Airbnb Market Analytics, Statistics and Data in Rockford, Illinois, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rockford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rockford:
How much do Airbnb hosts make on average per month in Rockford?
The short-term rental market in Rockford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,638 per month
- Strong performing properties (top 25%) make $2,926 or more
- Best-in-class properties (top 10%) achieve $6,201+ monthly
- Entry-level properties (bottom 25%) typically earn around $859
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rockford
The market in Rockford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rockford
Daily rates in Rockford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $88 per night
- Strong performing properties (top 25%) secure $134 or more
- Best-in-class properties (top 10%) pull in $252+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Rockford
Peak Season (June, May, July)
- Revenue peaks at $3890.02 per month
- Occupancy rates reach 61.83%
- Daily rates average $152.30
Shoulder Season
- Revenue averages $3099.30 per month
- Occupancy maintains 48.50%
- Daily rates hold at $140.20
Low Season (September, October, January)
- Revenue drops to $2119.05 per month
- Occupancy decreases to 33.27%
- Daily rates adjust to $130.13
Is it still profitable to do Airbnb in Rockford in 2025?
Yes! Rockford demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $3099 and The market's 180 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rockford
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Rockford | Vibrant urban center with shops, restaurants, and cultural attractions. Ideal for guests looking for city life and conveniences. | Riverfront Museum Park, Clark Park, Crown Jewel of Rockford, The BMO Harris Bank Center, Downtown Dining District |
| Rockford East | Family-friendly neighborhood with parks and recreational areas. Great for families visiting the region. | Anderson Japanese Gardens, Kirkland Fine Arts Center, Sinnissippi Park, Magic Waters Waterpark, Rockford Art Museum |
| Belvidere | Suburb of Rockford offering a quieter atmosphere with access to outdoor activities. Suitable for guests seeking relaxation. | Belvidere Park, Summerfield Farm and Zoo, Belvidere Downtown Historic District, Boone County Conservation District, Klehm Arboretum & Botanic Garden |
| Cherry Valley | Growing community with shopping and dining options. Attracting visitors for its suburban charm and amenities. | CherryVale Mall, Walden Woods, Cherry Valley Golf Club, Cherry Valley Park, Bennett Park |
| Rockton | Charming small town just outside Rockford with a close-knit community vibe. Great for guests wanting a peaceful retreat. | Kishwaukee River, Rockton Village Park, Historical Society Museum, Rockton Schools, Local Dining |
| Machesney Park | Emerging area with new developments and easy access to outdoor activities. Ideal for those who enjoy nature. | Machesney Park Mall, Rivers Edge Ice Arena, Parks and Recreation Areas, Local Craft Breweries, Lake Park |
| Loves Park | Home to extensive parks and the beautiful Loves Park Riverwalk. Great locality for families and nature lovers. | Loves Park Aquatic Center, Riverside Park, Loves Park's O'Brien Park, Midway Village Museum, Rockford Speedway |
| Roscoe | Scenic area known for its rivers and green spaces. Attracts visitors interested in outdoor adventures and tranquility. | Rock River Recreation Path, The Village Green, Roscoe Village, Local Farms and Markets, Parks and Natural Reserves |
Do you need a license for Airbnb in Rockford?
We recommend checking directly with Rockford's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rockford
Cerro Vista Estate/Indoor Pool/Hot Tub/Game Room
Entire Place • 6 bedrooms
Entertainment Oasis: Indoor Pool, Spa, & Arcade
Entire Place • 5 bedrooms
Father of the Bride Private Estate •Spa• Sleeps 25
Entire Place • 9 bedrooms
Tranquil Escape: Indoor Pool, Spa, & Arcade
Entire Place • 5 bedrooms
Sleeps 22|Hot Tub|GameRoom|Theater|Gym|Lake Views
Entire Place • 6 bedrooms
Large family home, Hot tub
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Rockford
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Philip | 4 | $777,927 | 287 | 5.00/5.0 |
| Thomas | 1 | $349,900 | 83 | 4.99/5.0 |
| Devin | 1 | $286,036 | 34 | 4.94/5.0 |
| Stephanie | 1 | $167,389 | 42 | 4.98/5.0 |
| Brandi | 1 | $140,315 | 55 | 4.96/5.0 |
| Samuel | 1 | $138,455 | 30 | 4.93/5.0 |
| 553186019 | 1 | $109,218 | 13 | 5.00/5.0 |
| Anmol | 3 | $104,525 | 114 | 4.50/5.0 |
| Toni | 5 | $89,046 | 31 | 4.73/5.0 |
| Kemisha | 5 | $86,980 | 201 | 3.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rockford
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.3%), with house and apartment & condo properties comprising 95.5% of inventory
- Untapped potential in others, outdoor & mobile, unique stays, boutique & hotels segments (4.5% combined)
Room Capacity Distribution
Analysis of 180 properties in Rockford shows that 1 bedroom properties are most prevalent, making up 34.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.4% of all listings.
Key Insights
- Most common: 1 bedroom (34.4%)
- Least common: 5+ bedrooms (7.8%)
- Market concentration: 64.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 180 properties in Rockford reveals that 4 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 51.1% of the market.
Key Insights
- Most common capacity: 4 guests (27.2% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 51.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 180 properties in Rockford, the most common availability pattern is 181-270 days (35% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.9% of properties).
Key Insights
- Most common availability window: 181-270 days (35%)
- Most common booking duration: 91-180 days (33.9%)
- Properties with high availability (180+ days): 61.1%
- Properties with long-term bookings (180+ days): 41.1%
Minimum Stay Distributions
1 Night
45 listings
27.8% of total
2 Nights
34 listings
21% of total
3 Nights
19 listings
11.7% of total
4-6 Nights
29 listings
17.9% of total
7-29 Nights
21 listings
13% of total
30+ Nights
14 listings
8.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.8%
- Mid-length stays (4-6 nights) represent 17.9% of listings
- Monthly+ stays (8.6%) suggest a stable extended-stay market
- High market flexibility with 60.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
2% of total
Flexible
53 listings
34.6% of total
Moderate
36 listings
23.5% of total
Firm
20 listings
13.1% of total
Strict
41 listings
26.8% of total
Key Insights
- Flexible is the preferred policy at 34.6% of listings
- The market shows a balanced distribution between guest-friendly (58.1%) and strict (39.9%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 2.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 46 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 23 days
- Summer shows the longest average booking window at 46 days, while Winter has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 46 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Rockford
Below is the distribution of amenities across listings in Rockford:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.3%) and Germany (0.2%)
- English is the top language at 77.9%, followed by Spanish (16.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Chicago and Rockford markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rockford. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,462 | $656.67 | 50% |
| Town of Wilson | 14 | $7,100 | $634.89 | 42% |
| Twin Lakes | 29 | $6,383 | $496.08 | 43% |
| Monona | 34 | $6,337 | $565.61 | 50% |
| Summit | 10 | $6,011 | $456.60 | 42% |
| Town of Geneva | 50 | $5,456 | $390.81 | 47% |
| Lake Geneva | 166 | $5,240 | $423.13 | 44% |
| McHenry | 33 | $5,151 | $479.42 | 45% |
| Town of Germantown | 57 | $5,141 | $476.76 | 37% |
| Lake Villa | 10 | $5,010 | $301.45 | 58% |
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