Airbnb Market Analytics, Statistics and Data in West Lafayette, Indiana, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in West Lafayette? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in West Lafayette:
How much do Airbnb hosts make on average per month in West Lafayette?
The short-term rental market in West Lafayette shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,380 per month
- Strong performing properties (top 25%) make $3,947 or more
- Best-in-class properties (top 10%) achieve $5,687+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,062
Revenue Variations by Month
Occupancy Rates Throughout the Year in West Lafayette
The market in West Lafayette shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in West Lafayette
Daily rates in West Lafayette vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $134 per night
- Strong performing properties (top 25%) secure $206 or more
- Best-in-class properties (top 10%) pull in $299+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in West Lafayette
Peak Season (August, May, April)
- Revenue peaks at $3634.50 per month
- Occupancy rates reach 66.04%
- Daily rates average $177.45
Shoulder Season
- Revenue averages $2896.64 per month
- Occupancy maintains 49.24%
- Daily rates hold at $158.44
Low Season (September, December, January)
- Revenue drops to $1702.13 per month
- Occupancy decreases to 35.92%
- Daily rates adjust to $144.72
Is it still profitable to do Airbnb in West Lafayette in 2025?
Yes! West Lafayette demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $2897 and The market's 116 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in West Lafayette
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown West Lafayette | The bustling heart of West Lafayette, filled with restaurants, bars, and shops. It's a popular area for Purdue University students and visitors, making it an ideal location for short-term rentals. | Purdue University, Elliott Hall of Music, Art Museum of Greater Lafayette, West Lafayette Parks, The Boilermaker Special |
| Wabash Riverfront | Scenic area along the Wabash River, great for outdoor activities and scenic views. Attracts families and nature lovers, ideal for vacation rentals seeking relaxation and outdoor adventures. | Wabash Riverwalk, Cumberland Park, Riverside Skating Center, Koval's Fishing, Parks and paths along the river |
| Purdue University Campus | Home to thousands of students and staff, the campus attracts many visitors year-round for events, conferences, and college sports. Ideal for hosting short-term rentals. | Purdue University, Ross Ade Stadium, Mackey Arena, Purdue Memorial Union, The Bell Tower |
| New Chauncey Neighborhood | A vibrant residential area close to campus, popular among students and young professionals. Its proximity to Purdue makes it a great location for Airbnbs targeting short-term stays. | Chauncey Hill Mall, Dining options, Community parks, New Chauncey Dog Park |
| West Lafayette Historic District | Charming area with historical homes and architecture. It attracts visitors interested in history and culture, providing a unique Airbnb experience. | Historic homes, Public library, Local shops, Art galleries |
| Happy Hollow Park | A family-friendly area with plenty of outdoor activities, including trails and picnic spots. It attracts families looking for a nature-oriented stay. | Happy Hollow Park, Trails and playgrounds, Nature areas, Community events |
| Knollwood Village | A picturesque neighborhood known for its tree-lined streets and family-friendly atmosphere. It appeals to travelers seeking a quiet and comfortable stay. | Parks, Community Center, Nearby schools and shops |
| Northwestern Avenue | A busy street filled with shops, cafes, and convenience stores, popular with both students and locals. A great location for short-term rentals with easy access to amenities. | Shopping options, Restaurants, Local cafes, Access to public transport |
Do you need a license for Airbnb in West Lafayette?
We recommend checking directly with West Lafayette's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in West Lafayette
Adorable 4B2B Cottage walk to Purdue +Game Arcade!
Entire Place • 4 bedrooms
Modern Spacious Retreat by Purdue/Nature & Arcade
Entire Place • 5 bedrooms
Family Friendly Home Near Purdue
Entire Place • 3 bedrooms
Riverside Retreat!
Entire Place • 3 bedrooms
Purdue Football and Campus Only Steps Away
Entire Place • 6 bedrooms
West Lafayette Living 2 Bedroom/1 Bath
Entire Place • 2 bedrooms
Top Performing Professional Hosts in West Lafayette
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sharon | 4 | $348,673 | 306 | 4.94/5.0 |
| Jason | 4 | $162,317 | 714 | 4.83/5.0 |
| Casey | 3 | $161,932 | 372 | 4.70/5.0 |
| Laura | 2 | $146,610 | 107 | 4.97/5.0 |
| Niki | 3 | $113,416 | 378 | 4.92/5.0 |
| Cedric | 2 | $100,091 | 141 | 4.95/5.0 |
| Annie | 1 | $98,141 | 31 | 5.00/5.0 |
| Kevin | 2 | $83,021 | 97 | 4.92/5.0 |
| Nicole | 1 | $81,783 | 146 | 4.96/5.0 |
| Emily | 1 | $79,494 | 10 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in West Lafayette
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.1%), with house and apartment & condo properties comprising 89.6% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (10.3% combined)
Room Capacity Distribution
Analysis of 116 properties in West Lafayette shows that 3 bedrooms properties are most prevalent, making up 29.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 43.1% of all listings.
Key Insights
- Most common: 3 bedrooms (29.3%)
- Least common: 5+ bedrooms (7.8%)
- Market concentration: 43.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 116 properties in West Lafayette reveals that 8+ guests properties dominate the market, representing 25.9% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 47.4% of the market.
Key Insights
- Most common capacity: 8+ guests (25.9% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 47.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 116 properties in West Lafayette, the most common availability pattern is 91-180 days (35.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.2% of properties).
Key Insights
- Most common availability window: 91-180 days (35.3%)
- Most common booking duration: 181-270 days (36.2%)
- Properties with high availability (180+ days): 54.3%
- Properties with long-term bookings (180+ days): 48.3%
Minimum Stay Distributions
1 Night
48 listings
44% of total
2 Nights
36 listings
33% of total
3 Nights
6 listings
5.5% of total
4-6 Nights
1 listings
0.9% of total
7-29 Nights
4 listings
3.7% of total
30+ Nights
14 listings
12.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.0%
- Mid-length stays (4-6 nights) represent 0.9% of listings
- Monthly+ stays (12.8%) suggest a stable extended-stay market
- High market flexibility with 82.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.8% of total
Super Strict 60 Days
1 listings
0.9% of total
Flexible
26 listings
23.6% of total
Moderate
39 listings
35.5% of total
Firm
21 listings
19.1% of total
Strict
21 listings
19.1% of total
Key Insights
- Moderate is the preferred policy at 35.5% of listings
- The market shows a balanced distribution between guest-friendly (59.1%) and strict (38.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Nov, Sep, averaging 74 days
- Shortest booking windows are in Apr, Mar, Jan, averaging 43 days
- Fall shows the longest average booking window at 69 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jan when lead times are shortest
Popular Airbnb Amenities in West Lafayette
Every property in West Lafayette comes standard with Wifi, Air conditioning, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.9%) and India (0.8%)
- English is the top language at 79%, followed by Spanish (12.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for Chicago and West Lafayette markets
- Develop localized content for Canada and India
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding West Lafayette. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| New Buffalo Township | 264 | $4,939 | $636.34 | 37% |
| Knox | 29 | $4,862 | $451.50 | 36% |
| Addison Township | 14 | $4,686 | $345.39 | 50% |
| Oronoko Charter Township | 27 | $4,669 | $476.56 | 42% |
| Elmhurst | 15 | $4,603 | $317.71 | 52% |
| New Buffalo | 146 | $4,589 | $411.65 | 43% |
| Berrien Township | 17 | $4,434 | $326.96 | 41% |
| Lake Charter Township | 71 | $4,377 | $425.47 | 43% |
| Chikaming Township | 301 | $4,220 | $488.62 | 39% |
| Fabius Township | 18 | $4,160 | $389.65 | 37% |
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