Rock Island Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rock Island in 2025? Explore comprehensive Airbnb analytics for Rock Island, Illinois, United States to uncover income potential. This 2025 STR market report for Rock Island, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.

Whether you're considering an Airbnb investment in Rock Island, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rock Island Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rock Island Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$99
The average rental revenue earned for an occupied room per day in Rock Island.
Occupancy Rate(?)
47.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,375
Typical annual income for an Airbnb listing in Rock Island. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.7%
Positive growth (2.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Rock Island.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Rock Island.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
42
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rock Island (2025)

Understanding the monthly revenue variations for Airbnb listings in Rock Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rock Island is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rock Island across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,964+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,135 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,317 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $709, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rock Island

Rock Island Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rock Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rock Island:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rock Island

Average Daily Rate (ADR) Airbnb Trends in Rock Island (2025)

Effective short term rental pricing strategy in Rock Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rock Island typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
  • Typical properties (Median) charge around $82 per night.
  • Entry-level properties (Bottom 25%) earn around $54 per night.

Average Daily Rate (ADR) Trend by Month in Rock Island

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Airbnb Seasonality Analysis & Trends in Rock Island (2025)

Peak Season (July, June, May)
  • Revenue averages $2,005 per month
  • Occupancy rates average 55.2%
  • Daily rates average $93
Shoulder Season
  • Revenue averages $1,533 per month
  • Occupancy maintains around 48.1%
  • Daily rates hold near $94
Low Season (January, February, December)
  • Revenue drops to average $1,134 per month
  • Occupancy decreases to average 39.2%
  • Daily rates adjust to average $96

Seasonality Insights for Rock Island

  • The Airbnb seasonality in Rock Island shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rock Island's highest earning potential, with monthly revenues capable of climbing to $2,080, occupancy reaching a high of 62.1%, and ADRs peaking at $99.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,071, occupancy could drop to 37.7%, and ADRs may adjust down to $92.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rock Island.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rock Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rock Island (2025)

Exploring the top neighborhoods for short-term rentals in Rock Island? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Rock Island
vibrant area with a mix of residential, business, and entertainment options. Ideal for visitors looking for proximity to amenities and attractions.
Rock Island County Courthouse, The District of Rock Island, Riverfront Park, Rhythm City Casino Resort, Quad City Botanical Center
Moline
close to Rock Island and offers great attractions, suitable for guests looking for family-friendly options and local entertainment.
iWireless Center, Moline Historical Society, John Deere Pavilion, The QCCA Expo Center, Buffalo Park Farm
Silvis
offers a suburban feel close to the Quad Cities, appealing to families and outdoor enthusiasts with access to parks and recreation.
Scott County Park, Rock River, Great River Trail, The National Eagle Center
East Moline
growing entertainment scene with restaurants and nightlife, perfect for younger travelers looking for an engaging experience.
The Rust Belt, The John Deere Commons, Amped Up, Riverfront Park, Bunker Hill Golf Course
Davenport (near Rock Island)
part of the Quad Cities and filled with cultural experiences, museums, and schools, attracting various types of visitors.
Figge Art Museum, Davenport Riverfront, Putnam Museum, Davenport Skybridge, The Mississippi Valley Blues Fest
Bettendorf
family-friendly atmosphere with attractions and outdoor activities, appealing to families and individuals seeking a relaxed stay.
Davenport Golf Club, Bettendorf Parks, Pinnacle Country Club, The Family Museum, Starry Night
Rock Island Arsenal Area
historical significance and unique attractions, appealing to guests interested in history and military heritage.
Rock Island Arsenal Museum, Illinois State Museum, National Cemetery, Moline Locks and Dam
Sherrard
quiet small town feel with community events and access to nature, ideal for guests seeking tranquility and rural charm.
Sherrard Trail, Community parks, local events and festivals, Mississippi River access

Understanding Airbnb License Requirements & STR Laws in Rock Island (2025)

While Rock Island, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rock Island to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Rock Island (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rock Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Rock Island Home w/ Private Yard & Fire Pit Table!

Rock Island Home w/ Private Yard & Fire Pit Table!

Entire Place • 3 bedrooms

$51,144
Revenue
53.2%
Occupancy
$259.12
Daily Rate
Cozy bright modern Farmhouse feel

Cozy bright modern Farmhouse feel

Entire Place • 3 bedrooms

$33,975
Revenue
45.0%
Occupancy
$157.38
Daily Rate
Luxury Smart Home 3BR 6BD District RI w/ Pool TBL!

Luxury Smart Home 3BR 6BD District RI w/ Pool TBL!

Entire Place • 3 bedrooms

$33,049
Revenue
37.1%
Occupancy
$239.98
Daily Rate
Rock River Escape

Rock River Escape

Entire Place • 2 bedrooms

$26,849
Revenue
43.7%
Occupancy
$167.31
Daily Rate
Family & fur baby friendly!

Family & fur baby friendly!

Entire Place • 3 bedrooms

$25,698
Revenue
41.3%
Occupancy
$126.40
Daily Rate
Charming 1920s, pet friendly home!

Charming 1920s, pet friendly home!

Entire Place • 3 bedrooms

$25,418
Revenue
41.2%
Occupancy
$125.63
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rock Island (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rock Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Brandi3$57,9992594.98/5.0
Catherine3$54,2176604.89/5.0
Evolve1$51,14484.88/5.0
Steve2$51,116924.59/5.0
David7$47,9588564.58/5.0
Larry/Julia3$38,711934.82/5.0
Scott1$33,975685.00/5.0
Yoshi1$33,0491794.59/5.0
Carla2$32,5674504.90/5.0
Deborah1$23,257485.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rock Island.

Dive Deeper: Advanced Rock Island STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rock Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rock Island Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rock Island

  • The Rock Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 42 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rock Island, House properties are the most common (47.6%), reflecting the local real estate landscape.
  • Houses represent a significant 47.6% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique (combined 2.4%) offer potential for unique stay experiences.

Rock Island Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rock Island

  • The dominant room capacity in Rock Island is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 64.3% of the active Airbnb listings in Rock Island, indicating a high concentration in these sizes.
  • A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rock Island.

Rock Island Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rock Island

  • The most common guest capacity trend in Rock Island vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Rock Island STR market, accounting for 57.1% of listings.
  • 23.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rock Island.
  • On average, properties in Rock Island are equipped to host 3.7 guests.

Rock Island Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rock Island

  • The most common availability pattern in Rock Island falls within the 91-180 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 57.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Rock Island (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rock Island Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (50%)

1 Night

21 listings

50% of total

2 Nights (28.6%)

2 Nights

12 listings

28.6% of total

3 Nights (9.5%)

3 Nights

4 listings

9.5% of total

4-6 Nights (2.4%)

4-6 Nights

1 listings

2.4% of total

30+ Nights (9.5%)

30+ Nights

4 listings

9.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Rock Island is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (78.6%) of the Rock Island Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 50% of Rock Island hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rock Island.

Rock Island Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (36.6%)

Flexible

15 listings

36.6% of total

Moderate (39%)

Moderate

16 listings

39% of total

Firm (9.8%)

Firm

4 listings

9.8% of total

Strict (14.6%)

Strict

6 listings

14.6% of total

Cancellation Policy Insights for Rock Island

  • The prevailing Airbnb cancellation policy trend in Rock Island is Moderate, used by 39% of listings.
  • The market strongly favors guest-friendly terms, with 75.6% of listings offering Flexible or Moderate policies. This suggests guests in Rock Island may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 39% market standard in Rock Island.
  • Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rock Island.

Rock Island STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rock Island

  • The overall average booking lead time for vacation rentals in Rock Island is 38 days.
  • Guests book furthest in advance for stays during April (average 61 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Rock Island.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Rock Island averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rock Island (2025)

Amenity Prevalence

Amenity Insights for Rock Island

  • Essential amenities in Rock Island that guests expect include: TV, Air conditioning, Heating, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rock Island: TV, Air conditioning, Heating, Wifi.
  • Prioritize adding missing essentials: Heating, Wifi.
  • Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rock Island to stay competitive.

Rock Island Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rock Island

  • The typical guest profile for Airbnb in Rock Island consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.1% of guests.
  • Key international markets include United States (99.1%) and France (0.2%).
  • Top languages spoken are English (80.6%) followed by Spanish (9.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Ann Arbor.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rock Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
East Galena Township41$4,229$311.0441%
Thompson Township12$3,963$357.2641%
Guilford Township290$3,863$332.5437%
University Heights14$3,510$315.7341%
Town of Fulton19$3,222$274.2743%
Town of Albion14$3,020$272.8050%
Galesburg17$2,803$152.9253%
Petersburg14$2,802$209.4141%
East Dubuque14$2,705$237.7545%
East Peoria28$2,639$194.6052%

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