Hays Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kansas, United States
Is Airbnb profitable in Hays in 2025? Explore comprehensive Airbnb analytics for Hays, Kansas, United States to uncover income potential. This 2025 STR market report for Hays, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Hays, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hays Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hays Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hays (2025)
Understanding the monthly revenue variations for Airbnb listings in Hays is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hays is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hays across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,251+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,687 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,843 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $943, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hays
Hays Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hays STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hays:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hays
Average Daily Rate (ADR) Airbnb Trends in Hays (2025)
Effective short term rental pricing strategy in Hays involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hays typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Hays
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Airbnb Seasonality Analysis & Trends in Hays (2025)
Peak Season (June, May, April)
- Revenue averages $2,579 per month
- Occupancy rates average 51.0%
- Daily rates average $118
Shoulder Season
- Revenue averages $2,068 per month
- Occupancy maintains around 54.3%
- Daily rates hold near $121
Low Season (February, March, September)
- Revenue drops to average $1,612 per month
- Occupancy decreases to average 44.8%
- Daily rates adjust to average $120
Seasonality Insights for Hays
- The Airbnb seasonality in Hays shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hays's highest earning potential, with monthly revenues capable of climbing to $2,712, occupancy reaching a high of 58.7%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,504, occupancy could drop to 42.4%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hays.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hays seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hays (2025)
Exploring the top neighborhoods for short-term rentals in Hays? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hays | The heart of Hays with a mix of historic charm and modern amenities. Ideal for visitors to Fort Hays State University and local businesses, offering easy access to shops and restaurants. | Fort Hays State University, Hays City Historic District, Downtown Shopping, Big Creek Crossing Mall, The Sternberg Museum of Natural History |
| Old Town | A charming neighborhood with historic buildings and a vibrant community feel. Attracts guests looking for a unique local experience with boutique shops and local eateries. | Old Fort Hays, Hays Arts Council, Local Art Galleries, The Bickle-Schmidt Sports Complex |
| Cedar Bluff Reservoir | A great outdoor destination for those seeking adventure and nature. Perfect for guests wanting to enjoy fishing, boating, and camping with families. | Cedar Bluff State Park, Fishing and Boating, Trails and Campgrounds |
| Victoria | A small, picturesque town located a short drive from Hays, known for its historic architecture and peaceful atmosphere. Offers a quaint retreat for travelers. | Basilica of St. Fidelis, Victoria Historical Museum, Local Parks and Gardens |
| Hays Regional Airport | Convenient for travelers flying into the area, with easy access to Hays and surrounding attractions. Ideal for short-term stays for business travelers. | Hays Regional Airport, Local Transportation Access |
| Fort Hays State University Area | Attractive for visiting students and their families, with various events and activities hosted on campus. A thriving area with student life and academic attractions. | FHSU Campus, Tiger Stadium, Historic Walker Hall, Student Center Activities |
| Mundy Park | A residential neighborhood with family-friendly amenities and close proximity to parks and recreational areas. Perfect for families visiting Hays. | Mundy Park, Recreational Facilities, Local Restaurants |
| Hays Outlets | A shopping destination attracting visitors looking for bargains. Convenient for those wanting a mix of leisure and shopping experiences. | Hays Outlet Mall, Shopping and Dining Options |
Understanding Airbnb License Requirements & STR Laws in Hays (2025)
While Hays, Kansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hays to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hays (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Haysbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bright 'n' Beautiful! 5 bedrooms 3 restrooms
Entire Place • 5 bedrooms
Large space, recently renovated 7 bedrooms 3 bath!
Entire Place • 7 bedrooms
Prime on the Nine
Entire Place • 5 bedrooms
Oak Street Oasis - no cleaning fee!
Entire Place • 4 bedrooms
Welcome to 7th Heaven! Read our reviews, book us!
Entire Place • 2 bedrooms
Trinity House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hays (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hays based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adam | 6 | $272,481 | 531 | 4.97/5.0 |
| Aaron | 8 | $157,857 | 289 | 4.26/5.0 |
| Aj | 2 | $79,102 | 145 | 4.95/5.0 |
| Larissa | 3 | $72,018 | 378 | 4.94/5.0 |
| Kent | 3 | $61,398 | 117 | 4.89/5.0 |
| Brent | 1 | $57,205 | 67 | 4.99/5.0 |
| Kristina | 1 | $45,930 | 271 | 4.99/5.0 |
| Dawn | 2 | $39,540 | 599 | 4.73/5.0 |
| Xiaoqin | 2 | $34,371 | 180 | 4.88/5.0 |
| Christina | 1 | $29,596 | 140 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hays.
Dive Deeper: Advanced Hays STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hays. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHays Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hays
- The Hays Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hays, House properties are the most common (56.1%), reflecting the local real estate landscape.
- Houses represent a significant 56.1% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Hays Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hays
- The dominant room capacity in Hays is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.9% of the active Airbnb listings in Hays, indicating a high concentration in these sizes.
- A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hays.
Hays Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hays
- The most common guest capacity trend in Hays vacation rentals is listings accommodating 4 guests (22.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Hays STR market, accounting for 43.9% of listings.
- 40.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hays.
- On average, properties in Hays are equipped to host 4.4 guests.
Hays Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hays
- The most common availability pattern in Hays falls within the 91-180 days range, representing 35.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 45.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hays (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 54.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hays Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
85.2% of total
2 Nights
2 listings
3.7% of total
4-6 Nights
4 listings
7.4% of total
7-29 Nights
2 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hays is 1 Night, adopted by 85.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.9%) of the Hays Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 85.2% of Hays hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hays.
Hays Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
31.5% of total
Moderate
14 listings
25.9% of total
Firm
12 listings
22.2% of total
Strict
11 listings
20.4% of total
Cancellation Policy Insights for Hays
- The prevailing Airbnb cancellation policy trend in Hays is Flexible, used by 31.5% of listings.
- There's a relatively balanced mix between guest-friendly (57.4%) and stricter (42.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.5% market standard in Hays.
- Regularly review your cancellation policy against competitors and market demand shifts in Hays.
Hays STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hays
- The overall average booking lead time for vacation rentals in Hays is 39 days.
- Guests book furthest in advance for stays during May (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Hays.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Hays averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hays (2025)
Amenity Prevalence
Amenity Insights for Hays
- Essential amenities in Hays that guests expect include: Air conditioning, Smoke alarm, Wifi, Heating, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Coffee maker, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hays: Air conditioning, Smoke alarm, Wifi, Heating, Free parking on premises, TV.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, Heating, Free parking on premises, TV.
- Consider adding popular differentiators like Refrigerator or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hays to stay competitive.
Hays Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hays
- The typical guest profile for Airbnb in Hays consists of primarily domestic travelers (98%), often arriving from nearby Wichita, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and Canada (0.5%).
- Top languages spoken are English (81.5%) followed by Spanish (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wichita and Denver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hays Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dodge City | 28 | $2,156 | $159.82 | 48% |
| Great Bend | 16 | $2,065 | $155.10 | 53% |
| Russell | 12 | $1,804 | $170.57 | 45% |
| Garden City | 17 | $1,591 | $91.83 | 56% |
| Oakley | 11 | $1,533 | $132.00 | 38% |
| Sterling | 11 | $1,292 | $100.88 | 43% |
| WaKeeney | 21 | $1,290 | $131.98 | 28% |
| Pratt | 13 | $1,184 | $98.81 | 42% |
| Medicine Lodge | 10 | $924 | $130.51 | 37% |
| Harper | 14 | $511 | $77.49 | 29% |