Overland Park Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kansas, United States
Is Airbnb profitable in Overland Park in 2025? Explore comprehensive Airbnb analytics for Overland Park, Kansas, United States to uncover income potential. This 2025 STR market report for Overland Park, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 244 active listings.
Whether you're considering an Airbnb investment in Overland Park, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Overland Park Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Overland Park Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Overland Park (2025)
Understanding the monthly revenue variations for Airbnb listings in Overland Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Overland Park is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Overland Park across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,086+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,412 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,070 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,857, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Overland Park
Overland Park Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Overland Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Overland Park:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 38% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Overland Park
Average Daily Rate (ADR) Airbnb Trends in Overland Park (2025)
Effective short term rental pricing strategy in Overland Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Overland Park typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $333+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Overland Park
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Airbnb Seasonality Analysis & Trends in Overland Park (2025)
Peak Season (June, May, July)
- Revenue averages $4,475 per month
- Occupancy rates average 61.5%
- Daily rates average $202
Shoulder Season
- Revenue averages $3,443 per month
- Occupancy maintains around 54.7%
- Daily rates hold near $196
Low Season (January, February, March)
- Revenue drops to average $2,468 per month
- Occupancy decreases to average 47.5%
- Daily rates adjust to average $182
Seasonality Insights for Overland Park
- The Airbnb seasonality in Overland Park shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Overland Park's highest earning potential, with monthly revenues capable of climbing to $4,715, occupancy reaching a high of 65.8%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,249, occupancy could drop to 43.3%, and ADRs may adjust down to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Overland Park.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Overland Park seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Overland Park (2025)
Exploring the top neighborhoods for short-term rentals in Overland Park? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Overland Park | A vibrant area full of shops, parks, and restaurants, making it a popular destination for both business and leisure travel. Proximity to public transport and local events enhances its appeal to tourists. | Overland Park Farmer's Market, Town Center Plaza, Downtown Overland Park Park, The Johnson County Arts and Heritage Center, Various local restaurants and bars |
| Corporate Woods | A hub for businesses and corporate travelers, this area offers convenient access to major highways and office parks. Ideal for short-term stays for professionals visiting for business. | Corporate Woods Fountain, Business parks, Shops and restaurants in the area |
| Overland Park Arboretum and Botanical Gardens | A beautiful natural area that attracts nature lovers and those seeking tranquility. Ideal for travelers who want to experience the natural beauty of the region. | Overland Park Arboretum, Botanical Gardens, Nature trails, Wildflower areas |
| Ernie Miller Park | A scenic park area that provides great opportunities for outdoor activities and family outings. Attracts visitors who enjoy hiking, picnicking, and nature. | Ernie Miller Park Nature Center, Hiking trails, Picnic areas, Wildlife viewing |
| Oak Park Mall Area | Home to one of the largest shopping malls in the region, this area is perfect for shoppers and families looking for a full-service experience with accommodation close to retail options. | Oak Park Mall, Various shopping and dining options, Nearby hotels and amenities |
| Deanna Rose Children's Farmstead | A family-friendly location that attracts tourists with children. Offers a unique experience of rural life and farm activities, making it a great spot for family stays. | Deanna Rose Children's Farmstead, Petting zoo, Nature trails, Educational programs for kids |
| Mission Farms | An upscale mixed-use development that features high-end dining, shopping, and residential spaces. It has a charming atmosphere that appeals to leisure travelers seeking a unique experience. | Mission Farms shops, Restaurants, Art installations, Event spaces |
| Indian Creek Trail Area | A scenic area perfect for those who love jogging, biking, or walking along the trails. Attracts both fitness enthusiasts and visitors looking to relax in nature. | Indian Creek Trail, Nature walking paths, Parks along the trail, Cycling routes |
Understanding Airbnb License Requirements & STR Laws in Overland Park (2025)
While Overland Park, Kansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Overland Park to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Overland Park (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Overland Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning 5 Bdrm Home W/ Pool in Overland Park! 27
Entire Place • 4 bedrooms
Acorn Acres Retreat
Entire Place • 12 bedrooms
Luxury 5 bedroom home with Pool.
Entire Place • 5 bedrooms
Stunning private villa pond, theater, Tesla Chrgr.
Entire Place • 6 bedrooms
Big HiddenGem in the heart of KS
Entire Place • 7 bedrooms
❖Driveway❖15min → DT❖Family-Friendly❖Yard+Patios
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Overland Park (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Overland Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Boris | 30 | $1,187,289 | 4782 | 4.67/5.0 |
| Vanessa | 9 | $513,699 | 649 | 4.89/5.0 |
| Ana | 11 | $359,931 | 1418 | 4.77/5.0 |
| Kristen | 4 | $232,879 | 181 | 4.88/5.0 |
| Summer | 3 | $231,701 | 202 | 4.94/5.0 |
| Lance | 1 | $178,021 | 81 | 4.73/5.0 |
| Petra | 2 | $163,104 | 28 | 4.72/5.0 |
| Marietta | 2 | $144,053 | 209 | 4.91/5.0 |
| Vani | 1 | $137,017 | 63 | 4.90/5.0 |
| David | 3 | $127,136 | 232 | 3.31/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Overland Park.
Dive Deeper: Advanced Overland Park STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Overland Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOverland Park Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Overland Park
- The Overland Park Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 244 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Overland Park, House properties are the most common (82.4%), reflecting the local real estate landscape.
- Houses represent a significant 82.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Overland Park Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Overland Park
- The dominant room capacity in Overland Park is 3 bedrooms listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 54.1% of the active Airbnb listings in Overland Park, indicating a high concentration in these sizes.
- A significant 64.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Overland Park.
Overland Park Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Overland Park
- The most common guest capacity trend in Overland Park vacation rentals is listings accommodating 8+ guests (48.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Overland Park STR market, accounting for 64.4% of listings.
- 68.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Overland Park.
- On average, properties in Overland Park are equipped to host 6.0 guests.
Overland Park Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Overland Park
- The most common availability pattern in Overland Park falls within the 91-180 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 43.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Overland Park (45.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 58.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Overland Park Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
70 listings
31.4% of total
2 Nights
80 listings
35.9% of total
3 Nights
13 listings
5.8% of total
4-6 Nights
6 listings
2.7% of total
7-29 Nights
7 listings
3.1% of total
30+ Nights
47 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Overland Park is 2 Nights, adopted by 35.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.3%) of the Overland Park Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Overland Park, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.9% of Overland Park hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Overland Park.
Overland Park Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.5% of total
Flexible
55 listings
25.2% of total
Moderate
107 listings
49.1% of total
Firm
29 listings
13.3% of total
Strict
26 listings
11.9% of total
Cancellation Policy Insights for Overland Park
- The prevailing Airbnb cancellation policy trend in Overland Park is Moderate, used by 49.1% of listings.
- The market strongly favors guest-friendly terms, with 74.3% of listings offering Flexible or Moderate policies. This suggests guests in Overland Park may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 49.1% market standard in Overland Park.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Overland Park.
Overland Park STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Overland Park
- The overall average booking lead time for vacation rentals in Overland Park is 34 days.
- Guests book furthest in advance for stays during June (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Overland Park.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Overland Park averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Overland Park (2025)
Amenity Prevalence
Amenity Insights for Overland Park
- Essential amenities in Overland Park that guests expect include: Smoke alarm, Wifi, TV, Air conditioning, Heating, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Overland Park: Smoke alarm, Wifi, TV, Air conditioning, Heating, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning, Heating, Free parking on premises, Hot water.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Overland Park to stay competitive.
Overland Park Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Overland Park
- The typical guest profile for Airbnb in Overland Park consists of primarily domestic travelers (98%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (0.4%).
- Top languages spoken are English (78.2%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kansas City and Wichita.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Overland Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Weston | 11 | $3,900 | $291.66 | 42% |
| Pleasant Hill | 10 | $3,665 | $200.93 | 56% |
| Prairie Village | 46 | $3,625 | $200.24 | 62% |
| Eudora | 12 | $2,935 | $156.63 | 56% |
| Riverside | 11 | $2,666 | $172.42 | 50% |
| Olathe | 65 | $2,650 | $168.96 | 56% |
| Mission | 14 | $2,644 | $155.34 | 62% |
| Carl Junction | 14 | $2,617 | $175.98 | 46% |
| Umber View Heights | 11 | $2,587 | $289.71 | 33% |
| Independence | 93 | $2,415 | $169.50 | 49% |