12.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.5%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (12.3%) suggest a stable extended-stay market
- High market flexibility with 82.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
14 listings
1.7% of total
Super Strict 60 Days
2 listings
0.2% of total
Flexible
213 listings
25.4% of total
Moderate
231 listings
27.6% of total
Firm
178 listings
21.3% of total
Strict
199 listings
23.8% of total
Key Insights
- Moderate is the preferred policy at 27.6% of listings
- The market shows a balanced distribution between guest-friendly (53.0%) and strict (45.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jun, averaging 74 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 34 days
- Spring shows the longest average booking window at 65 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 65 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Lexington
Below is the distribution of amenities across listings in Lexington:
Traveler Demographics
Key Insights
- Domestic travelers make up 97% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.8%) and DC (0.5%)
- English is the top language at 85.4%, followed by Spanish (9.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Lexington and Louisville markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lexington. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Crittenden | 12 | $4,755 | $250.21 | 58% |
| Simpsonville | 19 | $4,292 | $314.98 | 46% |
| Nicholasville | 22 | $4,212 | $350.81 | 46% |
| Oxford | 119 | $4,170 | $507.20 | 39% |
| Lebanon | 29 | $4,169 | $241.42 | 50% |
| Frenchburg | 37 | $3,992 | $307.28 | 43% |
| Burlington | 20 | $3,964 | $210.50 | 53% |
| Deerfield Township | 29 | $3,917 | $267.30 | 42% |
| Lancaster | 22 | $3,863 | $291.28 | 40% |
| Lawrenceburg | 53 | $3,848 | $245.52 | 48% |
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