Franklin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States
Is Airbnb profitable in Franklin in 2025? Explore comprehensive Airbnb analytics for Franklin, Indiana, United States to uncover income potential. This 2025 STR market report for Franklin, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Franklin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Franklin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Franklin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Franklin (2025)
Understanding the monthly revenue variations for Airbnb listings in Franklin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franklin is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franklin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,279+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,797 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,447 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,266, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Franklin
Franklin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Franklin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franklin:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Franklin
Average Daily Rate (ADR) Airbnb Trends in Franklin (2025)
Effective short term rental pricing strategy in Franklin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franklin typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $427+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Franklin
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Airbnb Seasonality Analysis & Trends in Franklin (2025)
Peak Season (October, September, July)
- Revenue averages $3,981 per month
- Occupancy rates average 56.7%
- Daily rates average $235
Shoulder Season
- Revenue averages $2,843 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $239
Low Season (January, February, April)
- Revenue drops to average $1,628 per month
- Occupancy decreases to average 36.3%
- Daily rates adjust to average $240
Seasonality Insights for Franklin
- The Airbnb seasonality in Franklin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Franklin's highest earning potential, with monthly revenues capable of climbing to $4,825, occupancy reaching a high of 64.2%, and ADRs peaking at $255.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,416, occupancy could drop to 33.6%, and ADRs may adjust down to $232.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Franklin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Franklin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Franklin (2025)
Exploring the top neighborhoods for short-term rentals in Franklin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Franklin | The heart of Franklin, filled with charming shops, restaurants, and local cafes. This area attracts visitors looking for a quaint small-town experience with modern amenities. | Historic Courthouse, Franklin Community Park, Cultural Arts & Recreation Center, Local boutiques and shops, Franklin Farmers Market |
| Franklin College Area | Home to Franklin College, this area has a vibrant atmosphere with college students, making it great for short-term rentals and hosting young travelers seeking local experiences. | Franklin College, Camp Glen, Cultural events and festivals, Student theater productions, Local pubs and eateries |
| Wilbur Wright District | Named after the famous aviation pioneer, this district features beautiful parks and paths, appealing to outdoor enthusiasts and families looking for leisure activities. | Wilbur Wright Park, Walking and biking trails, Franklin Parks and Recreation, Nearby golf courses, Community sports events |
| Old Town | A historic district with antique shops and vintage stores, perfect for tourists seeking nostalgia and unique finds, making it a sought-after Airbnb location. | Antique shops, Historic buildings, Local art galleries, Franklin History Museum, Annual festivals and events |
| Needham Area | A residential neighborhood that offers a local feel with nearby amenities, ideal for families and longer stays, attracting those who prefer comfort over commercialism. | Elementary schools, Community parks, Local dining options, Quiet residential areas, Friendly neighborhoods |
| Greenwood/Franklin Border | Close to Greenwood's shopping and entertainment, this border area benefits from both Franklin's charm and Greenwood's amenities, appealing to various types of guests. | Greenwood Park Mall, Dining options, Cinemas and entertainment centers, Parks and recreational areas, Nearby professional sports |
| East Franklin | A growing area with new developments, popular among business travelers and families, offering modern conveniences combined with access to nature. | Franklin Greenway, Shopping centers, New housing developments, Parks and childcare facilities, Dining and entertainment options |
| Sandy's Nature Area | Close to natural settings and ideal for outdoor activities, attracting nature lovers and families looking for a peaceful getaway while still being near town. | Natural trails, Picnic areas, Bird watching spots, Community gardens, Family-friendly outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Franklin (2025)
While Franklin, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Franklin to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Franklin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Franklinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chic Retreat on Main -3 BR, Wraparound Front Porch
Entire Place • 3 bedrooms
Historic Tiny Cottage w Hot Tub!
Entire Place • 1 bedroom
Spacious - Sleeps 14 in heart of Downtown-Balcony
Entire Place • 4 bedrooms
Franklin, IN New Construction
Entire Place • 6 bedrooms
Perfect 3-bedroom house in Historic Franklin, IN
Entire Place • 3 bedrooms
The Dragonfly- A Historic Gem-Completely Restored!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Franklin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Franklin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shannon | 3 | $102,245 | 76 | 4.99/5.0 |
| Christina | 1 | $52,854 | 8 | 5.00/5.0 |
| Josh | 1 | $50,183 | 143 | 4.98/5.0 |
| Jake | 1 | $48,214 | 15 | 4.80/5.0 |
| Glen | 2 | $46,296 | 43 | 4.93/5.0 |
| Julie | 1 | $46,267 | 52 | 5.00/5.0 |
| Jason And Kasie | 1 | $38,066 | 39 | 4.95/5.0 |
| Evolve | 1 | $35,814 | 14 | 4.86/5.0 |
| Marissa | 1 | $35,480 | 89 | 4.98/5.0 |
| Ralph And Lori | 1 | $21,835 | 346 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franklin.
Dive Deeper: Advanced Franklin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franklin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFranklin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Franklin
- The Franklin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.9% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Franklin, House properties are the most common (73.9%), reflecting the local real estate landscape.
- Houses represent a significant 73.9% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 4.3%) offer potential for unique stay experiences.
Franklin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Franklin
- The dominant room capacity in Franklin is 3 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 52.2% of the active Airbnb listings in Franklin, indicating a high concentration in these sizes.
- A significant 39.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Franklin.
Franklin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Franklin
- The most common guest capacity trend in Franklin vacation rentals is listings accommodating 8+ guests (30.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Franklin STR market, accounting for 47.8% of listings.
- 52.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Franklin.
- On average, properties in Franklin are equipped to host 4.6 guests.
Franklin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Franklin
- The most common availability pattern in Franklin falls within the 181-270 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Franklin (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Franklin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
47.8% of total
2 Nights
5 listings
21.7% of total
4-6 Nights
2 listings
8.7% of total
30+ Nights
5 listings
21.7% of total
Key Insights
- The most prevalent minimum stay requirement in Franklin is 1 Night, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.5%) of the Franklin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.7%) caters to monthly stays (30+ nights) in Franklin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.8% of Franklin hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franklin.
Franklin Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
21.7% of total
Moderate
7 listings
30.4% of total
Firm
8 listings
34.8% of total
Strict
3 listings
13% of total
Cancellation Policy Insights for Franklin
- The prevailing Airbnb cancellation policy trend in Franklin is Firm, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (47.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.8% market standard in Franklin.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Franklin.
Franklin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Franklin
- The overall average booking lead time for vacation rentals in Franklin is 33 days.
- Guests book furthest in advance for stays during October (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Franklin.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Franklin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Franklin (2025)
Amenity Prevalence
Amenity Insights for Franklin
- Essential amenities in Franklin that guests expect include: TV, Air conditioning, Wifi, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Franklin: TV, Air conditioning, Wifi, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Franklin to stay competitive.
Franklin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Franklin
- The typical guest profile for Airbnb in Franklin consists of primarily domestic travelers (97%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and Germany (1.1%).
- Top languages spoken are English (82.9%) followed by Spanish (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Indianapolis and Mooresville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Franklin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Simpsonville | 19 | $3,688 | $321.76 | 44% |
| Crestwood | 18 | $3,521 | $531.50 | 39% |
| Westfield | 130 | $3,187 | $317.37 | 42% |
| La Grange | 22 | $3,001 | $312.46 | 47% |
| Nashville | 252 | $2,921 | $276.59 | 40% |
| Prospect | 17 | $2,917 | $628.53 | 43% |
| Martinsville | 22 | $2,879 | $240.14 | 47% |
| Shelbyville | 76 | $2,867 | $321.36 | 38% |
| Greencastle | 51 | $2,809 | $281.46 | 39% |
| Unionville | 20 | $2,648 | $375.94 | 41% |