Airbnb Market Analytics, Statistics and Data in Bowling Green, Kentucky, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bowling Green? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bowling Green:
How much do Airbnb hosts make on average per month in Bowling Green?
The short-term rental market in Bowling Green shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,922 per month
- Strong performing properties (top 25%) make $3,027 or more
- Best-in-class properties (top 10%) achieve $4,584+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,071
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bowling Green
The market in Bowling Green shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bowling Green
Daily rates in Bowling Green vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $110 per night
- Strong performing properties (top 25%) secure $162 or more
- Best-in-class properties (top 10%) pull in $232+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in Bowling Green
Peak Season (June, July, May)
- Revenue peaks at $2989.38 per month
- Occupancy rates reach 62.19%
- Daily rates average $143.41
Shoulder Season
- Revenue averages $2330.22 per month
- Occupancy maintains 48.31%
- Daily rates hold at $136.17
Low Season (February, December, January)
- Revenue drops to $1318.96 per month
- Occupancy decreases to 33.13%
- Daily rates adjust to $127.86
Is it still profitable to do Airbnb in Bowling Green in 2025?
Yes! Bowling Green demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $2330 and The market's 151 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bowling Green
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Bowling Green | The heart of Bowling Green, offering access to a variety of shops, restaurants, and nightlife. Ideal for tourists looking to explore the local culture and attractions. | National Corvette Museum, Bowling Green Ballpark, Historic Railpark and Train Station, Fountain Square Park, Lost River Cave |
| Western Kentucky University | Close to the university, this area attracts students, faculty, and visitors for events. Great for short-term rentals catering to university-related activities. | Western Kentucky University, E.A. Diddle Arena, The Kentucky Museum, Campus events and activities |
| Lovers Lane | A residential area popular among families and couples. It's a quieter part of Bowling Green, ideal for longer stays and family-oriented visitors. | The Campbell Lane Park, Shopping centers nearby, Family-friendly restaurants |
| Pine Tops | A quaint neighborhood with a mix of historic homes and affordable housing. Attracts a diverse community, making it suitable for various types of guests. | Historic homes, Local parks, Community events |
| Society Hill | Emerging neighborhood with a mix of housing styles and a growing number of amenities. Appeals to young professionals and families. | Local eateries, Parks and recreation areas, Community gatherings |
| Woodburn | A small, charming town near Bowling Green known for its scenic beauty and rural atmosphere. Perfect for those looking to escape the city. | Horse farms, Local artisans, Outdoor activities |
| Three Springs | A suburban area with family-friendly amenities and good schools. Attracts families and visitors looking for comfort and accessibility. | Shopping malls, Family parks, Recreational centers |
| Scottsville Road | A key commercial area with numerous shops and restaurants. Benefits from high traffic and visibility, making it suitable for various rental types. | Bowling Green Hot Rods games, Shopping centers, Dining options |
Do you need a license for Airbnb in Bowling Green?
We recommend checking directly with Bowling Green's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bowling Green
Perfect Getaway Retreat - Near I-65 & WKU Campus
Entire Place • 4 bedrooms
Cheerful five bedroom home near WKU
Entire Place • 5 bedrooms
Spacious Bowling Green Home w/ Hot Tub & Pool!
Entire Place • 6 bedrooms
Secluded 5BR Lodge w/ Hot Tub near BG & WKU
Entire Place • 5 bedrooms
Garage/ Beech Bend /Family Fun/Ping Pong/Fire Pit!
Entire Place • 3 bedrooms
Spacious Countryview Villa - Near WKU and Downtown
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Bowling Green
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wayne | 16 | $407,166 | 836 | 4.84/5.0 |
| Jenifer | 10 | $327,349 | 708 | 4.83/5.0 |
| Jamie | 24 | $318,486 | 2117 | 4.91/5.0 |
| Evolve | 7 | $231,897 | 164 | 4.81/5.0 |
| Marla | 3 | $134,568 | 435 | 4.95/5.0 |
| Crista | 2 | $111,641 | 88 | 5.00/5.0 |
| Robert | 3 | $107,569 | 105 | 4.95/5.0 |
| Rescue | 4 | $77,612 | 335 | 4.79/5.0 |
| Brad | 1 | $66,212 | 79 | 4.97/5.0 |
| Abby | 2 | $64,987 | 157 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bowling Green
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.1%), with house and apartment & condo properties comprising 87.4% of inventory
- Untapped potential in boutique & hotels, others segments (5.3% combined)
Room Capacity Distribution
Analysis of 151 properties in Bowling Green shows that 1 bedroom properties are most prevalent, making up 30.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.0% of all listings.
Key Insights
- Most common: 1 bedroom (30.5%)
- Least common: 5+ bedrooms (4.6%)
- Market concentration: 57.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 151 properties in Bowling Green reveals that 2 guests properties dominate the market, representing 23.8% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 6 guests make up 47.0% of the market.
Key Insights
- Most common capacity: 2 guests (23.8% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 47.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 151 properties in Bowling Green, the most common availability pattern is 91-180 days (43.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (42.4% of properties).
Key Insights
- Most common availability window: 91-180 days (43.7%)
- Most common booking duration: 181-270 days (42.4%)
- Properties with high availability (180+ days): 48.3%
- Properties with long-term bookings (180+ days): 52.3%
Minimum Stay Distributions
1 Night
55 listings
38.2% of total
2 Nights
46 listings
31.9% of total
3 Nights
17 listings
11.8% of total
4-6 Nights
8 listings
5.6% of total
7-29 Nights
5 listings
3.5% of total
30+ Nights
13 listings
9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.1%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (9%) suggest a stable extended-stay market
- High market flexibility with 81.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
36 listings
24.8% of total
Moderate
60 listings
41.4% of total
Firm
30 listings
20.7% of total
Strict
19 listings
13.1% of total
Key Insights
- Moderate is the preferred policy at 41.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.2% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 13.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jun, May, averaging 66 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 25 days
- Summer shows the longest average booking window at 66 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 66 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Bowling Green
Below is the distribution of amenities across listings in Bowling Green:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and United Kingdom (0.3%)
- English is the top language at 89.5%, followed by Spanish (7.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%
Recommendations
- Target marketing campaigns for Louisville and Nashville markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bowling Green. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pleasant View | 10 | $5,102 | $306.81 | 40% |
| Brentwood | 18 | $4,104 | $343.31 | 40% |
| Berry Hill | 132 | $4,096 | $277.32 | 48% |
| Estill Springs | 22 | $4,092 | $386.48 | 39% |
| Nashville-Davidson | 7,560 | $3,744 | $283.13 | 46% |
| Mt. Juliet | 52 | $3,695 | $291.79 | 47% |
| Cub Run | 23 | $3,694 | $275.18 | 48% |
| Nolensville | 15 | $3,661 | $264.31 | 55% |
| Bee Spring | 11 | $3,637 | $451.80 | 40% |
| Gallatin | 81 | $3,546 | $273.91 | 47% |
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