Fishers Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Fishers in 2025? Explore comprehensive Airbnb analytics for Fishers, Indiana, United States to uncover income potential. This 2025 STR market report for Fishers, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 83 active listings.

Whether you're considering an Airbnb investment in Fishers, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fishers Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Fishers Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$191
The average rental revenue earned for an occupied room per day in Fishers.
Occupancy Rate(?)
46.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$28,533
Typical annual income for an Airbnb listing in Fishers. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
38.2%
Strong growth (38.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Fishers.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Fishers.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
83
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Fishers (2025)

Understanding the monthly revenue variations for Airbnb listings in Fishers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fishers is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fishers across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,792+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,865 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,391 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,084, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Fishers

Fishers Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Fishers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fishers:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 51%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Fishers

Average Daily Rate (ADR) Airbnb Trends in Fishers (2025)

Effective short term rental pricing strategy in Fishers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fishers typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
  • Typical properties (Median) charge around $140 per night.
  • Entry-level properties (Bottom 25%) earn around $94 per night.

Average Daily Rate (ADR) Trend by Month in Fishers

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Airbnb Seasonality Analysis & Trends in Fishers (2025)

Peak Season (July, May, September)
  • Revenue averages $4,168 per month
  • Occupancy rates average 55.1%
  • Daily rates average $209
Shoulder Season
  • Revenue averages $3,254 per month
  • Occupancy maintains around 48.3%
  • Daily rates hold near $203
Low Season (January, February, March)
  • Revenue drops to average $2,175 per month
  • Occupancy decreases to average 42.7%
  • Daily rates adjust to average $162

Seasonality Insights for Fishers

  • The Airbnb seasonality in Fishers shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Fishers's highest earning potential, with monthly revenues capable of climbing to $4,330, occupancy reaching a high of 56.9%, and ADRs peaking at $213.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,063, occupancy could drop to 41.5%, and ADRs may adjust down to $159.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fishers.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Fishers seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Fishers (2025)

Exploring the top neighborhoods for short-term rentals in Fishers? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Fishers
The heart of Fishers, offering a mix of modern restaurants, shops, and entertainment options. This area is popular for its vibrant community events and easy access to local attractions.
Fishers Farmers Market, The Yard at Fishers, Conner Prairie, Nickel Plate District, Fishers Amphitheater
Cumberland Park
A residential area with beautiful parks and family-friendly amenities. Ideal for families and groups traveling together, looking for a relaxed stay near outdoor activities.
Cumberland Park, Fishers Parks and Recreation, Lakeside Park, Nearby walking trails, Community events
Sunrise Golf Course
This area features a scenic golf course and is appealing for visitors coming for leisure and outdoor activities. Perfect for golf enthusiasts and those seeking a relaxing getaway.
Sunrise Golf Course, Nearby nature trails, Fishing spots, Community golf tournaments, Outdoor events
Eagle Creek Park
A popular destination for outdoor lovers, with various recreational activities available. Ideal for hosting guests interested in nature and adventure.
Eagle Creek Park, Eagle Creek Reservoir, Hiking trails, Picnic areas, Bird watching
Fishers District
A modern shopping and dining area that attracts both locals and visitors. This area is vibrant and ideal for those looking for shopping and entertainment options.
Fishers District Restaurants, Shopping boutiques, Live entertainment venues, Outdoor events, Family activities
Olio Road
A growing area with many new developments, providing modern accommodations. This area appeals to business travelers and those looking for convenience.
Nearby corporate offices, Shopping centers, Cafés, Community parks, Local dining
Memorial Park
A scenic area with a beautiful park and recreational facilities. A great spot for families and groups looking for spacious outdoor activities and relaxation.
Memorial Park, Playgrounds, Sports fields, Walking trails, Community events
Constellations
An upscale residential area appealing to those looking for luxury stays. Perfect for guests who appreciate high-end accommodations and amenities.
Luxury homes, Upscale restaurants, Fine dining, Cultural events, Exclusive shopping

Understanding Airbnb License Requirements & STR Laws in Fishers (2025)

While Fishers, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fishers to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Fishers (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Fishersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cozy Orange Ranch in Fishers

Cozy Orange Ranch in Fishers

Entire Place • 3 bedrooms

$349,509
Revenue
66.7%
Occupancy
$2713.96
Daily Rate
Spacious Family Memory Maker!

Spacious Family Memory Maker!

Entire Place • 6 bedrooms

$129,385
Revenue
45.9%
Occupancy
$555.73
Daily Rate
River Retreat, Secluded Oasis w Hot Tub

River Retreat, Secluded Oasis w Hot Tub

Entire Place • 4 bedrooms

$78,125
Revenue
48.9%
Occupancy
$339.71
Daily Rate
Game Room/B-Ball Court-sleeps 10

Game Room/B-Ball Court-sleeps 10

Entire Place • 4 bedrooms

$72,415
Revenue
55.2%
Occupancy
$300.03
Daily Rate
Fantastic 4 Bed - Family Friendly! Quiet Retreat

Fantastic 4 Bed - Family Friendly! Quiet Retreat

Entire Place • 4 bedrooms

$65,761
Revenue
54.0%
Occupancy
$251.10
Daily Rate
Sunblest Suites - Pet Friendly Home!

Sunblest Suites - Pet Friendly Home!

Entire Place • 3 bedrooms

$64,756
Revenue
59.5%
Occupancy
$247.17
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Fishers (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Fishers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Andrew3$401,133824.98/5.0
Amy7$222,1055414.94/5.0
PMI Indy Vacation Rentals3$154,494334.91/5.0
Book A Memory1$129,385104.20/5.0
Colleen2$124,5483164.93/5.0
Home Base2$122,712664.74/5.0
Anastasia2$109,182804.96/5.0
Brenda3$96,0222594.94/5.0
MGM Properties3$87,802684.13/5.0
Nicholas7$67,847333.54/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fishers.

Dive Deeper: Advanced Fishers STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fishers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Fishers Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Fishers

  • The Fishers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.8% of the 83 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 42.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Fishers, House properties are the most common (83.1%), reflecting the local real estate landscape.
  • Houses represent a significant 83.1% portion, catering likely to families or larger groups.

Fishers Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Fishers

  • The dominant room capacity in Fishers is 3 bedrooms listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 61.4% of the active Airbnb listings in Fishers, indicating a high concentration in these sizes.
  • A significant 40.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fishers.

Fishers Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Fishers

  • The most common guest capacity trend in Fishers vacation rentals is listings accommodating 2 guests (19.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Fishers STR market, accounting for 38.6% of listings.
  • 39.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fishers.
  • On average, properties in Fishers are equipped to host 3.7 guests.

Fishers Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Fishers

  • The most common availability pattern in Fishers falls within the 91-180 days range, representing 32.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 60.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Fishers (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 39.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Fishers Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (29.7%)

1 Night

22 listings

29.7% of total

2 Nights (29.7%)

2 Nights

22 listings

29.7% of total

3 Nights (13.5%)

3 Nights

10 listings

13.5% of total

4-6 Nights (6.8%)

4-6 Nights

5 listings

6.8% of total

7-29 Nights (2.7%)

7-29 Nights

2 listings

2.7% of total

30+ Nights (17.6%)

30+ Nights

13 listings

17.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Fishers is 1 Night, adopted by 29.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (17.6%) caters to monthly stays (30+ nights) in Fishers, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 29.7% of Fishers hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fishers.

Fishers Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

3% of total

Flexible (13.6%)

Flexible

9 listings

13.6% of total

Moderate (19.7%)

Moderate

13 listings

19.7% of total

Firm (16.7%)

Firm

11 listings

16.7% of total

Strict (47%)

Strict

31 listings

47% of total

Cancellation Policy Insights for Fishers

  • The prevailing Airbnb cancellation policy trend in Fishers is Strict, used by 47% of listings.
  • A majority (63.7%) of hosts in Fishers utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 47% market standard in Fishers.
  • With 47% using Strict terms, this is a viable option in Fishers, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Fishers.

Fishers STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Fishers

  • The overall average booking lead time for vacation rentals in Fishers is 41 days.
  • Guests book furthest in advance for stays during July (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Fishers.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
  • Monitor your own booking lead times against these Fishers averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Fishers (2025)

Amenity Prevalence

Amenity Insights for Fishers

  • Essential amenities in Fishers that guests expect include: Smoke alarm, Wifi, Air conditioning, TV, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Free parking on premises, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Fishers: Smoke alarm, Wifi, Air conditioning, TV, Heating.
  • Prioritize adding missing essentials: TV, Heating.
  • Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Fishers to stay competitive.

Fishers Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Fishers

  • The typical guest profile for Airbnb in Fishers consists of primarily domestic travelers (97%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.0% of guests.
  • Key international markets include United States (97%) and Canada (0.8%).
  • Top languages spoken are English (80.5%) followed by Spanish (8.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Indianapolis and Chicago.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Fishers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Crittenden13$4,224$247.3954%
Simpsonville19$4,201$313.7143%
Oxford119$3,956$524.8939%
Westfield125$3,845$313.4245%
Lebanon30$3,832$238.5650%
Lawrenceburg52$3,720$253.4746%
Shelbyville69$3,533$315.7042%
La Grange19$3,518$308.8149%
Burlington20$3,511$205.5652%
Franklin13$3,497$219.5251%

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