Airbnb Market Analytics, Statistics and Data in Bloomington, Indiana, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bloomington? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bloomington:
How much do Airbnb hosts make on average per month in Bloomington?
The short-term rental market in Bloomington shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,355 per month
- Strong performing properties (top 25%) make $4,065 or more
- Best-in-class properties (top 10%) achieve $6,791+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,197
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bloomington
The market in Bloomington shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bloomington
Daily rates in Bloomington vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $171 per night
- Strong performing properties (top 25%) secure $282 or more
- Best-in-class properties (top 10%) pull in $487+ per night
- Entry-level properties (bottom 25%) earn around $107
Daily Rate Variations by Month
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Seasonality patterns in Bloomington
Peak Season (October, April, March)
- Revenue peaks at $3910.43 per month
- Occupancy rates reach 50.90%
- Daily rates average $267.13
Shoulder Season
- Revenue averages $3247.79 per month
- Occupancy maintains 40.22%
- Daily rates hold at $252.99
Low Season (February, December, January)
- Revenue drops to $1776.60 per month
- Occupancy decreases to 29.30%
- Daily rates adjust to $234.23
Is it still profitable to do Airbnb in Bloomington in 2025?
Yes! Bloomington demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $3248 and As a mature market with 599 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bloomington
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Bloomington | Vibrant area with a mix of restaurants, shops, and entertainment options. Close to Indiana University, making it appealing for students and visiting families. | Indiana University, Sample Gates, Bloomington Farmers Market, Buskirk-Chumley Theater, Bloomington Convention Center |
| Near West Side | Home to many university students and staff, offering a range of housing options and proximity to campus life. | Indiana University Art Museum, Franklin Hall, The Monroe County History Center, Bryan Park, Wylie House Museum |
| East Side | Residential area with parks and family-friendly amenities. Access to outdoor activities is a big draw for families and nature lovers. | Lake Monroe, Hoosier National Forest, Cascades Park, The Bloomington Community Farmers' Market, Tapp Road Park |
| Westside Recreational Area | Offers a more suburban environment with outdoor parks and recreational activities. Great for families looking for a quieter place to stay while still close to downtown. | Bloomington Park and Recreation, Westside Park, Karst Farm Park, The Old State Road 37, Bloomington and Normal Railway |
| North Bloomington | Residential neighborhood with a growing reputation for local eateries and shops. Attracts visitors looking for a local experience away from the tourist heavy areas. | The B-Line Trail, Bloomington Playwrights Project, The Dairy Barn Arts Center, Turtleback Falls, North Park |
| Southeast Bloomington | A mix of suburban charm and diverse dining options. It's accessible for visitors exploring the greater Bloomington area. | Switchyard Park, Southeast Park, The Bloomington Antique Mall, Knightridge Baptist Church, The Bloomington Trails |
| College Mall | Shopping hub with restaurants and quick access to various local attractions. Popular with both locals and visitors. | College Mall, The Movie Buff, Target, Buffalo Wild Wings, Red Robin |
| Lake Monroe | Ideal for those who love outdoor activities like boating and hiking. Great for visitors looking for a relaxing getaway in nature. | Lake Monroe Beach, Paynetown State Recreation Area, Friends of Lake Monroe, Cascades Park, Desiree Park |
Do you need a license for Airbnb in Bloomington?
We recommend checking directly with Bloomington's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bloomington
Btown Beauty - 10 Minute Walk to Downtown.
Entire Place • 4 bedrooms
The Hoosier Lodge: Hot tub, near IU, hiking, lakes
Entire Place • 2 bedrooms
Large Country Home with beautiful view
Entire Place • 6 bedrooms
Beautifully Remodeled: 1 Block to IU, Fire-pit
Entire Place • 3 bedrooms
"Indiana Beach Home" Resort Living For 10 + Pool
Entire Place • 4 bedrooms
NEW Upscale Renwick Village Home 4 BR/3B Sleeps 16
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Bloomington
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Whitney | 7 | $373,592 | 261 | 4.96/5.0 |
| Andrew & Amy | 13 | $351,196 | 433 | 4.86/5.0 |
| Devin | 3 | $319,177 | 365 | 4.98/5.0 |
| Mike | 4 | $262,379 | 1461 | 4.90/5.0 |
| MoJo Properties | 2 | $219,994 | 77 | 4.99/5.0 |
| Jonah | 8 | $213,711 | 353 | 4.62/5.0 |
| Brent & Karen | 1 | $210,688 | 9 | 5.00/5.0 |
| Ryan | 1 | $193,889 | 51 | 4.90/5.0 |
| Jon & Mary | 4 | $168,661 | 145 | 4.93/5.0 |
| Corinne | 9 | $167,204 | 159 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bloomington
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.5%), with house and apartment & condo properties comprising 83.8% of inventory
- Untapped potential in boutique & hotels, unique stays segments (4.8% combined)
Room Capacity Distribution
Analysis of 599 properties in Bloomington shows that 2 bedrooms properties are most prevalent, making up 27.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 53.6% of all listings.
Key Insights
- Most common: 2 bedrooms (27.9%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 53.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 599 properties in Bloomington reveals that 8+ guests properties dominate the market, representing 23% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 45.7% of the market.
Key Insights
- Most common capacity: 8+ guests (23% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 45.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 599 properties in Bloomington, the most common availability pattern is 181-270 days (34.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.1% of properties).
Key Insights
- Most common availability window: 181-270 days (34.1%)
- Most common booking duration: 91-180 days (34.1%)
- Properties with high availability (180+ days): 66.6%
- Properties with long-term bookings (180+ days): 34.6%
Minimum Stay Distributions
1 Night
227 listings
40.5% of total
2 Nights
279 listings
49.7% of total
3 Nights
18 listings
3.2% of total
4-6 Nights
7 listings
1.2% of total
7-29 Nights
9 listings
1.6% of total
30+ Nights
21 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.2%
- Mid-length stays (4-6 nights) represent 1.2% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 93.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.5% of total
Flexible
121 listings
22.1% of total
Moderate
131 listings
23.9% of total
Firm
137 listings
25% of total
Strict
155 listings
28.3% of total
Key Insights
- Strict is the preferred policy at 28.3% of listings
- The market shows a balanced distribution between guest-friendly (46.0%) and strict (53.3%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jun, averaging 86 days
- Shortest booking windows are in Feb, Aug, Jan, averaging 40 days
- Spring shows the longest average booking window at 82 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 82 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Bloomington
Below is the distribution of amenities across listings in Bloomington:
Traveler Demographics
Key Insights
- Domestic travelers make up 97% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and DC (0.5%)
- English is the top language at 82.8%, followed by Spanish (9.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Indianapolis and Chicago markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bloomington. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Simpsonville | 19 | $4,292 | $314.98 | 46% |
| Westfield | 122 | $4,154 | $310.33 | 46% |
| Rockville | 21 | $3,813 | $234.30 | 45% |
| Shelbyville | 70 | $3,765 | $329.54 | 43% |
| Zionsville | 16 | $3,697 | $258.22 | 47% |
| Franklin | 13 | $3,688 | $219.71 | 52% |
| Prospect | 16 | $3,620 | $707.77 | 50% |
| Nashville | 225 | $3,480 | $271.39 | 43% |
| La Grange | 19 | $3,461 | $305.39 | 49% |
| Greenwood | 40 | $3,455 | $235.31 | 52% |
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