Lawrenceburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Lawrenceburg in 2025? Explore comprehensive Airbnb analytics for Lawrenceburg, Kentucky, United States to uncover income potential. This 2025 STR market report for Lawrenceburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.

Whether you're considering an Airbnb investment in Lawrenceburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lawrenceburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lawrenceburg Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$253
The average rental revenue earned for an occupied room per day in Lawrenceburg.
Occupancy Rate(?)
45.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$44,639
Typical annual income for an Airbnb listing in Lawrenceburg. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
8.3%
Positive growth (8.3%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Lawrenceburg.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Lawrenceburg.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
52
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lawrenceburg (2025)

Understanding the monthly revenue variations for Airbnb listings in Lawrenceburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lawrenceburg is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lawrenceburg across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,927+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,239 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,291 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,809, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lawrenceburg

Lawrenceburg Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lawrenceburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lawrenceburg:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lawrenceburg

Average Daily Rate (ADR) Airbnb Trends in Lawrenceburg (2025)

Effective short term rental pricing strategy in Lawrenceburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lawrenceburg typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $268 or more.
  • Typical properties (Median) charge around $190 per night.
  • Entry-level properties (Bottom 25%) earn around $147 per night.

Average Daily Rate (ADR) Trend by Month in Lawrenceburg

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Airbnb Seasonality Analysis & Trends in Lawrenceburg (2025)

Peak Season (May, June, April)
  • Revenue averages $5,585 per month
  • Occupancy rates average 54.9%
  • Daily rates average $240
Shoulder Season
  • Revenue averages $4,135 per month
  • Occupancy maintains around 51.7%
  • Daily rates hold near $242
Low Season (January, February, December)
  • Revenue drops to average $2,586 per month
  • Occupancy decreases to average 34.2%
  • Daily rates adjust to average $243

Seasonality Insights for Lawrenceburg

  • The Airbnb seasonality in Lawrenceburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lawrenceburg's highest earning potential, with monthly revenues capable of climbing to $5,898, occupancy reaching a high of 59.3%, and ADRs peaking at $256.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,091, occupancy could drop to 27.2%, and ADRs may adjust down to $231.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lawrenceburg.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lawrenceburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lawrenceburg (2025)

Exploring the top neighborhoods for short-term rentals in Lawrenceburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Downtown Lawrenceburg
Charming downtown area with historic architecture and local shops. A central hub for visitors enjoying the small-town vibe and community festivals.
Anderson County Museum, Lawrenceburg Greenway Trail, Local restaurants and shops, Annual events and festivals, Historic sites
Eagle Lake
Scenic area surrounding Eagle Lake, perfect for outdoor enthusiasts and families looking for nature retreats. Known for fishing and water activities.
Eagle Lake, Fishing and boating, Picnic areas, Walking trails, Wildlife watching
Soldier's Rest Park
A beautiful park with recreational opportunities, ideal for families and hosts seeking nature experiences close to the city.
Trails and walking paths, Picnic facilities, Playgrounds, Community events, Scenic views
Anderson County Winery
A popular spot for wine lovers and tourists looking for local flavors and vineyard tours. Great for weekend getaways and wine tastings.
Wine tastings, Vineyard tours, Beautiful landscapes, Local events, Wine festivals
Lawrenceburg Skate Park
An active venue for youth and families, attracting visitors interested in sports and recreational activities.
Skateboarding facilities, Community events, Youth programs, Nearby recreational fields, Picnic areas
Kentucky River Wildlife Management Area
Ideal for nature lovers and adventure seekers, this area offers hiking, hunting, and wildlife tours.
Hiking trails, Wildlife observation, Fishing spots, Hunting opportunities, Scenic views
Local Farms and Market Areas
Visitors enjoy the quaint experience of local farming and fresh produce markets, perfect for those interested in agritourism.
Farmers markets, Fruit picking, Local crafts, Seasonal events, Community activities
Lawrenceburg Arts Council
A vibrant arts community that attracts culture buffs and art lovers to galleries, shows, and local theater performances.
Art exhibits, Community theater, Cultural events, Workshops, Local artist showcases

Understanding Airbnb License Requirements & STR Laws in Lawrenceburg (2025)

While Lawrenceburg, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lawrenceburg to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Lawrenceburg (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lawrenceburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

New Luxury Brbn Trail w HotTub + GameRoom + Sauna

New Luxury Brbn Trail w HotTub + GameRoom + Sauna

Entire Place • 6 bedrooms

$254,539
Revenue
65.0%
Occupancy
$1055.23
Daily Rate
NEW Listing! Fishing, Hot Tub, Game Rm, Fire Pit

NEW Listing! Fishing, Hot Tub, Game Rm, Fire Pit

Entire Place • 6 bedrooms

$177,048
Revenue
48.1%
Occupancy
$843.13
Daily Rate
Bourbon Trail Bliss by the Lake, HotTub, Kayaks

Bourbon Trail Bliss by the Lake, HotTub, Kayaks

Entire Place • 2 bedrooms

$84,593
Revenue
89.1%
Occupancy
$252.16
Daily Rate
LUX retreat- KY Bourbon TRL-Hot tub-Hiking Trails!

LUX retreat- KY Bourbon TRL-Hot tub-Hiking Trails!

Entire Place • 5 bedrooms

$83,087
Revenue
31.2%
Occupancy
$510.51
Daily Rate
Relax in the hot tub w/a view of the River!

Relax in the hot tub w/a view of the River!

Entire Place • 2 bedrooms

$81,297
Revenue
78.2%
Occupancy
$279.94
Daily Rate
Bourbon Barrel Cottages #4 on Ky. Bourbon Trail

Bourbon Barrel Cottages #4 on Ky. Bourbon Trail

Entire Place • 2 bedrooms

$71,027
Revenue
60.8%
Occupancy
$271.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lawrenceburg (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lawrenceburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Angie And Jay5$305,3824154.97/5.0
Kristine1$254,539675.00/5.0
Nadia1$177,048274.96/5.0
Toni2$120,3923714.92/5.0
Kim & Ryan2$88,1178824.98/5.0
Carolyn1$84,593844.98/5.0
Kayla1$83,087165.00/5.0
Evolve2$81,446574.87/5.0
Melissa1$81,2972244.99/5.0
Jay1$70,462414.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lawrenceburg.

Dive Deeper: Advanced Lawrenceburg STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lawrenceburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lawrenceburg Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lawrenceburg

  • The Lawrenceburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 52 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Lawrenceburg, House properties are the most common (67.3%), reflecting the local real estate landscape.
  • Houses represent a significant 67.3% portion, catering likely to families or larger groups.
  • The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 3.8%) offer potential for unique stay experiences.

Lawrenceburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lawrenceburg

  • The dominant room capacity in Lawrenceburg is 2 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 53.9% of the active Airbnb listings in Lawrenceburg, indicating a high concentration in these sizes.
  • A significant 40.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lawrenceburg.

Lawrenceburg Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lawrenceburg

  • The most common guest capacity trend in Lawrenceburg vacation rentals is listings accommodating 4 guests (40.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Lawrenceburg STR market, accounting for 67.3% of listings.
  • 42.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lawrenceburg.
  • On average, properties in Lawrenceburg are equipped to host 5.1 guests.

Lawrenceburg Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lawrenceburg

  • The most common availability pattern in Lawrenceburg falls within the 91-180 days range, representing 36.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 53.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Lawrenceburg (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 46.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lawrenceburg Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (45.1%)

1 Night

23 listings

45.1% of total

2 Nights (41.2%)

2 Nights

21 listings

41.2% of total

3 Nights (2%)

3 Nights

1 listings

2% of total

30+ Nights (11.8%)

30+ Nights

6 listings

11.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Lawrenceburg is 1 Night, adopted by 45.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (86.3%) of the Lawrenceburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.8%) caters to monthly stays (30+ nights) in Lawrenceburg, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 45.1% of Lawrenceburg hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lawrenceburg.

Lawrenceburg Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (20.4%)

Flexible

10 listings

20.4% of total

Moderate (32.7%)

Moderate

16 listings

32.7% of total

Firm (32.7%)

Firm

16 listings

32.7% of total

Strict (14.3%)

Strict

7 listings

14.3% of total

Cancellation Policy Insights for Lawrenceburg

  • The prevailing Airbnb cancellation policy trend in Lawrenceburg is Moderate, used by 32.7% of listings.
  • There's a relatively balanced mix between guest-friendly (53.1%) and stricter (47.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 32.7% market standard in Lawrenceburg.
  • Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lawrenceburg.

Lawrenceburg STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lawrenceburg

  • The overall average booking lead time for vacation rentals in Lawrenceburg is 50 days.
  • Guests book furthest in advance for stays during May (average 90 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (72 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Lawrenceburg.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 72 days) to capture early planners.
  • Monitor your own booking lead times against these Lawrenceburg averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lawrenceburg (2025)

Amenity Prevalence

Amenity Insights for Lawrenceburg

  • Essential amenities in Lawrenceburg that guests expect include: Hot water, Free parking on premises, Air conditioning, Bed linens, Essentials, TV, Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Lawrenceburg: Hot water, Free parking on premises, Air conditioning, Bed linens, Essentials, TV, Heating, Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Bed linens, Essentials, TV, Heating, Wifi, Smoke alarm.
  • Consider adding popular differentiators like Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Lawrenceburg to stay competitive.

Lawrenceburg Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lawrenceburg

  • The typical guest profile for Airbnb in Lawrenceburg consists of primarily domestic travelers (98%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.2% of guests.
  • Key international markets include United States (98.2%) and Canada (0.7%).
  • Top languages spoken are English (85.5%) followed by Spanish (6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Cincinnati and Columbus.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lawrenceburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Crittenden13$4,224$247.3954%
Simpsonville19$4,201$313.7143%
Oxford119$3,956$524.8939%
Nicholasville22$3,931$353.8643%
Lebanon30$3,832$238.5650%
Lancaster21$3,798$294.0137%
Frenchburg36$3,791$285.0842%
Oxford Township19$3,684$322.5141%
Deerfield Township30$3,586$265.6742%
Shelbyville69$3,533$315.7042%

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