Rochester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States
Is Airbnb profitable in Rochester in 2025? Explore comprehensive Airbnb analytics for Rochester, Indiana, United States to uncover income potential. This 2025 STR market report for Rochester, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Rochester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rochester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rochester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rochester (2025)
Understanding the monthly revenue variations for Airbnb listings in Rochester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rochester is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rochester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,020+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,560 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,257 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,318, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rochester
Rochester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rochester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rochester:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rochester
Average Daily Rate (ADR) Airbnb Trends in Rochester (2025)
Effective short term rental pricing strategy in Rochester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rochester typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $401+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $315 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Rochester
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Airbnb Seasonality Analysis & Trends in Rochester (2025)
Peak Season (June, July, May)
- Revenue averages $4,777 per month
- Occupancy rates average 58.2%
- Daily rates average $239
Shoulder Season
- Revenue averages $2,577 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $224
Low Season (January, February, March)
- Revenue drops to average $1,297 per month
- Occupancy decreases to average 28.1%
- Daily rates adjust to average $196
Seasonality Insights for Rochester
- The Airbnb seasonality in Rochester shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rochester's highest earning potential, with monthly revenues capable of climbing to $5,167, occupancy reaching a high of 68.7%, and ADRs peaking at $240.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,160, occupancy could drop to 20.7%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rochester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rochester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rochester (2025)
Exploring the top neighborhoods for short-term rentals in Rochester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Manitou | A beautiful, serene lake area, perfect for family getaways and outdoor activities. It's known for boating, fishing, and relaxing by the water. | Lake Manitou, Manitou Beach, Fishing spots, Picnic areas, Nature trails |
| Tippy Finer Fishery | This prime fishing location attracts anglers from around the region, providing an excellent opportunity for fishing enthusiasts. | Tippy Finer Fishery, Fishing spots, Boating access, Wildlife viewing, Camping areas |
| Rochester City Center | The heart of Rochester, offering various shops, restaurants, and cultural attractions. Ideal for guests looking to experience the local community and events. | Rochester Parks, Local shops, Restaurants, Historical landmarks, Community events |
| Rochester Golf Club | A great location for golf enthusiasts, offering a scenic course and clubhouse amenities. Attractive to those looking for leisure activities. | Rochester Golf Club, Golf tournaments, Clubhouse dining, Scenic views, Social events |
| Rochester Historical Museum | A lovely area with historical significance, attracting those interested in the history and culture of the region. | Rochester Historical Museum, Guided tours, Local history, Cultural exhibitions, Historic sites |
| Rochester Arts and Parks | Featuring various parks and artistic installations, this area is perfect for families and individuals who enjoy outdoor activities and art. | Parks, Art installations, Walking trails, Family-friendly events, Community gatherings |
| Nearby State Parks | Close to state parks, providing opportunities for hiking, camping, and nature exploration, popular among nature lovers. | State Park hiking trails, Camping spots, Wildlife, Scenic views, Outdoor activities |
| Culver Academy | Nearby prestigious private school, attracting families and potential visitors for sports events, school events, and activities. | Culver Academy events, Sports games, Educational tours, Scenic campus, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Rochester (2025)
While Rochester, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rochester to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rochester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rochesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Making Memories on Lake Manitou
Entire Place • 5 bedrooms
Incredible lakefront villa with docking.
Entire Place • 5 bedrooms
Oak Grove Place (2 King Beds) on 5 acres
Entire Place • 4 bedrooms
“The Inn at the Spa” on-site EV charging
Entire Place • 2 bedrooms
Waterfront Cottage on Lake Manitou - Sleeps 10
Entire Place • 3 bedrooms
The Silver Tuna - Lake Manitou
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rochester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rochester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jason | 1 | $64,939 | 29 | 4.90/5.0 |
| David | 1 | $62,071 | 33 | 5.00/5.0 |
| DeAnn | 1 | $42,527 | 198 | 4.97/5.0 |
| Jason | 1 | $37,510 | 25 | 4.92/5.0 |
| Kristin | 1 | $36,213 | 67 | 4.84/5.0 |
| Justin | 1 | $35,055 | 3 | 5.00/5.0 |
| Katie | 1 | $30,903 | 21 | 5.00/5.0 |
| Timothy | 1 | $30,079 | 75 | 5.00/5.0 |
| Ryan | 1 | $27,669 | 84 | 4.99/5.0 |
| Elizabeth | 1 | $26,238 | 21 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rochester.
Dive Deeper: Advanced Rochester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rochester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRochester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rochester
- The Rochester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rochester, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
Rochester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rochester
- The dominant room capacity in Rochester is 3 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.8% of the active Airbnb listings in Rochester, indicating a high concentration in these sizes.
- A significant 64.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rochester.
Rochester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rochester
- The most common guest capacity trend in Rochester vacation rentals is listings accommodating 8+ guests (47.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rochester STR market, accounting for 76.5% of listings.
- 82.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rochester.
- On average, properties in Rochester are equipped to host 6.7 guests.
Rochester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rochester
- The most common availability pattern in Rochester falls within the 181-270 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rochester (52.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rochester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
17.6% of total
2 Nights
8 listings
47.1% of total
3 Nights
4 listings
23.5% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Rochester is 2 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Rochester Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.1% of Rochester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
- A 2-night minimum appears standard (47.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rochester.
Rochester Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
35.3% of total
Moderate
6 listings
35.3% of total
Firm
3 listings
17.6% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Rochester
- The prevailing Airbnb cancellation policy trend in Rochester is Flexible, used by 35.3% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Rochester may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Rochester.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rochester.
Rochester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rochester
- The overall average booking lead time for vacation rentals in Rochester is 45 days.
- Guests book furthest in advance for stays during July (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Rochester.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Rochester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rochester (2025)
Amenity Prevalence
Amenity Insights for Rochester
- Essential amenities in Rochester that guests expect include: Heating, Smoke alarm, Free parking on premises, Air conditioning, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Refrigerator, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rochester: Heating, Smoke alarm, Free parking on premises, Air conditioning, Kitchen, TV.
- Consider adding popular differentiators like Washer or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rochester to stay competitive.
Rochester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rochester
- The typical guest profile for Airbnb in Rochester consists of primarily domestic travelers (99%), often arriving from nearby Rochester, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and Austria (0.6%).
- Top languages spoken are English (83.6%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rochester and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rochester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| New Buffalo Township | 253 | $4,731 | $602.57 | 36% |
| Knox | 31 | $4,522 | $451.46 | 35% |
| Ganges Township | 68 | $4,457 | $482.35 | 37% |
| Addison Township | 15 | $4,432 | $325.60 | 51% |
| New Buffalo | 142 | $4,421 | $397.33 | 42% |
| Hagar Township | 30 | $4,343 | $445.15 | 43% |