Carmel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Carmel in 2025? Explore comprehensive Airbnb analytics for Carmel, Indiana, United States to uncover income potential. This 2025 STR market report for Carmel, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 71 active listings.

Whether you're considering an Airbnb investment in Carmel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carmel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Carmel Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$274
The average rental revenue earned for an occupied room per day in Carmel.
Occupancy Rate(?)
45.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$28,613
Typical annual income for an Airbnb listing in Carmel. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
5.2%
Positive growth (5.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Carmel.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Carmel.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
71
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Carmel (2025)

Understanding the monthly revenue variations for Airbnb listings in Carmel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carmel is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carmel across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,419+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,279 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,803 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,170, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Carmel

Carmel Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Carmel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carmel:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Carmel

Average Daily Rate (ADR) Airbnb Trends in Carmel (2025)

Effective short term rental pricing strategy in Carmel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carmel typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $549+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $283 or more.
  • Typical properties (Median) charge around $165 per night.
  • Entry-level properties (Bottom 25%) earn around $101 per night.

Average Daily Rate (ADR) Trend by Month in Carmel

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Airbnb Seasonality Analysis & Trends in Carmel (2025)

Peak Season (July, June, August)
  • Revenue averages $4,808 per month
  • Occupancy rates average 55.6%
  • Daily rates average $233
Shoulder Season
  • Revenue averages $3,713 per month
  • Occupancy maintains around 44.1%
  • Daily rates hold near $263
Low Season (January, February, December)
  • Revenue drops to average $3,058 per month
  • Occupancy decreases to average 40.9%
  • Daily rates adjust to average $263

Seasonality Insights for Carmel

  • The Airbnb seasonality in Carmel shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Carmel's highest earning potential, with monthly revenues capable of climbing to $5,082, occupancy reaching a high of 60.5%, and ADRs peaking at $305.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,901, occupancy could drop to 37.2%, and ADRs may adjust down to $232.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carmel.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Carmel seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Carmel (2025)

Exploring the top neighborhoods for short-term rentals in Carmel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Carmel
The vibrant heart of Carmel, featuring a variety of shops, restaurants, and cultural attractions. This area appeals to tourists looking for a lively atmosphere and easy access to events and arts venues.
Carmel Arts and Design District, War Memorial Plaza, The Palladium, Carmel Farmers Market, The Carmel Cool Creek Park
Carmel City Center
A modern, mixed-use development that offers a blend of residential, commercial, and entertainment spaces. Ideal for guests seeking upscale dining and shopping in a pedestrian-friendly environment.
Carmel City Center, The District Theatre, The Center for the Performing Arts, Carmel Clay Public Library, Cosmic bowling at Pins Mechanical Co.
The Village of West Clay
A charming, picturesque neighborhood with New England-style homes and a strong sense of community. Perfect for families and visitors seeking a quieter, residential vibe with easy access to nearby parks.
West Clay Park, The Village Boardwalk, Golf Club of Indiana, Parks and Trails, Local Shops and Cafes
Art District
Known for its vibrant arts scene and cultural offerings, this area attracts artists, art lovers, and tourists who appreciate galleries and art-related events throughout the year.
Carmel Art Center, Art Galleries, Carmel International Arts Festival, Local Artists Studios, Outdoor Art Exhibitions
Market District
This area features a range of dining and shopping options, popular with both locals and visitors. It combines convenience and variety, making it appealing for those looking to explore local favorites.
Carmel Market District, Restaurants and Cafés, Local Breweries, Armstrong Park, Parks and Recreation Facilities
Keystone Parkway
A major transportation corridor that provides easy access to and from Carmel, making it attractive for business travelers and those attending events in the area.
Local Business Centers, Access to Major Highways, Parks in the Area, Dining Options Along Keystone, Family-Friendly Attractions
Carmel's Monon Trail
A popular stretch for biking and walking, this scenic trail attracts visitors who enjoy outdoor activities. Hosting Airbnb here allows guests to experience the active lifestyle Carmel promotes.
Monon Trail, Parks Along the Trail, Cafés and Restaurants Nearby, Cycling Events, Nature Walks
East Carmel
A growing residential area with newer developments and convenient access to schools and shopping. Ideal for families and business travelers seeking modern amenities and a suburban feel.
Community Parks, Shopping Centers, Local Schools, Family Activities, Easy Access to Downtown

Understanding Airbnb License Requirements & STR Laws in Carmel (2025)

While Carmel, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carmel to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Carmel (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Carmelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Timber West Lodge

Timber West Lodge

Entire Place • 5 bedrooms

$172,517
Revenue
77.6%
Occupancy
$696.33
Daily Rate
Indy Woodland House • 5min to d-town Carmel

Indy Woodland House • 5min to d-town Carmel

Entire Place • 4 bedrooms

$104,208
Revenue
48.7%
Occupancy
$565.12
Daily Rate
Forest escape with pool and bars

Forest escape with pool and bars

Entire Place • 5 bedrooms

$104,099
Revenue
35.1%
Occupancy
$828.42
Daily Rate
Luxurious home with rooftop deck

Luxurious home with rooftop deck

Entire Place • 3 bedrooms

$81,995
Revenue
26.9%
Occupancy
$916.59
Daily Rate
New Remodel near Arts & Design District on 2 Acres

New Remodel near Arts & Design District on 2 Acres

Entire Place • 3 bedrooms

$79,027
Revenue
64.9%
Occupancy
$340.97
Daily Rate
Modern Condo in Heart of Carmel IN

Modern Condo in Heart of Carmel IN

Entire Place • 2 bedrooms

$75,094
Revenue
55.9%
Occupancy
$369.18
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Carmel (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Carmel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Pam & Vince7$223,9499474.96/5.0
Nathan2$139,8091914.92/5.0
Kristine1$104,208725.00/5.0
Todd1$104,099105.00/5.0
Host #467101761$81,9950N/A/5.0
Jennil2$78,407474.89/5.0
Carly2$76,479584.82/5.0
Joann1$75,0941214.98/5.0
Host #2443816122$71,947674.97/5.0
Evolve1$68,292794.53/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carmel.

Dive Deeper: Advanced Carmel STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carmel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Carmel Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Carmel

  • The Carmel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69% of the 71 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 31% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Carmel, House properties are the most common (69%), reflecting the local real estate landscape.
  • Houses represent a significant 69% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 1.4%) offer potential for unique stay experiences.

Carmel Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Carmel

  • The dominant room capacity in Carmel is 3 bedrooms listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 43.7% of the active Airbnb listings in Carmel, indicating a high concentration in these sizes.
  • A significant 45.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carmel.

Carmel Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Carmel

  • The most common guest capacity trend in Carmel vacation rentals is listings accommodating 8+ guests (21.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Carmel STR market, accounting for 42.2% of listings.
  • 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carmel.
  • On average, properties in Carmel are equipped to host 4.1 guests.

Carmel Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Carmel

  • The most common availability pattern in Carmel falls within the 271-366 days range, representing 50.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Carmel (28.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 22.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Carmel Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.6%)

1 Night

14 listings

20.6% of total

2 Nights (36.8%)

2 Nights

25 listings

36.8% of total

3 Nights (4.4%)

3 Nights

3 listings

4.4% of total

4-6 Nights (2.9%)

4-6 Nights

2 listings

2.9% of total

7-29 Nights (7.4%)

7-29 Nights

5 listings

7.4% of total

30+ Nights (27.9%)

30+ Nights

19 listings

27.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Carmel is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (27.9%) caters to monthly stays (30+ nights) in Carmel, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 36.8% of Carmel hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 27.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carmel.

Carmel Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.6% of total

Flexible (22.2%)

Flexible

14 listings

22.2% of total

Moderate (33.3%)

Moderate

21 listings

33.3% of total

Firm (20.6%)

Firm

13 listings

20.6% of total

Strict (22.2%)

Strict

14 listings

22.2% of total

Cancellation Policy Insights for Carmel

  • The prevailing Airbnb cancellation policy trend in Carmel is Moderate, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (55.5%) and stricter (42.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 33.3% market standard in Carmel.
  • Regularly review your cancellation policy against competitors and market demand shifts in Carmel.

Carmel STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Carmel

  • The overall average booking lead time for vacation rentals in Carmel is 55 days.
  • Guests book furthest in advance for stays during May (average 86 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (66 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Carmel.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Carmel averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Carmel (2025)

Amenity Prevalence

Amenity Insights for Carmel

  • Essential amenities in Carmel that guests expect include: Air conditioning, Wifi, Hot water, Heating, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Essentials, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Carmel: Air conditioning, Wifi, Hot water, Heating, TV, Smoke alarm.
  • Prioritize adding missing essentials: Hot water, Heating, TV, Smoke alarm.
  • Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Carmel to stay competitive.

Carmel Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Carmel

  • The typical guest profile for Airbnb in Carmel consists of primarily domestic travelers (96%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.7% of guests.
  • Key international markets include United States (95.7%) and Canada (1.1%).
  • Top languages spoken are English (73.1%) followed by Spanish (11%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Indianapolis and Chicago.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Carmel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Simpsonville19$3,688$321.7644%
Crestwood18$3,521$531.5039%
Westfield130$3,187$317.3742%
La Grange22$3,001$312.4647%
Nashville252$2,921$276.5940%
Prospect17$2,917$628.5343%
Martinsville22$2,879$240.1447%
Shelbyville76$2,867$321.3638%
Greencastle51$2,809$281.4639%
Unionville20$2,648$375.9441%

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