Zionsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States
Is Airbnb profitable in Zionsville in 2025? Explore comprehensive Airbnb analytics for Zionsville, Indiana, United States to uncover income potential. This 2025 STR market report for Zionsville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Zionsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zionsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zionsville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zionsville (2025)
Understanding the monthly revenue variations for Airbnb listings in Zionsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zionsville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zionsville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,970+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,608 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,946 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,138, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zionsville
Zionsville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zionsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zionsville:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zionsville
Average Daily Rate (ADR) Airbnb Trends in Zionsville (2025)
Effective short term rental pricing strategy in Zionsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zionsville typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $444+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $340 or more.
- Typical properties (Median) charge around $231 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Zionsville
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Airbnb Seasonality Analysis & Trends in Zionsville (2025)
Peak Season (June, July, May)
- Revenue averages $6,151 per month
- Occupancy rates average 58.9%
- Daily rates average $260
Shoulder Season
- Revenue averages $4,175 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $267
Low Season (February, March, October)
- Revenue drops to average $2,546 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $258
Seasonality Insights for Zionsville
- The Airbnb seasonality in Zionsville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zionsville's highest earning potential, with monthly revenues capable of climbing to $6,398, occupancy reaching a high of 72.5%, and ADRs peaking at $318.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,608, occupancy could drop to 28.6%, and ADRs may adjust down to $248.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zionsville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zionsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zionsville (2025)
Exploring the top neighborhoods for short-term rentals in Zionsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Zionsville | Historic area with charming brick streets and unique shops. It's a vibrant community hub that attracts visitors looking for local boutiques, restaurants, and seasonal events. | Zionsville Farmers Market, Zionsville Pizza Company, The Lion's Gate, The Village Companies, Zionsville Town Hall |
| Crown Hill Cemetery | A peaceful and historic site, known for its beautiful grounds and rich history. It's appealing to tourists interested in genealogy and local history. | Crown Hill Heritage Foundation, Historical tours, Nature trails, Memorials and monuments |
| Elm Street | A picturesque and quiet neighborhood with lovely homes and green spaces, perfect for families and visitors seeking a peaceful retreat close to local amenities. | Elm Street Green, Nature trails, Nearby parks, Quaint local cafes |
| Zionsville Rail Trail | A scenic spot for outdoor enthusiasts, offering biking and walking paths along the former railway line. It's popular for those looking to explore the natural beauty of Indiana. | Zionsville Rail Trail, Access to trails and parks, Wildlife viewing, Community events |
| Zionsville Golf Club | A premier golf destination that attracts both locals and tourists. Ideal for sporty visitors and golf enthusiasts looking to enjoy a round of golf or relax at a club. | Zionsville Golf Club facilities, Pro shop, Dining options, Parks and recreational activities |
| Baker's Corner | An up-and-coming area known for its proximity to both Zionsville and nearby cities. It offers a blend of rural charm and urban access, making it desirable for guests looking for a quiet escape just minutes from the city. | Baker's Corner Shops, Outdoor activities, Transit access to larger cities, Community events |
| Zionsville Festival Grounds | Host to many local festivals and events, this area attracts visitors during various seasonal celebrations. It's great for those looking to experience the local culture. | Annual festivals, Concerts in the park, Community gatherings, Food and craft vendors |
| Stonegate | A suburban neighborhood featuring beautiful homes and a community feel, ideal for families and long-term stays. Close to schools and amenities, it’s appealing for guests of all types. | Stonegate Community Park, Local schools, Family-friendly activities, Nearby shopping and dining |
Understanding Airbnb License Requirements & STR Laws in Zionsville (2025)
While Zionsville, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zionsville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Zionsville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zionsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Boutique Home in Downtown Zionsville
Entire Place • 2 bedrooms
The Pink Mansion
Entire Place • 4 bedrooms
Large Farmhouse w/Hot Tub - Close to it All
Entire Place • 4 bedrooms
Zest of Zionsville
Entire Place • 3 bedrooms
The Farm at Finley Creek
Entire Place • 3 bedrooms
Blue Ranch Retreat: Zionsville/Grand Park/Indy
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zionsville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zionsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stacy | 1 | $91,069 | 29 | 5.00/5.0 |
| Host #470073588 | 1 | $71,970 | 5 | 5.00/5.0 |
| Mckenzie | 2 | $70,973 | 129 | 4.99/5.0 |
| Butler Villa | 2 | $68,842 | 68 | 4.92/5.0 |
| Jonathan | 1 | $66,324 | 67 | 4.93/5.0 |
| Melissa | 1 | $60,948 | 59 | 4.95/5.0 |
| Host #443324158 | 2 | $52,638 | 44 | 4.79/5.0 |
| Leah | 1 | $48,960 | 22 | 4.95/5.0 |
| Dale | 1 | $47,264 | 8 | 4.50/5.0 |
| Host #174274904 | 1 | $38,160 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zionsville.
Dive Deeper: Advanced Zionsville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zionsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZionsville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zionsville
- The Zionsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zionsville, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
Zionsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zionsville
- The dominant room capacity in Zionsville is 3 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 64.7% of the active Airbnb listings in Zionsville, indicating a high concentration in these sizes.
- A significant 64.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zionsville.
Zionsville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zionsville
- The most common guest capacity trend in Zionsville vacation rentals is listings accommodating 8+ guests (41.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Zionsville STR market, accounting for 58.8% of listings.
- 70.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zionsville.
- On average, properties in Zionsville are equipped to host 5.9 guests.
Zionsville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zionsville
- The most common availability pattern in Zionsville falls within the 181-270 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Zionsville (52.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zionsville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
14.3% of total
2 Nights
7 listings
50% of total
3 Nights
2 listings
14.3% of total
7-29 Nights
1 listings
7.1% of total
30+ Nights
2 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Zionsville is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.3%) of the Zionsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Zionsville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Zionsville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zionsville.
Zionsville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
15.4% of total
Moderate
4 listings
30.8% of total
Firm
1 listings
7.7% of total
Strict
6 listings
46.2% of total
Cancellation Policy Insights for Zionsville
- The prevailing Airbnb cancellation policy trend in Zionsville is Strict, used by 46.2% of listings.
- A majority (53.9%) of hosts in Zionsville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.2% market standard in Zionsville.
- With 46.2% using Strict terms, this is a viable option in Zionsville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Zionsville.
Zionsville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zionsville
- The overall average booking lead time for vacation rentals in Zionsville is 48 days.
- Guests book furthest in advance for stays during November (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (69 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Zionsville.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Zionsville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zionsville (2025)
Amenity Prevalence
Amenity Insights for Zionsville
- Essential amenities in Zionsville that guests expect include: Wifi, TV, Smoke alarm, Heating, Air conditioning, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Refrigerator, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zionsville: Wifi, TV, Smoke alarm, Heating, Air conditioning, Hot water, Kitchen.
- Consider adding popular differentiators like Carbon monoxide alarm or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zionsville to stay competitive.
Zionsville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zionsville
- The typical guest profile for Airbnb in Zionsville consists of primarily domestic travelers (96%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and DC (1.3%).
- Top languages spoken are English (82.1%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Zionsville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zionsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Westfield | 125 | $3,845 | $313.42 | 45% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |
| Franklin | 13 | $3,497 | $219.52 | 51% |
| Nashville | 223 | $3,458 | $277.64 | 43% |
| Rockville | 21 | $3,393 | $231.10 | 43% |
| Unionville | 15 | $3,355 | $400.87 | 43% |
| Greencastle | 50 | $3,321 | $276.99 | 40% |
| Crestwood | 19 | $3,312 | $468.55 | 39% |