Glasgow Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Glasgow in 2025? Explore comprehensive Airbnb analytics for Glasgow, Kentucky, United States to uncover income potential. This 2025 STR market report for Glasgow, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Glasgow, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Glasgow Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Glasgow Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Glasgow (2025)
Understanding the monthly revenue variations for Airbnb listings in Glasgow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Glasgow is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Glasgow across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,829+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,555 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,620 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $921, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Glasgow
Glasgow Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Glasgow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Glasgow:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Glasgow
Average Daily Rate (ADR) Airbnb Trends in Glasgow (2025)
Effective short term rental pricing strategy in Glasgow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Glasgow typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $234+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Glasgow
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Airbnb Seasonality Analysis & Trends in Glasgow (2025)
Peak Season (June, May, July)
- Revenue averages $2,985 per month
- Occupancy rates average 48.7%
- Daily rates average $145
Shoulder Season
- Revenue averages $1,797 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $145
Low Season (January, February, December)
- Revenue drops to average $1,235 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $150
Seasonality Insights for Glasgow
- The Airbnb seasonality in Glasgow shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Glasgow's highest earning potential, with monthly revenues capable of climbing to $3,264, occupancy reaching a high of 51.3%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $929, occupancy could drop to 21.1%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Glasgow.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Glasgow seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Glasgow (2025)
Exploring the top neighborhoods for short-term rentals in Glasgow? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Glasgow | The heart of Glasgow, offering a mix of shops, dining, and local culture. Ideal for tourists who want easy access to local events and attractions. | Glasgow Square Park, Allen County Courthouse, local restaurants and shops |
| Barren River Lake State Resort Park | A beautiful natural setting perfect for outdoor enthusiasts. Guests can enjoy water activities, hiking, and nature trails, making it popular during summer months. | Barren River Lake, camping, fishing, hiking trails, picnic areas |
| The Historic District | Showcasing Glasgow's history and charm, this area is attractive to guests interested in heritage tourism. Featured attractions provide a glimpse into the past. | Historic Downtown Glasgow, Glasgow-Barren County Museum, local antique shops |
| Cave City and Mammoth Cave | Close proximity to Mammoth Cave National Park, this area is a hub for adventure tourism. Great for visitors seeking nature and exploration activities. | Mammoth Cave National Park, Dinosaur World, Cave City attractions |
| Scottsville | A quaint small town atmosphere just outside Glasgow, it appeals to those looking for a peaceful retreat and access to local rural experiences. | Scottsville Historic District, local farms, nature trails |
| Horse Cave | Known for its unique cave systems and attractions, draws visitors interested in outdoor adventures and local folklore. | Hidden River Cave, Kentucky Down Under, local shops and eateries |
| Local Wineries | Glasgow is near several wineries that offer tours and tastings, attracting wine enthusiasts and tourists seeking a relaxing getaway. | Trail of the Bluegrass Wineries, local vineyard tours, picnic areas |
| Cultural Festivals | Glasgow hosts various cultural festivals throughout the year, ideal for guests wanting to immerse themselves in local traditions and events. | Glasgow Highland Games, local arts festivals, music events |
Understanding Airbnb License Requirements & STR Laws in Glasgow (2025)
While Glasgow, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Glasgow to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Glasgow (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Glasgowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Plaid Peacock
Entire Place • 2 bedrooms
Copper and Elk - On the Square
Entire Place • 2 bedrooms
Cozy Farmhouse near Mammoth Caves with Hot Tub
Entire Place • 5 bedrooms
Aunt Betty's Cabin
Entire Place • 3 bedrooms
Aframe Getaway/Free Ham per booking for December!
Entire Place • 3 bedrooms
Heavenly Hollow Whole Duplex
Entire Place • 12 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Glasgow (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Glasgow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beth | 4 | $149,682 | 116 | 5.00/5.0 |
| Southern Vacation Retreat | 6 | $124,391 | 191 | 4.50/5.0 |
| Lessa | 2 | $63,805 | 380 | 4.96/5.0 |
| Evolve | 2 | $45,657 | 37 | 4.89/5.0 |
| Katie | 1 | $39,481 | 147 | 4.94/5.0 |
| Shelby | 1 | $32,708 | 58 | 4.90/5.0 |
| Melanie | 1 | $29,054 | 95 | 4.99/5.0 |
| Christy | 1 | $28,470 | 67 | 4.99/5.0 |
| Rachel | 1 | $24,796 | 264 | 4.97/5.0 |
| Tina | 1 | $23,065 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Glasgow.
Dive Deeper: Advanced Glasgow STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Glasgow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGlasgow Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Glasgow
- The Glasgow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Glasgow, House properties are the most common (59.5%), reflecting the local real estate landscape.
- Houses represent a significant 59.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 7.2%) offer potential for unique stay experiences.
Glasgow Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Glasgow
- The dominant room capacity in Glasgow is 3 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 61.9% of the active Airbnb listings in Glasgow, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Glasgow.
Glasgow Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Glasgow
- The most common guest capacity trend in Glasgow vacation rentals is listings accommodating 6 guests (35.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Glasgow STR market, accounting for 61.9% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Glasgow.
- On average, properties in Glasgow are equipped to host 5.7 guests.
Glasgow Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Glasgow
- The most common availability pattern in Glasgow falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Glasgow (54.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Glasgow Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
36.8% of total
2 Nights
20 listings
52.6% of total
3 Nights
2 listings
5.3% of total
4-6 Nights
1 listings
2.6% of total
7-29 Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Glasgow is 2 Nights, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.4%) of the Glasgow Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.6% of Glasgow hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Glasgow.
Glasgow Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
20.5% of total
Moderate
18 listings
46.2% of total
Firm
7 listings
17.9% of total
Strict
6 listings
15.4% of total
Cancellation Policy Insights for Glasgow
- The prevailing Airbnb cancellation policy trend in Glasgow is Moderate, used by 46.2% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.2% market standard in Glasgow.
- Regularly review your cancellation policy against competitors and market demand shifts in Glasgow.
Glasgow STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Glasgow
- The overall average booking lead time for vacation rentals in Glasgow is 30 days.
- Guests book furthest in advance for stays during August (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Glasgow.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Glasgow averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Glasgow (2025)
Amenity Prevalence
Amenity Insights for Glasgow
- Essential amenities in Glasgow that guests expect include: Air conditioning, Free parking on premises, Kitchen, Wifi, Heating, TV, Refrigerator, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Glasgow: Air conditioning, Free parking on premises, Kitchen, Wifi, Heating, TV, Refrigerator, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, TV, Refrigerator, Smoke alarm.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Glasgow to stay competitive.
Glasgow Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Glasgow
- The typical guest profile for Airbnb in Glasgow consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (0.4%).
- Top languages spoken are English (84.4%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Bowling Green.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Glasgow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Cub Run | 23 | $3,480 | $272.55 | 47% |
| Caryville | 14 | $3,458 | $309.70 | 38% |