Merriam Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kansas, United States
Is Airbnb profitable in Merriam in 2025? Explore comprehensive Airbnb analytics for Merriam, Kansas, United States to uncover income potential. This 2025 STR market report for Merriam, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Merriam, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merriam Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merriam Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merriam (2025)
Understanding the monthly revenue variations for Airbnb listings in Merriam is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merriam is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merriam across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,097+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,193 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,255 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,497, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merriam
Merriam Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merriam STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merriam:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 46% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merriam
Average Daily Rate (ADR) Airbnb Trends in Merriam (2025)
Effective short term rental pricing strategy in Merriam involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merriam typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Merriam
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Airbnb Seasonality Analysis & Trends in Merriam (2025)
Peak Season (June, July, May)
- Revenue averages $3,674 per month
- Occupancy rates average 67.7%
- Daily rates average $138
Shoulder Season
- Revenue averages $2,797 per month
- Occupancy maintains around 57.8%
- Daily rates hold near $146
Low Season (January, February, October)
- Revenue drops to average $2,222 per month
- Occupancy decreases to average 51.2%
- Daily rates adjust to average $151
Seasonality Insights for Merriam
- The Airbnb seasonality in Merriam shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merriam's highest earning potential, with monthly revenues capable of climbing to $3,979, occupancy reaching a high of 72.1%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,807, occupancy could drop to 45.6%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merriam.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merriam seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merriam (2025)
Exploring the top neighborhoods for short-term rentals in Merriam? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Merriam Town Center | A vibrant shopping and entertainment district that attracts both locals and visitors, making it ideal for short-term rentals. | Merriam Marketplace, Merriam Park, The Theater in the Park, Merriam Historic Plaza, Public Art Sculptures |
| Shawnee Mission Park | A large and popular park offering outdoor recreational activities, perfect for nature lovers and families. | Shawnee Mission Park Lake, Hiking Trails, Picnic Areas, Playgrounds, Wildlife Viewing |
| Downtown Merriam | The heart of Merriam, featuring local shops, restaurants, and community events, attracting visitors looking for cultural experiences. | Merriam Farmers Market, Community Center, Local Dining, Arts and Crafts Festivals |
| Merriam Woods | A suburban residential area close to parks and amenities, appealing to families and those looking for a quiet stay. | Parks, Community Events, Local Dining |
| Antioch Park | A well-known park in the area with recreational facilities, making it attractive for visitors interested in outdoor activities. | Fishing Lakes, Sports Fields, Playgrounds, Hiking Trails |
| Robinson Park | A peaceful neighborhood park ideal for relaxation and family gatherings, suitable for those wanting a calm environment. | Walking Trails, Play Areas, Picnic Tables |
| Merriam Plaza | A hub of shopping and dining options, drawing both residents and visitors, ideal for short-term rentals. | Shopping Centers, Restaurants, Cafés |
| Nearby Overland Park | Just adjacent to Merriam, it offers shopping, dining, and entertainment options, making it a great location for hosting guests. | Overland Park Arboretum, Oak Park Mall, Deanna Rose Childrens Farmstead, Golf Courses |
Understanding Airbnb License Requirements & STR Laws in Merriam (2025)
While Merriam, Kansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merriam to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Merriam (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merriambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Home w/ King Beds, Game Room, Fenced Yard
Entire Place • 5 bedrooms
5 BR home W/ Hot Tub! off I-35/10 Mins to Downtown
Entire Place • 5 bedrooms
1908 Modern Farmhouse on large private treed lot
Entire Place • 3 bedrooms
Colonial Oasis w/Pool & Spa - Near Hwy, Sleeps 9
Entire Place • 3 bedrooms
Goldfinch - Large Home + Walkable + Fire Pit
Entire Place • 4 bedrooms
Charming, updated 3 bed, 2 bath, huge yard/patio
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merriam (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merriam based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melissa | 1 | $98,519 | 18 | 5.00/5.0 |
| Mary | 2 | $86,534 | 143 | 4.92/5.0 |
| Kristen | 2 | $78,675 | 175 | 4.88/5.0 |
| Brian | 1 | $68,930 | 87 | 4.74/5.0 |
| Hunter & Kayley | 3 | $61,851 | 543 | 4.79/5.0 |
| Debbie | 2 | $56,493 | 72 | 4.87/5.0 |
| Sheila | 1 | $53,659 | 59 | 5.00/5.0 |
| Jane Romanova-Hrenchir | 2 | $47,604 | 298 | 4.94/5.0 |
| Stephen | 1 | $32,753 | 22 | 4.82/5.0 |
| Linda | 1 | $27,641 | 59 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merriam.
Dive Deeper: Advanced Merriam STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merriam. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerriam Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merriam
- The Merriam Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merriam, House properties are the most common (87.1%), reflecting the local real estate landscape.
- Houses represent a significant 87.1% portion, catering likely to families or larger groups.
Merriam Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merriam
- The dominant room capacity in Merriam is 2 bedrooms listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.1% of the active Airbnb listings in Merriam, indicating a high concentration in these sizes.
- A significant 38.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merriam.
Merriam Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merriam
- The most common guest capacity trend in Merriam vacation rentals is listings accommodating 4 guests (25.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Merriam STR market, accounting for 48.4% of listings.
- 45.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merriam.
- On average, properties in Merriam are equipped to host 4.7 guests.
Merriam Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merriam
- The most common availability pattern in Merriam falls within the 91-180 days range, representing 45.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 45.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Merriam (48.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 61.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Merriam Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
46.4% of total
2 Nights
10 listings
35.7% of total
3 Nights
2 listings
7.1% of total
4-6 Nights
1 listings
3.6% of total
30+ Nights
2 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Merriam is 1 Night, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.1%) of the Merriam Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.4% of Merriam hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merriam.
Merriam Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
20.7% of total
Moderate
12 listings
41.4% of total
Firm
9 listings
31% of total
Strict
2 listings
6.9% of total
Cancellation Policy Insights for Merriam
- The prevailing Airbnb cancellation policy trend in Merriam is Moderate, used by 41.4% of listings.
- There's a relatively balanced mix between guest-friendly (62.1%) and stricter (37.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.4% market standard in Merriam.
- Using a Strict policy might deter some guests, as only 6.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Merriam.
Merriam STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merriam
- The overall average booking lead time for vacation rentals in Merriam is 33 days.
- Guests book furthest in advance for stays during May (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Merriam.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Merriam averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merriam (2025)
Amenity Prevalence
Amenity Insights for Merriam
- Essential amenities in Merriam that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, TV, Carbon monoxide alarm, Free parking on premises, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merriam: Air conditioning, Wifi, Smoke alarm, Heating, TV, Carbon monoxide alarm, Free parking on premises, Coffee maker.
- Prioritize adding missing essentials: Free parking on premises, Coffee maker.
- Consider adding popular differentiators like Refrigerator or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merriam to stay competitive.
Merriam Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merriam
- The typical guest profile for Airbnb in Merriam consists of primarily domestic travelers (97%), often arriving from nearby Omaha, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and Canada (0.9%).
- Top languages spoken are English (74%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Omaha and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merriam Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Weston | 11 | $3,900 | $291.66 | 42% |
| Pleasant Hill | 10 | $3,665 | $200.93 | 56% |
| Prairie Village | 46 | $3,625 | $200.24 | 62% |
| Overland Park | 244 | $2,937 | $191.52 | 54% |
| Eudora | 12 | $2,935 | $156.63 | 56% |
| Riverside | 11 | $2,666 | $172.42 | 50% |
| Olathe | 65 | $2,650 | $168.96 | 56% |
| Mission | 14 | $2,644 | $155.34 | 62% |
| Independence | 93 | $2,415 | $169.50 | 49% |
| Lawrence | 218 | $2,377 | $193.59 | 48% |