Bloomington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States
Is Airbnb profitable in Bloomington in 2025? Explore comprehensive Airbnb analytics for Bloomington, Indiana, United States to uncover income potential. This 2025 STR market report for Bloomington, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 690 active listings.
Whether you're considering an Airbnb investment in Bloomington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bloomington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bloomington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bloomington (2025)
Understanding the monthly revenue variations for Airbnb listings in Bloomington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bloomington is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bloomington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,667+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,434 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,958 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $990, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bloomington
Bloomington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bloomington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bloomington:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bloomington
Average Daily Rate (ADR) Airbnb Trends in Bloomington (2025)
Effective short term rental pricing strategy in Bloomington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bloomington typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $520+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $302 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Bloomington
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Airbnb Seasonality Analysis & Trends in Bloomington (2025)
Peak Season (October, May, April)
- Revenue averages $3,473 per month
- Occupancy rates average 37.9%
- Daily rates average $295
Shoulder Season
- Revenue averages $2,892 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $288
Low Season (January, February, March)
- Revenue drops to average $1,988 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $261
Seasonality Insights for Bloomington
- The Airbnb seasonality in Bloomington shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bloomington's highest earning potential, with monthly revenues capable of climbing to $3,556, occupancy reaching a high of 45.4%, and ADRs peaking at $331.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,729, occupancy could drop to 31.3%, and ADRs may adjust down to $261.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bloomington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bloomington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bloomington (2025)
Exploring the top neighborhoods for short-term rentals in Bloomington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Bloomington | The heart of Bloomington, offering vibrant nightlife, restaurants, and cultural attractions. Ideal for visitors looking to explore the local scene and enjoy events at Indiana University. | Bloomington Farmers Market, Buskirk-Chumley Theater, Treu House of Bread, Indiana University Art Museum, Rhino's Youth Center |
| Eastside | A family-friendly neighborhood with parks and shopping areas. Good choice for travelers looking for suburban charm while being close to downtown. | Karst Farm Park, Eastland Plaza, Bloomington City Parks, Chestnut Ridge Park, College Mall |
| South Bloomington | A quieter area with access to natural parks and scenic views. Perfect for outdoor enthusiasts and those looking for a relaxing stay. | Hoosier National Forest, Lake Monroe, Bloomington Golf Club, Clear Creek Trail, South Side Park |
| West Bloomington | Known for its residential vibe and proximity to nature trails. An excellent option for visitors wanting a peaceful retreat close to amenities. | B-Line Trail, Indiana University, Bryan Park, Cascades Park, Bloomington Community Farmers Market |
| Near West Side | Home to diverse food options and local breweries. Great for visitors interested in local culinary experiences and the arts. | Donnelly's, The Chocolate Moose, Bloomington Brewing Company, Wylie House Museum, The Library |
| Northwest Bloomington | A developing area with new attractions and easy access to downtown. Ideal for investment as it continues to grow in popularity. | Wollmuth Park, Northside Park, Kirkwood Observatory, Bryan Park |
| Indiana University Campus | Attracts students, parents, and event visitors throughout the year. A hotspot for those attending university events and graduation. | Sample Gates, Indiana Memorial Union, IU Auditorium, Kirkwood Avenue |
| Cascades Park Area | A scenic area known for its beautiful park and recreational activities. Suitable for nature lovers and outdoor activities. | Cascades Park, Bline Trail, Bloomington Art Center, Nature Center |
Understanding Airbnb License Requirements & STR Laws in Bloomington (2025)
While Bloomington, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bloomington to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Bloomington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bloomingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Hoosier Lodge: Hot tub, near IU, hiking, lakes
Entire Place • 2 bedrooms
Btown Beauty - 10 Minute Walk to Downtown.
Entire Place • 4 bedrooms
French Country Main&Guest House
Entire Place • 5 bedrooms
Beautiful 5-bedroom home w/ Pool & hot tub
Entire Place • 5 bedrooms
Mid-century Modern Campus Getaway: Walk to campus!
Entire Place • 2 bedrooms
NEW Upscale Renwick Village Home 4 BR/3B Sleeps 14
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bloomington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bloomington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrew & Amy | 21 | $437,435 | 641 | 4.82/5.0 |
| Whitney | 8 | $435,744 | 317 | 4.96/5.0 |
| Michael | 5 | $282,802 | 1756 | 4.91/5.0 |
| Melissa | 3 | $244,988 | 39 | 5.00/5.0 |
| Devin | 3 | $235,677 | 414 | 4.97/5.0 |
| Ryan | 1 | $218,807 | 65 | 4.91/5.0 |
| Brent | 1 | $210,829 | 10 | 5.00/5.0 |
| Nick | 3 | $209,597 | 446 | 4.91/5.0 |
| Jennifer | 2 | $205,974 | 85 | 4.99/5.0 |
| Jonah | 7 | $199,639 | 395 | 4.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bloomington.
Dive Deeper: Advanced Bloomington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bloomington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBloomington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bloomington
- The Bloomington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.6% of the 690 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bloomington, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays (combined 8.7%) offer potential for unique stay experiences.
Bloomington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bloomington
- The dominant room capacity in Bloomington is 3 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 52.0% of the active Airbnb listings in Bloomington, indicating a high concentration in these sizes.
- A significant 39.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bloomington.
Bloomington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bloomington
- The most common guest capacity trend in Bloomington vacation rentals is listings accommodating 4 guests (24.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Bloomington STR market, accounting for 48.6% of listings.
- 45.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bloomington.
- On average, properties in Bloomington are equipped to host 4.9 guests.
Bloomington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bloomington
- The most common availability pattern in Bloomington falls within the 271-366 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bloomington (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bloomington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
237 listings
34.5% of total
2 Nights
271 listings
39.5% of total
3 Nights
16 listings
2.3% of total
4-6 Nights
11 listings
1.6% of total
7-29 Nights
13 listings
1.9% of total
30+ Nights
138 listings
20.1% of total
Key Insights
- The most prevalent minimum stay requirement in Bloomington is 2 Nights, adopted by 39.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.0%) of the Bloomington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.1%) caters to monthly stays (30+ nights) in Bloomington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.5% of Bloomington hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bloomington.
Bloomington Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
0.6% of total
Super Strict 60 Days
1 listings
0.1% of total
Flexible
134 listings
19.6% of total
Moderate
156 listings
22.8% of total
Firm
197 listings
28.8% of total
Strict
191 listings
28% of total
Cancellation Policy Insights for Bloomington
- The prevailing Airbnb cancellation policy trend in Bloomington is Firm, used by 28.8% of listings.
- A majority (56.8%) of hosts in Bloomington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.8% market standard in Bloomington.
- Regularly review your cancellation policy against competitors and market demand shifts in Bloomington.
Bloomington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bloomington
- The overall average booking lead time for vacation rentals in Bloomington is 56 days.
- Guests book furthest in advance for stays during May (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (68 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Bloomington.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Bloomington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bloomington (2025)
Amenity Prevalence
Amenity Insights for Bloomington
- Essential amenities in Bloomington that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bloomington: Air conditioning, Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bloomington to stay competitive.
Bloomington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bloomington
- The typical guest profile for Airbnb in Bloomington consists of primarily domestic travelers (97%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and DC (0.4%).
- Top languages spoken are English (77.4%) followed by Spanish (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Indianapolis and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bloomington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crestwood | 17 | $3,816 | $616.96 | 38% |
| Westfield | 133 | $3,710 | $329.90 | 43% |
| Simpsonville | 20 | $3,710 | $321.63 | 43% |
| Unionville | 20 | $3,409 | $393.44 | 43% |
| Nashville | 246 | $3,155 | $280.76 | 41% |
| La Grange | 25 | $3,126 | $336.86 | 40% |
| Shelbyville | 81 | $3,042 | $337.18 | 39% |
| Martinsville | 22 | $2,971 | $239.48 | 46% |
| Greencastle | 54 | $2,776 | $273.91 | 38% |
| Louisville | 2,000 | $2,764 | $311.91 | 42% |