Airbnb Market Analytics, Statistics and Data in Gary, Indiana, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gary? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gary:

Average Daily Rate
$267
Occupancy Rate
40.03%
Annual Revenue
$33,209
Revenue Growth YoY
-14.69%
Best Month
July
Worst Month
January
Regulation
Low
Active Listings
116

How much do Airbnb hosts make on average per month in Gary?

The short-term rental market in Gary shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

  • Typical properties (median) earn $2,653 per month
  • Strong performing properties (top 25%) make $4,639 or more
  • Best-in-class properties (top 10%) achieve $7,773+ monthly
  • Entry-level properties (bottom 25%) typically earn around $1,388

Revenue Variations by Month

Occupancy Rates Throughout the Year in Gary

The market in Gary shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

  • Typical properties (median) maintain 35% occupancy rates
  • Strong performing properties (top 25%) achieve 56% or higher
  • Best-in-class properties (top 10%) reach 73%+occupancy
  • Entry-level properties (bottom 25%) average around 19%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Gary

Daily rates in Gary vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

  • Typical properties (median) generate $233 per night
  • Strong performing properties (top 25%) secure $310 or more
  • Best-in-class properties (top 10%) pull in $450+ per night
  • Entry-level properties (bottom 25%) earn around $145

Daily Rate Variations by Month

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Seasonality patterns in Gary

Peak Season (July, June, August)
  • Revenue peaks at $6385.80 per month
  • Occupancy rates reach 62.54%
  • Daily rates average $281.57
Shoulder Season
  • Revenue averages $3696.01 per month
  • Occupancy maintains 38.40%
  • Daily rates hold at $258.12
Low Season (December, February, January)
  • Revenue drops to $1796.25 per month
  • Occupancy decreases to 20.83%
  • Daily rates adjust to $225.15

Is it still profitable to do Airbnb in Gary in 2025?

Yes! Gary demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $3696 and The market's 116 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy
  • Implement premium seasonal pricing strategies
  • Set longer minimum stay requirements during high-demand periods
  • Enforce stricter cancellation policies
Shoulder Season Strategy
  • Maintain competitive market-based pricing
  • Offer moderate-length stay incentives
  • Target a mix of leisure and business travelers with flexible booking terms
  • Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
  • Adjust pricing to remain competitive in the market
  • Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
  • Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Gary

AreaWhy Choose This AreaKey Attractions
Miller Beach
Charming lakeside community with beautiful beaches and a relaxed atmosphere. This area appeals to families and individuals looking for a getaway near Lake Michigan, with access to outdoor recreation.
Miller Beach, Indiana Dunes National Park, Marquette Park, Lake Street Beach, Miller Lighthouse
Gary's Downtown
Revitalizing downtown area with historical architecture and proximity to the riverfront. Great potential for urban tourism with a mix of culture, dining, and entertainment.
Gary Municipal Building, Gary's Historic City Hall, The Genesis Center, Marquette Park Pavilion
Aetna
A cozy residential neighborhood with a community feel and access to local parks. An affordable option for long-term rentals or family visits.
Aetna Park, nearby schools, local dining options
Merrillville
Nearby suburb with shopping and dining selections, often frequented by visitors to the area for business or leisure. A great base for exploring the region.
Southlake Mall, Star Plaza Theatre, local casinos, Parks and Recreation areas
Crown Point
Historic Crown Point offers charming shopping areas and historic sites. A popular area for visitors interested in heritage and local culture.
Lake County Courthouse, Crown Point Historic District, local farmers market, Crown Point Sports Complex
Hammond
Adjacent city with a vibrant entertainment scene, including casinos and a strong cultural presence. Attracts visitors looking for entertainment and dining.
Horseshoe Casino, Wolf Lake, Beckman Park, Downtown Hammond
Portage
Family-friendly suburb with access to outdoor adventures and parks. Suitable for families seeking experiences close to nature and relaxing environments.
Portage Lakefront and Riverwalk, Imagination Glen Park, local trails and parks
East Chicago
Diverse community with historic significance and proximity to Lake Michigan. An area on the rise with local interest in tourism and development.
Indiana Harbor, local historical sites, East Chicago Marina, Central Park Plaza

Do you need a license for Airbnb in Gary?

We recommend checking directly with Gary's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.

Top Performing Airbnb Properties in Gary

Outstanding dune top views of Lake and Nat'l Park

Outstanding dune top views of Lake and Nat'l Park

Entire Place • 7 bedrooms

$243,700
Revenue
48.9%
Occupancy
$1198.27
Daily Rate
Restful Refuge, Hot Tub, Firepit, Dunes Nat’l Park

Restful Refuge, Hot Tub, Firepit, Dunes Nat’l Park

Entire Place • 6 bedrooms

$154,873
Revenue
51.1%
Occupancy
$799.30
Daily Rate
Steps from the beach and a mile from National Park

Steps from the beach and a mile from National Park

Entire Place • 3 bedrooms

$120,926
Revenue
53.9%
Occupancy
$570.63
Daily Rate
Casa Blanca in Miller Beach!

Casa Blanca in Miller Beach!

Entire Place • 6 bedrooms

$103,101
Revenue
70.8%
Occupancy
$572.88
Daily Rate
Dunes Nat 'l Park, HotTub, Sauna, Firepit, Foosball

Dunes Nat 'l Park, HotTub, Sauna, Firepit, Foosball

Entire Place • 4 bedrooms

$89,636
Revenue
35.1%
Occupancy
$643.42
Daily Rate
Bayless Dune Lodge at West Beach - Indiana Dunes!

Bayless Dune Lodge at West Beach - Indiana Dunes!

Entire Place • 4 bedrooms

$88,992
Revenue
42.3%
Occupancy
$437.39
Daily Rate

Top Performing Professional Hosts in Gary

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Hilary7$581,5635114.49/5.0
Evolve3$154,680664.59/5.0
Margaret3$150,78173.11/5.0
Angie1$120,926824.95/5.0
Naomi5$120,247744.22/5.0
444707862$92,953904.96/5.0
Monica2$89,941274.86/5.0
Cullen1$88,9921344.93/5.0
Elizabeth2$84,823684.99/5.0
Lisa1$83,051204.80/5.0

Additional analytics on vacation rental, real estate, short term rental data in Gary

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Room Type Distribution

Property Type Distribution

Key Insights

  • Market dominated by entire home listings (98.3%), with house and others properties comprising 93.1% of inventory
  • Untapped potential in apartment & condo, outdoor & mobile, boutique & hotels segments (6.9% combined)

Room Capacity Distribution

Analysis of 116 properties in Gary shows that 3 bedrooms properties are most prevalent, making up 40.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 62.1% of all listings.

Key Insights

  • Most common: 3 bedrooms (40.5%)
  • Least common: 1 bedroom (6.9%)
  • Market concentration: 62.1% in top 2 sizes
  • Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 116 properties in Gary reveals that 8+ guests properties dominate the market, representing 55.2% of all listings. The average property accommodates 6.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 75.0% of the market.

Key Insights

  • Most common capacity: 8+ guests (55.2% of market)
  • Least common capacity: 3 guests (0.9% of market)
  • Average guest capacity: 6.6 guests per property
  • Market concentration: 75.0% in top 2 capacity sizes
  • Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 116 properties in Gary, the most common availability pattern is 181-270 days (46.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (48.3% of properties).

Key Insights

  • Most common availability window: 181-270 days (46.6%)
  • Most common booking duration: 91-180 days (48.3%)
  • Properties with high availability (180+ days): 80.2%
  • Properties with long-term bookings (180+ days): 20.7%

Minimum Stay Distributions

1 Night (12.9%)

1 Night

13 listings

12.9% of total

2 Nights (57.4%)

2 Nights

58 listings

57.4% of total

3 Nights (15.8%)

3 Nights

16 listings

15.8% of total

4-6 Nights (5.9%)

4-6 Nights

6 listings

5.9% of total

7-29 Nights (2%)

7-29 Nights

2 listings

2% of total

30+ Nights (5.9%)

30+ Nights

6 listings

5.9% of total

Key Insights

  • Short stays (1-2 nights) dominate the market at 70.3%
  • Mid-length stays (4-6 nights) represent 5.9% of listings
  • Monthly+ stays (5.9%) suggest a stable extended-stay market
  • High market flexibility with 86.1% accepting 3 nights or less

Recommendations

  • Set minimum stays between 2-3 nights to align with market standards
  • Adjust minimum stays seasonally based on demand patterns
  • Consider monthly stay discounts to capture the growing extended-stay market
  • Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (7.8%)

Super Strict 30 Days

8 listings

7.8% of total

Flexible (10.8%)

Flexible

11 listings

10.8% of total

Moderate (30.4%)

Moderate

31 listings

30.4% of total

Firm (24.5%)

Firm

25 listings

24.5% of total

Strict (26.5%)

Strict

27 listings

26.5% of total

Key Insights

  • Moderate is the preferred policy at 30.4% of listings
  • The market shows a balanced distribution between guest-friendly (41.2%) and strict (51.0%) policies
  • Strong market consensus around Moderate policies
  • Super Strict 30 Days policies are least common at 7.8% of listings

Recommendations

  • Market supports various policies - choose based on your property type and target guests
  • Strong market preference for Moderate policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

  • Peak booking lead times occur in Jul, Jun, Aug, averaging 71 days
  • Shortest booking windows are in Dec, Jan, Oct, averaging 31 days
  • Summer shows the longest average booking window at 71 days, while Winter has the shortest at 33 days

Recommendations

  • Implement dynamic pricing strategies for Summer bookings at least 71 days in advance
  • Consider early bird discounts during Winter to encourage longer lead times
  • Focus on last-minute booking promotions during Dec-Oct when lead times are shortest

Popular Airbnb Amenities in Gary

Below is the distribution of amenities across listings in Gary:

Traveler Demographics

Guest Origin Distribution
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Age Distribution

Key Insights

  • Domestic travelers make up 96.5% of total guests, indicating a dominant local market share.
  • Primary international markets: Canada (1.1%) and United Kingdom (0.4%)
  • English is the top language at 79%, followed by Spanish (14.3%)
  • Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%

Recommendations

  • Target marketing campaigns for Chicago and Indianapolis markets
  • Develop localized content for Canada and United Kingdom
  • Prioritize English and Spanish language support
  • Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
  • Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Gary. These nearby markets offer diverse opportunities for property investors and hosts:

MarketPropertiesMonthly RevenueDaily RateOccupancy
Town of Sugar Creek17$8,462$656.6750%
Twin Lakes29$6,383$496.0843%
Fennville10$6,263$405.2345%
Laketown Township62$5,780$469.6046%
Saugatuck Township145$5,624$488.8043%
Town of Geneva50$5,456$390.8147%
Lake Geneva166$5,240$423.1344%
McHenry33$5,151$479.4245%
Ganges Township73$5,026$496.3236%
Lake Villa10$5,010$301.4558%

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