West Lafayette Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States
Is Airbnb profitable in West Lafayette in 2025? Explore comprehensive Airbnb analytics for West Lafayette, Indiana, United States to uncover income potential. This 2025 STR market report for West Lafayette, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 118 active listings.
Whether you're considering an Airbnb investment in West Lafayette, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Lafayette Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Lafayette Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Lafayette (2025)
Understanding the monthly revenue variations for Airbnb listings in West Lafayette is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Lafayette is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Lafayette across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,556+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,805 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,166 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $956, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Lafayette
West Lafayette Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Lafayette STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Lafayette:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Lafayette
Average Daily Rate (ADR) Airbnb Trends in West Lafayette (2025)
Effective short term rental pricing strategy in West Lafayette involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Lafayette typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $295+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in West Lafayette
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Airbnb Seasonality Analysis & Trends in West Lafayette (2025)
Peak Season (August, May, April)
- Revenue averages $3,392 per month
- Occupancy rates average 54.1%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,764 per month
- Occupancy maintains around 48.1%
- Daily rates hold near $161
Low Season (January, February, March)
- Revenue drops to average $1,854 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $156
Seasonality Insights for West Lafayette
- The Airbnb seasonality in West Lafayette shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Lafayette's highest earning potential, with monthly revenues capable of climbing to $3,559, occupancy reaching a high of 66.1%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,719, occupancy could drop to 36.5%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Lafayette.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Lafayette seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Lafayette (2025)
Exploring the top neighborhoods for short-term rentals in West Lafayette? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown West Lafayette | The vibrant heart of West Lafayette, close to Purdue University. Offers a mix of restaurants, shops, and entertainment, making it popular among both tourists and students. | Purdue University, Wabash Riverwalk, State Street shops, The Long Center for the Performing Arts, West Lafayette Public Library |
| Purdue University Campus | A prime spot for hosting students and visitors to the university. Events, sports, and campus activities draw many short-term rentals. | Mackey Arena, Ross Ade Stadium, Purdue Memorial Union, The Purdue Arboretum, Cary Quadrangle |
| Wabash Riverfront | Scenic area along the river with parks and recreational activities. Attracts nature lovers and those looking for a quiet retreat close to city amenities. | Wabash Heritage Trail, Tapawingo Park, West Lafayette Nature Park, City Park |
| Old Towne | A historic neighborhood with charming homes and a strong community feel. Appealing for longer stays and families looking for residential experiences. | Historic homes, Community parks, Local markets, Art and music festivals |
| Southwest Lafayette | An up-and-coming area near the city limits, ideal for families and those looking for more space. Proximity to schools and shopping centers adds appeal. | Lafayette Golf Course, Columbian Park, Local Shopping Centers, Parks and Playgrounds |
| North Central Lafayette | A residential area that attracts families and business travelers seeking convenience to downtown Lafayette and Purdue University. | Lafayette Family YMCA, Shopping Malls, Local Restaurants, Parks |
| Battle Ground | A suburban area that provides a peaceful environment with easy access to West Lafayette and Lafayette, ideal for families and longer stays. | Battle Ground Park, Local Shops, Community Events, Nature Trails |
| Centrally Located Properties | Properties that are strategically located between West Lafayette and Lafayette, serving a wider audience including both student groups and traveling professionals. | Easy access to both cities, Wide range of amenities, Quiet neighborhoods, Parks and Recreational Areas |
Understanding Airbnb License Requirements & STR Laws in West Lafayette (2025)
While West Lafayette, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Lafayette to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in West Lafayette (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Lafayettebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family Friendly Home Near Purdue
Entire Place • 3 bedrooms
West Lafayette Living 2 Bedroom/1 Bath
Entire Place • 2 bedrooms
Adorable 4B2B Cottage walk to Purdue +Game Arcade!
Entire Place • 4 bedrooms
Riverside Retreat!
Entire Place • 3 bedrooms
Purdue Football and Campus Only Steps Away
Entire Place • 6 bedrooms
Rustic farmhouse with a cabin vibe
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Lafayette (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Lafayette based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sharon | 4 | $279,979 | 306 | 4.94/5.0 |
| Jason | 4 | $154,013 | 714 | 4.83/5.0 |
| Casey | 3 | $150,944 | 372 | 4.70/5.0 |
| Laura | 2 | $134,794 | 107 | 4.97/5.0 |
| Niki | 3 | $106,708 | 378 | 4.92/5.0 |
| Cedric | 2 | $96,616 | 141 | 4.95/5.0 |
| Annie | 1 | $92,036 | 31 | 5.00/5.0 |
| Kevin | 2 | $86,424 | 97 | 4.92/5.0 |
| Emily | 1 | $81,264 | 10 | 4.90/5.0 |
| Nicole | 1 | $72,024 | 146 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Lafayette.
Dive Deeper: Advanced West Lafayette STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Lafayette. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Lafayette Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Lafayette
- The West Lafayette Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61% of the 118 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in West Lafayette, House properties are the most common (77.1%), reflecting the local real estate landscape.
- Houses represent a significant 77.1% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 10.1%) offer potential for unique stay experiences.
West Lafayette Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Lafayette
- The dominant room capacity in West Lafayette is 3 bedrooms listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 42.4% of the active Airbnb listings in West Lafayette, indicating a high concentration in these sizes.
- A significant 49.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Lafayette.
West Lafayette Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Lafayette
- The most common guest capacity trend in West Lafayette vacation rentals is listings accommodating 8+ guests (25.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the West Lafayette STR market, accounting for 46.6% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Lafayette.
- On average, properties in West Lafayette are equipped to host 3.9 guests.
West Lafayette Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Lafayette
- The most common availability pattern in West Lafayette falls within the 181-270 days range, representing 34.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in West Lafayette (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Lafayette Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
43.8% of total
2 Nights
32 listings
28.6% of total
3 Nights
6 listings
5.4% of total
4-6 Nights
2 listings
1.8% of total
7-29 Nights
4 listings
3.6% of total
30+ Nights
19 listings
17% of total
Key Insights
- The most prevalent minimum stay requirement in West Lafayette is 1 Night, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.4%) of the West Lafayette Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17%) caters to monthly stays (30+ nights) in West Lafayette, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.8% of West Lafayette hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Lafayette.
West Lafayette Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.9% of total
Super Strict 30 Days
2 listings
1.8% of total
Flexible
26 listings
23.4% of total
Moderate
39 listings
35.1% of total
Firm
22 listings
19.8% of total
Strict
21 listings
18.9% of total
Cancellation Policy Insights for West Lafayette
- The prevailing Airbnb cancellation policy trend in West Lafayette is Moderate, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (58.5%) and stricter (38.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.1% market standard in West Lafayette.
- Regularly review your cancellation policy against competitors and market demand shifts in West Lafayette.
West Lafayette STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Lafayette
- The overall average booking lead time for vacation rentals in West Lafayette is 49 days.
- Guests book furthest in advance for stays during May (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (71 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in West Lafayette.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these West Lafayette averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Lafayette (2025)
Amenity Prevalence
Amenity Insights for West Lafayette
- Essential amenities in West Lafayette that guests expect include: Air conditioning, Wifi, Smoke alarm, Free parking on premises, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Lafayette: Air conditioning, Wifi, Smoke alarm, Free parking on premises, TV, Heating.
- Prioritize adding missing essentials: Free parking on premises, TV, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Lafayette to stay competitive.
West Lafayette Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Lafayette
- The typical guest profile for Airbnb in West Lafayette consists of primarily domestic travelers (92%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.9% of guests.
- Key international markets include United States (91.9%) and India (0.9%).
- Top languages spoken are English (69.7%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and West Lafayette.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Lafayette Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| New Buffalo Township | 253 | $4,731 | $602.57 | 36% |
| Knox | 31 | $4,522 | $451.46 | 35% |
| Addison Township | 15 | $4,432 | $325.60 | 51% |
| New Buffalo | 142 | $4,421 | $397.33 | 42% |
| Fremont | 17 | $4,212 | $360.28 | 47% |
| Berrien Township | 17 | $4,183 | $331.64 | 40% |
| Oronoko Charter Township | 27 | $4,157 | $457.56 | 40% |
| Lake Charter Township | 71 | $4,079 | $421.43 | 42% |
| Chikaming Township | 291 | $4,031 | $455.91 | 39% |
| Fabius Township | 18 | $4,030 | $377.88 | 37% |