Airbnb Market Analytics, Statistics and Data in Lawrence, Kansas, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lawrence? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lawrence:

Average Daily Rate

$192

Occupancy Rate

49.67%

Annual Revenue

$29,829

Revenue Growth YoY

13.74%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

216

How much do Airbnb hosts make on average per month in Lawrence?

The short-term rental market in Lawrence shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,295 per month
Strong performing properties (top 25%) make $3,594 or more
Best-in-class properties (top 10%) achieve $5,642+ monthly
Entry-level properties (bottom 25%) typically earn around $1,402

Revenue Variations by Month

Occupancy Rates Throughout the Year in Lawrence

The market in Lawrence shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 51% occupancy rates
Strong performing properties (top 25%) achieve 70% or higher
Best-in-class properties (top 10%) reach 83%+occupancy
Entry-level properties (bottom 25%) average around 31%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Lawrence

Daily rates in Lawrence vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $129 per night
Strong performing properties (top 25%) secure $205 or more
Best-in-class properties (top 10%) pull in $345+ per night
Entry-level properties (bottom 25%) earn around $92

Daily Rate Variations by Month

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Seasonality patterns in Lawrence

Peak Season (June, May, April)

Revenue peaks at $3596.40 per month
Occupancy rates reach 57.65%
Daily rates average $205.80

Shoulder Season

Revenue averages $3008.51 per month
Occupancy maintains 50.34%
Daily rates hold at $194.84

Low Season (February, December, January)

Revenue drops to $2004.67 per month
Occupancy decreases to 38.97%
Daily rates adjust to $186.74

Is it still profitable to do Airbnb in Lawrence in 2025?

Yes! Lawrence demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $3009 and With 216 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Lawrence

Area	Why Choose This Area	Key Attractions
Downtown Lawrence	The vibrant heart of Lawrence, filled with shops, restaurants, and nightlife. This area is a hub for both tourists and locals, making it a prime spot for Airbnb hosting.	Massachusetts Street, Lawrence Arts Center, Bowersock Dam, Boathouse, Lawsuit Brewing Co.
University of Kansas	Home to a major university, this area attracts students, families, and faculty. A great location for renting to university visitors and students year-round.	University of Kansas, Lawrence Memorial Stadium, Geroge R. Collins Center, Spencer Museum of Art, DeBruce Center
Old West Lawrence	A historic neighborhood known for its charming homes and proximity to downtown. Attracts those interested in a quieter, residential feel with easy access to city amenities.	Lawrence Public Library, Haskins Park, South Park, Old West Lawrence Historic District
East Lawrence	A diverse and artsy neighborhood that offers an eclectic mix of residents and attractions. Known for its community spirit and artistic vibe.	Artstarts, The Warehouse Arts District, Brook Creek Neighborhood Association, The Percolator
North Lawrence	A quieter residential area with charm, offering proximity to the river and parks. Ideal for guests seeking a more laid-back stay away from the downtown bustle.	Lawrence Riverfront Plaza, Dorrance Creek, North Lawrence Community Center
West Lawrence	Known for family-friendly neighborhoods and easy access to shopping and services. This area is attractive to families visiting Lawrence.	Massachusetts Street shops, Clinton State Park, West Lawrence Community Park
South Park	A residential area with close proximity to parks and the downtown area. Ideal for families and visitors looking for a peaceful stay near attractions.	South Park, Civic Theatre, Lawrence Farmers Market
Haskell Indian Nations University	This area attracts a diverse group of visitors related to the university and its programs, making it a unique spot for hosting.	Haskell Indian Nations University, Cultural Events, Campus Tours

Do you need a license for Airbnb in Lawrence?

$473.92

Daily Rate

Top Performing Professional Hosts in Lawrence

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Fernando	11	$428,449	1380	4.98/5.0
Sarabeth	1	$198,528	13	5.00/5.0
Linda	1	$193,086	26	5.00/5.0
Angela D	6	$152,790	944	4.85/5.0
Kris	3	$146,786	99	4.78/5.0
Kyle	1	$141,736	15	5.00/5.0
Angela	5	$141,556	845	4.92/5.0
51267914	2	$132,395	15	2.38/5.0
Rosa	2	$129,106	134	4.99/5.0
Carrie	4	$119,220	1011	4.92/5.0

Additional analytics on vacation rental, real estate, short term rental data in Lawrence

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (86.1%), with house and apartment & condo properties comprising 87.5% of inventory
Untapped potential in others, outdoor & mobile, unique stays segments (6.1% combined)

Room Capacity Distribution

Analysis of 216 properties in Lawrence shows that 2 bedrooms properties are most prevalent, making up 28.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 52.8% of all listings.

Key Insights

Most common: 2 bedrooms (28.2%)
Least common: 5+ bedrooms (3.7%)
Market concentration: 52.8% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 216 properties in Lawrence reveals that 8+ guests properties dominate the market, representing 23.1% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 43.1% of the market.

Key Insights

Most common capacity: 8+ guests (23.1% of market)
Least common capacity: 1 guest (0.5% of market)
Average guest capacity: 4.7 guests per property
Market concentration: 43.1% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 216 properties in Lawrence, the most common availability pattern is 181-270 days (35.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.7% of properties).

Key Insights

Most common availability window: 181-270 days (35.6%)
Most common booking duration: 91-180 days (34.7%)
Properties with high availability (180+ days): 52.8%
Properties with long-term bookings (180+ days): 49.5%

Minimum Stay Distributions

1 Night (44.3%)

1 Night

86 listings

44.3% of total

2 Nights (41.2%)

2 Nights

80 listings

41.2% of total

3 Nights (2.6%)

3 Nights

5 listings

2.6% of total

4-6 Nights (2.1%)

4-6 Nights

4 listings

2.1% of total

7-29 Nights (3.6%)

7-29 Nights

7 listings

3.6% of total

30+ Nights (6.2%)

30+ Nights

12 listings

6.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 85.5%
Mid-length stays (4-6 nights) represent 2.1% of listings
Monthly+ stays (6.2%) suggest a stable extended-stay market
High market flexibility with 88.1% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (21.5%)

Flexible

42 listings

21.5% of total

Moderate (35.9%)

Moderate

70 listings

35.9% of total

Firm (22.1%)

Firm

43 listings

22.1% of total

Strict (20.5%)

Strict

40 listings

20.5% of total

Key Insights

Moderate is the preferred policy at 35.9% of listings
The market shows a balanced distribution between guest-friendly (57.4%) and strict (42.6%) policies
Strict policies are least common at 20.5% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Diverse policy distribution indicates an opportunity to differentiate through policy choice
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Apr, Nov, averaging 69 days
Shortest booking windows are in Mar, Jan, Aug, averaging 35 days
Spring shows the longest average booking window at 64 days, while Winter has the shortest at 38 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 64 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Aug when lead times are shortest

Popular Airbnb Amenities in Lawrence

Below is the distribution of amenities across listings in Lawrence:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
Primary international markets: DC (0.4%) and Australia (0.2%)
English is the top language at 81.3%, followed by Spanish (11.7%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%

Recommendations

Target marketing campaigns for Kansas City and Lawrence markets
Develop localized content for DC and Australia
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Lawrence. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Pleasant Hill	10	$3,886	$195.86	59%
Weston	11	$3,592	$284.13	43%
Prairie Village	44	$3,491	$195.65	62%
Overland Park	246	$3,113	$191.49	55%
Carl Junction	14	$2,903	$181.60	48%
Mission	14	$2,869	$154.59	62%
Eudora	13	$2,852	$156.56	55%
Olathe	66	$2,829	$165.14	57%
Council Grove	11	$2,684	$226.14	44%
Riverside	11	$2,630	$166.26	51%

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