McPherson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kansas, United States
Is Airbnb profitable in McPherson in 2025? Explore comprehensive Airbnb analytics for McPherson, Kansas, United States to uncover income potential. This 2025 STR market report for McPherson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in McPherson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the McPherson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key McPherson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in McPherson (2025)
Understanding the monthly revenue variations for Airbnb listings in McPherson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in McPherson is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in McPherson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,061+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,163 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,086 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,331, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in McPherson
McPherson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the McPherson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in McPherson:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in McPherson
Average Daily Rate (ADR) Airbnb Trends in McPherson (2025)
Effective short term rental pricing strategy in McPherson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in McPherson typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $174+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in McPherson
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Airbnb Seasonality Analysis & Trends in McPherson (2025)
Peak Season (March, May, April)
- Revenue averages $2,720 per month
- Occupancy rates average 51.6%
- Daily rates average $112
Shoulder Season
- Revenue averages $2,357 per month
- Occupancy maintains around 54.2%
- Daily rates hold near $111
Low Season (January, February, December)
- Revenue drops to average $1,687 per month
- Occupancy decreases to average 44.7%
- Daily rates adjust to average $113
Seasonality Insights for McPherson
- The Airbnb seasonality in McPherson shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases McPherson's highest earning potential, with monthly revenues capable of climbing to $2,752, occupancy reaching a high of 66.8%, and ADRs peaking at $115.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,549, occupancy could drop to 38.7%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in McPherson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these McPherson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in McPherson (2025)
Exploring the top neighborhoods for short-term rentals in McPherson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown McPherson | The heart of McPherson, with a vibrant local atmosphere, shops, and restaurants. Close to major amenities and events, making it appealing for visitors and travelers. | McPherson Opera House, McPherson Museum and Arts Foundation, McPherson Water Park, Downtown Farmers Market, Historic Courthouse |
| Legacy Park | A family-friendly neighborhood with parks and recreational areas. Ideal for families and those looking for outdoor activities, making it a popular choice for family accommodations. | Legacy Park, McPherson Golf Course, McPherson Sports Complex, Walking Trails, Picnic Areas |
| West McPherson | Offers a suburban feel with closer access to residential amenities and a quiet atmosphere. It's great for guests looking for a peaceful retreat while still being near the town's attractions. | Nearby parks, Local eateries, Shopping center, Family-friendly environment |
| East McPherson | This area has a mix of residential and commercial spaces, allowing for easy access to local businesses and a comfortable stay. It has appeal for visitors looking for convenience and accessibility. | Local shops, Restaurants, Cafes, Community events |
| McPherson College Area | Close to the college, making it a prime location for visiting families and college events. The area also attracts young students and visitors, providing a vibrant atmosphere. | McPherson College, Sports events, Cultural activities, Campus facilities |
| Highway Access | Convenient for travelers passing through McPherson who need a hassle-free stay. Proximity to highway access offers convenience for short stays and road trips. | Quick access to restaurants, Gas stations, Nearby attractions |
| Historic McPherson | Rich in history and charm, featuring well-preserved architecture and local stories. Great for history lovers and those wanting a unique overnight experience. | Historic downtown buildings, Museums, Local tours, Cultural heritage activities |
| North McPherson | A quieter area that suits those looking for a relaxed stay away from the busier parts of town. Ideal for longer-term stays and family visits. | Peaceful neighborhoods, Community parks, Nature trails, Local restaurants |
Understanding Airbnb License Requirements & STR Laws in McPherson (2025)
While McPherson, Kansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for McPherson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in McPherson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in McPhersonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oats & Mo's Place
Entire Place • 4 bedrooms
Nicely Remodeled Home Centrally Located & Private
Entire Place • 4 bedrooms
Cute Central McPherson Bungalow
Entire Place • 2 bedrooms
MAC House (Renovated Home w/Backyard Spa & Dining)
Entire Place • 3 bedrooms
The Kansas Street Bungalow!
Entire Place • 2 bedrooms
Historic 4 Bedroom, Downtown Loft Sleeps up to 6
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in McPherson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in McPherson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Denise | 4 | $110,480 | 229 | 4.89/5.0 |
| Cassie | 3 | $77,623 | 164 | 4.88/5.0 |
| Jeff | 1 | $47,996 | 43 | 4.95/5.0 |
| Brian And Kendra | 2 | $45,374 | 74 | 4.99/5.0 |
| Todd | 1 | $44,635 | 40 | 4.98/5.0 |
| Dana | 1 | $39,095 | 95 | 4.99/5.0 |
| Stephen | 1 | $32,067 | 76 | 4.93/5.0 |
| Jodi | 1 | $24,316 | 41 | 4.93/5.0 |
| Dallas | 1 | $21,434 | 551 | 4.98/5.0 |
| Natalie | 1 | $20,802 | 51 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in McPherson.
Dive Deeper: Advanced McPherson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for McPherson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMcPherson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for McPherson
- The McPherson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in McPherson, House properties are the most common (70.4%), reflecting the local real estate landscape.
- Houses represent a significant 70.4% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.7%) offer potential for unique stay experiences.
McPherson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for McPherson
- The dominant room capacity in McPherson is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 62.9% of the active Airbnb listings in McPherson, indicating a high concentration in these sizes.
- A significant 29.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in McPherson.
McPherson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for McPherson
- The most common guest capacity trend in McPherson vacation rentals is listings accommodating 4 guests (25.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the McPherson STR market, accounting for 48.1% of listings.
- 40.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in McPherson.
- On average, properties in McPherson are equipped to host 4.3 guests.
McPherson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for McPherson
- The most common availability pattern in McPherson falls within the 91-180 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in McPherson (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
McPherson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
55.6% of total
2 Nights
11 listings
40.7% of total
3 Nights
1 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in McPherson is 1 Night, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.3%) of the McPherson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.6% of McPherson hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in McPherson.
McPherson Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
42.3% of total
Moderate
6 listings
23.1% of total
Firm
5 listings
19.2% of total
Strict
4 listings
15.4% of total
Cancellation Policy Insights for McPherson
- The prevailing Airbnb cancellation policy trend in McPherson is Flexible, used by 42.3% of listings.
- There's a relatively balanced mix between guest-friendly (65.4%) and stricter (34.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.3% market standard in McPherson.
- Regularly review your cancellation policy against competitors and market demand shifts in McPherson.
McPherson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for McPherson
- The overall average booking lead time for vacation rentals in McPherson is 29 days.
- Guests book furthest in advance for stays during May (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (40 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in McPherson.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these McPherson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in McPherson (2025)
Amenity Prevalence
Amenity Insights for McPherson
- Essential amenities in McPherson that guests expect include: Wifi, Kitchen, Dishes and silverware, Air conditioning, Refrigerator, TV, Heating, Smoke alarm, Hot water, Cooking basics. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for McPherson: Wifi, Kitchen, Dishes and silverware, Air conditioning, Refrigerator, TV, Heating, Smoke alarm, Hot water, Cooking basics.
- Prioritize adding missing essentials: Cooking basics.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in McPherson to stay competitive.
McPherson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for McPherson
- The typical guest profile for Airbnb in McPherson consists of primarily domestic travelers (99%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Germany (0.9%).
- Top languages spoken are English (78.3%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the McPherson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Council Grove | 11 | $2,666 | $227.34 | 41% |
| Lindsborg | 24 | $2,283 | $177.30 | 46% |
| Seneca | 10 | $2,228 | $128.72 | 54% |
| Manhattan | 240 | $2,151 | $170.46 | 45% |
| Great Bend | 16 | $2,065 | $155.10 | 53% |
| Hesston | 12 | $1,999 | $103.90 | 63% |
| Salina | 45 | $1,934 | $125.62 | 51% |
| Junction City | 13 | $1,825 | $139.62 | 38% |
| Cottonwood Falls | 17 | $1,814 | $242.95 | 28% |
| Russell | 12 | $1,804 | $170.57 | 45% |