Hopkinsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Hopkinsville in 2025? Explore comprehensive Airbnb analytics for Hopkinsville, Kentucky, United States to uncover income potential. This 2025 STR market report for Hopkinsville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Hopkinsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hopkinsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hopkinsville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hopkinsville (2025)
Understanding the monthly revenue variations for Airbnb listings in Hopkinsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hopkinsville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hopkinsville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,815+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,747 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,150 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $505, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hopkinsville
Hopkinsville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hopkinsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hopkinsville:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hopkinsville
Average Daily Rate (ADR) Airbnb Trends in Hopkinsville (2025)
Effective short term rental pricing strategy in Hopkinsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hopkinsville typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $169+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Hopkinsville
Get Live Hopkinsville Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Hopkinsville (2025)
Peak Season (June, May, April)
- Revenue averages $1,859 per month
- Occupancy rates average 49.3%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,329 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $94
Low Season (January, February, March)
- Revenue drops to average $951 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $94
Seasonality Insights for Hopkinsville
- The Airbnb seasonality in Hopkinsville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hopkinsville's highest earning potential, with monthly revenues capable of climbing to $1,993, occupancy reaching a high of 52.8%, and ADRs peaking at $97.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $880, occupancy could drop to 30.3%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hopkinsville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hopkinsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hopkinsville (2025)
Exploring the top neighborhoods for short-term rentals in Hopkinsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hopkinsville | The heart of the city with easy access to local shops, restaurants, and events. Ideal for guests looking for a central location with plenty of amenities and activities nearby. | Hopkinsville Cultural Center, Alhambra Theatre, Trail of Tears Memorial, Downtown Farmers Market, Pennyroyal Area Museum |
| Lake Barkley | A scenic area perfect for outdoor enthusiasts, offering beautiful lake views and recreational activities. Great for guests looking to enjoy nature and water sports. | Lake Barkley State Resort Park, Boat rentals, Fishing spots, Hiking trails, Picnic areas |
| Cadiz | Nearby town with charm and history, offering a quieter atmosphere with local dining and shops. Appeals to visitors looking for a retreat close to Hopkinsville. | Trigg County Historical Museum, Lake Barkley Lodge, Historic downtown Cadiz, Fishing and hunting areas, Local festivals |
| Pennyroyal | A unique area known for its rich cultural history and local heritage. Attracts visitors interested in the history and local events. | Hopkinsville Museum, Local art galleries, Pennyroyal Quilt Festival, Historical walking tours, Farmers markets |
| Christian County | The surrounding county area offers rural charm combined with local attractions, appealing to families and those seeking a peaceful retreat. | Jeffers Bend Environmental Center, Local farms, Christian County State Parks, Horseback riding, Community events |
| Fort Campbell | A military installation that attracts visitors related to the army base. Perfect for short-term stays for military families and associates visiting the area. | Fort Campbell Museum, Annual Army events, Local dining options, Parks and recreation, Community activities |
| Caldwell County | Offers a serene atmosphere with small-town charm, ideal for guests looking to escape the hustle and bustle of city life while still being close to Hopkinsville. | Local parks, Historical sites, Farmers markets, Outdoor activities, Caldwell County High School events |
| Nashville Escape | Though a bit further, the proximity to Nashville makes Hopkinsville a good base for guests wanting to explore the music city while enjoying a quieter stay. | Nashville live music scene, Country Music Hall of Fame, Broadway Entertainment District, Local Nashville restaurants, Day trips to Nashville attractions |
Understanding Airbnb License Requirements & STR Laws in Hopkinsville (2025)
While Hopkinsville, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hopkinsville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hopkinsville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hopkinsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Peaceful, Romantic Getaway in Nature
Entire Place • 1 bedroom
Romantic, Peaceful Getaway in Nature
Entire Place • 1 bedroom
Home on 10 acres & private lake!
Entire Place • 3 bedrooms
1 Bedroom, 1 Bathroom Cozy Cabin with Hot Tub.
Entire Place • 1 bedroom
Apt 2 - Furnished 2 bdrm ground floor Apartment
Entire Place • 2 bedrooms
Quiet 3 bedroom home in Hopkinsville, Ky
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hopkinsville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hopkinsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heritage Bay | 23 | $187,468 | 2781 | 4.62/5.0 |
| Katie | 2 | $82,328 | 188 | 5.00/5.0 |
| Chris | 1 | $32,259 | 26 | 4.81/5.0 |
| George | 2 | $28,885 | 21 | 4.67/5.0 |
| Kerry | 1 | $23,906 | 218 | 4.93/5.0 |
| Sands | 1 | $21,996 | 79 | 4.77/5.0 |
| Christian | 1 | $19,062 | 43 | 5.00/5.0 |
| Bryant And Aly | 1 | $18,557 | 133 | 4.94/5.0 |
| Dennie | 1 | $18,479 | 26 | 5.00/5.0 |
| Cory | 1 | $16,326 | 109 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hopkinsville.
Dive Deeper: Advanced Hopkinsville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hopkinsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHopkinsville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hopkinsville
- The Hopkinsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hopkinsville, Apartment/Condo properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 37.5% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 2.5%) offer potential for unique stay experiences.
Hopkinsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hopkinsville
- The dominant room capacity in Hopkinsville is 1 bedroom listings, making up 42.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Hopkinsville, indicating a high concentration in these sizes.
Hopkinsville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hopkinsville
- The most common guest capacity trend in Hopkinsville vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hopkinsville STR market, accounting for 57.5% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hopkinsville.
- On average, properties in Hopkinsville are equipped to host 3.8 guests.
Hopkinsville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hopkinsville
- The most common availability pattern in Hopkinsville falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hopkinsville (47.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hopkinsville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
87.2% of total
2 Nights
4 listings
10.3% of total
3 Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hopkinsville is 1 Night, adopted by 87.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.5%) of the Hopkinsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 87.2% of Hopkinsville hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hopkinsville.
Hopkinsville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
10% of total
Moderate
5 listings
12.5% of total
Firm
4 listings
10% of total
Strict
27 listings
67.5% of total
Cancellation Policy Insights for Hopkinsville
- The prevailing Airbnb cancellation policy trend in Hopkinsville is Strict, used by 67.5% of listings.
- A majority (77.5%) of hosts in Hopkinsville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 67.5% market standard in Hopkinsville.
- With 67.5% using Strict terms, this is a viable option in Hopkinsville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hopkinsville.
Hopkinsville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hopkinsville
- The overall average booking lead time for vacation rentals in Hopkinsville is 27 days.
- Guests book furthest in advance for stays during November (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Hopkinsville.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Hopkinsville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hopkinsville (2025)
Amenity Prevalence
Amenity Insights for Hopkinsville
- Essential amenities in Hopkinsville that guests expect include: Free parking on premises, Wifi, Refrigerator, Kitchen, Air conditioning, Cooking basics, Dishes and silverware, Microwave, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hopkinsville: Free parking on premises, Wifi, Refrigerator, Kitchen, Air conditioning, Cooking basics, Dishes and silverware, Microwave, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Cooking basics, Dishes and silverware, Microwave, Hot water, Smoke alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hopkinsville to stay competitive.
Hopkinsville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hopkinsville
- The typical guest profile for Airbnb in Hopkinsville consists of primarily domestic travelers (99%), often arriving from nearby Hopkinsville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and United Kingdom (0.3%).
- Top languages spoken are English (85.3%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hopkinsville and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hopkinsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Creal Springs | 27 | $3,672 | $300.36 | 49% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Cub Run | 23 | $3,480 | $272.55 | 47% |
| Gallatin | 84 | $3,421 | $281.66 | 47% |