Benton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Benton in 2025? Explore comprehensive Airbnb analytics for Benton, Kentucky, United States to uncover income potential. This 2025 STR market report for Benton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.

Whether you're considering an Airbnb investment in Benton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Benton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Benton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$229
The average rental revenue earned for an occupied room per day in Benton.
Occupancy Rate(?)
37.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,249
Typical annual income for an Airbnb listing in Benton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-12.1%
Significant decrease (-12.1%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Benton.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Benton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
52
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Benton (2025)

Understanding the monthly revenue variations for Airbnb listings in Benton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Benton is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Benton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,759+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,263 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,076 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,111, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Benton

Benton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Benton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Benton:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Benton

Average Daily Rate (ADR) Airbnb Trends in Benton (2025)

Effective short term rental pricing strategy in Benton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Benton typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $371+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $308 or more.
  • Typical properties (Median) charge around $196 per night.
  • Entry-level properties (Bottom 25%) earn around $130 per night.

Average Daily Rate (ADR) Trend by Month in Benton

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Airbnb Seasonality Analysis & Trends in Benton (2025)

Peak Season (July, June, May)
  • Revenue averages $3,826 per month
  • Occupancy rates average 50.8%
  • Daily rates average $215
Shoulder Season
  • Revenue averages $2,378 per month
  • Occupancy maintains around 37.7%
  • Daily rates hold near $215
Low Season (January, February, March)
  • Revenue drops to average $1,376 per month
  • Occupancy decreases to average 25.0%
  • Daily rates adjust to average $241

Seasonality Insights for Benton

  • The Airbnb seasonality in Benton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Benton's highest earning potential, with monthly revenues capable of climbing to $4,225, occupancy reaching a high of 57.5%, and ADRs peaking at $246.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,280, occupancy could drop to 23.5%, and ADRs may adjust down to $206.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Benton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Benton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Benton (2025)

Exploring the top neighborhoods for short-term rentals in Benton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kentucky Lake
A popular destination for those seeking water activities, fishing, and relaxation. Known for its scenic beauty and outdoor recreational opportunities, it's ideal for families and groups looking for a getaway.
Kentucky Lake State Park, Land Between the Lakes National Recreation Area, Big Sandy River, Fishing, Boating, Hiking trails
Benton Historic District
A charming downtown area with unique shops, cafes, and historic buildings. It's an appealing spot for visitors interested in local culture and history, making it ideal for a quaint Airbnb stay.
Benton Court Square, Lowertown Arts District, Local boutiques, Historic sites, Dining options
Land Between the Lakes
A vast natural area offering abundant outdoor activities such as hiking, camping, and wildlife viewing. A great investment for those looking to host nature enthusiasts and families.
Elk & Bison Prairie, Nature trails, Recreation areas, Visitor centers, Fishing spots
Gilbertsville
Located near the larger Kentucky Lake area, Gilbertsville is a quaint community with access to water sports and outdoor fun. It attracts visitors who want a peaceful stay with access to the lake.
Gilbertsville Marina, Waterfront dining, Scenic overlooks, Lake access, Outdoor activities
Princeton
A small yet charming town not far from Benton, offering small-town charm with unique local shops and eateries. Ideal for those looking for a more relaxed pace.
Historic downtown, Local dining, Princeton's Farmer's Market, Community events
Draftonville
A rural area that's great for those who enjoy privacy and a quiet atmosphere. It's perfect for guests who seek a peaceful retreat away from bustling city life.
Scenic countryside, Outdoor activities, Farming experiences, Nature trails
Murray
A nearby city known for its vibrant community and educational institutions, attracting visitors for both leisure and business purposes. Popular with families visiting students or attending events.
Murray State University, Local parks, Shopping areas, Restaurants, Cultural events
Calvert City
Located near major highways and Kentucky Lake, this city attracts visitors traveling through, making it ideal for transient guests needing accommodation.
Calvert City Park, Dining options, Close proximity to Kentucky Lake, Shopping

Understanding Airbnb License Requirements & STR Laws in Benton (2025)

While Benton, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Benton to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Benton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bentonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury Lakeside Cabin Wheelchair Accessible w Dock

Luxury Lakeside Cabin Wheelchair Accessible w Dock

Entire Place • 4 bedrooms

$76,236
Revenue
49.8%
Occupancy
$447.43
Daily Rate
Lakefront Manor

Lakefront Manor

Entire Place • 5 bedrooms

$59,013
Revenue
36.3%
Occupancy
$391.78
Daily Rate
Wild Vines Venue & Lodge Authentic Log Cabin

Wild Vines Venue & Lodge Authentic Log Cabin

Entire Place • 5 bedrooms

$58,183
Revenue
55.0%
Occupancy
$344.07
Daily Rate
The Bijou at Big Bear

The Bijou at Big Bear

Entire Place • 3 bedrooms

$49,326
Revenue
43.3%
Occupancy
$444.26
Daily Rate
Benton Retreat 5min from KY Lake

Benton Retreat 5min from KY Lake

Entire Place • 6 bedrooms

$48,737
Revenue
44.8%
Occupancy
$300.71
Daily Rate
Lakefront Retreat Cabins w/Covered Dock & Kayaks

Lakefront Retreat Cabins w/Covered Dock & Kayaks

Entire Place • 3 bedrooms

$42,974
Revenue
42.5%
Occupancy
$366.44
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Benton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Benton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Evolve6$158,622944.78/5.0
Jonathan2$106,9201764.93/5.0
William1$76,236115.00/5.0
Host #5793630110$69,78920.00/5.0
Chase & Kristin2$64,0371494.83/5.0
Brionna1$59,013264.96/5.0
Christopher1$49,326454.98/5.0
Sherry1$42,974384.89/5.0
Mason1$36,23745.00/5.0
Victoria1$35,820134.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Benton.

Dive Deeper: Advanced Benton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Benton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Benton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Benton

  • The Benton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 52 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Benton, House properties are the most common (61.5%), reflecting the local real estate landscape.
  • Houses represent a significant 61.5% portion, catering likely to families or larger groups.
  • The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.

Benton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Benton

  • The dominant room capacity in Benton is 2 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 65.4% of the active Airbnb listings in Benton, indicating a high concentration in these sizes.
  • A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Benton.

Benton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Benton

  • The most common guest capacity trend in Benton vacation rentals is listings accommodating 8+ guests (42.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Benton STR market, accounting for 59.6% of listings.
  • 63.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Benton.
  • On average, properties in Benton are equipped to host 6.1 guests.

Benton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Benton

  • The most common availability pattern in Benton falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Benton (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Benton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (31.4%)

1 Night

16 listings

31.4% of total

2 Nights (51%)

2 Nights

26 listings

51% of total

3 Nights (11.8%)

3 Nights

6 listings

11.8% of total

4-6 Nights (2%)

4-6 Nights

1 listings

2% of total

7-29 Nights (2%)

7-29 Nights

1 listings

2% of total

30+ Nights (2%)

30+ Nights

1 listings

2% of total

Key Insights

  • The most prevalent minimum stay requirement in Benton is 2 Nights, adopted by 51% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (82.4%) of the Benton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 51% of Benton hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Benton.

Benton Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17.9%)

Flexible

7 listings

17.9% of total

Moderate (25.6%)

Moderate

10 listings

25.6% of total

Firm (17.9%)

Firm

7 listings

17.9% of total

Strict (38.5%)

Strict

15 listings

38.5% of total

Cancellation Policy Insights for Benton

  • The prevailing Airbnb cancellation policy trend in Benton is Strict, used by 38.5% of listings.
  • A majority (56.4%) of hosts in Benton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 38.5% market standard in Benton.
  • With 38.5% using Strict terms, this is a viable option in Benton, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Benton.

Benton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Benton

  • The overall average booking lead time for vacation rentals in Benton is 40 days.
  • Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Benton.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
  • Monitor your own booking lead times against these Benton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Benton (2025)

Amenity Prevalence

Amenity Insights for Benton

  • Essential amenities in Benton that guests expect include: Smoke alarm, Kitchen, TV, Air conditioning, Wifi, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Microwave, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Benton: Smoke alarm, Kitchen, TV, Air conditioning, Wifi, Heating.
  • Prioritize adding missing essentials: TV, Air conditioning, Wifi, Heating.
  • Consider adding popular differentiators like Microwave or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Benton to stay competitive.

Benton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Benton

  • The typical guest profile for Airbnb in Benton consists of primarily domestic travelers (99%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.9% of guests.
  • Key international markets include United States (98.9%) and Croatia (0.4%).
  • Top languages spoken are English (88.3%) followed by Spanish (6.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Louisville and Paducah.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Benton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pleasant View12$4,019$271.3242%
Creal Springs27$3,672$300.3649%
Makanda20$3,379$236.4253%
Goreville26$3,177$244.2042%
Pegram19$2,890$226.7549%
Shelby County16$2,854$209.4141%
Cadiz124$2,843$281.8435%
Marion60$2,640$214.7349%
Jackson13$2,635$172.8755%
Grand Rivers31$2,614$176.2049%

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