Airbnb Market Analytics, Statistics and Data in Urbana, Illinois, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Urbana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Urbana:
How much do Airbnb hosts make on average per month in Urbana?
The short-term rental market in Urbana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,593 per month
- Strong performing properties (top 25%) make $2,922 or more
- Best-in-class properties (top 10%) achieve $5,461+ monthly
- Entry-level properties (bottom 25%) typically earn around $852
Revenue Variations by Month
Occupancy Rates Throughout the Year in Urbana
The market in Urbana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Urbana
Daily rates in Urbana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $170 or more
- Best-in-class properties (top 10%) pull in $394+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Urbana
Peak Season (August, May, June)
- Revenue peaks at $3238.74 per month
- Occupancy rates reach 67.37%
- Daily rates average $231.23
Shoulder Season
- Revenue averages $2641.80 per month
- Occupancy maintains 51.28%
- Daily rates hold at $183.83
Low Season (March, February, January)
- Revenue drops to $1638.20 per month
- Occupancy decreases to 37.68%
- Daily rates adjust to $140.15
Is it still profitable to do Airbnb in Urbana in 2025?
Yes! Urbana demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $2642 and The market's 124 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Urbana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Campustown | Located near the University of Illinois, Campustown is busy with students and visitors, making it a prime spot for short-term rentals. | University of Illinois, The Illini Union, Restaurants and bars, Starcourt, Champaign-Urbana Mass Transit District |
| Downtown Urbana | Downtown Urbana is a vibrant area with a mix of culture, dining, and local arts, appealing to both locals and visitors looking for a lively atmosphere. | Urbana Market at the Square, The Urbana Free Library, Spurlock Museum, Local shops and eateries, Parkland College |
| Urbana Country Club | A tranquil suburban area with beautiful homes and green spaces, attracting families and visitors looking for a quieter stay. | Urbana Country Club Golf Course, Busey Woods, Nearby parks, Green spaces, Family-friendly activities |
| West Urbana | This area offers a suburban feel with proximity to local amenities and parks, appealing to tourists wanting a more relaxed environment. | Crystal Lake Park, Urbana Park District, Local dining options, Shopping venues, Nature trails |
| Busey Woods | A natural area that appeals to nature lovers and visitors looking for outdoor experiences, ideal for an Airbnb that offers tranquility and nature. | Busey Woods Nature Preserve, Walking trails, Bird watching, Picnic areas, Natural beauty |
| North Urbana | A quiet residential area with access to parks and schools, suitable for families and those visiting for longer stays. | Nearby parks, School district, Community events, Family-friendly activities, Residential charm |
| East Urbana | Close to shopping and dining, this area attracts visitors seeking convenience and accessibility to suburban amenities. | Shopping centers, Local restaurants, Public transportation access, Nearby amenities, Community parks |
| South Urbana | A growing location with new developments and amenities, appealing to visitors who want to explore the southern part of the city. | New shopping areas, Dining options, Convenient access to major roadways, Community parks, Local events |
Do you need a license for Airbnb in Urbana?
We recommend checking directly with Urbana's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Urbana
Bright Home With Excellent Urbana Location
Entire Place • 5 bedrooms
Spacious House Close to Campus
Private Room • N/A
Countryside Escape w/ Outdoor SPA, Pond & Golfcart
Entire Place • 3 bedrooms
Sunny and Cozy Bedroom with Private Bath
Private Room • N/A
The Parlour House | 2 Blocks to Campus + King Bed
Entire Place • 4 bedrooms
@Spacious Home, Sauna, Fire Pit, King Bed, UIUC
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Urbana
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christopher | 9 | $668,742 | 52 | 3.83/5.0 |
| Justine | 5 | $108,206 | 443 | 4.91/5.0 |
| Shanelle | 1 | $105,534 | 40 | 4.88/5.0 |
| Greg | 3 | $100,021 | 82 | 3.27/5.0 |
| Tyler | 4 | $99,329 | 423 | 4.86/5.0 |
| Derrick | 5 | $97,621 | 142 | 3.91/5.0 |
| Lauren | 1 | $79,654 | 7 | 5.00/5.0 |
| Maddie | 1 | $73,563 | 68 | 5.00/5.0 |
| Araceli | 2 | $66,753 | 142 | 4.89/5.0 |
| Jennifer | 3 | $65,898 | 400 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Urbana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (52.4%), with house and apartment & condo properties comprising 93.6% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.4% combined)
Room Capacity Distribution
Analysis of 124 properties in Urbana shows that 1 bedroom properties are most prevalent, making up 22.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 40.3% of all listings.
Key Insights
- Most common: 1 bedroom (22.6%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 40.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 124 properties in Urbana reveals that 4 guests properties dominate the market, representing 14.5% of all listings. The average property accommodates 2.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 27.4% of the market.
Key Insights
- Most common capacity: 4 guests (14.5% of market)
- Least common capacity: 7 guests (2.4% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 27.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 124 properties in Urbana, the most common availability pattern is 91-180 days (33.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.3% of properties).
Key Insights
- Most common availability window: 91-180 days (33.9%)
- Most common booking duration: 181-270 days (36.3%)
- Properties with high availability (180+ days): 51.6%
- Properties with long-term bookings (180+ days): 51.6%
Minimum Stay Distributions
1 Night
53 listings
45.3% of total
2 Nights
33 listings
28.2% of total
3 Nights
8 listings
6.8% of total
4-6 Nights
1 listings
0.9% of total
7-29 Nights
16 listings
13.7% of total
30+ Nights
6 listings
5.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.5%
- Mid-length stays (4-6 nights) represent 0.9% of listings
- Monthly+ stays (5.1%) suggest a stable extended-stay market
- High market flexibility with 80.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.9% of total
Flexible
33 listings
28.4% of total
Moderate
29 listings
25% of total
Firm
20 listings
17.2% of total
Strict
33 listings
28.4% of total
Key Insights
- Flexible is the preferred policy at 28.4% of listings
- The market shows a balanced distribution between guest-friendly (53.4%) and strict (45.6%) policies
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Nov, averaging 76 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 38 days
- Spring shows the longest average booking window at 66 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 66 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Urbana
Every property in Urbana comes standard with Smoke alarm, and Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.2% of total guests, indicating a dominant local market share.
- Primary international markets: China (1%) and India (0.9%)
- English is the top language at 76.7%, followed by Spanish (11.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Chicago and Urbana markets
- Develop localized content for China and India
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Urbana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Addison Township | 14 | $4,686 | $345.39 | 50% |
| Elmhurst | 15 | $4,603 | $317.71 | 52% |
| Glen Ellyn | 17 | $4,312 | $280.50 | 51% |
| Cedar Lake | 12 | $3,873 | $250.09 | 50% |
| Rockville | 21 | $3,813 | $234.30 | 45% |
| Geneva | 30 | $3,499 | $193.04 | 55% |
| Bourbonnais | 21 | $3,429 | $194.94 | 53% |
| St. Charles Township | 16 | $3,249 | $254.44 | 51% |
| Wheaton | 27 | $3,245 | $187.02 | 58% |
| Westmont | 22 | $3,224 | $179.76 | 59% |
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