Lancaster Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Lancaster in 2025? Explore comprehensive Airbnb analytics for Lancaster, Kentucky, United States to uncover income potential. This 2025 STR market report for Lancaster, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Lancaster, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lancaster Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lancaster Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lancaster (2025)
Understanding the monthly revenue variations for Airbnb listings in Lancaster is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lancaster is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lancaster across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,646+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,150 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,429 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,280, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lancaster
Lancaster Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lancaster STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lancaster:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lancaster
Average Daily Rate (ADR) Airbnb Trends in Lancaster (2025)
Effective short term rental pricing strategy in Lancaster involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lancaster typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $475+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $323 or more.
- Typical properties (Median) charge around $208 per night.
- Entry-level properties (Bottom 25%) earn around $148 per night.
Average Daily Rate (ADR) Trend by Month in Lancaster
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Airbnb Seasonality Analysis & Trends in Lancaster (2025)
Peak Season (June, April, July)
- Revenue averages $6,011 per month
- Occupancy rates average 48.6%
- Daily rates average $273
Shoulder Season
- Revenue averages $4,717 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $279
Low Season (January, February, September)
- Revenue drops to average $3,455 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $271
Seasonality Insights for Lancaster
- The Airbnb seasonality in Lancaster shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lancaster's highest earning potential, with monthly revenues capable of climbing to $6,375, occupancy reaching a high of 56.6%, and ADRs peaking at $292.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,726, occupancy could drop to 30.1%, and ADRs may adjust down to $266.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lancaster.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lancaster seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lancaster (2025)
Exploring the top neighborhoods for short-term rentals in Lancaster? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lancaster | The heart of historic Lancaster, offering charming architecture and proximity to local shops and restaurants. It attracts visitors looking to experience the local culture and community events. | Lancaster Opera House, local antique shops, Lancaster Farmers Market, Thoroughbred Park, Lancaster Historic District |
| Lake Carnico | A serene area known for its beautiful lake and recreational activities. Perfect for those seeking a relaxing getaway with outdoor activities such as fishing and hiking. | Lake Carnico, hiking trails, picnic areas, water sports, wildlife viewing |
| Perryville | Just a short drive from Lancaster, this small town provides historical significance and quiet charm. Ideal for visitors interested in history and local heritage. | Perryville Battlefield State Historic Site, historic homes, local festivals, antique stores, scenic countryside |
| Harrodsburg | Near Lancaster, Harrodsburg is rich in history and known for its historical sites. Visitors come for tours and to explore the early settlements of Kentucky. | Old Fort Harrod State Park, Pioneer Playhouse, Shaker Village of Pleasant Hill, historical museum, local wineries |
| Paint Lick | A picturesque area that is perfect for those wanting to escape city life. With a focus on nature and tranquility, it offers a unique stay for visitors looking to unwind. | Paint Lick Creek, nature trails, rural landscapes, local farms, stargazing opportunities |
| Lancaster Community Park | A family-friendly area with outdoor facilities and events, attracting families and groups looking for activities and relaxation in nature. | playgrounds, sports fields, walking trails, picnic spots, community events |
| Fayette County | Just outside of Lancaster, this area offers quick access to Lexington and is known for its horse farms and bluegrass scenery. A great choice for visitors wanting to explore Kentucky's horse culture. | horse farms, scenic drives, Kentucky Horse Park, local distilleries, Lexington |
| Danville | A short drive away, Danville offers a vibrant downtown with shops, dining, and cultural experiences. Wine and dine enthusiasts enjoy the robust culinary scene. | Danville Arts Center, local breweries, historical sites, restaurants, downtown events |
Understanding Airbnb License Requirements & STR Laws in Lancaster (2025)
While Lancaster, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lancaster to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lancaster (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lancasterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bourbon Barndominium Bonanza!
Entire Place • 6 bedrooms
Campbell's Cabin: A perfect retreat
Entire Place • 7 bedrooms
Luxury lake house with must see view
Entire Place • 5 bedrooms
Lakefront property - Higher Ground
Entire Place • 6 bedrooms
Home on the Dix River with Movie Theater & Hot Tub
Entire Place • 4 bedrooms
New Construction/ Close to Herrington Lake
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lancaster (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lancaster based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kyle | 1 | $164,521 | 25 | 4.96/5.0 |
| Bridgette | 1 | $126,297 | 103 | 4.95/5.0 |
| Melissa | 1 | $123,489 | 57 | 4.93/5.0 |
| Katrina | 1 | $101,158 | 50 | 4.86/5.0 |
| Amanda | 1 | $83,465 | 29 | 5.00/5.0 |
| The Kentucky Life | 1 | $71,611 | 56 | 4.84/5.0 |
| Mark | 1 | $45,917 | 48 | 4.79/5.0 |
| Barbara | 1 | $41,860 | 173 | 5.00/5.0 |
| Debra | 4 | $36,394 | 60 | 4.50/5.0 |
| Joseph | 1 | $32,908 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lancaster.
Dive Deeper: Advanced Lancaster STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lancaster. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLancaster Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lancaster
- The Lancaster Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lancaster, House properties are the most common (61.9%), reflecting the local real estate landscape.
- Houses represent a significant 61.9% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo (combined 9.6%) offer potential for unique stay experiences.
Lancaster Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lancaster
- The dominant room capacity in Lancaster is 3 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 52.4% of the active Airbnb listings in Lancaster, indicating a high concentration in these sizes.
- A significant 76.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lancaster.
Lancaster Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lancaster
- The most common guest capacity trend in Lancaster vacation rentals is listings accommodating 8+ guests (52.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lancaster STR market, accounting for 71.4% of listings.
- 71.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lancaster.
- On average, properties in Lancaster are equipped to host 6.1 guests.
Lancaster Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lancaster
- The most common availability pattern in Lancaster falls within the 181-270 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Lancaster (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lancaster Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
42.9% of total
2 Nights
9 listings
42.9% of total
3 Nights
2 listings
9.5% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Lancaster is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.8%) of the Lancaster Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Lancaster hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lancaster.
Lancaster Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
42.9% of total
Moderate
2 listings
9.5% of total
Firm
5 listings
23.8% of total
Strict
5 listings
23.8% of total
Cancellation Policy Insights for Lancaster
- The prevailing Airbnb cancellation policy trend in Lancaster is Flexible, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Lancaster.
- Regularly review your cancellation policy against competitors and market demand shifts in Lancaster.
Lancaster STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lancaster
- The overall average booking lead time for vacation rentals in Lancaster is 50 days.
- Guests book furthest in advance for stays during May (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (78 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Lancaster.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Lancaster averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lancaster (2025)
Amenity Prevalence
Amenity Insights for Lancaster
- Essential amenities in Lancaster that guests expect include: TV, Free parking on premises, Wifi, Smoke alarm, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lancaster: TV, Free parking on premises, Wifi, Smoke alarm, Kitchen, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Smoke alarm, Kitchen, Air conditioning.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lancaster to stay competitive.
Lancaster Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lancaster
- The typical guest profile for Airbnb in Lancaster consists of primarily domestic travelers (98%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and United Kingdom (1.4%).
- Top languages spoken are English (89%) followed by Spanish (4.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lexington and Louisville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lancaster Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |
| Caryville | 14 | $3,458 | $309.70 | 38% |
| Rogers | 103 | $3,447 | $236.00 | 45% |
| Williamstown | 176 | $3,406 | $232.99 | 50% |