Rockville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States
Is Airbnb profitable in Rockville in 2025? Explore comprehensive Airbnb analytics for Rockville, Indiana, United States to uncover income potential. This 2025 STR market report for Rockville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Rockville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rockville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rockville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rockville (2025)
Understanding the monthly revenue variations for Airbnb listings in Rockville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rockville is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rockville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,750+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,647 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,408 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,899, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rockville
Rockville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rockville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rockville:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rockville
Average Daily Rate (ADR) Airbnb Trends in Rockville (2025)
Effective short term rental pricing strategy in Rockville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rockville typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $372+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $274 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Rockville
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Airbnb Seasonality Analysis & Trends in Rockville (2025)
Peak Season (May, June, July)
- Revenue averages $5,714 per month
- Occupancy rates average 59.8%
- Daily rates average $206
Shoulder Season
- Revenue averages $3,719 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $209
Low Season (January, February, March)
- Revenue drops to average $1,331 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $198
Seasonality Insights for Rockville
- The Airbnb seasonality in Rockville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rockville's highest earning potential, with monthly revenues capable of climbing to $6,125, occupancy reaching a high of 63.6%, and ADRs peaking at $232.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $895, occupancy could drop to 17.4%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rockville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rockville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rockville (2025)
Exploring the top neighborhoods for short-term rentals in Rockville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rockville | This area features local shops, restaurants, and historic architecture. It's a central hub for guests who want to explore the charm of Rockville and enjoy community events. | Parke County Courthouse, Historical museums, Local eateries, Art galleries, Festivals in the park |
| Cascades Park Area | Nearby parks and outdoor spaces make this area appealing for nature lovers and families looking for recreational activities. Ideal for guests wanting a peaceful retreat close to nature. | Cascades Park, Picnic areas, Walking trails, Fishing spots, Playgrounds |
| Lake Waveland | This scenic area offers water activities and a tranquil setting, perfect for those seeking a getaway spot for relaxation and outdoor fun. | Lake Waveland, Boating, Fishing, Picnic areas, Nature trails |
| Turkey Run State Park | A little further out, this state park is popular for visitors looking for hiking, camping, and scenic views. Great for outdoor enthusiasts and adventure seekers. | Hiking trails, Nature preserves, Historical sites, Camping grounds, Scenic overlooks |
| Bridgeton | Known for its picturesque covered bridge and quaint atmosphere. Great for guests interested in photography, history, and rural charm. | Bridgeton Covered Bridge, Historic district, Local markets, Outdoor festivals, Scenic views |
| Rockville Arts District | Home to local artists, this area attracts visitors interested in art and culture, making it ideal for hosting art-related events or workshops. | Art studios, Local craft fairs, Theater performances, Community events, Workshops |
| Local Farms Area | Surrounding farms offer a unique experience for guests seeking agritourism and the opportunity to explore rural life and farm activities. | Farm tours, Fruit picking, Local produce markets, Workshops on farming, Nature walks |
| Historic Sites of Rockville | A collection of historical homes and sites that draw history buffs who appreciate the rich narrative of the area. Perfect for those looking to explore Rockville's past. | Historic homes, Local museums, Civil War markers, Guided historical tours, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Rockville (2025)
While Rockville, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rockville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rockville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rockvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large 6 bedroom lakehouse retreat
Entire Place • 6 bedrooms
Raccoon Lake - Huge Vacation Home - Lakefront
Entire Place • 4 bedrooms
Lakeside Paradise: Raccoon Lake
Entire Place • 4 bedrooms
Classic Lakefront Retreat on Raccoon Lake
Entire Place • 4 bedrooms
Peaceful Wooded Lake Cottage Retreat
Entire Place • 3 bedrooms
Relaxi CABin
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rockville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rockville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gary | 2 | $156,731 | 113 | 4.81/5.0 |
| Neysa | 2 | $77,474 | 52 | 4.85/5.0 |
| Lucas | 1 | $67,859 | 20 | 5.00/5.0 |
| Jarad | 1 | $67,839 | 57 | 5.00/5.0 |
| Susan | 2 | $60,871 | 151 | 4.92/5.0 |
| Cheryl | 1 | $55,639 | 36 | 4.92/5.0 |
| Robert | 1 | $53,500 | 40 | 4.78/5.0 |
| Joanne | 1 | $46,931 | 62 | 4.98/5.0 |
| Linda | 1 | $45,134 | 32 | 4.97/5.0 |
| Adam | 1 | $45,123 | 37 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rockville.
Dive Deeper: Advanced Rockville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rockville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRockville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rockville
- The Rockville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rockville, House properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 47.6% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, apartment/condo (combined 14.4%) offer potential for unique stay experiences.
Rockville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rockville
- The dominant room capacity in Rockville is 3 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 61.9% of the active Airbnb listings in Rockville, indicating a high concentration in these sizes.
- A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rockville.
Rockville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rockville
- The most common guest capacity trend in Rockville vacation rentals is listings accommodating 8+ guests (52.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Rockville STR market, accounting for 61.9% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rockville.
- On average, properties in Rockville are equipped to host 6.3 guests.
Rockville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rockville
- The most common availability pattern in Rockville falls within the 181-270 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rockville (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rockville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
33.3% of total
2 Nights
10 listings
47.6% of total
3 Nights
2 listings
9.5% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Rockville is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.9%) of the Rockville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.6% of Rockville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rockville.
Rockville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
20% of total
Moderate
5 listings
25% of total
Firm
6 listings
30% of total
Strict
5 listings
25% of total
Cancellation Policy Insights for Rockville
- The prevailing Airbnb cancellation policy trend in Rockville is Firm, used by 30% of listings.
- A majority (55.0%) of hosts in Rockville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30% market standard in Rockville.
- Regularly review your cancellation policy against competitors and market demand shifts in Rockville.
Rockville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rockville
- The overall average booking lead time for vacation rentals in Rockville is 58 days.
- Guests book furthest in advance for stays during June (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Rockville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Rockville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rockville (2025)
Amenity Prevalence
Amenity Insights for Rockville
- Essential amenities in Rockville that guests expect include: Essentials, Heating, Hot water, Air conditioning, TV, Kitchen, Dishes and silverware, Smoke alarm, Coffee maker, Microwave. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rockville: Essentials, Heating, Hot water, Air conditioning, TV, Kitchen, Dishes and silverware, Smoke alarm, Coffee maker, Microwave.
- Prioritize adding missing essentials: Kitchen, Dishes and silverware, Smoke alarm, Coffee maker, Microwave.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rockville to stay competitive.
Rockville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rockville
- The typical guest profile for Airbnb in Rockville consists of primarily domestic travelers (100%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (92.6%) followed by Polish (2.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Indianapolis and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rockville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Westfield | 125 | $3,845 | $313.42 | 45% |
| Franklin | 13 | $3,497 | $219.52 | 51% |
| Nashville | 223 | $3,458 | $277.64 | 43% |
| Zionsville | 17 | $3,449 | $252.84 | 48% |
| Unionville | 15 | $3,355 | $400.87 | 43% |
| Greencastle | 50 | $3,321 | $276.99 | 40% |
| Effingham | 20 | $3,130 | $224.05 | 51% |
| Martinsville | 24 | $3,051 | $209.36 | 51% |
| Greenwood | 41 | $2,974 | $233.92 | 51% |
| Sheridan | 22 | $2,696 | $196.88 | 42% |