Salina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kansas, United States
Is Airbnb profitable in Salina in 2025? Explore comprehensive Airbnb analytics for Salina, Kansas, United States to uncover income potential. This 2025 STR market report for Salina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Salina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salina (2025)
Understanding the monthly revenue variations for Airbnb listings in Salina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salina is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,958+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,075 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,998 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,228, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salina
Salina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salina:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salina
Average Daily Rate (ADR) Airbnb Trends in Salina (2025)
Effective short term rental pricing strategy in Salina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salina typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Salina
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Airbnb Seasonality Analysis & Trends in Salina (2025)
Peak Season (June, May, July)
- Revenue averages $2,685 per month
- Occupancy rates average 58.5%
- Daily rates average $126
Shoulder Season
- Revenue averages $2,241 per month
- Occupancy maintains around 52.8%
- Daily rates hold near $127
Low Season (January, February, October)
- Revenue drops to average $1,836 per month
- Occupancy decreases to average 45.0%
- Daily rates adjust to average $128
Seasonality Insights for Salina
- The Airbnb seasonality in Salina shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salina's highest earning potential, with monthly revenues capable of climbing to $2,857, occupancy reaching a high of 65.2%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,639, occupancy could drop to 40.8%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salina (2025)
Exploring the top neighborhoods for short-term rentals in Salina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Salina | The heart of Salina, featuring a bustling atmosphere with shops, restaurants, and cultural activities. Ideal for guests looking for convenience and local experiences. | Salina Arts Center, Smoky Hill Museum, Salina Community Theatre, Local dining options, Salina City Library |
| Sheridan Place | A quieter, residential neighborhood that's close to parks and schools. Great for families visiting Salina or those looking for longer stays. | Kenwood Cove Aquatic Park, Oakdale Park, Salina Bicentennial Center |
| Midtown Salina | A mix of residential and commercial spaces, this area appeals to travelers seeking access to both leisure and amenities. Proximity to shopping centers and dining. | Central Mall, Local restaurants, Various parks |
| East Crawford | Conveniently located near major roads, making it easy for travelers to access the surrounding areas. Also known for its friendly community vibe. | Salina Soccer Complex, Various recreational parks, Local cafes and shops |
| Rose Hill | A family-friendly neighborhood that offers a suburban feel with parks and community events. Attracts families and those preferring a quieter stay. | Rose Hill Park, Neighborhood events, Salina Public Library |
| North Salina | Offers affordable options with easy access to the city's amenities. Appeals to budget-conscious travelers and extended stays. | Kenwood Park, Local shops and groceries, Proximity to highways |
| South Salina | Known for its larger properties and close-knit community feel. Ideal for people looking for homes with yards and space to relax. | Pinecrest Park, Local markets, Family-friendly atmosphere |
| Salina Airport Area | Attracts business travelers due to its proximity to the airport and major highways. Suitable for those looking for convenience and quick access. | Salina Regional Airport, Business parks, Nearby restaurants |
Understanding Airbnb License Requirements & STR Laws in Salina (2025)
While Salina, Kansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salina to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning home in Historic area
Entire Place • 5 bedrooms
Charming Salina Home/3B2b
Entire Place • 3 bedrooms
Family Friendly Spacious Home w/Game Court
Entire Place • 6 bedrooms
Spacious updated gem in Salina’s thriving downtown
Entire Place • 4 bedrooms
Bright 4 Bedroom 5 minutes from downtown Salina
Entire Place • 4 bedrooms
Your Dream Townhome Awaits!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frank | 5 | $115,336 | 1492 | 4.80/5.0 |
| Jane | 3 | $72,505 | 685 | 4.97/5.0 |
| Sharilyn | 2 | $67,999 | 183 | 4.92/5.0 |
| Barbara | 2 | $67,615 | 175 | 4.92/5.0 |
| Tracy | 2 | $59,001 | 25 | 2.50/5.0 |
| Amy | 1 | $47,432 | 43 | 5.00/5.0 |
| Karla | 1 | $45,070 | 206 | 4.96/5.0 |
| Pamela | 1 | $44,352 | 123 | 4.96/5.0 |
| Kevin | 1 | $39,003 | 158 | 4.96/5.0 |
| Colleen | 1 | $35,015 | 17 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salina.
Dive Deeper: Advanced Salina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salina
- The Salina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salina, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.4%) offer potential for unique stay experiences.
Salina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salina
- The dominant room capacity in Salina is 3 bedrooms listings, making up 28.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 55.6% of the active Airbnb listings in Salina, indicating a high concentration in these sizes.
- A significant 42.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salina.
Salina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salina
- The most common guest capacity trend in Salina vacation rentals is listings accommodating 6 guests (28.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Salina STR market, accounting for 46.7% of listings.
- 46.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salina.
- On average, properties in Salina are equipped to host 4.3 guests.
Salina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salina
- The most common availability pattern in Salina falls within the 91-180 days range, representing 53.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 35.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Salina (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 66.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
34.1% of total
2 Nights
13 listings
29.5% of total
3 Nights
2 listings
4.5% of total
4-6 Nights
5 listings
11.4% of total
30+ Nights
9 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Salina is 1 Night, adopted by 34.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.6%) of the Salina Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Salina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.1% of Salina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salina.
Salina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
52.4% of total
Moderate
9 listings
21.4% of total
Firm
5 listings
11.9% of total
Strict
6 listings
14.3% of total
Cancellation Policy Insights for Salina
- The prevailing Airbnb cancellation policy trend in Salina is Flexible, used by 52.4% of listings.
- The market strongly favors guest-friendly terms, with 73.8% of listings offering Flexible or Moderate policies. This suggests guests in Salina may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.4% market standard in Salina.
- Given the high prevalence of Flexible policies (52.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Salina.
Salina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salina
- The overall average booking lead time for vacation rentals in Salina is 39 days.
- Guests book furthest in advance for stays during June (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Salina.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Salina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salina (2025)
Amenity Prevalence
Amenity Insights for Salina
- Essential amenities in Salina that guests expect include: Hot water, Air conditioning, Heating, Smoke alarm, TV, Coffee maker, Wifi, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salina: Hot water, Air conditioning, Heating, Smoke alarm, TV, Coffee maker, Wifi, Microwave.
- Prioritize adding missing essentials: Wifi, Microwave.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salina to stay competitive.
Salina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salina
- The typical guest profile for Airbnb in Salina consists of primarily domestic travelers (98%), often arriving from nearby Tulsa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and United Kingdom (0.3%).
- Top languages spoken are English (79.9%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tulsa and Wichita.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Council Grove | 11 | $2,666 | $227.34 | 41% |
| Lindsborg | 24 | $2,283 | $177.30 | 46% |
| Seneca | 10 | $2,228 | $128.71 | 54% |
| Manhattan | 240 | $2,151 | $170.46 | 45% |
| Great Bend | 16 | $2,065 | $155.10 | 53% |
| Hesston | 12 | $1,999 | $103.90 | 63% |
| Junction City | 13 | $1,825 | $139.62 | 38% |
| Cottonwood Falls | 17 | $1,814 | $242.95 | 28% |
| Russell | 12 | $1,804 | $170.57 | 45% |
| Augusta | 13 | $1,781 | $121.36 | 53% |