Vienna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Vienna in 2025? Explore comprehensive Airbnb analytics for Vienna, Illinois, United States to uncover income potential. This 2025 STR market report for Vienna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Vienna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vienna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vienna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vienna (2025)
Understanding the monthly revenue variations for Airbnb listings in Vienna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vienna is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vienna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,002+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,265 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,599 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $839, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vienna
Vienna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vienna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vienna:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vienna
Average Daily Rate (ADR) Airbnb Trends in Vienna (2025)
Effective short term rental pricing strategy in Vienna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vienna typically peaks in April and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Vienna
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Airbnb Seasonality Analysis & Trends in Vienna (2025)
Peak Season (September, July, May)
- Revenue averages $3,075 per month
- Occupancy rates average 65.2%
- Daily rates average $103
Shoulder Season
- Revenue averages $2,344 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $109
Low Season (January, February, April)
- Revenue drops to average $1,682 per month
- Occupancy decreases to average 31.2%
- Daily rates adjust to average $122
Seasonality Insights for Vienna
- The Airbnb seasonality in Vienna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vienna's highest earning potential, with monthly revenues capable of climbing to $3,203, occupancy reaching a high of 72.6%, and ADRs peaking at $132.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,330, occupancy could drop to 24.8%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vienna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vienna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vienna (2025)
Exploring the top neighborhoods for short-term rentals in Vienna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Vienna | The heart of the city with a mix of local shops, dining, and events. Ideal for attracting visitors who want to experience the local culture and convenience. | Vienna City Park, River to River Trail, Local restaurants and shops, Annual events in the town square |
| Giant City State Park | A natural attraction with beautiful landscapes, hiking trails, and outdoor activities. Perfect for nature lovers and those seeking a tranquil getaway. | Giant City State Park, Rock formations, Hiking trails, Camping sites, Nature photography |
| Cache River State Natural Area | Renowned for its unique wetlands and biodiversity. Great for eco-tourists and outdoor enthusiasts. | Cache River wetlands, Wildlife observing, Kayaking and canoeing, Bird watching, Scenic nature trails |
| Lake of Egypt | A popular recreational lake that offers various water activities. Attracts families and groups looking for summer fun. | Lake activities (boating, fishing), Picnic areas, Nature trails, Local marinas, Beach areas |
| Ballard Nature Center | An educational and recreational nature center that draws families and school groups. A good spot for those interested in educational tourism. | Nature trails, Nature education programs, Wildlife viewing, Gardens, Community events |
| Local Vineyards and Wineries | Vienna is surrounded by scenic vineyards which attract wine enthusiasts and those seeking tours and tastings. | Local wineries, Wine tasting events, Vineyard tours, Scenic views, Farm-to-table dining options |
| Historic Route 66 | Part of the iconic Route 66 which attracts road trippers and history buffs. Ideal for guests looking for a classic American road trip experience. | Historic sites along Route 66, Local diners, Roadside attractions, Vintage shops, Scenic drives |
| Vienna Public Library and Community Center | A center for local community activities, workshops, and meetings. Useful for attracting travelers who are in Vienna for local events or educational purposes. | Community events, Library programs, Workshops, Local art exhibits, Meeting spaces |
Understanding Airbnb License Requirements & STR Laws in Vienna (2025)
While Vienna, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vienna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Vienna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viennabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Samson's Whitetail Mountain Rustic Lodge
Entire Place • 7 bedrooms
Pet-Friendly Vienna Cabin w/ Screened-In Porch!
Entire Place • 4 bedrooms
Samsons Whitetail Mountain Log Cabin
Entire Place • 4 bedrooms
Samson's Whitetail Mountain Lakeside Cabin
Entire Place • 3 bedrooms
Samson’s Mountain Treehouse
Entire Place • 3 bedrooms
Samsons Whitetail Mountain Gate Cottage #2
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vienna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vienna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Samsons Mountain | 6 | $243,221 | 795 | 4.83/5.0 |
| Evolve | 1 | $42,455 | 9 | 4.67/5.0 |
| Karmela | 2 | $27,784 | 76 | 5.00/5.0 |
| Micki | 1 | $23,373 | 15 | 5.00/5.0 |
| Tall Tree Lake | 6 | $22,671 | 126 | 3.27/5.0 |
| Ellen | 2 | $9,295 | 189 | 4.82/5.0 |
| Kristine | 1 | $8,371 | 8 | 4.00/5.0 |
| Sunal | 2 | $4,261 | 13 | 4.00/5.0 |
| Kathy And McKenzie | 3 | $2,241 | 31 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vienna.
Dive Deeper: Advanced Vienna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vienna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVienna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vienna
- The Vienna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vienna, Outdoor/Unique properties are the most common (41.7%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.2%) offer potential for unique stay experiences.
Vienna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vienna
- The dominant room capacity in Vienna is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 50.0% of the active Airbnb listings in Vienna, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vienna.
Vienna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vienna
- The most common guest capacity trend in Vienna vacation rentals is listings accommodating 8+ guests (45.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Vienna STR market, accounting for 66.6% of listings.
- 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vienna.
- On average, properties in Vienna are equipped to host 5.5 guests.
Vienna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vienna
- The most common availability pattern in Vienna falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Vienna (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vienna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
60% of total
2 Nights
7 listings
35% of total
3 Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Vienna is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the Vienna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Vienna hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vienna.
Vienna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
56.5% of total
Moderate
5 listings
21.7% of total
Firm
3 listings
13% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Vienna
- The prevailing Airbnb cancellation policy trend in Vienna is Flexible, used by 56.5% of listings.
- The market strongly favors guest-friendly terms, with 78.2% of listings offering Flexible or Moderate policies. This suggests guests in Vienna may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56.5% market standard in Vienna.
- Given the high prevalence of Flexible policies (56.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Vienna.
Vienna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vienna
- The overall average booking lead time for vacation rentals in Vienna is 92 days.
- Guests book furthest in advance for stays during November (average 198 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (166 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Vienna.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 198 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 166 days) to capture early planners.
- Monitor your own booking lead times against these Vienna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vienna (2025)
Amenity Prevalence
Amenity Insights for Vienna
- Essential amenities in Vienna that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vienna: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vienna to stay competitive.
Vienna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vienna
- The typical guest profile for Airbnb in Vienna consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and France (0.4%).
- Top languages spoken are English (82.2%) followed by Spanish (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and St. Louis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vienna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Creal Springs | 27 | $3,672 | $300.36 | 49% |
| Makanda | 20 | $3,379 | $236.42 | 53% |
| Goreville | 26 | $3,177 | $244.20 | 42% |
| Edwardsville | 14 | $2,969 | $176.30 | 58% |
| Pegram | 19 | $2,890 | $226.75 | 49% |
| Cadiz | 124 | $2,843 | $281.84 | 35% |
| Vandalia | 10 | $2,812 | $243.63 | 53% |
| Centralia | 15 | $2,808 | $233.27 | 49% |
| Dale | 11 | $2,685 | $261.13 | 34% |