Iola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kansas, United States

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Iola in 2025? Explore comprehensive Airbnb analytics for Iola, Kansas, United States to uncover income potential. This 2025 STR market report for Iola, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 27 active listings.

Whether you're considering an Airbnb investment in Iola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Iola Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Iola Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$108
The average rental revenue earned for an occupied room per day in Iola.
Occupancy Rate(?)
45.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,754
Typical annual income for an Airbnb listing in Iola. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.5%
Positive growth (9.5%) vs. last year.
Peak Revenue Month(?)
November
The month with the highest average earnings, indicating peak season in Iola.
Lowest Revenue Month(?)
July
The month with the lowest average earnings, indicating the low season in Iola.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
27
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Iola (2025)

Understanding the monthly revenue variations for Airbnb listings in Iola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Iola is typically November, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Iola across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,985+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,308 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,721 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,096, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Iola

Iola Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Iola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Iola:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 49%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Iola

Average Daily Rate (ADR) Airbnb Trends in Iola (2025)

Effective short term rental pricing strategy in Iola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Iola typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
  • Typical properties (Median) charge around $106 per night.
  • Entry-level properties (Bottom 25%) earn around $89 per night.

Average Daily Rate (ADR) Trend by Month in Iola

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Airbnb Seasonality Analysis & Trends in Iola (2025)

Peak Season (November, September, October)
  • Revenue averages $2,260 per month
  • Occupancy rates average 63.5%
  • Daily rates average $102
Shoulder Season
  • Revenue averages $1,766 per month
  • Occupancy maintains around 52.0%
  • Daily rates hold near $103
Low Season (June, July, August)
  • Revenue drops to average $1,291 per month
  • Occupancy decreases to average 35.3%
  • Daily rates adjust to average $116

Seasonality Insights for Iola

  • The Airbnb seasonality in Iola shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Iola's highest earning potential, with monthly revenues capable of climbing to $2,340, occupancy reaching a high of 70.5%, and ADRs peaking at $117.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,196, occupancy could drop to 32.3%, and ADRs may adjust down to $99.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Iola.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Iola seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Iola (2025)

Exploring the top neighborhoods for short-term rentals in Iola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Iola
The heart of the city, known for its local shops, restaurants, and community events. This area attracts travelers looking for a genuine small-town experience with easy access to amenities.
Iola Historical Society, Civic Center, local farmers market, downtown dining options, community parks
Iola Parks
A family-friendly area with numerous parks and recreational facilities. Ideal for visitors looking to relax, enjoy nature, and engage in outdoor activities with their families.
Iola City Park, Cullen Park, The Bowlus Fine Arts Center, Iola Recreation, local sports events
Old Town Iola
A charming neighborhood with historic buildings, quaint shops, and a strong sense of community. Perfect for travelers who appreciate history and local culture.
Historic downtown architecture, local boutiques, art galleries, cafes and coffee shops
Iola Community
A welcoming neighborhood known for its friendly residents and community spirit. Great for guests who want to feel a part of the community during their stay.
local events and gatherings, Iola's annual festivals, community centers, art events
Coffey County Lake
A scenic area for nature lovers and outdoor enthusiasts, offering fishing, hiking, and camping opportunities. Attracts those who enjoy a getaway in a natural setting.
Coffey County Lake, hiking trails, fishing spots, camping sites
LaHarpe
A small nearby town with a peaceful atmosphere and rural charm, ideal for guests looking to escape the city hustle and enjoy a quiet retreat.
LaHarpe City Park, local historical sites, antique shops
Burlington
Another nearby town, offering small-town charm and various local attractions. Suitable for visitors exploring the wider area around Iola.
Burlington Historical Society, local parks, dining options, community events
Gas City
An even smaller community close to Iola, known for its rural landscape and agricultural surroundings. Ideal for guests looking for tranquility and a rural experience.
agricultural tours, local farms, scenic drives, nature walks

Understanding Airbnb License Requirements & STR Laws in Iola (2025)

While Iola, Kansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Iola to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Iola (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Iolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Rose Ranch - Charming Country Home

Rose Ranch - Charming Country Home

Entire Place • 3 bedrooms

$37,256
Revenue
65.8%
Occupancy
$155.31
Daily Rate
Be The Light Cabin

Be The Light Cabin

Entire Place • 2 bedrooms

$28,123
Revenue
68.3%
Occupancy
$109.24
Daily Rate
ETL Beck- Nice 2 BR Loft with view of Iola Square

ETL Beck- Nice 2 BR Loft with view of Iola Square

Entire Place • 2 bedrooms

$25,255
Revenue
37.2%
Occupancy
$154.91
Daily Rate
Prairie Barn Cabin - Iola, KS

Prairie Barn Cabin - Iola, KS

Entire Place • 2 bedrooms

$22,973
Revenue
66.7%
Occupancy
$97.18
Daily Rate
Newly Renovated Bungalow with Cozy Gas Fireplace

Newly Renovated Bungalow with Cozy Gas Fireplace

Entire Place • 3 bedrooms

$22,859
Revenue
63.5%
Occupancy
$98.40
Daily Rate
Cozy 3 bedroom 1 bath

Cozy 3 bedroom 1 bath

Entire Place • 3 bedrooms

$22,221
Revenue
69.5%
Occupancy
$97.53
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Iola (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Iola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marilee2$58,6951994.84/5.0
Terry7$56,3221435.00/5.0
Sharla2$50,0231904.97/5.0
Cynthia2$39,054484.60/5.0
Katrina3$38,5781834.94/5.0
Jonathan3$37,816534.94/5.0
Beverly1$22,973914.98/5.0
Bill1$22,8591464.90/5.0
Aaron1$21,503305.00/5.0
Will1$13,867494.59/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Iola.

Dive Deeper: Advanced Iola STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Iola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Iola Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Iola

  • The Iola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 27 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Iola, Apartment/Condo properties are the most common (51.9%), reflecting the local real estate landscape.
  • Houses represent a significant 44.4% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays (combined 3.7%) offer potential for unique stay experiences.

Iola Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Iola

  • The dominant room capacity in Iola is 1 bedroom listings, making up 51.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 85.2% of the active Airbnb listings in Iola, indicating a high concentration in these sizes.
  • With over half the market (51.9%) consisting of studios or 1-bedroom units, Iola is particularly well-suited for individuals or couples.

Iola Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Iola

  • The most common guest capacity trend in Iola vacation rentals is listings accommodating 4 guests (25.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Iola STR market, accounting for 51.8% of listings.
  • 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Iola.
  • On average, properties in Iola are equipped to host 4.2 guests.

Iola Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Iola

  • The most common availability pattern in Iola falls within the 91-180 days range, representing 37% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 62.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Iola (37%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 37.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Iola Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (51.9%)

1 Night

14 listings

51.9% of total

2 Nights (37%)

2 Nights

10 listings

37% of total

4-6 Nights (3.7%)

4-6 Nights

1 listings

3.7% of total

7-29 Nights (3.7%)

7-29 Nights

1 listings

3.7% of total

30+ Nights (3.7%)

30+ Nights

1 listings

3.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Iola is 1 Night, adopted by 51.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (88.9%) of the Iola Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 51.9% of Iola hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Iola.

Iola Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (29.6%)

Flexible

8 listings

29.6% of total

Moderate (63%)

Moderate

17 listings

63% of total

Firm (7.4%)

Firm

2 listings

7.4% of total

Cancellation Policy Insights for Iola

  • The prevailing Airbnb cancellation policy trend in Iola is Moderate, used by 63% of listings.
  • The market strongly favors guest-friendly terms, with 92.6% of listings offering Flexible or Moderate policies. This suggests guests in Iola may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 63% market standard in Iola.
  • Regularly review your cancellation policy against competitors and market demand shifts in Iola.

Iola STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Iola

  • The overall average booking lead time for vacation rentals in Iola is 28 days.
  • Guests book furthest in advance for stays during November (average 60 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (51 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Iola.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
  • Monitor your own booking lead times against these Iola averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Iola (2025)

Amenity Prevalence

Amenity Insights for Iola

  • Essential amenities in Iola that guests expect include: Air conditioning, Heating, Hot water, Wifi, Dishes and silverware, Kitchen, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Iola: Air conditioning, Heating, Hot water, Wifi, Dishes and silverware, Kitchen, Smoke alarm, TV.
  • Prioritize adding missing essentials: Hot water, Wifi, Dishes and silverware, Kitchen, Smoke alarm, TV.
  • Consider adding popular differentiators like Coffee maker or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Iola to stay competitive.

Iola Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Iola

  • The typical guest profile for Airbnb in Iola consists of primarily domestic travelers (98%), often arriving from nearby Wichita, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.0% of guests.
  • Key international markets include United States (98%) and United Kingdom (1.2%).
  • Top languages spoken are English (83.3%) followed by Spanish (11.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Wichita and Kansas City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Iola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Prairie Village49$3,428$232.9460%
Pleasant Hill10$3,366$225.3754%
Little Flock17$2,865$334.7344%
Overland Park276$2,827$206.5253%
Bentonville716$2,679$205.9750%
Lenexa32$2,668$197.0153%
Eudora14$2,626$192.7351%
Olathe71$2,600$183.0352%
Lowell33$2,562$231.4144%
Fayetteville627$2,477$243.9941%

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