Brownsburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States
Is Airbnb profitable in Brownsburg in 2025? Explore comprehensive Airbnb analytics for Brownsburg, Indiana, United States to uncover income potential. This 2025 STR market report for Brownsburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Brownsburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brownsburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brownsburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brownsburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Brownsburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brownsburg is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brownsburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,634+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,258 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,950 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $878, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brownsburg
Brownsburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brownsburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brownsburg:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brownsburg
Average Daily Rate (ADR) Airbnb Trends in Brownsburg (2025)
Effective short term rental pricing strategy in Brownsburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brownsburg typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Brownsburg
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Airbnb Seasonality Analysis & Trends in Brownsburg (2025)
Peak Season (June, April, May)
- Revenue averages $3,477 per month
- Occupancy rates average 39.6%
- Daily rates average $189
Shoulder Season
- Revenue averages $2,166 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $180
Low Season (January, February, December)
- Revenue drops to average $1,665 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $160
Seasonality Insights for Brownsburg
- The Airbnb seasonality in Brownsburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brownsburg's highest earning potential, with monthly revenues capable of climbing to $3,649, occupancy reaching a high of 48.4%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,513, occupancy could drop to 34.2%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brownsburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brownsburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brownsburg (2025)
Exploring the top neighborhoods for short-term rentals in Brownsburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Brownsburg | The heart of the town with easy access to shops, restaurants, and community events. Ideal for travelers looking for a centralized stay with local charm. | Brownsburg Town Hall, Brownsburg Public Library, Brownsburg Parks, local restaurants, shopping centers |
| Brownsburg East | A suburban area with great parks and local amenities, appealing to families and outdoor enthusiasts. Excellent for those looking for a quiet, residential feel close to nature. | Arbuckle Acres Park, Brownsburg High School, Brownsburg YMCA, local walking trails, playgrounds |
| Brownsburg North | A growing neighborhood with new developments, appealing to visitors engaged in local business or relocating. Great for homey stays that feel like living in the community. | local shops, family-friendly restaurants, new housing developments, community events, Brownsburg Golf Club |
| Brownsburg South | This area offers proximity to the Indianapolis Motor Speedway and major highways. Perfect for race fans and travelers needing quick access to the broader Indianapolis area. | Indianapolis Motor Speedway, Eiteljorg Museum, local vineyards, speedway events, Brownsburg Indiana Soccer Club |
| Brownsburg West | A mix of suburban living with access to parks and recreational areas, this location is great for families and leisure travelers looking for relaxation. | Brownsburg Sports Park, local parks, Brownsburg Community Center, walk/bike trails, family-friendly activities |
| Lucas Oil Indianapolis Raceway Park | Close to the race park, it attracts motorsport fans and event goers. An excellent choice for anyone attending events at the Raceway. | Lucas Oil Raceway, racing events, motorsport activities, local food trucks, fan experiences |
| The Bridges | A newer development with modern amenities, ideal for those seeking a contemporary lifestyle. Good for both short-term stays and longer corporate rentals. | local shopping, modern cafes and restaurants, community parks, recreational activities, family events |
| Parks and Recreation Areas | This area is filled with parks and natural reserves, great for travelers looking for outdoor experiences and family-friendly fun. | White Lick Creek, Arbuckle Acres Park, Brownsburg State Park, playgrounds, outdoor sports |
Understanding Airbnb License Requirements & STR Laws in Brownsburg (2025)
While Brownsburg, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brownsburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brownsburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brownsburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Indianapolis 500 Luxury home
Entire Place • 4 bedrooms
Popular Suburb Getaway
Entire Place • 3 bedrooms
Newly Renovated Retreat 30mins to Downtown Indy
Entire Place • 3 bedrooms
Race & Unwind - Indy Retreat
Entire Place • 3 bedrooms
Spacious Home w/ Fireplace - Near Golf!
Entire Place • 4 bedrooms
Cozy and Comfortable, great Fall destination!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brownsburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brownsburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leslie | 1 | $81,530 | 20 | 5.00/5.0 |
| Jamie K | 1 | $62,389 | 60 | 4.97/5.0 |
| Regina | 1 | $38,675 | 19 | 4.84/5.0 |
| Seth | 1 | $35,943 | 25 | 4.92/5.0 |
| Host #121719854 | 1 | $33,637 | 4 | 2.00/5.0 |
| William | 1 | $27,815 | 89 | 4.87/5.0 |
| Michelle | 1 | $27,507 | 529 | 4.86/5.0 |
| Ranjit | 1 | $26,124 | 24 | 4.67/5.0 |
| Jeremy | 1 | $22,637 | 114 | 4.92/5.0 |
| Joe | 1 | $21,736 | 73 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brownsburg.
Dive Deeper: Advanced Brownsburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brownsburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrownsburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brownsburg
- The Brownsburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.3% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brownsburg, House properties are the most common (86.4%), reflecting the local real estate landscape.
- Houses represent a significant 86.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, apartment/condo (combined 13.5%) offer potential for unique stay experiences.
Brownsburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brownsburg
- The dominant room capacity in Brownsburg is 3 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Brownsburg, indicating a high concentration in these sizes.
- A significant 45.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brownsburg.
Brownsburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brownsburg
- The most common guest capacity trend in Brownsburg vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Brownsburg STR market, accounting for 54.6% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brownsburg.
- On average, properties in Brownsburg are equipped to host 4.3 guests.
Brownsburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brownsburg
- The most common availability pattern in Brownsburg falls within the 181-270 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brownsburg (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brownsburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
45% of total
2 Nights
4 listings
20% of total
3 Nights
3 listings
15% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Brownsburg is 1 Night, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Brownsburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Brownsburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45% of Brownsburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brownsburg.
Brownsburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
21.1% of total
Moderate
7 listings
36.8% of total
Firm
5 listings
26.3% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Brownsburg
- The prevailing Airbnb cancellation policy trend in Brownsburg is Moderate, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Brownsburg.
- Regularly review your cancellation policy against competitors and market demand shifts in Brownsburg.
Brownsburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brownsburg
- The overall average booking lead time for vacation rentals in Brownsburg is 31 days.
- Guests book furthest in advance for stays during May (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (57 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Brownsburg.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Brownsburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brownsburg (2025)
Amenity Prevalence
Amenity Insights for Brownsburg
- Essential amenities in Brownsburg that guests expect include: Smoke alarm, TV, Heating, Wifi, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dryer, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brownsburg: Smoke alarm, TV, Heating, Wifi, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Hot water or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brownsburg to stay competitive.
Brownsburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brownsburg
- The typical guest profile for Airbnb in Brownsburg consists of primarily domestic travelers (98%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and United Kingdom (0.4%).
- Top languages spoken are English (79.5%) followed by Spanish (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Indianapolis and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brownsburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Westfield | 125 | $3,845 | $313.42 | 45% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |
| Franklin | 13 | $3,497 | $219.52 | 51% |
| Nashville | 223 | $3,458 | $277.64 | 43% |
| Zionsville | 17 | $3,449 | $252.84 | 48% |
| Rockville | 21 | $3,393 | $231.10 | 43% |
| Unionville | 15 | $3,355 | $400.87 | 43% |
| Greencastle | 50 | $3,321 | $276.99 | 40% |