Airbnb Market Analytics, Statistics and Data in Hutchinson, Kansas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hutchinson? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hutchinson:
How much do Airbnb hosts make on average per month in Hutchinson?
The short-term rental market in Hutchinson shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,621 per month
- Strong performing properties (top 25%) make $2,463 or more
- Best-in-class properties (top 10%) achieve $3,285+ monthly
- Entry-level properties (bottom 25%) typically earn around $945
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hutchinson
The market in Hutchinson shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hutchinson
Daily rates in Hutchinson vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $97 per night
- Strong performing properties (top 25%) secure $129 or more
- Best-in-class properties (top 10%) pull in $229+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
Get Live Hutchinson Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Hutchinson
Peak Season (September, October, June)
- Revenue peaks at $2488.66 per month
- Occupancy rates reach 56.64%
- Daily rates average $152.39
Shoulder Season
- Revenue averages $1905.71 per month
- Occupancy maintains 46.37%
- Daily rates hold at $133.68
Low Season (February, December, January)
- Revenue drops to $1177.29 per month
- Occupancy decreases to 32.42%
- Daily rates adjust to $126.10
Is it still profitable to do Airbnb in Hutchinson in 2025?
Yes! Hutchinson demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $1906 and The market's 115 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hutchinson
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Hutchinson | The cultural and commercial heart of Hutchinson, featuring a variety of shops, restaurants, and entertainment options. Ideal for visitors looking to explore the local scene and attend events. | Kansas Cosmosphere, Hutchinson Art Center, Dillon Nature Center, Salt City Splash, Historic Fox Theatre |
| Salt Lake | A unique natural area that attracts visitors for its ecological beauty and recreational opportunities. Perfect for nature lovers and families looking for outdoor activities. | Salt Lake State Park, Bird watching, Fishing, Kayaking, Hiking |
| Old Town | Historic district with restored buildings and a vibrant atmosphere. Popular for its boutiques, dining, and local events, making it attractive for tourists. | Old Town District, Local shops, Restaurants, Annual festivals, Art walks |
| East Side | A family-friendly neighborhood with parks and community events. Great for accommodating families and groups seeking a comfortable stay close to amenities. | Reno County Historical Museum, Hutchinson Zoo, Local parks, Community events, Dining options |
| Westside | A growing area with newer developments and easy access to major transportation routes. Good for travelers wanting a quieter stay while still in proximity to city attractions. | Shopping centers, Restaurants, Cinemas, Parks, Recreational facilities |
| South Hutchinson | A suburban feel with a mix of urban amenities, offering a variety of housing options. Attractive to visitors looking for a peaceful environment close to the city. | Local parks, Community events, Quiet neighborhoods, Dining options |
| Hutchinson Fairgrounds | Home to numerous fairs and events throughout the year, it's a vibrant spot for visitors interested in local culture and community activities. | Kansas State Fair, Local events, Exhibitions, Concerts, Cultural festivities |
| River Plains | A scenic area along the river that offers a great backdrop for outdoor activities. Perfect for adventurous guests who enjoy nature and water sports. | Arkansas River, Kayaking, Fishing, Walking trails, Picnic areas |
Do you need a license for Airbnb in Hutchinson?
We recommend checking directly with Hutchinson's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hutchinson
Yaggy NoHo / Hutchinson Home with a view
Entire Place • 5 bedrooms
Round top Rendezvous! A unique and private place!
Entire Place • 6 bedrooms
Oatney Guest House
Entire Place • 3 bedrooms
Crescent Craftsman Home
Entire Place • 4 bedrooms
The Terrace Place
Entire Place • 5 bedrooms
Yaggy SoHo / Hutchinson Home with a View
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Hutchinson
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Willard | 9 | $146,459 | 553 | 4.94/5.0 |
| Kathy | 2 | $121,896 | 101 | 4.99/5.0 |
| Brook | 5 | $116,645 | 382 | 4.97/5.0 |
| Kelly Anne | 9 | $115,734 | 346 | 4.80/5.0 |
| Harley | 3 | $110,852 | 620 | 4.97/5.0 |
| Amy | 3 | $82,973 | 536 | 4.93/5.0 |
| Sabrina | 2 | $79,295 | 19 | 2.50/5.0 |
| Randall | 3 | $69,212 | 440 | 4.86/5.0 |
| Cody | 5 | $66,274 | 212 | 4.78/5.0 |
| Benjamin | 2 | $46,080 | 120 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hutchinson
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.4%), with house and apartment & condo properties comprising 84.4% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (9.5% combined)
Room Capacity Distribution
Analysis of 115 properties in Hutchinson shows that 2 bedrooms properties are most prevalent, making up 40.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 66.1% of all listings.
Key Insights
- Most common: 2 bedrooms (40.9%)
- Least common: 4 bedrooms (5.2%)
- Market concentration: 66.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 115 properties in Hutchinson reveals that 4 guests properties dominate the market, representing 32.2% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 52.2% of the market.
Key Insights
- Most common capacity: 4 guests (32.2% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 52.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 115 properties in Hutchinson, the most common availability pattern is 91-180 days (42.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (40% of properties).
Key Insights
- Most common availability window: 91-180 days (42.6%)
- Most common booking duration: 181-270 days (40%)
- Properties with high availability (180+ days): 52.2%
- Properties with long-term bookings (180+ days): 47.8%
Minimum Stay Distributions
1 Night
60 listings
57.7% of total
2 Nights
39 listings
37.5% of total
3 Nights
3 listings
2.9% of total
30+ Nights
2 listings
1.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.2%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1.9%) suggest a stable extended-stay market
- High market flexibility with 98.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
46 listings
42.6% of total
Moderate
44 listings
40.7% of total
Firm
11 listings
10.2% of total
Strict
7 listings
6.5% of total
Key Insights
- Flexible is the preferred policy at 42.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 83.3% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 6.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Sep, Jul, Jun, averaging 60 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 32 days
- Fall shows the longest average booking window at 56 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Hutchinson
Every property in Hutchinson comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and Australia (0.3%)
- English is the top language at 90.4%, followed by Spanish (6.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Wichita and Kansas City markets
- Develop localized content for Canada and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hutchinson. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Council Grove | 11 | $2,684 | $226.14 | 44% |
| Seneca | 10 | $2,246 | $125.96 | 54% |
| Manhattan | 241 | $2,241 | $165.81 | 45% |
| Great Bend | 14 | $2,168 | $154.39 | 54% |
| Lindsborg | 25 | $2,144 | $171.80 | 45% |
| Hesston | 12 | $2,007 | $101.52 | 65% |
| Augusta | 13 | $1,857 | $122.37 | 53% |
| Salina | 45 | $1,850 | $120.24 | 51% |
| Cottonwood Falls | 17 | $1,836 | $236.25 | 28% |
| Junction City | 14 | $1,834 | $136.92 | 44% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights