Falmouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Falmouth in 2025? Explore comprehensive Airbnb analytics for Falmouth, Kentucky, United States to uncover income potential. This 2025 STR market report for Falmouth, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Falmouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Falmouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Falmouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Falmouth (2025)
Understanding the monthly revenue variations for Airbnb listings in Falmouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Falmouth is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Falmouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,344+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,656 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $825 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $271, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Falmouth
Falmouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Falmouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Falmouth:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Falmouth
Average Daily Rate (ADR) Airbnb Trends in Falmouth (2025)
Effective short term rental pricing strategy in Falmouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Falmouth typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $490+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Falmouth
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Airbnb Seasonality Analysis & Trends in Falmouth (2025)
Peak Season (August, December, July)
- Revenue averages $2,282 per month
- Occupancy rates average 28.4%
- Daily rates average $189
Shoulder Season
- Revenue averages $1,706 per month
- Occupancy maintains around 25.8%
- Daily rates hold near $188
Low Season (February, March, April)
- Revenue drops to average $1,002 per month
- Occupancy decreases to average 14.6%
- Daily rates adjust to average $171
Seasonality Insights for Falmouth
- The Airbnb seasonality in Falmouth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Falmouth's highest earning potential, with monthly revenues capable of climbing to $2,423, occupancy reaching a high of 37.4%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $806, occupancy could drop to 9.0%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Falmouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Falmouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Falmouth (2025)
Exploring the top neighborhoods for short-term rentals in Falmouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cumberland Riverfront | Scenic waterfront area perfect for nature lovers and outdoor activities. Close to parks and provides beautiful views, attracting tourists looking for relaxation and recreation. | Cumberland River Park, Fishing and boating activities, Hiking trails nearby, Local picnic areas, Scenic viewpoints |
| Historic Downtown Falmouth | Charming downtown area rich in history and local culture. Visitors can explore quaint shops, dining options, and experience the small-town hospitality of Falmouth. | Falmouth Historical Society, Local artisan shops, Restaurants with local cuisine, Weekly farmers market, Community events |
| Kincaid Lake State Park | A beautiful natural area great for camping and outdoor adventures. This location attracts families and outdoor enthusiasts looking for a getaway in nature. | Kincaid Lake, Camping grounds, Hiking and biking trails, Fishing, Wildlife viewing |
| Pendleton County Fairgrounds | Events and fairs are frequently held at this location, drawing visitors year-round. Ideal for hosting guests during fair season and big events. | Annual Pendleton County Fair, Local events, Farmers market, Community gatherings, Concerts and shows |
| Falmouth City Park | A central park in Falmouth that offers green space for recreation and gatherings. Some visitors appreciate the areas for outdoor activities and relaxation. | Walking trails, Playground, Picnic spots, Community events, Sport courts |
| Local Wineries and Breweries | The area is home to some local wineries and breweries, attracting visitors interested in tasting local beverages and enjoying tours. | Elk Creek Vineyards, Local craft breweries, Wine tasting events, Guided tours, Picnic areas at wineries |
| Falmouth Riverwalk | A recently developed area along the river, great for strolls and enjoying nature. It is increasingly becoming a favorite spot for both locals and tourists. | Scenic paths, Benches and rest areas, Art installations, Fishing spots, Nature viewing areas |
| Nearby Attractions - Natural Bridge State Resort Park | While not in Falmouth, this nearby state park is a significant attraction for outdoor enthusiasts and can increase visitors to Falmouth as a base location. | Natural Bridge, Hiking trails, Scenic views, Rock climbing, Picnicking areas |
Understanding Airbnb License Requirements & STR Laws in Falmouth (2025)
While Falmouth, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Falmouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Falmouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Falmouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The York House at Catawba Farm
Entire Place • 3 bedrooms
Countryside Inn|9 mi to Ark| Fire Pit| Barn Games
Entire Place • 2 bedrooms
Top of the Bank
Private Room • 8 bedrooms
Ivy house
Entire Place • 6 bedrooms
Family Friendly Cottage - Fiber Farm - Sleeps 8
Entire Place • 3 bedrooms
Bunkhouse for Youth Group up to 30 - Ark Encounter
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Falmouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Falmouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jennifer | 14 | $65,814 | 314 | 4.89/5.0 |
| Faith | 1 | $50,472 | 108 | 4.98/5.0 |
| Summer | 6 | $38,830 | 183 | 4.76/5.0 |
| Holly | 1 | $37,242 | 75 | 5.00/5.0 |
| Host #205246846 | 1 | $483 | 76 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Falmouth.
Dive Deeper: Advanced Falmouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Falmouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFalmouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Falmouth
- The Falmouth Airbnb market composition is heavily skewed towards Private Room listings, which make up 56.5% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Falmouth, Others properties are the most common (39.1%), reflecting the local real estate landscape.
- Houses represent a significant 26.1% portion, catering likely to families or larger groups.
Falmouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Falmouth
- The dominant room capacity in Falmouth is 1 bedroom listings, making up 17.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 26.1% of the active Airbnb listings in Falmouth, indicating a high concentration in these sizes.
Falmouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Falmouth
- The most common guest capacity trend in Falmouth vacation rentals is listings accommodating 8+ guests (34.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Falmouth STR market, accounting for 52.2% of listings.
- 39.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Falmouth.
- On average, properties in Falmouth are equipped to host 3.6 guests.
Falmouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Falmouth
- The most common availability pattern in Falmouth falls within the 271-366 days range, representing 91.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Falmouth (65.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Falmouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
76.5% of total
2 Nights
4 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Falmouth is 1 Night, adopted by 76.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Falmouth Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.5% of Falmouth hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Falmouth.
Falmouth Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
69.6% of total
Moderate
4 listings
17.4% of total
Firm
2 listings
8.7% of total
Strict
1 listings
4.3% of total
Cancellation Policy Insights for Falmouth
- The prevailing Airbnb cancellation policy trend in Falmouth is Flexible, used by 69.6% of listings.
- The market strongly favors guest-friendly terms, with 87.0% of listings offering Flexible or Moderate policies. This suggests guests in Falmouth may expect booking flexibility.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 69.6% market standard in Falmouth.
- Given the high prevalence of Flexible policies (69.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Falmouth.
Falmouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Falmouth
- The overall average booking lead time for vacation rentals in Falmouth is 119 days.
- Guests book furthest in advance for stays during June (average 169 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Spring (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (119 days) as a baseline for your pricing and availability strategy in Falmouth.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 169 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Falmouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Falmouth (2025)
Amenity Prevalence
Amenity Insights for Falmouth
- Essential amenities in Falmouth that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Falmouth: Free parking on premises.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Falmouth to stay competitive.
Falmouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Falmouth
- The typical guest profile for Airbnb in Falmouth consists of primarily domestic travelers (99%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Canada (1.1%).
- Top languages spoken are English (85.7%) followed by Spanish (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Oakwood.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Falmouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Oxford | 119 | $3,956 | $524.89 | 39% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lebanon | 30 | $3,832 | $238.56 | 50% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Oxford Township | 19 | $3,684 | $322.51 | 41% |
| Deerfield Township | 30 | $3,586 | $265.67 | 42% |