Ashland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Ashland in 2025? Explore comprehensive Airbnb analytics for Ashland, Kentucky, United States to uncover income potential. This 2025 STR market report for Ashland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Ashland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashland (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashland is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,202+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,323 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,598 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $928, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashland
Ashland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashland:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashland
Average Daily Rate (ADR) Airbnb Trends in Ashland (2025)
Effective short term rental pricing strategy in Ashland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashland typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Ashland
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Airbnb Seasonality Analysis & Trends in Ashland (2025)
Peak Season (May, November, June)
- Revenue averages $2,125 per month
- Occupancy rates average 54.9%
- Daily rates average $101
Shoulder Season
- Revenue averages $1,797 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $102
Low Season (February, August, September)
- Revenue drops to average $1,381 per month
- Occupancy decreases to average 43.4%
- Daily rates adjust to average $101
Seasonality Insights for Ashland
- The Airbnb seasonality in Ashland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashland's highest earning potential, with monthly revenues capable of climbing to $2,155, occupancy reaching a high of 59.9%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,130, occupancy could drop to 32.1%, and ADRs may adjust down to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashland (2025)
Exploring the top neighborhoods for short-term rentals in Ashland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Ashland | The heart of Ashland, convenient for shopping and dining. Close to many local events and attractions, making it popular with visitors. | Ashland Town Center, Paramount Arts Center, Ashland Cemetery, Ashland Downtown, Campus of Ashland Community and Technical College |
| Ashland Riverfront | Picturesque area along the Ohio River, great for outdoor activities and scenic views. Attracts visitors for its natural beauty and recreational opportunities. | Riverfront Park, Clyde Barrow Memorial Park, Hanging Rock, Ohio River Eco-Discovery Center, Canoeing and kayaking spots |
| Westwood | Residential area with a suburban feel, appealing for families and longer stays. Close to parks and schools, providing a quiet retreat. | Westwood Park, Popeye's Park, Charles D. McCaw Park, local eateries, Westwood Golf Course |
| South Ashland | A developing area with various local amenities. Attractive to guests looking for convenience and affordability. | Local shopping areas, Restaurants, Parks, Community events, Proximity to Ashland Alliance |
| Catlettsburg | Nearby city known for its historic charm and local character. Offers a different perspective on East Kentucky living. | Catlettsburg Historic District, Big Sandy River, Local diners, Catlettsburg Public Library, Heritage Park |
| Coalton | Quiet town with a strong sense of community, ideal for guests looking for a serene environment outside the city hustle. | Coalton Baseball Park, Local markets, Community festivals, Nearby hiking trails, Historical sites |
| Huntington-Ashland Metro Area | Larger metropolitan area that includes Ashland, offering diverse activities, shopping, and dining options. Attractive to a wider range of visitors. | Huntington Mall, Heritage Farm Museum and Village, The Keith-Albee Performing Arts Center, Ritter Park, Huntington Museum of Art |
| Grayson | A small town with friendly locals and charm, popular for those looking for a peaceful stay while still being close to Ashland. | Grayson Lake State Park, Local historical sites, Arts and crafts shops, Community theater, Grayson City Park |
Understanding Airbnb License Requirements & STR Laws in Ashland (2025)
While Ashland, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ashland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ashland Castle
Entire Place • 5 bedrooms
The Skytower Penthouse - Suite 1
Entire Place • 2 bedrooms
Sky Loft on 10 . 2 bed . 2 bath + Modern luxuries
Entire Place • 2 bedrooms
The Nest
Entire Place • 3 bedrooms
Secluded Ranch Home
Entire Place • 3 bedrooms
The Roundabout Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jennifer | 5 | $69,434 | 296 | 4.90/5.0 |
| B.J. | 4 | $61,493 | 386 | 4.88/5.0 |
| Cheryl | 1 | $53,840 | 254 | 4.86/5.0 |
| Oscar | 1 | $52,386 | 44 | 4.98/5.0 |
| Brandon | 2 | $52,318 | 66 | 4.88/5.0 |
| Jeff | 1 | $39,567 | 305 | 4.97/5.0 |
| Ashley | 2 | $38,261 | 36 | 4.58/5.0 |
| George | 1 | $35,566 | 34 | 4.94/5.0 |
| Matt | 2 | $33,585 | 355 | 4.91/5.0 |
| Beth | 2 | $31,543 | 220 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashland.
Dive Deeper: Advanced Ashland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashland
- The Ashland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.1% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashland, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Ashland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashland
- The dominant room capacity in Ashland is 2 bedrooms listings, making up 52.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 74.5% of the active Airbnb listings in Ashland, indicating a high concentration in these sizes.
- A significant 25.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashland.
Ashland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashland
- The most common guest capacity trend in Ashland vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ashland STR market, accounting for 61.8% of listings.
- 29.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashland.
- On average, properties in Ashland are equipped to host 4.2 guests.
Ashland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashland
- The most common availability pattern in Ashland falls within the 91-180 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ashland (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
64.7% of total
2 Nights
6 listings
11.8% of total
3 Nights
2 listings
3.9% of total
4-6 Nights
5 listings
9.8% of total
7-29 Nights
3 listings
5.9% of total
30+ Nights
2 listings
3.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ashland is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Ashland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.7% of Ashland hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashland.
Ashland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
33.3% of total
Moderate
16 listings
38.1% of total
Firm
8 listings
19% of total
Strict
4 listings
9.5% of total
Cancellation Policy Insights for Ashland
- The prevailing Airbnb cancellation policy trend in Ashland is Moderate, used by 38.1% of listings.
- The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Ashland may expect booking flexibility.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.1% market standard in Ashland.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashland.
Ashland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashland
- The overall average booking lead time for vacation rentals in Ashland is 34 days.
- Guests book furthest in advance for stays during April (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Ashland.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Ashland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashland (2025)
Amenity Prevalence
Amenity Insights for Ashland
- Essential amenities in Ashland that guests expect include: Smoke alarm, TV, Kitchen, Air conditioning, Heating, Wifi, Hot water, Washer, Free parking on premises, Essentials. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashland: Smoke alarm, TV, Kitchen, Air conditioning, Heating, Wifi, Hot water, Washer, Free parking on premises, Essentials.
- Prioritize adding missing essentials: Hot water, Washer, Free parking on premises, Essentials.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashland to stay competitive.
Ashland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashland
- The typical guest profile for Airbnb in Ashland consists of primarily domestic travelers (98%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and DC (0.8%).
- Top languages spoken are English (87%) followed by Spanish (6.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Louisville and Lexington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creola | 11 | $6,407 | $395.56 | 56% |
| Rockbridge | 171 | $5,219 | $376.08 | 48% |
| Sugar Grove | 13 | $5,141 | $429.33 | 42% |
| South Bloomingville | 104 | $5,049 | $287.03 | 51% |
| Logan | 592 | $4,882 | $353.20 | 47% |
| Victor | 19 | $4,783 | $435.08 | 37% |
| Swan Township | 89 | $4,488 | $313.93 | 49% |
| New Plymouth | 13 | $4,411 | $524.37 | 29% |
| Laurelville | 120 | $4,344 | $322.30 | 44% |
| McArthur | 26 | $3,901 | $221.66 | 48% |