Airbnb Market Analytics, Statistics and Data in Bardstown, Kentucky, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bardstown? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bardstown:
How much do Airbnb hosts make on average per month in Bardstown?
The short-term rental market in Bardstown shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,974 per month
- Strong performing properties (top 25%) make $4,929 or more
- Best-in-class properties (top 10%) achieve $7,019+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,974
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bardstown
The market in Bardstown shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 35%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bardstown
Daily rates in Bardstown vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $177 per night
- Strong performing properties (top 25%) secure $257 or more
- Best-in-class properties (top 10%) pull in $339+ per night
- Entry-level properties (bottom 25%) earn around $134
Daily Rate Variations by Month
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Seasonality patterns in Bardstown
Peak Season (May, June, October)
- Revenue peaks at $4945.45 per month
- Occupancy rates reach 61.89%
- Daily rates average $242.27
Shoulder Season
- Revenue averages $3739.53 per month
- Occupancy maintains 50.36%
- Daily rates hold at $213.75
Low Season (August, December, January)
- Revenue drops to $2013.24 per month
- Occupancy decreases to 27.89%
- Daily rates adjust to $193.99
Is it still profitable to do Airbnb in Bardstown in 2025?
Yes! Bardstown demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $3740 and The market's 103 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bardstown
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Downtown Bardstown | Charming and picturesque area filled with historic buildings and rich bourbon heritage. Ideal for tourists wanting to explore the history and culture of Bardstown with easy access to restaurants and shops. | Bardstown Historical Museum, Old Talbott Tavern, The Stephen Foster Story, Bourbon Heritage Center, Bardstown Arts & Crafts Festival |
| Bardstown Bourbon Trail | Famous for its bourbon distilleries, this area attracts whiskey enthusiasts from around the world. Proximity to multiple distilleries makes it perfect for those looking to explore Kentucky's bourbon culture. | Heaven Hill Distillery, Barton 1792 Distillery, Lux Row Distillers, Willett Distillery, Bourbon Capital of the World Distillery Tours |
| My Old Kentucky Home State Park | Beautiful state park known for its historical significance and natural beauty. Great for nature lovers and those seeking outdoor activities combined with a touch of history. | My Old Kentucky Home, Golf Course, Picnic Areas, Walking Trails, Performing Arts Events |
| Cedar Creek Lake | Scenic area perfect for those who love water activities. This lake area is popular for fishing, boating, and family gatherings, suitable for vacationers looking for a relaxing stay. | Fishing, Boating, Hiking Trails, Picnic Areas, Campsites |
| Nelson County | Surrounding Bardstown, this region offers a mix of rural charm and local attractions. Ideal for visitors looking to experience the tranquility of the countryside with access to local markets and farms. | Local Wineries, Farmers Markets, Scenic Drives, Antique Shops, Festivals |
| The Old Courthouse | Historic site with architectural beauty located in downtown Bardstown. Attracts history buffs and those interested in local government and heritage. | Nelson County Courthouse, Historic Tours, Walking Tours of Bardstown, Photography Opportunities, Cultural Events |
| Farnham Palace | Iconic landmark and luxurious venue for events. Hosts a variety of gatherings and is a great option for upscale stays. | Historic Gardens, Elegant Interior, Culinary Events, Wedding Venues, Art Exhibitions |
| Local Theatre District | Vibrant community that showcases local talent and performing arts. Attracts visitors looking for cultural experiences and entertainment during their stay. | Bardstown Community Theatre, Live Music Venues, Art Shows, Film Festivals, Comedy Nights |
Do you need a license for Airbnb in Bardstown?
We recommend checking directly with Bardstown's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bardstown
The Barndo at MF Hot tub* Bar* Game Area* 360 View
Entire Place • 5 bedrooms
Pickleball*Hot tub*Speakeasy*Bourbon Trail
Entire Place • 4 bedrooms
Call Me Old Fashioned! *Heart of Bardstown Square*
Entire Place • 4 bedrooms
Bourbon Estate™ at Meadow Creek
Entire Place • 6 bedrooms
Luxury Hotel Vibe - Bourbon & Rock-n-Roll Heart
Entire Place • 3 bedrooms
New*Bourbon on Broadway 3 KingBds/3.5 Bth
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Bardstown
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Margaret Sue | 6 | $187,509 | 754 | 4.92/5.0 |
| Laura | 3 | $185,561 | 157 | 4.93/5.0 |
| Bailey And Jules | 2 | $176,931 | 72 | 4.92/5.0 |
| Call Me Old Fashioned | 2 | $154,150 | 116 | 4.96/5.0 |
| Toni | 1 | $146,759 | 76 | 4.93/5.0 |
| Kimberly | 2 | $146,130 | 125 | 4.96/5.0 |
| Jenny | 2 | $100,490 | 443 | 4.96/5.0 |
| Deborah | 1 | $96,919 | 37 | 4.97/5.0 |
| Melissa | 2 | $95,940 | 87 | 4.97/5.0 |
| Amy And Eli | 3 | $93,804 | 734 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bardstown
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.1%), with house and apartment & condo properties comprising 87.4% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (12.7% combined)
Room Capacity Distribution
Analysis of 103 properties in Bardstown shows that 3 bedrooms properties are most prevalent, making up 34% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 67.0% of all listings.
Key Insights
- Most common: 3 bedrooms (34%)
- Least common: 5+ bedrooms (4.9%)
- Market concentration: 67.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 103 properties in Bardstown reveals that 6 guests properties dominate the market, representing 35% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 62.1% of the market.
Key Insights
- Most common capacity: 6 guests (35% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 62.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 103 properties in Bardstown, the most common availability pattern is 91-180 days (46.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (47.6% of properties).
Key Insights
- Most common availability window: 91-180 days (46.6%)
- Most common booking duration: 181-270 days (47.6%)
- Properties with high availability (180+ days): 43.7%
- Properties with long-term bookings (180+ days): 58.3%
Minimum Stay Distributions
1 Night
44 listings
44% of total
2 Nights
46 listings
46% of total
3 Nights
3 listings
3% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
1 listings
1% of total
30+ Nights
5 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.0%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 93.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
16 listings
16.2% of total
Moderate
43 listings
43.4% of total
Firm
26 listings
26.3% of total
Strict
14 listings
14.1% of total
Key Insights
- Moderate is the preferred policy at 43.4% of listings
- The market shows a balanced distribution between guest-friendly (59.6%) and strict (40.4%) policies
- Strong market consensus around Moderate policies
- Strict policies are least common at 14.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Sep, Apr, averaging 78 days
- Shortest booking windows are in Jan, Aug, Feb, averaging 40 days
- Spring shows the longest average booking window at 70 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Bardstown
Every property in Bardstown comes standard with Air conditioning, Smoke alarm, and TV. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and United Kingdom (0.6%)
- English is the top language at 89.2%, followed by Spanish (6.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Indianapolis and Columbus markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bardstown. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Crittenden | 12 | $4,755 | $250.21 | 58% |
| Simpsonville | 19 | $4,292 | $314.98 | 46% |
| Nicholasville | 22 | $4,212 | $350.81 | 46% |
| Berry Hill | 132 | $4,096 | $277.32 | 48% |
| Caryville | 13 | $3,960 | $314.35 | 39% |
| Lancaster | 22 | $3,863 | $291.28 | 40% |
| Lawrenceburg | 53 | $3,848 | $245.52 | 48% |
| Shelbyville | 70 | $3,765 | $329.54 | 43% |
| Nashville-Davidson | 7,560 | $3,744 | $283.13 | 46% |
| Mt. Juliet | 52 | $3,695 | $291.79 | 47% |
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