Hutchinson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kansas, United States
Is Airbnb profitable in Hutchinson in 2025? Explore comprehensive Airbnb analytics for Hutchinson, Kansas, United States to uncover income potential. This 2025 STR market report for Hutchinson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 110 active listings.
Whether you're considering an Airbnb investment in Hutchinson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hutchinson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hutchinson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hutchinson (2025)
Understanding the monthly revenue variations for Airbnb listings in Hutchinson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hutchinson is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hutchinson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,287+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,391 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,572 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $955, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hutchinson
Hutchinson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hutchinson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hutchinson:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hutchinson
Average Daily Rate (ADR) Airbnb Trends in Hutchinson (2025)
Effective short term rental pricing strategy in Hutchinson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hutchinson typically peaks in September and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $226+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Hutchinson
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Airbnb Seasonality Analysis & Trends in Hutchinson (2025)
Peak Season (May, September, June)
- Revenue averages $2,289 per month
- Occupancy rates average 51.8%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,923 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $137
Low Season (January, February, December)
- Revenue drops to average $1,418 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $140
Seasonality Insights for Hutchinson
- The Airbnb seasonality in Hutchinson shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hutchinson's highest earning potential, with monthly revenues capable of climbing to $2,297, occupancy reaching a high of 55.0%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,219, occupancy could drop to 33.2%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hutchinson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hutchinson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hutchinson (2025)
Exploring the top neighborhoods for short-term rentals in Hutchinson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hutchinson | The heart of Hutchinson with vibrant local shops, restaurants, and proximity to attractions like the Cosmosphere and Kansas State Fairgrounds. Ideal for tourists and business travelers. | Cosmosphere, Hutchinson Zoo, Kansas State Fairgrounds, Historic Downtown, Artists Alley |
| Reno County | Offers a mix of rural charm and access to recreational activities, appealing to nature enthusiasts and families looking for a quiet getaway, while still providing amenities. | Sand Hills State Park, Salt Plains, Hutchinson Sports Arena, Local wineries, Lake Hutchinson |
| South Hutchinson | A smaller community with its own charm and attractions, perfect for those seeking a peaceful stay close to the city with a strong sense of local pride. | Local parks, Historic sites, Community events, Hutchinson River, Nearby agricultural experiences |
| Hutchinson River | Great for those looking for water activities and nature experiences. Families and groups who enjoy outdoor adventures will find this area appealing. | Hutchinson River Parks, Fishing spots, Nature trails, Kayaking, Birdwatching areas |
| Kansas State Fairgrounds | Popular during the fair season, this area attracts a variety of visitors. Year-round events make it a good option for short-term rentals. | Kansas State Fair, Exhibit Hall, Concerts, Craft shows, Food festivals |
| Andy M. Wright Park | A neighborhood known for its parks and green spaces, appealing to families and those who enjoy outdoor activities. | Andy M. Wright Park, Walking trails, Playgrounds, Community events, Annual festivals |
| Neighborhood near Cosmosphere | Close to one of the most famous attractions in Hutchinson, making it a prime location for tourists interested in space and science. | Cosmosphere, Space exhibits, Planetarium shows, Educational programs, Nearby eateries |
| Local Wineries | With several wineries in the region, this area attracts wine enthusiasts and those looking for a unique rural experience. | Local wineries, Wine tasting tours, Agritourism, Scenic landscapes, Event spaces |
Understanding Airbnb License Requirements & STR Laws in Hutchinson (2025)
While Hutchinson, Kansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hutchinson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hutchinson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hutchinsonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Yaggy NoHo / Hutchinson Home with a view
Entire Place • 5 bedrooms
Round top Rendezvous! A unique and private place!
Entire Place • 6 bedrooms
Oatney Guest House
Entire Place • 3 bedrooms
Crescent Craftsman Home
Entire Place • 4 bedrooms
Yaggy SoHo / Hutchinson Home with a View
Entire Place • 6 bedrooms
Newly remodeled Luxury duplex Unit A
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hutchinson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hutchinson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Willard | 9 | $141,523 | 553 | 4.94/5.0 |
| Kathy | 2 | $136,336 | 101 | 4.99/5.0 |
| Brook | 5 | $118,779 | 382 | 4.97/5.0 |
| Kelly Anne | 9 | $117,375 | 346 | 4.80/5.0 |
| Harley | 3 | $97,555 | 620 | 4.97/5.0 |
| Amy | 3 | $76,639 | 536 | 4.93/5.0 |
| Sabrina | 2 | $73,477 | 19 | 2.50/5.0 |
| Randall | 3 | $64,292 | 440 | 4.86/5.0 |
| Cody | 5 | $57,686 | 212 | 4.78/5.0 |
| Kati | 2 | $40,386 | 46 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hutchinson.
Dive Deeper: Advanced Hutchinson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hutchinson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHutchinson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hutchinson
- The Hutchinson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 110 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hutchinson, House properties are the most common (69.1%), reflecting the local real estate landscape.
- Houses represent a significant 69.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 9.9%) offer potential for unique stay experiences.
Hutchinson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hutchinson
- The dominant room capacity in Hutchinson is 2 bedrooms listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.6% of the active Airbnb listings in Hutchinson, indicating a high concentration in these sizes.
- A significant 31.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hutchinson.
Hutchinson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hutchinson
- The most common guest capacity trend in Hutchinson vacation rentals is listings accommodating 4 guests (32.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Hutchinson STR market, accounting for 53.6% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hutchinson.
- On average, properties in Hutchinson are equipped to host 4.9 guests.
Hutchinson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hutchinson
- The most common availability pattern in Hutchinson falls within the 181-270 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hutchinson (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hutchinson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
58 listings
55.2% of total
2 Nights
38 listings
36.2% of total
3 Nights
3 listings
2.9% of total
30+ Nights
6 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hutchinson is 1 Night, adopted by 55.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.4%) of the Hutchinson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.2% of Hutchinson hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hutchinson.
Hutchinson Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
42 listings
40.4% of total
Moderate
44 listings
42.3% of total
Firm
11 listings
10.6% of total
Strict
7 listings
6.7% of total
Cancellation Policy Insights for Hutchinson
- The prevailing Airbnb cancellation policy trend in Hutchinson is Moderate, used by 42.3% of listings.
- The market strongly favors guest-friendly terms, with 82.7% of listings offering Flexible or Moderate policies. This suggests guests in Hutchinson may expect booking flexibility.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.3% market standard in Hutchinson.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hutchinson.
Hutchinson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hutchinson
- The overall average booking lead time for vacation rentals in Hutchinson is 42 days.
- Guests book furthest in advance for stays during September (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (58 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Hutchinson.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Hutchinson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hutchinson (2025)
Amenity Prevalence
Amenity Insights for Hutchinson
- Essential amenities in Hutchinson that guests expect include: Smoke alarm, Air conditioning, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hutchinson: Smoke alarm, Air conditioning, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Wifi, Free parking on premises.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hutchinson to stay competitive.
Hutchinson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hutchinson
- The typical guest profile for Airbnb in Hutchinson consists of primarily domestic travelers (99%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Canada (0.4%).
- Top languages spoken are English (87.9%) followed by Spanish (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kansas City and Wichita.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hutchinson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Council Grove | 11 | $2,666 | $227.34 | 41% |
| Lindsborg | 24 | $2,283 | $177.30 | 46% |
| Seneca | 10 | $2,228 | $128.71 | 54% |
| Manhattan | 240 | $2,151 | $170.46 | 45% |
| Great Bend | 16 | $2,065 | $155.10 | 53% |
| Hesston | 12 | $1,999 | $103.90 | 63% |
| Salina | 45 | $1,934 | $125.62 | 51% |
| Junction City | 13 | $1,825 | $139.62 | 38% |
| Cottonwood Falls | 17 | $1,814 | $242.95 | 28% |
| Russell | 12 | $1,804 | $170.57 | 45% |