Airbnb Market Analytics, Statistics and Data in Georgetown, Kentucky, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Georgetown? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Georgetown:
How much do Airbnb hosts make on average per month in Georgetown?
The short-term rental market in Georgetown shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,126 per month
- Strong performing properties (top 25%) make $4,539 or more
- Best-in-class properties (top 10%) achieve $6,697+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,945
Revenue Variations by Month
Occupancy Rates Throughout the Year in Georgetown
The market in Georgetown shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Georgetown
Daily rates in Georgetown vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $170 per night
- Strong performing properties (top 25%) secure $238 or more
- Best-in-class properties (top 10%) pull in $328+ per night
- Entry-level properties (bottom 25%) earn around $136
Daily Rate Variations by Month
Get Live Georgetown Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Georgetown
Peak Season (May, June, April)
- Revenue peaks at $4963.95 per month
- Occupancy rates reach 66.08%
- Daily rates average $242.13
Shoulder Season
- Revenue averages $3787.02 per month
- Occupancy maintains 50.11%
- Daily rates hold at $229.97
Low Season (November, December, January)
- Revenue drops to $1704.62 per month
- Occupancy decreases to 27.45%
- Daily rates adjust to $216.21
Is it still profitable to do Airbnb in Georgetown in 2025?
Yes! Georgetown demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $3787 and The market's 106 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Georgetown
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Downtown Georgetown | Charming downtown area with historic buildings, unique shops, and local restaurants. A popular spot for visitors interested in history and local culture. | Scott County Courthouse, Old courthouse, Georgetown Palace Theatre, Georgetown College, The Lemons Mill Brewery |
| Elkhorn Crossing | A picturesque area known for its scenic views and outdoor activities. Great for visitors looking for a peaceful retreat and nature enthusiasts. | Elkhorn Creek, Moss Hill Farm, Georgetown Lake, Local hiking trails, Horseback riding |
| Great Crossing | A rapidly developing suburban area with new retail and residential options. Attractive for families and business travelers looking for convenience. | Great Crossing Shopping Center, Local parks, Family-friendly restaurants, Proximity to I-75, Cedar Ridge |
| The Pavilion at Eucalyptus Beach | A modern recreational area with amenities for families and groups. Ideal for those looking for outdoor activities and events. | Community events, Parks and playgrounds, Local festivals, Pavilion for gatherings, Basketball courts |
| Georgetown College Area | Home to the local college, this area attracts students and families visiting. A vibrant community with various youth-friendly activities. | Georgetown College, Sports events, Campus art installations, Student activities, Neighborhood eateries |
| Royal Oak | A serene residential area with a mix of suburban charm and access to urban amenities. Suitable for travelers seeking a quiet stay with easy access to Georgetown's attractions. | Royal Oak Park, Local stores, Nearby restaurants, Proximity to downtown, Scenic neighborhoods |
| Southside | An emerging neighborhood popular among young professionals and families. Known for its sense of community and local gatherings. | Community parks, Local cafes, Family-oriented events, Neighborhood markets, Georgetown History Museum |
| Waterford | A tranquil area with beautiful landscapes and residential communities. Attracts visitors looking for a getaway from city life and a more relaxed environment. | Waterford Lake, Lakeside walking trails, Nature parks, Wildlife viewing, Community events |
Do you need a license for Airbnb in Georgetown?
We recommend checking directly with Georgetown's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Georgetown
Ridgeview's Oasis / Indoor Pool/11mi to Horse Park
Entire Place • 6 bedrooms
Modern Farmhouse/20 acres/9 miles from Horse Park
Entire Place • 4 bedrooms
Sleeps 16! | Historic Home | KHP 11min | Ark 30min
Entire Place • 6 bedrooms
The Luxe/HotTub/Playground/12min KHP/30min Ark
Entire Place • 3 bedrooms
Just ranked guest favorite, Keeneland, Horse Park
Entire Place • 6 bedrooms
Stunning Horse Farm Experience on Bourbon Trail
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Georgetown
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jon | 11 | $543,362 | 850 | 4.90/5.0 |
| Carlos | 3 | $212,540 | 237 | 4.98/5.0 |
| The Kentucky Life | 2 | $193,828 | 137 | 4.63/5.0 |
| Curtis | 1 | $167,101 | 95 | 4.98/5.0 |
| Gillian | 2 | $136,899 | 115 | 4.99/5.0 |
| Josh | 3 | $133,277 | 242 | 4.99/5.0 |
| Andrea | 2 | $116,921 | 122 | 4.99/5.0 |
| Brittany | 4 | $108,351 | 512 | 4.75/5.0 |
| Houston | 2 | $96,464 | 145 | 4.70/5.0 |
| Brittanie | 2 | $92,186 | 438 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Georgetown
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.5%), with house and apartment & condo properties comprising 84.0% of inventory
- Strong specialty sector (16.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, boutique & hotels segments (6.6% combined)
Room Capacity Distribution
Analysis of 106 properties in Georgetown shows that 2 bedrooms properties are most prevalent, making up 29.2% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 57.5% of all listings.
Key Insights
- Most common: 2 bedrooms (29.2%)
- Least common: 5+ bedrooms (8.5%)
- Market concentration: 57.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 106 properties in Georgetown reveals that 8+ guests properties dominate the market, representing 30.2% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 57.5% of the market.
Key Insights
- Most common capacity: 8+ guests (30.2% of market)
- Least common capacity: 3 guests (3.8% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 57.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 106 properties in Georgetown, the most common availability pattern is 181-270 days (34% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33% of properties).
Key Insights
- Most common availability window: 181-270 days (34%)
- Most common booking duration: 91-180 days (33%)
- Properties with high availability (180+ days): 52.8%
- Properties with long-term bookings (180+ days): 49.1%
Minimum Stay Distributions
1 Night
48 listings
48% of total
2 Nights
29 listings
29% of total
3 Nights
10 listings
10% of total
4-6 Nights
3 listings
3% of total
7-29 Nights
2 listings
2% of total
30+ Nights
8 listings
8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.0%
- Mid-length stays (4-6 nights) represent 3% of listings
- Monthly+ stays (8%) suggest a stable extended-stay market
- High market flexibility with 87.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1.1% of total
Flexible
24 listings
25.3% of total
Moderate
37 listings
38.9% of total
Firm
21 listings
22.1% of total
Strict
12 listings
12.6% of total
Key Insights
- Moderate is the preferred policy at 38.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jul, averaging 89 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 29 days
- Spring shows the longest average booking window at 81 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Georgetown
Below is the distribution of amenities across listings in Georgetown:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.3%) and DC (0.4%)
- English is the top language at 85.7%, followed by Spanish (8.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Lexington and Cincinnati markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Georgetown. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Crittenden | 12 | $4,755 | $250.21 | 58% |
| Simpsonville | 19 | $4,292 | $314.98 | 46% |
| Nicholasville | 22 | $4,212 | $350.81 | 46% |
| Oxford | 119 | $4,170 | $507.20 | 39% |
| Lebanon | 29 | $4,169 | $241.42 | 50% |
| Frenchburg | 37 | $3,992 | $307.28 | 43% |
| Burlington | 20 | $3,964 | $210.50 | 53% |
| Deerfield Township | 29 | $3,917 | $267.30 | 42% |
| Lancaster | 22 | $3,863 | $291.28 | 40% |
| Lawrenceburg | 53 | $3,848 | $245.52 | 48% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights