Martinsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States
Is Airbnb profitable in Martinsville in 2025? Explore comprehensive Airbnb analytics for Martinsville, Indiana, United States to uncover income potential. This 2025 STR market report for Martinsville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Martinsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martinsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martinsville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martinsville (2025)
Understanding the monthly revenue variations for Airbnb listings in Martinsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martinsville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martinsville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,262+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,922 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,069 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,931, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martinsville
Martinsville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martinsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martinsville:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martinsville
Average Daily Rate (ADR) Airbnb Trends in Martinsville (2025)
Effective short term rental pricing strategy in Martinsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martinsville typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $414+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $227 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Martinsville
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Airbnb Seasonality Analysis & Trends in Martinsville (2025)
Peak Season (June, July, October)
- Revenue averages $4,559 per month
- Occupancy rates average 58.2%
- Daily rates average $205
Shoulder Season
- Revenue averages $3,922 per month
- Occupancy maintains around 52.0%
- Daily rates hold near $208
Low Season (January, February, March)
- Revenue drops to average $2,766 per month
- Occupancy decreases to average 40.7%
- Daily rates adjust to average $203
Seasonality Insights for Martinsville
- The Airbnb seasonality in Martinsville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martinsville's highest earning potential, with monthly revenues capable of climbing to $4,653, occupancy reaching a high of 64.9%, and ADRs peaking at $216.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,455, occupancy could drop to 39.4%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martinsville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martinsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martinsville (2025)
Exploring the top neighborhoods for short-term rentals in Martinsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Martinsville | The heart of Martinsville with local shops, restaurants, and easy access to community events. Ideal for visitors looking to explore the local culture and amenities. | Martinsville Arts District, Old Town Historic District, local eateries and coffee shops, Martinsville Public Library, Morgan County Fair |
| Briarwood | A quiet suburban neighborhood with family-friendly amenities and parks. Attractive for families looking for temporary housing in a tranquil environment. | Briarwood Park, local sports facilities, community events, walking trails, nearby schools |
| Martinsville Lake | Scenic area around the lake that provides opportunities for outdoor activities such as fishing, boating, and picnicking. Great for nature lovers and families. | Martinsville Lake, fishing spots, picnic areas, hiking trails, water sports activities |
| Indianapolis Road | Major thoroughfare hosting several popular fast-food restaurants and shops, making it convenient for travelers on the go. | various dining options, shopping areas, proximity to highways, local businesses, easy access to cities nearby |
| West Martinsville | A residential area that offers a cozy atmosphere with local charm. Close-knit community vibes attract visitors seeking a home-like stay. | local markets, small parks, community centers, family-owned businesses, close to main attractions |
| Southview | A peaceful neighborhood with parks and recreational activities available. Appeals to those who prefer a quieter environment while being close to town. | Southview Park, walking trails, children’s playgrounds, community gardens, local sports fields |
| Martinsville Historic District | Rich in history, this area showcases beautiful architecture and is great for those interested in culture and heritage. | historic buildings, local museums, heritage walks, community events, art galleries |
| Mooresville | Nearby town providing additional options for visitors. It offers various dining and shopping experiences, making it a good alternative for those visiting the greater Martinsville area. | Mooresville Historical Society, local parks, dining options, shopping centers, family activities |
Understanding Airbnb License Requirements & STR Laws in Martinsville (2025)
While Martinsville, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martinsville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Martinsville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martinsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly remodeled Cozy home on private lake
Entire Place • 4 bedrooms
Two lakefront cabins next door
Entire Place • 4 bedrooms
Highland Acres: Peaceful 40 Acre Property
Entire Place • 2 bedrooms
Lakefront- Nestled In Nirvana
Entire Place • 1 bedroom
Cozy hilltop getaway with beautiful view
Entire Place • 2 bedrooms
Quiet Retreat in Martinsville / New Build!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martinsville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martinsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aaron | 5 | $260,649 | 455 | 3.89/5.0 |
| Lauren | 1 | $103,701 | 47 | 4.91/5.0 |
| J.R. | 2 | $60,815 | 18 | 4.89/5.0 |
| Cameron | 1 | $60,500 | 8 | 4.38/5.0 |
| Sabrina | 1 | $59,640 | 51 | 4.90/5.0 |
| Matthew | 1 | $56,553 | 20 | 5.00/5.0 |
| Lisa | 2 | $54,213 | 479 | 4.79/5.0 |
| Beth | 1 | $54,038 | 35 | 4.97/5.0 |
| Tommy | 1 | $35,231 | 28 | 4.96/5.0 |
| Matthew | 1 | $26,421 | 84 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martinsville.
Dive Deeper: Advanced Martinsville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martinsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartinsville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martinsville
- The Martinsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martinsville, Outdoor/Unique properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 8.4%) offer potential for unique stay experiences.
Martinsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martinsville
- The dominant room capacity in Martinsville is 1 bedroom listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Martinsville, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martinsville.
Martinsville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martinsville
- The most common guest capacity trend in Martinsville vacation rentals is listings accommodating 8+ guests (37.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Martinsville STR market, accounting for 58.3% of listings.
- 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martinsville.
- On average, properties in Martinsville are equipped to host 6.0 guests.
Martinsville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martinsville
- The most common availability pattern in Martinsville falls within the 181-270 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Martinsville (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martinsville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
63.6% of total
2 Nights
7 listings
31.8% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Martinsville is 1 Night, adopted by 63.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.4%) of the Martinsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.6% of Martinsville hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martinsville.
Martinsville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
20% of total
Flexible
1 listings
5% of total
Moderate
8 listings
40% of total
Firm
5 listings
25% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Martinsville
- The prevailing Airbnb cancellation policy trend in Martinsville is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (45.0%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Martinsville.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Martinsville.
Martinsville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martinsville
- The overall average booking lead time for vacation rentals in Martinsville is 30 days.
- Guests book furthest in advance for stays during May (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Martinsville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Martinsville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martinsville (2025)
Amenity Prevalence
Amenity Insights for Martinsville
- Essential amenities in Martinsville that guests expect include: Wifi, Essentials, Free parking on premises, Hot water, Smoke alarm, TV, Air conditioning, Kitchen, Fire extinguisher, Heating. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martinsville: Wifi, Essentials, Free parking on premises, Hot water, Smoke alarm, TV, Air conditioning, Kitchen, Fire extinguisher, Heating.
- Prioritize adding missing essentials: Kitchen, Fire extinguisher, Heating.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martinsville to stay competitive.
Martinsville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martinsville
- The typical guest profile for Airbnb in Martinsville consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and DC (0.8%).
- Top languages spoken are English (81.2%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Indianapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martinsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Westfield | 125 | $3,845 | $313.42 | 45% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |
| Franklin | 13 | $3,497 | $219.52 | 51% |
| Nashville | 223 | $3,458 | $277.64 | 43% |
| Zionsville | 17 | $3,449 | $252.84 | 48% |
| Rockville | 21 | $3,393 | $231.10 | 43% |
| Unionville | 15 | $3,355 | $400.87 | 43% |
| Greencastle | 50 | $3,321 | $276.99 | 40% |