Airbnb Market Analytics, Statistics and Data in Nashville, Indiana, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nashville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nashville:
How much do Airbnb hosts make on average per month in Nashville?
The short-term rental market in Nashville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,239 per month
- Strong performing properties (top 25%) make $5,194 or more
- Best-in-class properties (top 10%) achieve $7,199+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,875
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nashville
The market in Nashville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nashville
Daily rates in Nashville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $235 per night
- Strong performing properties (top 25%) secure $316 or more
- Best-in-class properties (top 10%) pull in $452+ per night
- Entry-level properties (bottom 25%) earn around $167
Daily Rate Variations by Month
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Seasonality patterns in Nashville
Peak Season (October, June, May)
- Revenue peaks at $5452.93 per month
- Occupancy rates reach 59.92%
- Daily rates average $284.59
Shoulder Season
- Revenue averages $3964.43 per month
- Occupancy maintains 43.37%
- Daily rates hold at $266.96
Low Season (December, February, January)
- Revenue drops to $2494.25 per month
- Occupancy decreases to 30.21%
- Daily rates adjust to $241.99
Is it still profitable to do Airbnb in Nashville in 2025?
Yes! Nashville demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $3964 and With 225 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nashville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Nashville | The heart of Nashville, rich in music history and vibrant nightlife. Ideal for tourists wanting to experience live music, local cuisine, and cultural attractions. | Broadway, Country Music Hall of Fame, Ryman Auditorium, The Johnny Cash Museum, Centennial Park |
| East Nashville | Known for its eclectic vibe and artistic community, East Nashville attracts a mix of young professionals and families. It's a great spot for those seeking local culture and arts. | Five Points, Shelby Bottoms Greenway, Timothy O'Tooles, Rosebank, East Nashville Farmer's Market |
| The Gulch | A trendy urban area featuring upscale dining, shopping, and nightlife. Popular with younger crowds and professionals, The Gulch offers a lively atmosphere. | The Gulch Murals, Theta Restaurant, Music Row, The Nashville Pedal Tavern, Luxury boutiques |
| Music Row | Home to Nashville's iconic music industry, Music Row is perfect for music lovers and industry professionals. Proximity to recording studios and music venues is a plus. | The Bluebird Cafe, The Country Music Hall of Fame, The Grand Ole Opry, Various recording studios |
| West Nashville | A quieter area that is becoming increasingly popular for families and those seeking a suburban feel with close proximity to the city. Offers parks and local shops. | Belle Meade Plantation, Cheekwood Estate & Gardens, Edwin Warner Park, Shopping at Hill Center, Local breweries |
| Sylvan Park | A friendly neighborhood known for its parks and family-friendly atmosphere. It’s also close to the Nashville local dining scene, attracting visitors looking for a residential feel. | McCabe Park, Edwin Warner Park, Local Coffee Shops, Charming boutiques, Family-friendly restaurants |
| Franklin | Just south of Nashville, Franklin is a charming town known for its historic downtown area. Great for visitors who want to explore beyond Nashville city limits. | Carnton, Downtown Franklin, The Franklin Theatre, Carter House, Natchez Trace Parkway |
| Hendersonville | A suburban area with beautiful lakefront views and parks, ideal for families and those seeking a more relaxed environment, while still close to Nashville. | Old Hickory Lake, Drakes Creek Park, Hendersonville Memory Gardens, Bluegrass Music Museum |
Do you need a license for Airbnb in Nashville?
We recommend checking directly with Nashville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Nashville
Barn Burner-Sleeps 29-In-town group+family retreat
Entire Place • 9 bedrooms
The Bungalows- 2 houses, 1 mi to town, 2 hot tubs
Entire Place • 4 bedrooms
Eagles Nest Lodge - Ultimate Vacation Destination
Entire Place • 5 bedrooms
The Allison House - (Whole House) - city view
Entire Place • 7 bedrooms
BC Woods Cabin and Cottage, 4 BR
Entire Place • 4 bedrooms
7 Acre Legacy Lodge
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Nashville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patty | 73 | $2,316,896 | 1613 | 4.49/5.0 |
| Eric | 32 | $1,673,301 | 3539 | 4.82/5.0 |
| Courtney | 6 | $522,822 | 389 | 4.95/5.0 |
| Marisa | 6 | $495,601 | 172 | 4.97/5.0 |
| Kara | 4 | $390,239 | 103 | 4.96/5.0 |
| Josie | 8 | $232,382 | 659 | 4.91/5.0 |
| Luke | 3 | $225,377 | 171 | 4.98/5.0 |
| Franklin Square | 7 | $207,312 | 923 | 4.86/5.0 |
| Dave | 1 | $198,337 | 14 | 5.00/5.0 |
| Danny | 1 | $174,583 | 36 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nashville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.4%), with outdoor & mobile and house properties comprising 84.0% of inventory
- Strong specialty sector (55.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 225 properties in Nashville shows that 2 bedrooms properties are most prevalent, making up 36% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 60.0% of all listings.
Key Insights
- Most common: 2 bedrooms (36%)
- Least common: 5+ bedrooms (4.4%)
- Market concentration: 60.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 225 properties in Nashville reveals that 4 guests properties dominate the market, representing 30.7% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 56.0% of the market.
Key Insights
- Most common capacity: 4 guests (30.7% of market)
- Least common capacity: 3 guests (0.9% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 56.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 225 properties in Nashville, the most common availability pattern is 181-270 days (33.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.8% of properties).
Key Insights
- Most common availability window: 181-270 days (33.8%)
- Most common booking duration: 91-180 days (37.8%)
- Properties with high availability (180+ days): 63.6%
- Properties with long-term bookings (180+ days): 36.9%
Minimum Stay Distributions
1 Night
61 listings
27.6% of total
2 Nights
148 listings
67% of total
3 Nights
1 listings
0.5% of total
30+ Nights
11 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.6%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 95.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
5 listings
2.3% of total
Refundable
4 listings
1.9% of total
Flexible
14 listings
6.5% of total
Moderate
10 listings
4.6% of total
Firm
45 listings
20.8% of total
Strict
138 listings
63.9% of total
Key Insights
- Strict is the preferred policy at 63.9% of listings
- Stricter policies (Firm & Strict) dominate at 84.7% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 1.9% of listings
Recommendations
- The market supports stricter policies, with 84.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Oct, Apr, averaging 92 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 45 days
- Spring shows the longest average booking window at 77 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Nashville
Below is the distribution of amenities across listings in Nashville:
Traveler Demographics
Key Insights
- Domestic travelers make up 99.3% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.2%) and DC (0.1%)
- English is the top language at 91.5%, followed by Spanish (5.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Indianapolis and Cincinnati markets
- Develop localized content for United Kingdom and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nashville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Simpsonville | 19 | $4,292 | $314.98 | 46% |
| Westfield | 122 | $4,154 | $310.33 | 46% |
| Rockville | 21 | $3,813 | $234.30 | 45% |
| Shelbyville | 70 | $3,765 | $329.54 | 43% |
| Zionsville | 16 | $3,697 | $258.22 | 47% |
| Franklin | 13 | $3,688 | $219.71 | 52% |
| Prospect | 16 | $3,620 | $707.77 | 50% |
| La Grange | 19 | $3,461 | $305.39 | 49% |
| Greenwood | 40 | $3,455 | $235.31 | 52% |
| Unionville | 15 | $3,404 | $400.73 | 44% |
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