Shelbyville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Shelbyville in 2025? Explore comprehensive Airbnb analytics for Shelbyville, Illinois, United States to uncover income potential. This 2025 STR market report for Shelbyville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Shelbyville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shelbyville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Shelbyville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$182
The average rental revenue earned for an occupied room per day in Shelbyville.
Occupancy Rate(?)
34.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,303
Typical annual income for an Airbnb listing in Shelbyville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.2%
Slight decrease (-1.2%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Shelbyville.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Shelbyville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Shelbyville (2025)

Understanding the monthly revenue variations for Airbnb listings in Shelbyville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shelbyville is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shelbyville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,864+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,099 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,721 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,108, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Shelbyville

Shelbyville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Shelbyville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shelbyville:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Shelbyville

Average Daily Rate (ADR) Airbnb Trends in Shelbyville (2025)

Effective short term rental pricing strategy in Shelbyville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shelbyville typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
  • Typical properties (Median) charge around $154 per night.
  • Entry-level properties (Bottom 25%) earn around $128 per night.

Average Daily Rate (ADR) Trend by Month in Shelbyville

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Airbnb Seasonality Analysis & Trends in Shelbyville (2025)

Peak Season (June, May, April)
  • Revenue averages $3,763 per month
  • Occupancy rates average 49.8%
  • Daily rates average $177
Shoulder Season
  • Revenue averages $2,333 per month
  • Occupancy maintains around 37.0%
  • Daily rates hold near $178
Low Season (January, February, March)
  • Revenue drops to average $995 per month
  • Occupancy decreases to average 19.4%
  • Daily rates adjust to average $176

Seasonality Insights for Shelbyville

  • The Airbnb seasonality in Shelbyville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Shelbyville's highest earning potential, with monthly revenues capable of climbing to $4,184, occupancy reaching a high of 53.3%, and ADRs peaking at $185.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $859, occupancy could drop to 15.4%, and ADRs may adjust down to $174.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shelbyville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Shelbyville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Shelbyville (2025)

Exploring the top neighborhoods for short-term rentals in Shelbyville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Shelbyville
The heart of Shelbyville, featuring local shops, eateries, and cultural spots. Ideal for travelers seeking convenience and local charm.
Shelby County Courthouse, The Shelbyville Public Library, Local restaurants and cafes
Lake Shelbyville
A popular recreational area with beautiful lake views and outdoor activities. Great for families and nature enthusiasts.
Lake Shelbyville, Shelbyville State Park, Boating and fishing opportunities
Historic District
Filled with charming 19th-century architecture, this area showcases Shelbyville's history and offers a unique stay experience.
Museum of Shelby County History, Historic homes tours, Local antique shops
Parks and Recreational Areas
Access to green spaces and parks, ideal for families and those looking for outdoor adventures.
Katy Park, Forest Park, Playground facilities
Auto Racing Events
Known for hosting auto racing events nearby, attracting motorsport enthusiasts and spectators.
Local racetracks, Car shows, Motorsport events
Nearby Amish Communities
Explore the nearby Amish communities for a unique cultural experience and artisanal goods shopping.
Amish markets, Craft shops, Cultural tours
Shopping District
A burgeoning area with a variety of shops and boutiques, perfect for visitors who love to shop local.
Local boutiques, Gift shops, Shopping centers
Farmers Market Area
Hosts a seasonal farmers market, appealing to foodies and those interested in local produce and crafts.
Farmers market, Local produce stands, Community events

Understanding Airbnb License Requirements & STR Laws in Shelbyville (2025)

While Shelbyville, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shelbyville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Shelbyville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Shelbyvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

909 & Vine Photo Worthy Home With Pool & Hot Tub

909 & Vine Photo Worthy Home With Pool & Hot Tub

Entire Place • 3 bedrooms

$76,096
Revenue
60.3%
Occupancy
$335.07
Daily Rate
The Hub- 4 min to lake ramp/boat parking/Hot Tub

The Hub- 4 min to lake ramp/boat parking/Hot Tub

Entire Place • 4 bedrooms

$68,539
Revenue
50.7%
Occupancy
$296.64
Daily Rate
Our Dam House

Our Dam House

Entire Place • 3 bedrooms

$46,282
Revenue
50.5%
Occupancy
$220.01
Daily Rate
Woodsy Home w/ View, 1 Mi to Lake Shelbyville

Woodsy Home w/ View, 1 Mi to Lake Shelbyville

Entire Place • 3 bedrooms

$38,569
Revenue
46.9%
Occupancy
$208.56
Daily Rate
Lake Shelbyville Home with a View

Lake Shelbyville Home with a View

Entire Place • 4 bedrooms

$28,004
Revenue
30.2%
Occupancy
$273.76
Daily Rate
Poppy’s Place- cozy home centrally located

Poppy’s Place- cozy home centrally located

Entire Place • 3 bedrooms

$26,418
Revenue
52.1%
Occupancy
$183.73
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Shelbyville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Shelbyville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Renee4$178,374794.96/5.0
Foxmore Lodge8$115,1151015.00/5.0
Monica1$46,282274.96/5.0
Evolve1$38,569374.68/5.0
Doug1$28,004484.90/5.0
Kendra1$26,418634.98/5.0
Lauren1$22,982614.97/5.0
Regina1$20,151844.94/5.0
Mark1$4,866474.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shelbyville.

Dive Deeper: Advanced Shelbyville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shelbyville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Shelbyville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Shelbyville

  • The Shelbyville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.6% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 47.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Shelbyville, Hotel/Boutique properties are the most common (47.4%), reflecting the local real estate landscape.
  • Houses represent a significant 36.8% portion, catering likely to families or larger groups.
  • The presence of 47.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Shelbyville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Shelbyville

  • The dominant room capacity in Shelbyville is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 79.0% of the active Airbnb listings in Shelbyville, indicating a high concentration in these sizes.
  • A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shelbyville.

Shelbyville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Shelbyville

  • The most common guest capacity trend in Shelbyville vacation rentals is listings accommodating 2 guests (31.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Shelbyville STR market, accounting for 57.9% of listings.
  • 52.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shelbyville.
  • On average, properties in Shelbyville are equipped to host 4.9 guests.

Shelbyville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Shelbyville

  • The most common availability pattern in Shelbyville falls within the 181-270 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Shelbyville (63.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Shelbyville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (47.4%)

1 Night

9 listings

47.4% of total

2 Nights (47.4%)

2 Nights

9 listings

47.4% of total

3 Nights (5.3%)

3 Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Shelbyville is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.8%) of the Shelbyville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 47.4% of Shelbyville hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shelbyville.

Shelbyville Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (5.3%)

Super Strict 30 Days

1 listings

5.3% of total

Flexible (15.8%)

Flexible

3 listings

15.8% of total

Moderate (5.3%)

Moderate

1 listings

5.3% of total

Firm (42.1%)

Firm

8 listings

42.1% of total

Strict (31.6%)

Strict

6 listings

31.6% of total

Cancellation Policy Insights for Shelbyville

  • The prevailing Airbnb cancellation policy trend in Shelbyville is Firm, used by 42.1% of listings.
  • A majority (73.7%) of hosts in Shelbyville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 42.1% market standard in Shelbyville.
  • With 31.6% using Strict terms, this is a viable option in Shelbyville, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Shelbyville.

Shelbyville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Shelbyville

  • The overall average booking lead time for vacation rentals in Shelbyville is 48 days.
  • Guests book furthest in advance for stays during March (average 97 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (77 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Shelbyville.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
  • Monitor your own booking lead times against these Shelbyville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Shelbyville (2025)

Amenity Prevalence

Amenity Insights for Shelbyville

  • Essential amenities in Shelbyville that guests expect include: Hot water, Smoke alarm, TV, Carbon monoxide alarm, Wifi, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Hair dryer, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Shelbyville: Hot water, Smoke alarm, TV, Carbon monoxide alarm, Wifi, Air conditioning, Heating.
  • Consider adding popular differentiators like Coffee maker or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Shelbyville to stay competitive.

Shelbyville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Shelbyville

  • The typical guest profile for Airbnb in Shelbyville consists of primarily domestic travelers (100%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 100.0% of guests.
  • Top languages spoken are English (95.7%) followed by Spanish (2.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Shelbyville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Shelbyville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rockville21$3,393$231.1043%
Effingham20$3,130$224.0551%
Edwardsville14$2,969$176.3058%
Vandalia10$2,812$243.6353%
Centralia15$2,808$233.2749%
Petersburg14$2,802$209.4141%
Dale11$2,685$261.1334%
East Peoria28$2,639$194.6052%
Sullivan12$2,589$176.7548%
Rensselaer12$2,465$153.8052%

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