Airbnb Market Analytics, Statistics and Data in Springfield, Illinois, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Springfield? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Springfield:
How much do Airbnb hosts make on average per month in Springfield?
The short-term rental market in Springfield shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,903 per month
- Strong performing properties (top 25%) make $2,831 or more
- Best-in-class properties (top 10%) achieve $4,083+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,026
Revenue Variations by Month
Occupancy Rates Throughout the Year in Springfield
The market in Springfield shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Springfield
Daily rates in Springfield vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $96 per night
- Strong performing properties (top 25%) secure $139 or more
- Best-in-class properties (top 10%) pull in $190+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in Springfield
Peak Season (May, June, April)
- Revenue peaks at $2664.91 per month
- Occupancy rates reach 58.48%
- Daily rates average $123.58
Shoulder Season
- Revenue averages $2240.14 per month
- Occupancy maintains 51.91%
- Daily rates hold at $117.80
Low Season (December, February, January)
- Revenue drops to $1708.54 per month
- Occupancy decreases to 42.77%
- Daily rates adjust to $111.18
Is it still profitable to do Airbnb in Springfield in 2025?
Yes! Springfield demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and solid monthly revenue averaging $2240 and The market's 162 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Springfield
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Springfield | The heart of Springfield with historical significance and vibrant nightlife. Perfect for tourists visiting the Abraham Lincoln sites and local attractions. | Abraham Lincoln Presidential Library and Museum, Lincoln Home National Historic Site, Washington Park, Old State Capitol, Illinois State Museum |
| Lincoln Park | A quaint residential area known for its proximity to parks and family-friendly environment. Attractive for families visiting or relocating. | Lincoln Park, Turning Pointe Autism Foundation, Fairview Park |
| Westside Springfield | A diverse community with a mix of residential and commercial properties. Great for those looking for affordable Airbnb options and locals. | Henson Robinson Zoo, White Oaks Mall, Spaulding Orchard |
| East Springfield | A suburban area with good schools and parks, appealing to families and long-term visitors. Close to shopping and dining. | Lake Springfield, Pioneer Park, Sacred Heart Convent |
| Southtown | A growing neighborhood with historic charm and revitalization projects, attracting both locals and visitors interested in local culture. | Southtown Plaza, Durley Park, Fishing in the Lake |
| North End | Predominantly residential with nearby local attractions, ideal for guests who prefer a quiet stay with easy access to the city. | Northwoods Park, Sangamon County Fairgrounds, Cooper Park |
| Chatham | A suburb known for its family-oriented lifestyle and low crime rates, making it appealing for visitors looking for a peaceful retreat close to Springfield. | Chatham Community Park, Chatham Historical Society, Parks and Recreation Department |
| Ridgeview | A tranquil neighborhood with beautiful landscapes and a close-knit community feel, suitable for those seeking a relaxing stay away from the hustle. | Ridgeview Park, Outdoor Trails, Local Farms and Markets |
Do you need a license for Airbnb in Springfield?
We recommend checking directly with Springfield's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Springfield
Abe's Hideaway - Hot tub, Arcade
Entire Place • 5 bedrooms
Large Updated Historic Beauty
Entire Place • 5 bedrooms
The Capitol Suite - 3 bedroom luxury suite
Entire Place • 3 bedrooms
The State House
Entire Place • 4 bedrooms
The Bressmer - Victorian National Historical Landm
Entire Place • 9 bedrooms
The Conkling House
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Springfield
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Arrive And Thrive | 9 | $313,587 | 190 | 3.82/5.0 |
| Libin | 8 | $154,754 | 283 | 4.79/5.0 |
| Xuna | 6 | $142,266 | 906 | 4.90/5.0 |
| Elizabeth | 1 | $135,580 | 96 | 4.98/5.0 |
| Jeremy & Judy | 5 | $102,501 | 18 | 2.69/5.0 |
| Joshua | 1 | $94,404 | 104 | 4.96/5.0 |
| Adam | 3 | $92,667 | 303 | 4.96/5.0 |
| Crystal | 9 | $91,462 | 378 | 3.97/5.0 |
| Larry | 5 | $91,314 | 519 | 4.75/5.0 |
| Angela | 3 | $83,462 | 123 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Springfield
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84%), with house and apartment & condo properties comprising 95.1% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels segments (4.9% combined)
Room Capacity Distribution
Analysis of 162 properties in Springfield shows that 2 bedrooms properties are most prevalent, making up 30.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 59.9% of all listings.
Key Insights
- Most common: 2 bedrooms (30.9%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 59.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 162 properties in Springfield reveals that 4 guests properties dominate the market, representing 25.9% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 44.4% of the market.
Key Insights
- Most common capacity: 4 guests (25.9% of market)
- Least common capacity: 1 guest (2.5% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 44.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 162 properties in Springfield, the most common availability pattern is 91-180 days (35.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.6% of properties).
Key Insights
- Most common availability window: 91-180 days (35.2%)
- Most common booking duration: 181-270 days (34.6%)
- Properties with high availability (180+ days): 47.5%
- Properties with long-term bookings (180+ days): 53.7%
Minimum Stay Distributions
1 Night
66 listings
45.8% of total
2 Nights
38 listings
26.4% of total
3 Nights
15 listings
10.4% of total
4-6 Nights
7 listings
4.9% of total
7-29 Nights
9 listings
6.3% of total
30+ Nights
9 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.2%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 82.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
38 listings
27.3% of total
Moderate
33 listings
23.7% of total
Firm
41 listings
29.5% of total
Strict
27 listings
19.4% of total
Key Insights
- Firm is the preferred policy at 29.5% of listings
- The market shows a balanced distribution between guest-friendly (51.0%) and strict (48.9%) policies
- Strict policies are least common at 19.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, May, Jun, averaging 84 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 36 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Springfield
Every property in Springfield comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.7%) and United Kingdom (0.5%)
- English is the top language at 81.1%, followed by Spanish (12.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Chicago and St. Louis markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Springfield. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Harvester | 15 | $3,730 | $205.68 | 55% |
| O’Fallon | 33 | $3,558 | $199.89 | 58% |
| Edwardsville | 12 | $3,533 | $186.41 | 60% |
| Effingham | 20 | $3,119 | $224.47 | 50% |
| Petersburg | 13 | $3,033 | $205.17 | 44% |
| Galesburg | 16 | $3,005 | $157.37 | 55% |
| Creve Coeur | 13 | $2,969 | $232.35 | 48% |
| Centralia | 14 | $2,916 | $240.59 | 48% |
| Saint Charles | 167 | $2,895 | $194.54 | 54% |
| Augusta | 16 | $2,837 | $311.14 | 40% |
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