Monticello Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Monticello in 2025? Explore comprehensive Airbnb analytics for Monticello, Indiana, United States to uncover income potential. This 2025 STR market report for Monticello, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 67 active listings.

Whether you're considering an Airbnb investment in Monticello, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monticello Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Monticello Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$239
The average rental revenue earned for an occupied room per day in Monticello.
Occupancy Rate(?)
36.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$24,811
Typical annual income for an Airbnb listing in Monticello. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-8.3%
Slight decrease (-8.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Monticello.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Monticello.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
67
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Monticello (2025)

Understanding the monthly revenue variations for Airbnb listings in Monticello is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monticello is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monticello across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,545+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,545 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,799 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $860, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Monticello

Monticello Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Monticello STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monticello:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Monticello

Average Daily Rate (ADR) Airbnb Trends in Monticello (2025)

Effective short term rental pricing strategy in Monticello involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monticello typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $408+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
  • Typical properties (Median) charge around $188 per night.
  • Entry-level properties (Bottom 25%) earn around $151 per night.

Average Daily Rate (ADR) Trend by Month in Monticello

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Airbnb Seasonality Analysis & Trends in Monticello (2025)

Peak Season (July, June, April)
  • Revenue averages $3,831 per month
  • Occupancy rates average 39.2%
  • Daily rates average $241
Shoulder Season
  • Revenue averages $2,627 per month
  • Occupancy maintains around 31.8%
  • Daily rates hold near $233
Low Season (January, February, March)
  • Revenue drops to average $1,302 per month
  • Occupancy decreases to average 20.1%
  • Daily rates adjust to average $213

Seasonality Insights for Monticello

  • The Airbnb seasonality in Monticello shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Monticello's highest earning potential, with monthly revenues capable of climbing to $4,199, occupancy reaching a high of 50.6%, and ADRs peaking at $250.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,031, occupancy could drop to 17.8%, and ADRs may adjust down to $211.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monticello.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Monticello seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Monticello (2025)

Exploring the top neighborhoods for short-term rentals in Monticello? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Shafer
A popular destination for water activities and family gatherings, Lake Shafer is known for its scenic beauty and recreational options, making it ideal for Airbnb hosting.
Indiana Beach Amusement Resort, Lighthouse Resort, Lake Shafer Water Park, Fishing and Boating, Picnic Areas
Monticello Historic District
Rich in history and charm, the historic district attracts visitors interested in local culture and architecture, perfect for boutique-style rentals.
Old Jail Museum, White County Historical Society, Monticello Courthouse, Historic Homes, Local Shops
Twin Lakes
Home to Twin Lakes High School and various community events, this area draws families and students, making it a suitable market for Airbnb.
Twin Lakes High School, Community Events, Parks and Recreation Areas
Raccoon Lake
Another great spot for water sports and camping, Raccoon Lake appeals to outdoor enthusiasts and families looking for a getaway.
Raccoon Lake State Recreation Area, Camping Sites, Fishing Areas, Hiking Trails
Carroll County
Adjacent to Monticello, this area offers rural charm and access to nature, attracting guests looking for peace and quiet.
Carroll County Historical Society, Parks, Nature Trails
Indiana Beach Boardwalk
Attracts families and adventure seekers during the summer months with its amusement park, making it ideal for short-term rentals.
Amusement Rides, Boardwalk Attractions, Food Stalls, Lake Views
Culver
A short drive from Monticello, Culver is known for its beautiful lake and summer activities, appealing to Airbnb guests.
Culver Academies, Lake Maxinkuckee, Culver Lakefront Park, Dining and Shopping
Grissom Air Museum
An aviation museum attracting history and aviation enthusiasts, suitable for niche Airbnb opportunities.
Grissom Air Reserve Base, Military Aircraft Displays, Educational Programs, Air Shows

Understanding Airbnb License Requirements & STR Laws in Monticello (2025)

While Monticello, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monticello to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Monticello (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Monticellobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sleeps 15: Hot tub, fireplace, lakefront!

Sleeps 15: Hot tub, fireplace, lakefront!

Entire Place • 5 bedrooms

$106,054
Revenue
45.1%
Occupancy
$616.67
Daily Rate
Tranquil Lake Cottage

Tranquil Lake Cottage

Entire Place • 3 bedrooms

$72,103
Revenue
35.2%
Occupancy
$562.23
Daily Rate
The Sandbar Cottage on Lake Freeman

The Sandbar Cottage on Lake Freeman

Entire Place • 4 bedrooms

$69,435
Revenue
30.0%
Occupancy
$792.53
Daily Rate
Monticello Vacation Rental w/ Private Boat Dock!

Monticello Vacation Rental w/ Private Boat Dock!

Entire Place • 3 bedrooms

$64,424
Revenue
57.9%
Occupancy
$262.06
Daily Rate
Lake Shafer 3 bedroom 2 bath lakefront house

Lake Shafer 3 bedroom 2 bath lakefront house

Entire Place • 3 bedrooms

$57,964
Revenue
53.3%
Occupancy
$190.30
Daily Rate
The Main Lake House

The Main Lake House

Entire Place • 3 bedrooms

$55,639
Revenue
52.8%
Occupancy
$411.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Monticello (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Monticello based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Evolve4$154,0251324.80/5.0
Scott2$135,312954.99/5.0
Karen2$106,887605.00/5.0
Michael5$95,7041684.69/5.0
Alexanders5$85,528694.60/5.0
Lindsay5$79,487634.72/5.0
Amy1$72,103115.00/5.0
Shelli1$69,435544.98/5.0
Gregory1$57,964594.98/5.0
Brenna1$51,747544.74/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monticello.

Dive Deeper: Advanced Monticello STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monticello. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Monticello Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Monticello

  • The Monticello Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94% of the 67 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Monticello, House properties are the most common (73.1%), reflecting the local real estate landscape.
  • Houses represent a significant 73.1% portion, catering likely to families or larger groups.
  • The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.

Monticello Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Monticello

  • The dominant room capacity in Monticello is 2 bedrooms listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 68.6% of the active Airbnb listings in Monticello, indicating a high concentration in these sizes.
  • A significant 41.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monticello.

Monticello Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Monticello

  • The most common guest capacity trend in Monticello vacation rentals is listings accommodating 8+ guests (29.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Monticello STR market, accounting for 47.8% of listings.
  • 58.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monticello.
  • On average, properties in Monticello are equipped to host 5.9 guests.

Monticello Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Monticello

  • The most common availability pattern in Monticello falls within the 271-366 days range, representing 53.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Monticello (40.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Monticello Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (35.6%)

1 Night

21 listings

35.6% of total

2 Nights (35.6%)

2 Nights

21 listings

35.6% of total

3 Nights (8.5%)

3 Nights

5 listings

8.5% of total

4-6 Nights (1.7%)

4-6 Nights

1 listings

1.7% of total

7-29 Nights (8.5%)

7-29 Nights

5 listings

8.5% of total

30+ Nights (10.2%)

30+ Nights

6 listings

10.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Monticello is 1 Night, adopted by 35.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.2%) of the Monticello Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.2%) caters to monthly stays (30+ nights) in Monticello, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 35.6% of Monticello hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monticello.

Monticello Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

1 listings

1.6% of total

Refundable

1 listings

1.6% of total

Flexible (12.7%)

Flexible

8 listings

12.7% of total

Moderate (20.6%)

Moderate

13 listings

20.6% of total

Firm (30.2%)

Firm

19 listings

30.2% of total

Strict (33.3%)

Strict

21 listings

33.3% of total

Cancellation Policy Insights for Monticello

  • The prevailing Airbnb cancellation policy trend in Monticello is Strict, used by 33.3% of listings.
  • A majority (63.5%) of hosts in Monticello utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 33.3% market standard in Monticello.
  • With 33.3% using Strict terms, this is a viable option in Monticello, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Monticello.

Monticello STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Monticello

  • The overall average booking lead time for vacation rentals in Monticello is 74 days.
  • Guests book furthest in advance for stays during July (average 134 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (114 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Monticello.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
  • Monitor your own booking lead times against these Monticello averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Monticello (2025)

Amenity Prevalence

Amenity Insights for Monticello

  • Essential amenities in Monticello that guests expect include: TV, Kitchen, Air conditioning, Wifi, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Monticello: TV, Kitchen, Air conditioning, Wifi, Free parking on premises, Smoke alarm.
  • Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
  • Consider adding popular differentiators like Essentials or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Monticello to stay competitive.

Monticello Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Monticello

  • The typical guest profile for Airbnb in Monticello consists of primarily domestic travelers (98%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.4% of guests.
  • Key international markets include United States (98.4%) and South Korea (0.3%).
  • Top languages spoken are English (82.8%) followed by Spanish (6.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Indianapolis and Chicago.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Monticello Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
New Buffalo Township253$4,731$602.5736%
Knox31$4,522$451.4635%
Addison Township15$4,432$325.6051%
New Buffalo142$4,421$397.3342%
Fremont17$4,212$360.2847%
Berrien Township17$4,183$331.6440%
Oronoko Charter Township27$4,157$457.5640%
Lake Charter Township71$4,079$421.4342%
Chikaming Township291$4,031$455.9139%
Fabius Township18$4,030$377.8837%

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