Georgetown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Georgetown in 2025? Explore comprehensive Airbnb analytics for Georgetown, Kentucky, United States to uncover income potential. This 2025 STR market report for Georgetown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 107 active listings.
Whether you're considering an Airbnb investment in Georgetown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Georgetown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Georgetown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Georgetown (2025)
Understanding the monthly revenue variations for Airbnb listings in Georgetown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Georgetown is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Georgetown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,410+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,302 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,969 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,907, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Georgetown
Georgetown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Georgetown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Georgetown:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Georgetown
Average Daily Rate (ADR) Airbnb Trends in Georgetown (2025)
Effective short term rental pricing strategy in Georgetown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Georgetown typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Georgetown
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Airbnb Seasonality Analysis & Trends in Georgetown (2025)
Peak Season (May, April, June)
- Revenue averages $4,879 per month
- Occupancy rates average 53.5%
- Daily rates average $236
Shoulder Season
- Revenue averages $3,682 per month
- Occupancy maintains around 56.7%
- Daily rates hold near $230
Low Season (January, February, December)
- Revenue drops to average $2,101 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $214
Seasonality Insights for Georgetown
- The Airbnb seasonality in Georgetown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Georgetown's highest earning potential, with monthly revenues capable of climbing to $5,166, occupancy reaching a high of 65.9%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,794, occupancy could drop to 30.4%, and ADRs may adjust down to $210.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Georgetown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Georgetown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Georgetown (2025)
Exploring the top neighborhoods for short-term rentals in Georgetown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Georgetown Historic District | A charming area featuring preserved 19th-century architecture and historic sites. It attracts tourists interested in history, heritage, and local culture, making it ideal for Airbnb hosting. | Old Scott County Jail, Georgetown College, The Scott County Historical Society, Royal Spring Park, The Georgetown Tourist Information Center |
| Royal Springs Park | A beautiful natural area known for its scenic views and outdoor activities. It appeals to families and nature lovers who seek a peaceful getaway close to urban amenities. | Walking trails, Picnic areas, Fishing ponds, Playgrounds |
| East Main St. | A vibrant street lined with local shops, restaurants, and cafes. This area attracts both locals and tourists, making it a great spot for short-term rentals. | Georgetown/Scott County Museum, Local eateries, Shopping boutiques, Bars |
| Toyota Motor Manufacturing Kentucky | A unique area due to the presence of the Toyota factory which attracts business travelers and automotive industry professionals visiting for work-related purposes. | Factory tours, Toyota visitor center, Business centers |
| Elkhorn Creek | Popular for recreational activities such as fishing, canoeing, and kayaking. It attracts outdoor enthusiasts, making it ideal for Airbnb listings that cater to adventure seekers. | Canoeing and kayaking, Fishing holes, Scenic hiking trails |
| Georgetown College Area | Home to students and faculty with a steady demand for short-term housing, especially during the academic year and events. | Georgetown College, Campus events, Community activities |
| Old Town Georgetown | A quaint area with antique shops and local art galleries, drawing visitors interested in shopping and culture. It is cozy and attractive for visitors seeking a homey atmosphere. | Antique stores, Local art galleries, Cafés |
| Scott County Fairgrounds | An important location for community events and fairs, attracting visitors and families for diverse activities throughout the year, creating demand for Airbnb lodging. | Annual Scott County Fair, Community events, Festivals |
Understanding Airbnb License Requirements & STR Laws in Georgetown (2025)
While Georgetown, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Georgetown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Georgetown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Georgetownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Farmhouse/20 acres/9 miles from Horse Park
Entire Place • 4 bedrooms
Sleeps 16! | Historic Home | KHP 11min | Ark 30min
Entire Place • 6 bedrooms
Ridgeview's Oasis / Indoor Pool/11mi to Horse Park
Entire Place • 6 bedrooms
26 acre farm sleeps up to 30
Entire Place • 8 bedrooms
Just ranked guest favorite, Keeneland, Horse Park
Entire Place • 6 bedrooms
The Luxe/HotTub/Playground/12min KHP/30min Ark
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Georgetown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Georgetown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jon | 11 | $486,707 | 850 | 4.90/5.0 |
| Carlos | 3 | $217,524 | 237 | 4.98/5.0 |
| Curtis | 1 | $152,146 | 95 | 4.98/5.0 |
| Gillian | 2 | $122,151 | 115 | 4.99/5.0 |
| Josh | 3 | $117,119 | 242 | 4.99/5.0 |
| The Kentucky Life | 2 | $115,560 | 137 | 4.63/5.0 |
| Andrea | 2 | $105,964 | 122 | 4.99/5.0 |
| Brittany | 4 | $104,295 | 512 | 4.75/5.0 |
| Brittanie | 2 | $98,386 | 438 | 4.94/5.0 |
| Houston | 2 | $87,873 | 145 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Georgetown.
Dive Deeper: Advanced Georgetown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Georgetown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGeorgetown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Georgetown
- The Georgetown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 107 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Georgetown, House properties are the most common (72%), reflecting the local real estate landscape.
- Houses represent a significant 72% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 6.6%) offer potential for unique stay experiences.
Georgetown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Georgetown
- The dominant room capacity in Georgetown is 3 bedrooms listings, making up 29% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 57.0% of the active Airbnb listings in Georgetown, indicating a high concentration in these sizes.
- A significant 49.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Georgetown.
Georgetown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Georgetown
- The most common guest capacity trend in Georgetown vacation rentals is listings accommodating 8+ guests (30.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Georgetown STR market, accounting for 58.8% of listings.
- 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Georgetown.
- On average, properties in Georgetown are equipped to host 5.6 guests.
Georgetown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Georgetown
- The most common availability pattern in Georgetown falls within the 91-180 days range, representing 38.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Georgetown (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Georgetown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
46.1% of total
2 Nights
29 listings
28.4% of total
3 Nights
10 listings
9.8% of total
4-6 Nights
4 listings
3.9% of total
7-29 Nights
2 listings
2% of total
30+ Nights
10 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Georgetown is 1 Night, adopted by 46.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.5%) of the Georgetown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.1% of Georgetown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Georgetown.
Georgetown Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1% of total
Flexible
23 listings
24% of total
Moderate
36 listings
37.5% of total
Firm
23 listings
24% of total
Strict
13 listings
13.5% of total
Cancellation Policy Insights for Georgetown
- The prevailing Airbnb cancellation policy trend in Georgetown is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.5%) and stricter (37.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Georgetown.
- Using a Strict policy might deter some guests, as only 13.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Georgetown.
Georgetown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Georgetown
- The overall average booking lead time for vacation rentals in Georgetown is 46 days.
- Guests book furthest in advance for stays during May (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (84 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Georgetown.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Georgetown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Georgetown (2025)
Amenity Prevalence
Amenity Insights for Georgetown
- Essential amenities in Georgetown that guests expect include: Air conditioning, Wifi, Kitchen, TV, Heating, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Coffee maker, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Georgetown: Air conditioning, Wifi, Kitchen, TV, Heating, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Air conditioning, Wifi, Kitchen, TV, Heating, Smoke alarm, Hot water.
- Consider adding popular differentiators like Free parking on premises or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Georgetown to stay competitive.
Georgetown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Georgetown
- The typical guest profile for Airbnb in Georgetown consists of primarily domestic travelers (97%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and Canada (1.2%).
- Top languages spoken are English (81.8%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lexington and Cincinnati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Georgetown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Oxford | 119 | $3,956 | $524.89 | 39% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lebanon | 30 | $3,832 | $238.56 | 50% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Oxford Township | 19 | $3,684 | $322.51 | 41% |
| Deerfield Township | 30 | $3,586 | $265.67 | 42% |