West Des Moines Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Iowa, United States
Is Airbnb profitable in West Des Moines in 2025? Explore comprehensive Airbnb analytics for West Des Moines, Iowa, United States to uncover income potential. This 2025 STR market report for West Des Moines, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 109 active listings.
Whether you're considering an Airbnb investment in West Des Moines, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Des Moines Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Des Moines Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Des Moines (2025)
Understanding the monthly revenue variations for Airbnb listings in West Des Moines is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Des Moines is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Des Moines across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,004+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,393 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,385 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,379, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Des Moines
West Des Moines Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Des Moines STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Des Moines:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Des Moines
Average Daily Rate (ADR) Airbnb Trends in West Des Moines (2025)
Effective short term rental pricing strategy in West Des Moines involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Des Moines typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in West Des Moines
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Airbnb Seasonality Analysis & Trends in West Des Moines (2025)
Peak Season (June, April, May)
- Revenue averages $3,659 per month
- Occupancy rates average 52.3%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,756 per month
- Occupancy maintains around 57.7%
- Daily rates hold near $151
Low Season (January, February, March)
- Revenue drops to average $1,987 per month
- Occupancy decreases to average 48.1%
- Daily rates adjust to average $141
Seasonality Insights for West Des Moines
- The Airbnb seasonality in West Des Moines shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Des Moines's highest earning potential, with monthly revenues capable of climbing to $3,815, occupancy reaching a high of 61.8%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,803, occupancy could drop to 46.1%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Des Moines.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Des Moines seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Des Moines (2025)
Exploring the top neighborhoods for short-term rentals in West Des Moines? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grand Avenue | Grand Avenue is the main thoroughfare in West Des Moines, lined with shops, restaurants, and close to major businesses. It attracts both leisure and business travelers. | Valley West Mall, Raccoon River Park, The Machine Shed, State Historical Museum of Iowa, West Des Moines City Hall |
| Jordan Creek | Jordan Creek is a vibrant area known for its upscale shopping, dining, and entertainment options including the Jordan Creek Town Center. Perfect for families and visitors. | Jordan Creek Town Center, Clive Greenbelt Trail, Waveland Golf Course, Lakeside Village, Tanger Outlets |
| Historic Valley Junction | A charming historic district with unique shops, quaint cafes, and local arts. It draws tourists looking for a more unique and local experience. | Valley Junction Arts Festival, Weekly Farmers Market, Groove Kitchen, The Raccoon River Valley Trail |
| Pioneer Park | Pioneer Park is a popular location for outdoor activities and family gatherings. Its proximity to the park makes it desirable for those who enjoy nature and fitness. | Pioneer Park, Raccoon River Park, West Des Moines Community Center |
| Cumming | A nearby small town that offers a more rural atmosphere yet is just minutes away from West Des Moines. Great for guests looking for tranquility while being close to urban amenities. | Cumming Tap, Cumming Community Center, Raccoon River Valley Trail |
| Des Moines River | The scenic Des Moines River area is ideal for nature lovers and offers various recreational activities. It attracts tourists looking for outdoor adventures and beautiful scenery. | Des Moines Riverwalk, Gray's Lake Park, Walnut Woods State Park |
| Meredith Drive | An established suburban area that offers easy access to West Des Moines and is desirable for families and business travelers alike, with good schools and parks. | Meredith Corporation, Civic Center of Greater Des Moines, Des Moines Art Center |
| Southwest Corner | The Southwest corner of West Des Moines is a growing area with new developments and attractions, appealing to young professionals and families looking for modern amenities. | New commercial developments, Local eateries, Proximity to major highways |
Understanding Airbnb License Requirements & STR Laws in West Des Moines (2025)
While West Des Moines, Iowa, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Des Moines to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in West Des Moines (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Des Moinesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
West Des Moines modern mansion!
Entire Place • 5 bedrooms
430 Raccoon River Retreat
Entire Place • 5 bedrooms
Executive Living 2min to Jordan Creek 6 bed/5 bath
Entire Place • 6 bedrooms
440 Raccoon River Retreat
Entire Place • 4 bedrooms
436 Raccoon River Retreat
Entire Place • 4 bedrooms
Urban Oasis
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Des Moines (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Des Moines based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Midwest Hospitality | 31 | $836,583 | 1056 | 4.73/5.0 |
| Scott | 3 | $227,372 | 78 | 4.91/5.0 |
| Josiah | 12 | $196,296 | 318 | 4.41/5.0 |
| Universal BNB | 2 | $178,591 | 72 | 4.74/5.0 |
| Dan | 2 | $128,751 | 131 | 4.95/5.0 |
| Neil | 3 | $75,252 | 89 | 4.88/5.0 |
| Melissa | 1 | $58,887 | 45 | 4.80/5.0 |
| Host #470570119 | 10 | $56,926 | 116 | 4.58/5.0 |
| Tiana | 2 | $56,594 | 137 | 4.95/5.0 |
| Nichole | 2 | $55,915 | 125 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Des Moines.
Dive Deeper: Advanced West Des Moines STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Des Moines. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Des Moines Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Des Moines
- The West Des Moines Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.7% of the 109 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Des Moines, Apartment/Condo properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 34.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.8%) offer potential for unique stay experiences.
West Des Moines Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Des Moines
- The dominant room capacity in West Des Moines is 2 bedrooms listings, making up 37.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.6% of the active Airbnb listings in West Des Moines, indicating a high concentration in these sizes.
- A significant 24.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Des Moines.
West Des Moines Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Des Moines
- The most common guest capacity trend in West Des Moines vacation rentals is listings accommodating 6 guests (22.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the West Des Moines STR market, accounting for 44.0% of listings.
- 50.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Des Moines.
- On average, properties in West Des Moines are equipped to host 5.1 guests.
West Des Moines Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Des Moines
- The most common availability pattern in West Des Moines falls within the 181-270 days range, representing 32.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in West Des Moines (33%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Des Moines Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
21.5% of total
2 Nights
26 listings
28% of total
3 Nights
3 listings
3.2% of total
4-6 Nights
4 listings
4.3% of total
7-29 Nights
15 listings
16.1% of total
30+ Nights
25 listings
26.9% of total
Key Insights
- The most prevalent minimum stay requirement in West Des Moines is 2 Nights, adopted by 28% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.9%) caters to monthly stays (30+ nights) in West Des Moines, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28% of West Des Moines hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Des Moines.
West Des Moines Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
15.4% of total
Moderate
23 listings
25.3% of total
Firm
44 listings
48.4% of total
Strict
10 listings
11% of total
Cancellation Policy Insights for West Des Moines
- The prevailing Airbnb cancellation policy trend in West Des Moines is Firm, used by 48.4% of listings.
- A majority (59.4%) of hosts in West Des Moines utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48.4% market standard in West Des Moines.
- Using a Strict policy might deter some guests, as only 11% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in West Des Moines.
West Des Moines STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Des Moines
- The overall average booking lead time for vacation rentals in West Des Moines is 22 days.
- Guests book furthest in advance for stays during July (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (38 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in West Des Moines.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these West Des Moines averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Des Moines (2025)
Amenity Prevalence
Amenity Insights for West Des Moines
- Essential amenities in West Des Moines that guests expect include: Air conditioning, Smoke alarm, TV, Heating, Kitchen, Wifi, Carbon monoxide alarm, Washer, Free parking on premises, Dryer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Des Moines: Air conditioning, Smoke alarm, TV, Heating, Kitchen, Wifi, Carbon monoxide alarm, Washer, Free parking on premises, Dryer.
- Prioritize adding missing essentials: TV, Heating, Kitchen, Wifi, Carbon monoxide alarm, Washer, Free parking on premises, Dryer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Des Moines to stay competitive.
West Des Moines Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Des Moines
- The typical guest profile for Airbnb in West Des Moines consists of primarily domestic travelers (98%), often arriving from nearby Des Moines, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and United Kingdom (0.4%).
- Top languages spoken are English (81%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Des Moines and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Des Moines Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Moravia | 10 | $2,737 | $223.51 | 42% |
| Urbandale | 25 | $2,721 | $254.44 | 47% |
| Ames | 84 | $2,568 | $198.15 | 46% |
| Windsor Heights | 10 | $2,512 | $139.08 | 61% |
| Pella | 44 | $2,272 | $165.85 | 46% |
| Ankeny | 58 | $2,212 | $174.03 | 48% |
| Oskaloosa | 15 | $2,210 | $154.32 | 51% |
| Waverly | 17 | $2,119 | $152.80 | 49% |
| Bethany | 12 | $2,094 | $186.65 | 38% |
| Grimes | 14 | $2,044 | $148.16 | 39% |