Urbandale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Iowa, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Urbandale in 2025? Explore comprehensive Airbnb analytics for Urbandale, Iowa, United States to uncover income potential. This 2025 STR market report for Urbandale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.

Whether you're considering an Airbnb investment in Urbandale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Urbandale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Urbandale Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$254
The average rental revenue earned for an occupied room per day in Urbandale.
Occupancy Rate(?)
47.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$32,650
Typical annual income for an Airbnb listing in Urbandale. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
52.0%
Strong growth (52.0%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Urbandale.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Urbandale.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
25
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Urbandale (2025)

Understanding the monthly revenue variations for Airbnb listings in Urbandale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urbandale is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urbandale across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,991+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,072 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,735 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,413, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Urbandale

Urbandale Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Urbandale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urbandale:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 46%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Urbandale

Average Daily Rate (ADR) Airbnb Trends in Urbandale (2025)

Effective short term rental pricing strategy in Urbandale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urbandale typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $494+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $303 or more.
  • Typical properties (Median) charge around $203 per night.
  • Entry-level properties (Bottom 25%) earn around $109 per night.

Average Daily Rate (ADR) Trend by Month in Urbandale

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Airbnb Seasonality Analysis & Trends in Urbandale (2025)

Peak Season (June, July, May)
  • Revenue averages $4,553 per month
  • Occupancy rates average 54.6%
  • Daily rates average $231
Shoulder Season
  • Revenue averages $3,646 per month
  • Occupancy maintains around 47.6%
  • Daily rates hold near $243
Low Season (January, February, March)
  • Revenue drops to average $2,168 per month
  • Occupancy decreases to average 37.5%
  • Daily rates adjust to average $234

Seasonality Insights for Urbandale

  • The Airbnb seasonality in Urbandale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Urbandale's highest earning potential, with monthly revenues capable of climbing to $4,743, occupancy reaching a high of 59.2%, and ADRs peaking at $266.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,896, occupancy could drop to 28.8%, and ADRs may adjust down to $222.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Urbandale.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Urbandale seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Urbandale (2025)

Exploring the top neighborhoods for short-term rentals in Urbandale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Coolidge Park
A family-friendly area with plenty of parks and recreational activities. Attractive for families and travelers looking for outdoor experiences and community events.
Coolidge Park, Urbandale Public Library, Urbandale Parks and Recreation, Walnut Creek Regional Park, Urbandale Community Center
Urbandale City Center
Central area ideal for guests interested in urban amenities. Close proximity to shopping, dining, and local attractions makes it a desirable spot for business and leisure travelers.
Urbandale City Hall, Urbandale Food Pantry, Local eateries and shops, Parks nearby, Secret Lake Park
Oakwood Knolls
Quiet, suburban neighborhood perfect for longer stays. Attracts travelers looking to escape the urban hustle while still having access to city conveniences.
Urbandale High School, Local shops and cafes, Walnut Creek, Recreational trails, Urbandale Community Gardens
Valley Junction
Historic area with quaint shops and a strong sense of community. Great for guests wanting to experience local culture and charm.
Valley Junction Farmers Market, Local boutiques, Cultural festivals, Art galleries, Dining options
Walnut Creek
Scenic area known for its outdoor activities. Perfect for nature lovers and those interested in recreational sports and activities.
Walnut Creek Greenbelt, Trails for hiking and biking, Parks, Fishing spots, Nature viewing opportunities
Kennybrook
A peaceful neighborhood ideal for families and those looking for a quieter stay. Offers a residential feel with amenities close by.
Kennybrook Park, Local playgrounds, Nearby shopping, Community events, Quiet residential streets
Northwest Urbandale
Emerging area with new developments and easy access to major roads. Great for those looking for modern accommodations in a growing community.
New shopping centers, Restaurants, Parks and recreational facilities, Community events, Proximity to highways
South Urbandale
A developing suburb with growing attractions and amenities. Suitable for travelers who want a mix of suburban peace and urban access.
Local parks, Community centers, Shopping options, Restaurants, Event venues

Understanding Airbnb License Requirements & STR Laws in Urbandale (2025)

While Urbandale, Iowa, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Urbandale to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Urbandale (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Urbandalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Estate

The Estate

Entire Place • 5 bedrooms

$107,321
Revenue
54.3%
Occupancy
$405.88
Daily Rate
LG mid-mod family home, hot tub, pack man, etc

LG mid-mod family home, hot tub, pack man, etc

Entire Place • 4 bedrooms

$70,939
Revenue
50.9%
Occupancy
$301.03
Daily Rate
Stunning Suburban Home in Quiet Neighborhood

Stunning Suburban Home in Quiet Neighborhood

Entire Place • 4 bedrooms

$67,927
Revenue
76.4%
Occupancy
$223.13
Daily Rate
RARE Mid-Mod Home. Spacious inside-and-out.

RARE Mid-Mod Home. Spacious inside-and-out.

Entire Place • 4 bedrooms

$62,870
Revenue
62.9%
Occupancy
$269.25
Daily Rate
Sleeps 10, Fire pit, Outdoor Eating & Grill, Gym

Sleeps 10, Fire pit, Outdoor Eating & Grill, Gym

Entire Place • 4 bedrooms

$60,335
Revenue
43.5%
Occupancy
$317.34
Daily Rate
Clean & Comfy Family home: PacMan, Toys, grill

Clean & Comfy Family home: PacMan, Toys, grill

Entire Place • 3 bedrooms

$42,748
Revenue
53.4%
Occupancy
$163.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Urbandale (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Urbandale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Joy4$111,8843684.84/5.0
Hannah1$107,321584.97/5.0
Allie1$70,939625.00/5.0
Timothy2$69,3371644.74/5.0
Justin1$67,927725.00/5.0
Jody4$64,768302.20/5.0
Abby1$62,8701274.91/5.0
Debbie1$60,33595.00/5.0
Brenda & Michael1$42,748514.98/5.0
Mark1$38,691704.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urbandale.

Dive Deeper: Advanced Urbandale STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urbandale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Urbandale Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Urbandale

  • The Urbandale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 25 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Urbandale, House properties are the most common (92%), reflecting the local real estate landscape.
  • Houses represent a significant 92% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, hotel/boutique (combined 8.0%) offer potential for unique stay experiences.

Urbandale Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Urbandale

  • The dominant room capacity in Urbandale is 4 bedrooms listings, making up 44% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 5+ bedrooms properties represent 72.0% of the active Airbnb listings in Urbandale, indicating a high concentration in these sizes.
  • A significant 80.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Urbandale.

Urbandale Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Urbandale

  • The most common guest capacity trend in Urbandale vacation rentals is listings accommodating 8+ guests (76%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Urbandale STR market, accounting for 84.0% of listings.
  • 80.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Urbandale.
  • On average, properties in Urbandale are equipped to host 6.8 guests.

Urbandale Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Urbandale

  • The most common availability pattern in Urbandale falls within the 91-180 days range, representing 32% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 64.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Urbandale (32%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Urbandale Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.7%)

1 Night

5 listings

21.7% of total

2 Nights (26.1%)

2 Nights

6 listings

26.1% of total

3 Nights (8.7%)

3 Nights

2 listings

8.7% of total

4-6 Nights (17.4%)

4-6 Nights

4 listings

17.4% of total

7-29 Nights (13%)

7-29 Nights

3 listings

13% of total

30+ Nights (13%)

30+ Nights

3 listings

13% of total

Key Insights

  • The most prevalent minimum stay requirement in Urbandale is 2 Nights, adopted by 26.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (13%) caters to monthly stays (30+ nights) in Urbandale, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 26.1% of Urbandale hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urbandale.

Urbandale Airbnb Cancellation Policy Trends Analysis (2025)

Moderate (21.1%)

Moderate

4 listings

21.1% of total

Firm (31.6%)

Firm

6 listings

31.6% of total

Strict (47.4%)

Strict

9 listings

47.4% of total

Cancellation Policy Insights for Urbandale

  • The prevailing Airbnb cancellation policy trend in Urbandale is Strict, used by 47.4% of listings.
  • A majority (79.0%) of hosts in Urbandale utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 47.4% market standard in Urbandale.
  • With 47.4% using Strict terms, this is a viable option in Urbandale, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Urbandale.

Urbandale STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Urbandale

  • The overall average booking lead time for vacation rentals in Urbandale is 40 days.
  • Guests book furthest in advance for stays during August (average 87 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Urbandale.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
  • Monitor your own booking lead times against these Urbandale averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Urbandale (2025)

Amenity Prevalence

No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.

Amenity Insights for Urbandale

  • Essential amenities in Urbandale that guests expect include: Kitchen, Heating, Carbon monoxide alarm, Free parking on premises, Wifi, Dryer, TV, Washer, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Urbandale: Kitchen, Heating, Carbon monoxide alarm, Free parking on premises, Wifi, Dryer, TV, Washer, Hot water, Smoke alarm.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Urbandale to stay competitive.

Urbandale Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Urbandale

  • The typical guest profile for Airbnb in Urbandale consists of primarily domestic travelers (98%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.1% of guests.
  • Key international markets include United States (98.1%) and Brazil (0.9%).
  • Top languages spoken are English (80.7%) followed by Spanish (9.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Denver and Chicago.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Urbandale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Moravia10$2,737$223.5142%
Ames84$2,568$198.1546%
Windsor Heights10$2,512$139.0861%
Pella44$2,272$165.8546%
Ankeny58$2,212$174.0348%
Oskaloosa15$2,210$154.3251%
Waverly17$2,119$152.8049%
Bethany12$2,094$186.6538%
Grimes14$2,044$148.1639%
Kirksville27$2,027$144.1450%

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