Princeton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Princeton in 2025? Explore comprehensive Airbnb analytics for Princeton, Illinois, United States to uncover income potential. This 2025 STR market report for Princeton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Princeton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Princeton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Princeton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Princeton (2025)
Understanding the monthly revenue variations for Airbnb listings in Princeton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Princeton is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Princeton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,568+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,229 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,822 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $887, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Princeton
Princeton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Princeton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Princeton:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Princeton
Average Daily Rate (ADR) Airbnb Trends in Princeton (2025)
Effective short term rental pricing strategy in Princeton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Princeton typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Princeton
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Airbnb Seasonality Analysis & Trends in Princeton (2025)
Peak Season (June, May, April)
- Revenue averages $3,254 per month
- Occupancy rates average 41.9%
- Daily rates average $179
Shoulder Season
- Revenue averages $2,107 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $179
Low Season (January, February, March)
- Revenue drops to average $1,352 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $181
Seasonality Insights for Princeton
- The Airbnb seasonality in Princeton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Princeton's highest earning potential, with monthly revenues capable of climbing to $3,461, occupancy reaching a high of 51.5%, and ADRs peaking at $183.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $999, occupancy could drop to 23.0%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Princeton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Princeton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Princeton (2025)
Exploring the top neighborhoods for short-term rentals in Princeton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Princeton | The heart of Princeton, filled with local shops, restaurants, and cultural attractions. Ideal for visitors looking to experience the charm of small-town America. | Princeton Depot, Princeton Historical Society, Earlville Park, Princeton Public Library, Local Dining Options |
| Lake Princeton | A serene location perfect for nature lovers and those looking to escape the hustle of city life. Attracts families and couples looking for outdoor activities. | Lake Princeton Recreation Area, Fishing and Boating, Hiking Trails, Picnic Areas, Wildlife Watching |
| North Princeton | A quiet residential area with easy access to similar amenities as downtown. Attractive for long-term stays and families visiting local relatives. | Eagle Park, Princeton University, Local Shopping Centers, Community Events, Nearby Recreational Facilities |
| Cummings School | A family-friendly neighborhood with excellent schools and parks. Great for families visiting for school events or those relocating. | Princeton Community Park, Cummings School Facilities, Local Restaurants, Playgrounds, Community Gatherings |
| South Princeton | A scenic area with a mix of residential and commercial properties. Good for those seeking a peaceful stay close to local attractions. | Princeton Golf Club, Princeton Laneways, Natural Reserves, Countryside Views, Local Diner |
| West Princeton | Offers a combination of urban convenience and suburban tranquility. An attractive option for business travelers and families alike. | Shopping Outlets, Business Parks, Local Breweries, Cafes and Restaurants, Art Galleries |
| Princeton Farms | A suburban area known for its spacious homes and community feel. Ideal for visitors looking for a longer stay or family-friendly atmosphere. | Community Parks, Walking Trails, Farmers Markets, Family Events, Local Shops |
| Princeton Historic District | Rich in history and character, this area is perfect for guests who appreciate heritage and culture. Close to museums and historical sites. | Historic Buildings Tour, Local Museums, Art Exhibitions, Cultural Festivals, Antique Shops |
Understanding Airbnb License Requirements & STR Laws in Princeton (2025)
While Princeton, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Princeton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Princeton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Princetonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Yellowstone (Breakfast Bar)
Entire Place • 3 bedrooms
Princeton Quilters Cottage
Entire Place • 5 bedrooms
4beds/2Full Baths downtown Princeton
Entire Place • 3 bedrooms
Dana's Retreat-glamping/camping @ a WildlifeRescue
Entire Place • N/A
Pleasant Place (Newly Renovated & Cozy 2 Bed Home)
Entire Place • 2 bedrooms
The Cottage (Breakfast Bar)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Princeton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Princeton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryan And Matt | 6 | $155,788 | 436 | 4.89/5.0 |
| Sandra | 2 | $89,761 | 30 | 4.91/5.0 |
| Dane | 4 | $87,101 | 75 | 4.79/5.0 |
| Chapel Hill Golf Course | 4 | $51,023 | 57 | 4.53/5.0 |
| Eluvinda | 4 | $47,177 | 54 | 4.59/5.0 |
| Alissa | 1 | $42,322 | 39 | 5.00/5.0 |
| Nancy | 1 | $42,102 | 87 | 5.00/5.0 |
| Sondra | 1 | $41,000 | 47 | 5.00/5.0 |
| Traci | 1 | $34,237 | 23 | 5.00/5.0 |
| Alissa | 1 | $33,269 | 151 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Princeton.
Dive Deeper: Advanced Princeton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Princeton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPrinceton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Princeton
- The Princeton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.9% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Princeton, Apartment/Condo properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 20% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Princeton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Princeton
- The dominant room capacity in Princeton is 1 bedroom listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.6% of the active Airbnb listings in Princeton, indicating a high concentration in these sizes.
Princeton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Princeton
- The most common guest capacity trend in Princeton vacation rentals is listings accommodating 4 guests (22.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Princeton STR market, accounting for 42.9% of listings.
- 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Princeton.
- On average, properties in Princeton are equipped to host 4.1 guests.
Princeton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Princeton
- The most common availability pattern in Princeton falls within the 181-270 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Princeton (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Princeton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
82.9% of total
2 Nights
3 listings
8.6% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
2 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Princeton is 1 Night, adopted by 82.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.5%) of the Princeton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.9% of Princeton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Princeton.
Princeton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
22.9% of total
Moderate
20 listings
57.1% of total
Firm
6 listings
17.1% of total
Strict
1 listings
2.9% of total
Cancellation Policy Insights for Princeton
- The prevailing Airbnb cancellation policy trend in Princeton is Moderate, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Princeton may expect booking flexibility.
- Strict cancellation policies are quite rare (2.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 57.1% market standard in Princeton.
- Using a Strict policy might deter some guests, as only 2.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Princeton.
Princeton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Princeton
- The overall average booking lead time for vacation rentals in Princeton is 35 days.
- Guests book furthest in advance for stays during May (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Princeton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Princeton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Princeton (2025)
Amenity Prevalence
Amenity Insights for Princeton
- Essential amenities in Princeton that guests expect include: Heating, TV, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Wifi, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Princeton: Heating, TV, Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: TV, Air conditioning, Smoke alarm.
- Consider adding popular differentiators like Coffee maker or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Princeton to stay competitive.
Princeton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Princeton
- The typical guest profile for Airbnb in Princeton consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and DC (0.4%).
- Top languages spoken are English (78.3%) followed by Spanish (14.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Princeton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Princeton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Lake Geneva | 167 | $4,958 | $408.65 | 44% |
| Lake Villa | 10 | $4,889 | $294.85 | 57% |
| McHenry | 31 | $4,820 | $436.41 | 44% |
| Morris | 10 | $4,502 | $256.46 | 48% |
| Town of Geneva | 52 | $4,463 | $357.85 | 45% |
| Tichigan | 13 | $4,291 | $385.55 | 42% |
| Como | 59 | $4,258 | $337.64 | 44% |
| East Galena Township | 41 | $4,229 | $311.04 | 41% |