Clay City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Clay City in 2025? Explore comprehensive Airbnb analytics for Clay City, Kentucky, United States to uncover income potential. This 2025 STR market report for Clay City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Clay City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Clay City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Clay City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Clay City (2025)
Understanding the monthly revenue variations for Airbnb listings in Clay City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Clay City is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Clay City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,326+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,101 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,680 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $639, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Clay City
Clay City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Clay City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Clay City:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Clay City
Average Daily Rate (ADR) Airbnb Trends in Clay City (2025)
Effective short term rental pricing strategy in Clay City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Clay City typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Clay City
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Airbnb Seasonality Analysis & Trends in Clay City (2025)
Peak Season (June, May, July)
- Revenue averages $3,430 per month
- Occupancy rates average 41.2%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,948 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $157
Low Season (January, February, September)
- Revenue drops to average $1,091 per month
- Occupancy decreases to average 20.3%
- Daily rates adjust to average $157
Seasonality Insights for Clay City
- The Airbnb seasonality in Clay City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Clay City's highest earning potential, with monthly revenues capable of climbing to $4,349, occupancy reaching a high of 45.1%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $828, occupancy could drop to 17.3%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Clay City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Clay City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Clay City (2025)
Exploring the top neighborhoods for short-term rentals in Clay City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Red River Gorge | A stunning natural area known for its natural sandstone arches, rock climbing, and hiking. A popular destination for outdoor enthusiasts and families looking for adventure and natural beauty. | Natural Bridge State Resort Park, Rock Bridge State Nature Preserve, Sky Bridge, Red River Gorge Zipline, Daniel Boone National Forest |
| Cumberland Falls State Resort Park | Known as the 'Niagara of the South', this park is famous for its majestic waterfall that produces moonbows on clear nights. A picturesque location popular with nature lovers and photographers. | Cumberland Falls, Moonbow, Hiking Trails, Fishing Spots, Picnic Areas |
| Clay City Main Street District | The heart of Clay City, featuring local shops, cafes, and community events. Provides visitors with a glimpse into the local culture and small-town charm. | Local artisan shops, Historic buildings, Community events, Restaurants, Parks |
| Daniel Boone National Forest | A vast forest area that offers a wealth of outdoor recreational activities, including hiking, camping, and wildlife viewing. Ideal for those seeking a serene escape into nature. | Hiking trails, Camping areas, Wildlife watching, Fishing, Mountains and overlooks |
| Fort Boonesborough State Park | A historical site that showcases early pioneer life in Kentucky. Great for families and history buffs looking to explore the state's rich heritage. | Historic fort replica, Living history demonstrations, Camping, Fishing, Picnic areas |
| Mount Sterling | Nearby town known for its antique shops and local businesses. A great location for travelers seeking a small-town atmosphere with unique shopping experiences. | Historic downtown, Antique shops, Local cafes, Cultural events, Festivals |
| Land Between the Lakes National Recreation Area | A recreational area offering a wide range of outdoor activities, including hiking, fishing, and boating. Perfect for nature lovers and adventure seekers. | Land Between the Lakes, Golden Pond Visitor Center, Elk and Bison Prairie, Caves, Lakes and beaches |
| Population area of Lexington | Lexington is a larger city nearby with vibrant culture, rich history, and a variety of attractions. A prime location for those seeking urban amenities as well as access to nature. | Red Mile, Keeneland Race Course, Mary Todd Lincoln House, University of Kentucky, Local Breweries |
Understanding Airbnb License Requirements & STR Laws in Clay City (2025)
While Clay City, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Clay City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Clay City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Clay Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hemlock Hideaway: Red River Gorge Fireplace HotTub
Entire Place • 3 bedrooms
Hot tub! fire pit! picnic area, grill, view! @ RRG
Entire Place • 3 bedrooms
1,600 Acres | Pool | Pond | Hidden Treasure - RRG!
Entire Place • 3 bedrooms
RRG Hollerwood Offroad Starlink Wifi No Clean Fee
Entire Place • 3 bedrooms
Red River Gorge Climbers Stay-wifi- No clean fee
Entire Place • 3 bedrooms
Good Vibes Only: Red River Gorge! Large Game Room!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Clay City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Clay City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jennifer | 3 | $86,300 | 56 | 5.00/5.0 |
| Megan | 1 | $78,632 | 96 | 4.94/5.0 |
| StayOver Cabin Rentals | 3 | $76,223 | 31 | 4.54/5.0 |
| Sonya | 2 | $50,480 | 152 | 4.88/5.0 |
| Jane | 1 | $40,583 | 24 | 4.96/5.0 |
| Jeffrey | 1 | $32,732 | 31 | 5.00/5.0 |
| Host #7940232 | 7 | $24,718 | 0 | 0.00/5.0 |
| Bill And Tina | 2 | $22,627 | 21 | 5.00/5.0 |
| Phillip And Leslie | 1 | $22,546 | 10 | 4.80/5.0 |
| Experienced Stays | 1 | $20,229 | 56 | 4.39/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Clay City.
Dive Deeper: Advanced Clay City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Clay City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsClay City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Clay City
- The Clay City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Clay City, Outdoor/Unique properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
Clay City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Clay City
- The dominant room capacity in Clay City is 3 bedrooms listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 83.3% of the active Airbnb listings in Clay City, indicating a high concentration in these sizes.
- A significant 45.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Clay City.
Clay City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Clay City
- The most common guest capacity trend in Clay City vacation rentals is listings accommodating 6 guests (41.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Clay City STR market, accounting for 79.2% of listings.
- 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Clay City.
- On average, properties in Clay City are equipped to host 5.7 guests.
Clay City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Clay City
- The most common availability pattern in Clay City falls within the 271-366 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Clay City (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Clay City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
45.8% of total
2 Nights
9 listings
37.5% of total
3 Nights
1 listings
4.2% of total
30+ Nights
3 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Clay City is 1 Night, adopted by 45.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Clay City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Clay City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.8% of Clay City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Clay City.
Clay City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
23.5% of total
Moderate
2 listings
11.8% of total
Firm
9 listings
52.9% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Clay City
- The prevailing Airbnb cancellation policy trend in Clay City is Firm, used by 52.9% of listings.
- A majority (64.7%) of hosts in Clay City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 52.9% market standard in Clay City.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Clay City.
Clay City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Clay City
- The overall average booking lead time for vacation rentals in Clay City is 34 days.
- Guests book furthest in advance for stays during December (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Clay City.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Clay City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Clay City (2025)
Amenity Prevalence
Amenity Insights for Clay City
- Essential amenities in Clay City that guests expect include: Smoke alarm, Kitchen, Free parking on premises, Air conditioning, TV, Heating, Wifi, Refrigerator, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Clay City: Smoke alarm, Kitchen, Free parking on premises, Air conditioning, TV, Heating, Wifi, Refrigerator, Bed linens.
- Prioritize adding missing essentials: Wifi, Refrigerator, Bed linens.
- Consider adding popular differentiators like Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Clay City to stay competitive.
Clay City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Clay City
- The typical guest profile for Airbnb in Clay City consists of primarily domestic travelers (98%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Canada (1%).
- Top languages spoken are English (85%) followed by French (4.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Louisville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Clay City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Caryville | 14 | $3,458 | $309.70 | 38% |
| Rogers | 103 | $3,447 | $236.00 | 45% |
| Williamstown | 176 | $3,406 | $232.99 | 50% |
| Corinth | 16 | $3,405 | $219.80 | 47% |
| Wolfe County | 45 | $3,340 | $232.58 | 44% |