Airbnb Market Analytics, Statistics and Data in Overland Park, Kansas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Overland Park? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Overland Park:
How much do Airbnb hosts make on average per month in Overland Park?
The short-term rental market in Overland Park shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,171 per month
- Strong performing properties (top 25%) make $4,547 or more
- Best-in-class properties (top 10%) achieve $6,615+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,937
Revenue Variations by Month
Occupancy Rates Throughout the Year in Overland Park
The market in Overland Park shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 57% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 39%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Overland Park
Daily rates in Overland Park vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $160 per night
- Strong performing properties (top 25%) secure $221 or more
- Best-in-class properties (top 10%) pull in $327+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in Overland Park
Peak Season (June, July, May)
- Revenue peaks at $4619.03 per month
- Occupancy rates reach 65.68%
- Daily rates average $208.69
Shoulder Season
- Revenue averages $3646.04 per month
- Occupancy maintains 55.54%
- Daily rates hold at $195.51
Low Season (April, February, January)
- Revenue drops to $2326.47 per month
- Occupancy decreases to 42.09%
- Daily rates adjust to $182.22
Is it still profitable to do Airbnb in Overland Park in 2025?
Yes! Overland Park demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 56% and strong monthly revenue averaging $3646 and With 246 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Overland Park
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Overland Park | Vibrant area with dining, shopping, and arts. A hub for visitors enjoying local events and the Farmers Market. | Overland Park Farmers Market, Downtown Arts District, The Museum at Prairiefire, Parker Square, Town Center Plaza |
| Old Overland Park | Historic district featuring charming architecture and a strong sense of community. Attracts visitors interested in history and local culture. | Johnson County Museum, Historic Downtown Overland Park, Overland Park Soccer Complex, Local shops and cafes, Overland Park Arboretum & Botanical Gardens |
| Corporate Woods | Business park area that attracts business travelers and corporate events. Ideal for focused and extended stays. | Corporate Woods Business Park, Numerous corporate offices, Bars and restaurants, Parks and outdoor areas nearby, Kansas City metropolitan area access |
| Nall Hills | Family-friendly neighborhood with parks and recreational areas, appealing to families visiting the area. | Nall Hills Park, St. Andrews Golf Club, Nearby shopping and dining, Family-friendly local events, Youth sports leagues |
| Quivira Falls | Scenic area with outdoor activities and parks, great for those looking for a nature-centric stay. | Quivira Falls Park, Local hiking trails, Outdoor recreational activities, Nearby lakes, Nature centers |
| Blue Valley | Quiet suburban area known for its schools and family-friendly atmosphere, attracting families and longer-term visitors. | Blue Valley Recreation Commission, Local parks and sports complexes, Family-friendly restaurants, Nearby shopping districts, Strong community events |
| Shawnee Mission Park | Lakeside park area great for outdoor enthusiasts, appealing to those who enjoy nature and recreational activities. | Shawnee Mission Park, Boating and fishing opportunities, Trails for hiking and biking, Picnic areas, Wildlife observation |
| Mission Farms | Upscale area with high-end shopping and dining, attracting visitors seeking a luxury experience. | Mission Farms shopping center, Luxury dining options, Spa and wellness centers, Art galleries, Close proximity to major highways |
Do you need a license for Airbnb in Overland Park?
We recommend checking directly with Overland Park's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Overland Park
Stunning 5 Bdrm Home W/ Pool in Overland Park! 27
Entire Place • 4 bedrooms
Luxury 5 bedroom home with Pool.
Entire Place • 5 bedrooms
Acorn Acres Retreat
Entire Place • 12 bedrooms
Incredible beautiful home
Entire Place • 4 bedrooms
❖Driveway❖15min → DT❖Family-Friendly❖Yard+Patios
Entire Place • 6 bedrooms
Stunning private villa pond, theater, Tesla Chrgr.
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Overland Park
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Boris | 30 | $1,199,831 | 4782 | 4.67/5.0 |
| Vanessa | 9 | $544,939 | 649 | 4.89/5.0 |
| Ana | 11 | $357,694 | 1418 | 4.77/5.0 |
| Kristen | 4 | $244,241 | 181 | 4.88/5.0 |
| Summer | 3 | $243,195 | 202 | 4.94/5.0 |
| Lance | 1 | $189,658 | 81 | 4.73/5.0 |
| Petra | 2 | $161,110 | 28 | 4.72/5.0 |
| Vani | 1 | $159,604 | 63 | 4.90/5.0 |
| Evolve | 3 | $146,452 | 44 | 4.62/5.0 |
| Marietta | 2 | $144,270 | 209 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Overland Park
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.4%), with house and apartment & condo properties comprising 95.5% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (4.4% combined)
Room Capacity Distribution
Analysis of 246 properties in Overland Park shows that 3 bedrooms properties are most prevalent, making up 33.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 54.9% of all listings.
Key Insights
- Most common: 3 bedrooms (33.3%)
- Least common: 5+ bedrooms (10.2%)
- Market concentration: 54.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 246 properties in Overland Park reveals that 8+ guests properties dominate the market, representing 48.8% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 65.0% of the market.
Key Insights
- Most common capacity: 8+ guests (48.8% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 65.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 246 properties in Overland Park, the most common availability pattern is 91-180 days (39.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (40.2% of properties).
Key Insights
- Most common availability window: 91-180 days (39.4%)
- Most common booking duration: 181-270 days (40.2%)
- Properties with high availability (180+ days): 39.8%
- Properties with long-term bookings (180+ days): 62.2%
Minimum Stay Distributions
1 Night
72 listings
32.7% of total
2 Nights
88 listings
40% of total
3 Nights
16 listings
7.3% of total
4-6 Nights
7 listings
3.2% of total
7-29 Nights
8 listings
3.6% of total
30+ Nights
29 listings
13.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.7%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (13.2%) suggest a stable extended-stay market
- High market flexibility with 80.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.5% of total
Flexible
54 listings
24.5% of total
Moderate
107 listings
48.6% of total
Firm
31 listings
14.1% of total
Strict
27 listings
12.3% of total
Key Insights
- Moderate is the preferred policy at 48.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 54 days
- Shortest booking windows are in Apr, Feb, Jan, averaging 27 days
- Summer shows the longest average booking window at 51 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 51 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jan when lead times are shortest
Popular Airbnb Amenities in Overland Park
Every property in Overland Park comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and DC (0.2%)
- English is the top language at 83.4%, followed by Spanish (12.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Wichita and Kansas City markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Overland Park. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pleasant Hill | 10 | $3,886 | $195.86 | 59% |
| Weston | 11 | $3,592 | $284.13 | 43% |
| Prairie Village | 44 | $3,491 | $195.65 | 62% |
| Carl Junction | 14 | $2,903 | $181.60 | 48% |
| Mission | 14 | $2,869 | $154.59 | 62% |
| Eudora | 13 | $2,852 | $156.56 | 55% |
| Olathe | 66 | $2,829 | $165.14 | 57% |
| Riverside | 11 | $2,630 | $166.26 | 51% |
| Umber View Heights | 11 | $2,516 | $275.88 | 34% |
| Merriam | 29 | $2,501 | $149.56 | 57% |
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