Airbnb Market Analytics, Statistics and Data in Indianapolis, Indiana, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Indianapolis? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Indianapolis:
How much do Airbnb hosts make on average per month in Indianapolis?
The short-term rental market in Indianapolis shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,307 per month
- Strong performing properties (top 25%) make $3,890 or more
- Best-in-class properties (top 10%) achieve $6,210+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,217
Revenue Variations by Month
Occupancy Rates Throughout the Year in Indianapolis
The market in Indianapolis shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Indianapolis
Daily rates in Indianapolis vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $140 per night
- Strong performing properties (top 25%) secure $218 or more
- Best-in-class properties (top 10%) pull in $358+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Indianapolis
Peak Season (June, May, November)
- Revenue peaks at $4250.60 per month
- Occupancy rates reach 56.87%
- Daily rates average $215.29
Shoulder Season
- Revenue averages $3069.66 per month
- Occupancy maintains 44.96%
- Daily rates hold at $194.65
Low Season (September, December, January)
- Revenue drops to $1647.66 per month
- Occupancy decreases to 30.96%
- Daily rates adjust to $178.86
Is it still profitable to do Airbnb in Indianapolis in 2025?
Yes! Indianapolis demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $3070 and As a mature market with 2697 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Indianapolis
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Broad Ripple | A vibrant neighborhood known for its artsy vibe, nightlife, and diverse dining options. Popular among young adults and families, making it ideal for short-term rentals. | Broad Ripple Park, The Indianapolis Art Center, Numerous bars and restaurants, Monon Trail access, The Vogue Theatre |
| Downtown Indianapolis | The heart of the city, featuring business centers, sporting events, and major cultural attractions. Draws tourists and business travelers alike seeking convenience and access to urban amenities. | Lucas Oil Stadium, Indiana Convention Center, Massachusetts Avenue, White River State Park, Indianapolis Museum of Art |
| Fountain Square | A trendy, eclectic neighborhood known for its music scene and vintage charm. Attracts visitors looking for unique experiences and local culture. | Fountain Square Theatre, Local art galleries, Craft breweries, Vintage shops, Live music venues |
| Irvington | A historic neighborhood with a charming Main Street and a community-focused atmosphere. Great for families and those looking to explore a quieter side of Indianapolis while still being close to the city. | Irvington Historic District, Kibby Park, Local boutiques, The Historic Irvington Ghost Tour, The Irvington Farmers Market |
| Mass Ave (Massachusetts Avenue) | Known for its arts, culture, and dining. A hub for local artisans and performances, making it an attractive area for tourists seeking a local experience. | The Children's Museum of Indianapolis, The Murat Theatre, Numerous restaurants and cafes, Art galleries, The IndyFringe Theatre |
| Castleton | A suburban area with shopping centers and easy access to the city. Ideal for families and shoppers, also close to natural parks and recreational areas. | Castleton Square Mall, Fort Harrison State Park, Local dining options, Parks and bike trails, Keystone at the Crossing |
| Eagle Creek Park | One of the largest municipal parks in the U.S. offering outdoor activities and scenic views. Ideal for nature lovers and families looking for outdoor recreation. | Eagle Creek Park Nature Center, Eagle Creek Reservoir, Hiking and biking trails, Bird-watching, Fishing opportunities |
| Lawrence | A growing suburban area with an increasing number of amenities. Appeals to business travelers and families, providing a quieter retreat not far from downtown. | Fort Ben State Park, Local parks, Shopping areas, Community events, Historical sites |
Do you need a license for Airbnb in Indianapolis?
We recommend checking directly with Indianapolis's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Indianapolis
Private Downtown Building with Rooftop and Garage
Entire Place • 9 bedrooms
Walk 2 Convention Ctr | Stunning Views | Penthouse
Entire Place • 2 bedrooms
Private Room in 3,200 Square Foot House Downtown!
Private Room • 5 bedrooms
Woodruff Manor (20+ Guests)
Entire Place • 11 bedrooms
Gorgeous New 3BR/1BA Remodel - Perfect For Big10
Entire Place • 3 bedrooms
Private 2 Queen Room New House for Dtown Travelers
Private Room • N/A
Top Performing Professional Hosts in Indianapolis
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Austin | 31 | $2,346,327 | 4726 | 4.84/5.0 |
| Kristin And Chase | 38 | $1,624,941 | 585 | 4.02/5.0 |
| CozySuites Midwest | 40 | $1,482,892 | 519 | 3.15/5.0 |
| CozySuites | 49 | $1,258,040 | 1999 | 3.78/5.0 |
| Brentwood | 26 | $1,144,548 | 550 | 4.79/5.0 |
| Home Base | 30 | $1,079,937 | 1701 | 4.80/5.0 |
| Jessie | 13 | $1,007,032 | 1244 | 4.77/5.0 |
| Evolve | 38 | $980,246 | 513 | 3.60/5.0 |
| Butler Villa | 30 | $877,916 | 917 | 4.86/5.0 |
| Matthew | 9 | $835,632 | 289 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Indianapolis
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.6%), with house and apartment & condo properties comprising 92.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (7.7% combined)
Room Capacity Distribution
Analysis of 2,697 properties in Indianapolis shows that 1 bedroom properties are most prevalent, making up 28.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.1% of all listings.
Key Insights
- Most common: 1 bedroom (28.4%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 53.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,697 properties in Indianapolis reveals that 8+ guests properties dominate the market, representing 23.4% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 40.9% of the market.
Key Insights
- Most common capacity: 8+ guests (23.4% of market)
- Least common capacity: 7 guests (4.3% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 40.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,697 properties in Indianapolis, the most common availability pattern is 181-270 days (31.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32% of properties).
Key Insights
- Most common availability window: 181-270 days (31.5%)
- Most common booking duration: 181-270 days (32%)
- Properties with high availability (180+ days): 60.9%
- Properties with long-term bookings (180+ days): 41.0%
Minimum Stay Distributions
1 Night
817 listings
33.6% of total
2 Nights
879 listings
36.2% of total
3 Nights
137 listings
5.6% of total
4-6 Nights
71 listings
2.9% of total
7-29 Nights
221 listings
9.1% of total
30+ Nights
306 listings
12.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.8%
- Mid-length stays (4-6 nights) represent 2.9% of listings
- Monthly+ stays (12.6%) suggest a stable extended-stay market
- High market flexibility with 75.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
0.2% of total
Super Strict 30 Days
62 listings
2.8% of total
Flexible
446 listings
20.4% of total
Moderate
599 listings
27.4% of total
Firm
539 listings
24.6% of total
Strict
537 listings
24.6% of total
Key Insights
- Moderate is the preferred policy at 27.4% of listings
- The market shows a balanced distribution between guest-friendly (47.8%) and strict (49.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 78 days
- Shortest booking windows are in Sep, Dec, Jan, averaging 36 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Indianapolis
Below is the distribution of amenities across listings in Indianapolis:
Traveler Demographics
Key Insights
- Domestic travelers make up 96% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1%) and DC (0.5%)
- English is the top language at 81.2%, followed by Spanish (12.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Indianapolis and Chicago markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Indianapolis. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Simpsonville | 19 | $4,292 | $314.98 | 46% |
| Westfield | 122 | $4,154 | $310.33 | 46% |
| Rockville | 21 | $3,813 | $234.30 | 45% |
| Shelbyville | 70 | $3,765 | $329.54 | 43% |
| Zionsville | 16 | $3,697 | $258.22 | 47% |
| Franklin | 13 | $3,688 | $219.71 | 52% |
| Prospect | 16 | $3,620 | $707.77 | 50% |
| Nashville | 225 | $3,480 | $271.39 | 43% |
| La Grange | 19 | $3,461 | $305.39 | 49% |
| Greenwood | 40 | $3,455 | $235.31 | 52% |
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