Augusta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Augusta in 2025? Explore comprehensive Airbnb analytics for Augusta, Kentucky, United States to uncover income potential. This 2025 STR market report for Augusta, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Augusta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Augusta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Augusta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Augusta (2025)
Understanding the monthly revenue variations for Airbnb listings in Augusta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Augusta is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Augusta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,006+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,084 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,310 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $640, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Augusta
Augusta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Augusta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Augusta:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Augusta
Average Daily Rate (ADR) Airbnb Trends in Augusta (2025)
Effective short term rental pricing strategy in Augusta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Augusta typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Augusta
Get Live Augusta Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Augusta (2025)
Peak Season (October, September, May)
- Revenue averages $1,864 per month
- Occupancy rates average 35.0%
- Daily rates average $169
Shoulder Season
- Revenue averages $1,462 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $165
Low Season (February, July, November)
- Revenue drops to average $1,277 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $164
Seasonality Insights for Augusta
- The Airbnb seasonality in Augusta shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Augusta's highest earning potential, with monthly revenues capable of climbing to $2,106, occupancy reaching a high of 37.9%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,229, occupancy could drop to 24.9%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Augusta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Augusta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Augusta (2025)
Exploring the top neighborhoods for short-term rentals in Augusta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Augusta | The heart of Augusta, featuring local shops, restaurants, and easy access to the Ohio River. A prime location for travelers looking to experience the historic charm and vibrant community of the area. | Augusta History Museum, Ohio River Trails, local festivals, dining options, craft shops |
| Augusta Seafront | This area offers stunning views of the river and proximity to recreational activities. Attracts tourists looking for peaceful escapes and outdoor adventures. | Riverfront Park, fishing spots, hiking trails, picnic areas, boat rentals |
| Historic District | Rich in history and character, the Historic District features beautiful architecture and is close to many cultural sites, attracting visitors interested in history and heritage. | Old Augusta Jail, Historical walking tours, local antiques shops, Art galleries, annual historical reenactments |
| South Augusta | A growing neighborhood that offers a mix of residential and commercial spaces, appealing to both families and business travelers. Provides a more local experience away from tourist crowds. | local dining options, cultural events, community parks, family-friendly activities, shopping areas |
| Northern Augusta | Known for its scenic views and outdoor activities, this area attracts nature enthusiasts and those looking for a tranquil retreat close to nature. | Augusta Golf Course, nature trails, bird watching spots, camping, public parks |
| Augusta Waterfront | A prime location for vacation rentals, with amenities such as swimming, boating, and stunning sunset views. Perfect for travelers seeking a relaxing riverside getaway. | waterfront dining, boating activities, scenic picnic areas, bike paths, local art installations |
| Augusta Community Center Area | Hosts various community events and is a hub for social gatherings, attractive to families and participants in local activities and events. | Community events, workshops, local fairs, children's activities, family events |
| East Augusta | A quieter, suburban feel while still being close to the main attractions. Ideal for families or longer-term stays. | parks, local schools, shopping centers, family-friendly restaurants, community events |
Understanding Airbnb License Requirements & STR Laws in Augusta (2025)
While Augusta, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Augusta to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Augusta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Augustabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Del's Cabin: River Retreat Sleeps 10 w/ Hot Tub
Entire Place • 3 bedrooms
Potato Hill Farm: Tiny House Retreat
Entire Place • 1 bedroom
The Bank House on Main St.
Entire Place • 2 bedrooms
SUNRISE in AUGUSTA
Entire Place • 2 bedrooms
Riverfront Studio w/ Private Patio & Garden!
Entire Place • N/A
The Cabin at 114 Main Street with Hot Tub
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Augusta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Augusta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liz | 3 | $71,716 | 489 | 4.83/5.0 |
| Alicia | 2 | $48,552 | 320 | 4.98/5.0 |
| Missy | 6 | $37,690 | 8 | 5.00/5.0 |
| Celine | 1 | $28,621 | 144 | 4.99/5.0 |
| Robert | 1 | $25,555 | 140 | 4.94/5.0 |
| Evolve | 1 | $25,073 | 42 | 4.88/5.0 |
| Steven | 1 | $19,522 | 268 | 4.99/5.0 |
| Karen | 1 | $16,638 | 52 | 4.98/5.0 |
| Rodney | 1 | $10,039 | 46 | 4.87/5.0 |
| Alison | 1 | $7,773 | 16 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Augusta.
Dive Deeper: Advanced Augusta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Augusta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAugusta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Augusta
- The Augusta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Augusta, Hotel/Boutique properties are the most common (30%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 30% Hotel/Boutique listings indicates integration with traditional hospitality.
Augusta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Augusta
- The dominant room capacity in Augusta is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.0% of the active Airbnb listings in Augusta, indicating a high concentration in these sizes.
Augusta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Augusta
- The most common guest capacity trend in Augusta vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Augusta STR market, accounting for 75.0% of listings.
- 15.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Augusta.
- On average, properties in Augusta are equipped to host 3.6 guests.
Augusta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Augusta
- The most common availability pattern in Augusta falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Augusta (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Augusta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
75% of total
2 Nights
1 listings
5% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Augusta is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Augusta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Augusta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of Augusta hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Augusta.
Augusta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5% of total
Flexible
9 listings
45% of total
Moderate
5 listings
25% of total
Firm
4 listings
20% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Augusta
- The prevailing Airbnb cancellation policy trend in Augusta is Flexible, used by 45% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (25.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45% market standard in Augusta.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Augusta.
Augusta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Augusta
- The overall average booking lead time for vacation rentals in Augusta is 46 days.
- Guests book furthest in advance for stays during October (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (61 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Augusta.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Augusta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Augusta (2025)
Amenity Prevalence
Amenity Insights for Augusta
- Essential amenities in Augusta that guests expect include: Smoke alarm, Air conditioning, Heating, TV, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Augusta: Smoke alarm, Air conditioning, Heating, TV, Hair dryer.
- Prioritize adding missing essentials: TV, Hair dryer.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Augusta to stay competitive.
Augusta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Augusta
- The typical guest profile for Airbnb in Augusta consists of primarily domestic travelers (97%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Germany (0.6%).
- Top languages spoken are English (92.6%) followed by French (3.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Owensboro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Augusta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 17 | $4,491 | $280.44 | 51% |
| Lawrenceburg | 66 | $4,345 | $370.01 | 44% |
| Coxs Creek | 10 | $4,118 | $446.82 | 39% |
| Walton | 22 | $4,096 | $222.94 | 59% |
| Lebanon | 30 | $3,902 | $280.99 | 45% |
| Bloomfield | 11 | $3,854 | $421.91 | 34% |
| Williamstown | 200 | $3,821 | $266.23 | 49% |
| Deerfield Township | 34 | $3,703 | $290.77 | 41% |
| Rogers | 112 | $3,677 | $259.66 | 46% |
| Lancaster | 26 | $3,615 | $314.26 | 36% |