French Lick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in French Lick in 2025? Explore comprehensive Airbnb analytics for French Lick, Indiana, United States to uncover income potential. This 2025 STR market report for French Lick, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 55 active listings.

Whether you're considering an Airbnb investment in French Lick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the French Lick Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key French Lick Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$202
The average rental revenue earned for an occupied room per day in French Lick.
Occupancy Rate(?)
37.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$26,399
Typical annual income for an Airbnb listing in French Lick. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
5.9%
Positive growth (5.9%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in French Lick.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in French Lick.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
55
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in French Lick (2025)

Understanding the monthly revenue variations for Airbnb listings in French Lick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in French Lick is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in French Lick across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,960+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,316 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,038 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,267, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in French Lick

French Lick Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the French Lick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in French Lick:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in French Lick

Average Daily Rate (ADR) Airbnb Trends in French Lick (2025)

Effective short term rental pricing strategy in French Lick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in French Lick typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
  • Typical properties (Median) charge around $186 per night.
  • Entry-level properties (Bottom 25%) earn around $145 per night.

Average Daily Rate (ADR) Trend by Month in French Lick

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Airbnb Seasonality Analysis & Trends in French Lick (2025)

Peak Season (May, July, June)
  • Revenue averages $3,412 per month
  • Occupancy rates average 42.5%
  • Daily rates average $192
Shoulder Season
  • Revenue averages $2,583 per month
  • Occupancy maintains around 40.0%
  • Daily rates hold near $196
Low Season (January, February, March)
  • Revenue drops to average $1,468 per month
  • Occupancy decreases to average 24.9%
  • Daily rates adjust to average $202

Seasonality Insights for French Lick

  • The Airbnb seasonality in French Lick shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases French Lick's highest earning potential, with monthly revenues capable of climbing to $3,508, occupancy reaching a high of 54.6%, and ADRs peaking at $207.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,280, occupancy could drop to 22.6%, and ADRs may adjust down to $190.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in French Lick.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these French Lick seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in French Lick (2025)

Exploring the top neighborhoods for short-term rentals in French Lick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
French Lick Springs Resort
A historic resort offering a mix of luxury and outdoor activities, making it a popular destination for families and couples. The area is well-known for its spa and golf courses, attracting visitors year-round.
French Lick Resort Casino, West Baden Springs Hotel, Pluto's Cave, Golf at Start Skydiving, French Lick Winery
Patoka Lake
A great destination for outdoor enthusiasts, Patoka Lake offers various recreational activities like boating, fishing, and hiking. Ideal for nature lovers and families looking for a weekend getaway.
Patoka Lake, Patoka Lake Wildlife Refuge, Boating and fishing, Hiking trails, Camping facilities
West Baden Springs
Famous for its stunning dome and historic charm, West Baden Springs hosts visitors seeking a picturesque vacation with access to luxury and nature. The architecture and spa services attract many travelers.
West Baden Springs Hotel, Boutique shops, Spa services, Nature trails, Historical tours
Hoosier National Forest
This nearby national forest is perfect for outdoor activities and attracting nature lovers. It draws visitors for hiking, camping, and exploring its diverse wildlife.
Hiking trails, Scenic drives, Wildlife viewing, Camping sites, Picnic areas
Downtown French Lick
The heart of the town where visitors can find local shops, restaurants, and entertainment. Great for those looking to experience the local culture and community vibes.
Local shops, Restaurants, Historic sites, Art galleries, French Lick Municipal Park
Orange County Indiana
An expansive area that encompasses various attractions and outdoor activities. It’s ideal for larger groups looking for a rural and spacious getaway.
Various State Parks, Outdoor recreational facilities, Historic towns, Rural adventures, Antique shopping
Caves of the Glade
Unique geological formations that attract those interested in spelunking and natural history. This area enhances the adventurous side of an Airbnb stay in French Lick.
Cave exploring, Nature tours, Educational programs, Wildlife observation, Photography opportunities
Local Vineyards
The surrounding vineyards contribute to agritourism, attracting wine enthusiasts and those looking for local tastes and experiences. Ideal for wine tours and tastings.
Wine tastings, Tours of vineyards, Local dining experiences, Outdoor events, Scenic views

Understanding Airbnb License Requirements & STR Laws in French Lick (2025)

While French Lick, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for French Lick to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in French Lick (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in French Lickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

*Custom Log Cabin in French Lick*

*Custom Log Cabin in French Lick*

Entire Place • 3 bedrooms

$80,287
Revenue
56.5%
Occupancy
$390.04
Daily Rate
Vita Nova

Vita Nova

Entire Place • 5 bedrooms

$76,006
Revenue
47.2%
Occupancy
$367.55
Daily Rate
Private home by Patoka Lake.  Wooded Seclusion

Private home by Patoka Lake. Wooded Seclusion

Entire Place • 4 bedrooms

$63,971
Revenue
60.4%
Occupancy
$287.08
Daily Rate
Camp Collins-French Lick Gem!

Camp Collins-French Lick Gem!

Entire Place • 3 bedrooms

$58,786
Revenue
50.8%
Occupancy
$253.15
Daily Rate
Hot Tub! Southern Grace Cabin! 5Stars clean & cozy

Hot Tub! Southern Grace Cabin! 5Stars clean & cozy

Entire Place • 3 bedrooms

$50,179
Revenue
56.1%
Occupancy
$244.33
Daily Rate
Prime Excursion

Prime Excursion

Entire Place • 4 bedrooms

$48,624
Revenue
28.3%
Occupancy
$282.52
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in French Lick (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in French Lick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lucinda11$137,724884.80/5.0
Amber1$80,2871064.94/5.0
Jeremy And Jessica1$76,006254.96/5.0
James2$65,0381745.00/5.0
Allison1$63,971614.90/5.0
French Lick3$60,609221.51/5.0
Chris2$60,4221474.91/5.0
Josh1$58,786654.97/5.0
Matt2$52,9081914.95/5.0
Melanie And Kevin1$50,1791754.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in French Lick.

Dive Deeper: Advanced French Lick STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for French Lick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

French Lick Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for French Lick

  • The French Lick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 55 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in French Lick, House properties are the most common (60%), reflecting the local real estate landscape.
  • Houses represent a significant 60% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays, hotel/boutique (combined 3.6%) offer potential for unique stay experiences.

French Lick Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for French Lick

  • The dominant room capacity in French Lick is 2 bedrooms listings, making up 50.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 76.4% of the active Airbnb listings in French Lick, indicating a high concentration in these sizes.
  • A significant 32.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in French Lick.

French Lick Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for French Lick

  • The most common guest capacity trend in French Lick vacation rentals is listings accommodating 6 guests (38.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the French Lick STR market, accounting for 67.3% of listings.
  • 72.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in French Lick.
  • On average, properties in French Lick are equipped to host 6.1 guests.

French Lick Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for French Lick

  • The most common availability pattern in French Lick falls within the 181-270 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in French Lick (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

French Lick Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (24.1%)

1 Night

13 listings

24.1% of total

2 Nights (59.3%)

2 Nights

32 listings

59.3% of total

30+ Nights (16.7%)

30+ Nights

9 listings

16.7% of total

Key Insights

  • The most prevalent minimum stay requirement in French Lick is 2 Nights, adopted by 59.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (83.4%) of the French Lick Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (16.7%) caters to monthly stays (30+ nights) in French Lick, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 59.3% of French Lick hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in French Lick.

French Lick Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (25.5%)

Flexible

13 listings

25.5% of total

Moderate (21.6%)

Moderate

11 listings

21.6% of total

Firm (21.6%)

Firm

11 listings

21.6% of total

Strict (31.4%)

Strict

16 listings

31.4% of total

Cancellation Policy Insights for French Lick

  • The prevailing Airbnb cancellation policy trend in French Lick is Strict, used by 31.4% of listings.
  • A majority (53.0%) of hosts in French Lick utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 31.4% market standard in French Lick.
  • With 31.4% using Strict terms, this is a viable option in French Lick, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in French Lick.

French Lick STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for French Lick

  • The overall average booking lead time for vacation rentals in French Lick is 56 days.
  • Guests book furthest in advance for stays during April (average 117 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (80 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in French Lick.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 80 days) to capture early planners.
  • Monitor your own booking lead times against these French Lick averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in French Lick (2025)

Amenity Prevalence

Amenity Insights for French Lick

  • Essential amenities in French Lick that guests expect include: Coffee maker, Wifi, Heating, Smoke alarm, TV, Air conditioning, Bed linens, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for French Lick: Coffee maker, Wifi, Heating, Smoke alarm, TV, Air conditioning, Bed linens, Fire extinguisher.
  • Prioritize adding missing essentials: Bed linens, Fire extinguisher.
  • Consider adding popular differentiators like Essentials or Microwave to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in French Lick to stay competitive.

French Lick Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for French Lick

  • The typical guest profile for Airbnb in French Lick consists of primarily domestic travelers (98%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.1% of guests.
  • Key international markets include United States (98.1%) and DC (0.4%).
  • Top languages spoken are English (89.3%) followed by Spanish (4.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Indianapolis and Louisville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the French Lick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Simpsonville19$4,201$313.7143%
Bee Spring11$3,685$456.0738%
Shelbyville69$3,533$315.7042%
La Grange19$3,518$308.8149%
Franklin13$3,497$219.5251%
Cub Run23$3,480$272.5547%
Nashville223$3,458$277.6443%
Zionsville17$3,449$252.8448%
Rockville21$3,393$231.1043%
Unionville15$3,355$400.8743%

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